Tito
Tito is a Dublin-based, self-funded event registration and ticketing platform for technology, developer, and B2B conferences worldwide, offering a 2-line embeddable widget, full REST APIs, and a per-ticket transaction-fee model with no subscription.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tito does
Tito (legal entity Team Tito Limited) is a Dublin, Ireland-based software company that operates an event registration and ticketing platform primarily serving technology, developer, and B2B conferences worldwide. Founded in 2013 (per firmographic record) by Paul Campbell and Doc, the company has built a small but durable product: as of the latest available data the team numbers approximately 6 people across Ireland and the UK, and the platform has cumulatively processed over $1B in ticket sales for thousands of organizers including Shopify, Mozilla, SmashingConf, DjangoCon, NHS, CraftConf, C2 Montreal, Affiliate World Conference, and Major League Hacking.
The product surface comprises Tito Classic (the self-serve ticketing platform for free and paid events) and Tito Pro (a next-generation tier for professional, invitation-only events), supported by modular components: a Dashboard for event/team management, customizable Event Pages, an embeddable JavaScript Widget V2 installable in two lines of code, and a Check-in App (iOS, Android, web) for day-of QR-code attendee processing. The technical foundation is a full read/write REST API ecosystem (Admin API v3.0/v3.1, Check-in API, Widget V2 API, Webhooks, with Checkout API in development), all hosted on Amazon Web Services in the eu-west-1 Ireland region. Stripe and PayPal are integrated for payment processing with funds routed directly to organizers' bank accounts within 2–7 days. The widget supports plugins for Google Analytics 4, Google Tag Manager, and Facebook pixel, and the platform's webhooks integrate with Slack, Zapier (which extends reach to 1,000+ apps), Salesforce, HubSpot, Campaign Monitor, and Badgy. Ticketing is available in 139 currencies and the platform is localized in 15 languages. The company is GDPR-compliant, conducts penetration tests every 6–24 months, and uses SSL and bcrypt-encrypted credential storage.
Tito's commercial model is a pure transactional take-rate with no subscription, setup fee, or premium tier gating: 3% per ticket for standard paid events, 2.5% for verified non-profits and community organizations, and zero fees for free events, with a fee cap of €25 per ticket for tickets priced above €833.33. Payment processing fees from Stripe (1.4% + €0.25 European / 2.9% + €0.25 non-European) or PayPal are passed through separately. Distribution is product-led and self-serve: organizers sign up at ti.to with no credit card required, embed the widget on their own websites, and are acquired primarily through SEO, the developer documentation portal, organic social (LinkedIn, YouTube), and conference-sector word of mouth. The company is self-funded via Enterprise Ireland grant support and private individual investors and has not raised institutional venture capital.
Tito firmographics
Firmographics- Name
- Tito
- Legal name
- Team Tito Limited
- Website
- https://ti.to
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tito is a Dublin-based, self-funded event registration and ticketing platform for technology, developer, and B2B conferences worldwide, offering a 2-line embeddable widget, full REST APIs, and a per-ticket transaction-fee model with no subscription.
- Ownership category
- akta.pro rank
Tito industry classification
Industry- Product category
- Event Registration Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industry
- Payment, Invoicing & Refund Management for Events (THAHAFAJ)
Keywords
Where Tito is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Tito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Per-ticket transaction fee: Tito charges a percentage fee per ticket sold. For paid events, the standard rate is 3% per ticket. Charity, non-profit, and community organizations receive a reduced rate of 2.5%. Free events are charged no fee. The platform also caps the per-ticket fee at €25 for paid events, meaning tickets above €833.33 incur a flat €25 fee instead of the percentage-based calculation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard paid events - 3% per ticket |
| Transaction based/ take rate | Pay-as-you-go | Charity/non-profit events - 2.5% per ticket |
| Freemium | Pay-as-you-go | Free events - Free |
| Transaction based/ take rate | Pay-as-you-go | Stripe payment processing (European cards) |
| Transaction based/ take rate | Pay-as-you-go | Stripe payment processing (Non-European cards) |
| Transaction based/ take rate | Pay-as-you-go | PayPal payment processing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tito product offering
Product offeringCore offering
Tito is an event registration and ticketing SaaS platform that lets event organizers create event pages, sell tickets online via an embeddable JavaScript widget or hosted pages, manage attendees through a cloud-based Dashboard, and run on-the-day check-in via a mobile Check-in App. The platform exposes a REST API ecosystem (Admin, Check-in, Widget V2, Webhooks, Checkout) for full customization, integrates with Stripe and PayPal for direct payment to organizers, and supports 139 currencies and 15 languages.
Product overview
Tito is an event registration and ticketing platform comprising two main products: Tito (classic) for free and paid events, and Tito Pro for professional invitation-only events. The platform is built around a modular architecture with core features including the Dashboard for event management, Event Pages for customizable event sites, the Widget for embedding checkout on external websites, and the Check-in App for on-the-day attendee management. Tito offers a comprehensive API ecosystem including the Admin API for dashboard operations, Check-in API for attendee management, Widget V2 API for website embedding, Webhooks for real-time integrations, and an upcoming Checkout API. The platform integrates with payment processors Stripe and PayPal, analytics tools Google Analytics and Google Tag Manager, CRM systems Salesforce and HubSpot, marketing platforms Campaign Monitor and Facebook, communication tool Slack, and automation platform Zapier with 1,000+ app connections.
Differentiator
Problem solved
Functional benefit
Products and services
- Tito (classic) Core event registration and ticketing platform that lets event organizers publish event pages, sell tickets online, manage attendees via a Dashboard, run on-the-day check-in via a mobile Check-in App, and integrate through a REST API suite (Admin, Check-in, Widget V2, Webhooks). Targets conference organizers, community event runners, and non-profits globally.
- Tito Pro Next-generation professional event platform from Tito, positioned as the modern counterpart to Tito (classic) for organizers running larger or more demanding events.
Quantifiable outcome
- Over $1 billion in ticket sales processed for customers
- +2 more outcomes
Companies that use Tito
Customer profileNamed customers36 records
Segments3 records
Ideal customer profiles2 records
Tito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Tito partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecorePrimary payment processing partner. Organizers connect their Stripe account to receive payments directly. Supports European cards (1.4% + €0.25) and non-European cards (2.9% + €0.25).
- PayPalcoreAlternative payment processing partner available globally with region-specific transaction fees.
- Amazon Web ServicescoreCloud infrastructure provider hosting all Tito services on AWS in Ireland (EU-West-1 region) for data storage and application hosting.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tito competitors and assessment
Company assessmentDirect peers
- Eventbrite: The largest self-serve event ticketing and registration platform globally, with broad consumer and prosumer reach. Directly competes with Tito across self-serve ticketing, but Tito differentiates on developer-first API depth and tech/developer-conference positioning.
- Ticket Tailor: A UK-based indie event ticketing platform with a similar low take-rate model and PLG approach. Closely mirrors Tito's positioning around community and independent events, with overlapping target customers in the UK and Europe.
- Pretix: An open-source ticketing platform originating from Europe with strong developer and conference tooling. Highly comparable in technical depth, self-hosting options, and appeal to technical organizers running community-driven events.
- RegFox: Self-serve event registration platform offering embeddable forms and a flat-fee pricing model. Competes with Tito for small and mid-sized event organizers prioritizing simple online registration.
- Accelevents: All-in-one event management platform covering ticketing, virtual events, and onsite check-in. Overlaps with Tito's ticketing and check-in capabilities, particularly for mid-market conferences.
Broad incumbents
- Cvent: Enterprise event management platform covering registration, venue sourcing, and onsite logistics for large corporate events. Competes with Tito Pro for higher-end B2B conferences but with a much heavier enterprise sales motion.
- Bizzabo: B2B event experience platform with registration, onsite, and engagement tools targeting mid-market and enterprise conferences. Closely comparable to Tito for mid-market tech/B2B conferences but at a larger scale and price point.
- Hopin (RingCentral Events): Hybrid and virtual event platform acquired by RingCentral, with registration and ticketing at its core. Competes with Tito for online-first conferences and offers more advanced virtual event production tools.
Regional players
- Billetto: European-focused event ticketing marketplace, particularly strong in the Nordics and UK. Overlaps with Tito on European event ticketing but operates more as a discovery marketplace than a developer-first API platform.
- TryBooking: Online ticketing and registration service with strongest presence in Australia, New Zealand, and the UK. Comparable to Tito in serving community and not-for-profit events with a low-fee self-serve model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tito social profiles
Digital presenceTito compliance and trust
Trust signalCompliance3 records
Tito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tito leadership team
Management profileNumber of profiles
Profiles6 records
Tito funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tito
What does Tito do?
Tito is an event registration and ticketing SaaS platform that lets event organizers create event pages, sell tickets online via an embeddable JavaScript widget or hosted pages, manage attendees through a cloud-based Dashboard, and run on-the-day check-in via a mobile Check-in App. The platform exposes a REST API ecosystem (Admin, Check-in, Widget V2, Webhooks, Checkout) for full customization, integrates with Stripe and PayPal for direct payment to organizers, and supports 139 currencies and 15 languages.
Is Tito a public or private company?
Tito is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tito founded?
Tito was founded in 2015. It employs 1 to 10 people.
Where is Tito based?
Tito is headquartered in Dublin, Ireland, in the Europe region.
How does Tito make money?
One revenue line is on record: per-ticket transaction fee.
Who are Tito's main competitors?
Direct peers on record are Eventbrite, Ticket Tailor, Pretix, RegFox and Accelevents. Broad incumbents are Cvent, Bizzabo and Hopin (RingCentral Events). Regional players are Billetto and TryBooking.
Does Tito have an API?
Yes. Tito offers a full read/write REST API that powers its admin dashboard. Available APIs include: Admin API (v3.0 stable, v3.1 beta) at api.tito.io/v3 for managing events, tickets, discount codes, registrations, and more; Check-in API at checkin.tito.io for managing attendee check-in workflow; Widget V2 API for embedding checkout into websites; and Webhooks for real-time data push to external systems. The Checkout API is listed as Coming Soon. API uses token-based authentication with live and test modes. Developer documentation is at ti.to/docs/api/admin.
What industry is Tito in?
Tito's product category is Event Registration Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of THAHAFAJ, Payment, Invoicing & Refund Management for Events. Its NAICS code is 561920 and its SIC code is 7900.