Amisano Gino Valenza Sports Group

What Amisano Gino Valenza Sports Group does

AGV Sports Group, Inc., operating as AGVSPORT, is a privately-held US manufacturer of premium protective motorcycle apparel headquartered in Frederick, Maryland. Founded in 1985 under a brand license from Italian AGV (Amisano Gino Valenza) — itself established in 1946 — the company secured sole, exclusive, worldwide, and perpetual rights to the AGVSPORT name in 2001 and operates independently from AGV Helmets (now owned by Carlyle Group via the Dainese acquisition chain). The product portfolio centers on leather racing suits, gloves, jackets, boots, and textile apparel, complemented by sub-brands PROJECT 7, OCTANE, and KOMINE custom suits, with CE Level 2 certified body armor tested by Ricotest in Italy.

The company's technical differentiation rests on proprietary seam construction techniques — Multi-Tech, Multi-Four, and Multi-Triple Stitching — engineered to balance abrasion resistance, tear strength, and flexibility across specific anatomical impact zones, using 1.4mm full-grain cowhide leather in high-impact areas and 1.2mm cowhide, polyester mesh, Keprotec, and Dyneema in lower-impact zones. Products are marketed as engineered to last up to 20 years with proper care. AGV Sports Group sells direct-to-consumer through agvsport.com and 11 regional storefronts spanning Australia, Asia, Canada, Europe, Italy, UK, New Zealand, India, Pakistan, the Americas, and MENA, alongside an authorized dealer network in 37+ countries and a made-to-measure custom suit program with $100–$1,000 deposit tiers.

AGV Sports Group serves three customer segments: professional motorcycle racers (sponsorship relationships with champions including Loris Capirossi, Mat Mladin, Troy Bayliss, Miguel DuHamel, Shawn Giles, and Max Croker), serious enthusiast riders seeking quality safety gear, and entry-level riders needing affordable protection. Notable institutional customers include California Superbike School, which has used AGVSPORT suits for all instructors since 1989, and historical distribution partners Yamaha Motor Canada and Parts Unlimited. Revenue is generated through one-time apparel sales, custom suit orders, licensing royalties from international distributors, and repair/refurbishment services. The company employs 11–50 people and is led by founder and president R. Michael Parrotte, who has been involved with the AGV brand in the US since 1976.

Name

Amisano Gino Valenza Sports Group

Legal name

AGV Sports Group, Inc.

Website

https://agvsport.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

AGV Sports Group is a privately-held US manufacturer of premium protective motorcycle apparel — leather racing suits, gloves, jackets, boots, and textile gear — sold globally via DTC e-commerce, regional websites, and authorized dealers, serving professional racers, serious enthusiasts, and entry-level riders.

Ownership category

akta.pro rank

Product category

Motorcycle Protective Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Leather and Allied Product Manufacturing (316), Automotive Parts and Accessories Retailers (441330)

SIC

Sporting & Athletic Goods, Nec (3949), Leather & Leather Products (3100)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Gloves & Hand Protection Retail (CRAMANAE), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)

Keywords

• Motorcycle apparel
• Protective racing gear
• Leather riding suits
• Custom motorcycle clothing
• Motorcyclist safety equipment

Headquarters

HQ city

Buckeystown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Motorcycle Apparel Sales: Direct sales of leather suits, jackets, gloves, boots, and textile products through e-commerce and authorized dealers
2. Custom Made-to-Measure Suits: Bespoke custom racing suits manufactured to rider's unique body measurements with various deposit tiers ($100-$1000)
3. Licensing Royalties: License fees from international distributors and regional partners using the AGVSPORT brand name
4. Professional Services: Repairs, refurbishment, and alteration services for existing products

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AGV Sports Group designs and manufactures high-quality protective motorcycle apparel including leather racing suits (one-piece and two-piece), leather and textile jackets, gloves, boots, and CE-certified body armor. The company offers a custom made-to-measure suit program with tiered deposits, alongside ready-made product lines under the AGVSPORT brand plus sub-brands PROJECT 7, OCTANE, and KOMINE.

Product overview

AGV Sports Group is a rider-owned and operated motorcycle apparel company founded in 1985, producing high-quality protective gear for motorcyclists. The company operates primarily under the AGVSPORT brand, offering a comprehensive portfolio centered on custom and ready-made leather racing suits (including AGVSPORT IMOLA, CORSA, and QUANTUM models), complemented by gloves, leather jackets, textile jackets, pants, and body armor. Sub-brands include PROJECT 7, OCTANE, and KOMINE custom suits. All products feature specialized stitching technologies (Multi-Tech, Multi-Four, Multi-Triple) and premium materials including 1.4mm cowhide leather, Keprotec, and Dyneema. The company operates a made-to-measure customization program and holds CE certification for protective equipment.

Differentiator

Problem solved

Functional benefit

Brands

• AGVSPORT: Primary brand for motorcycle protective apparel including leather suits, jackets, gloves, boots, and textile gear.
• Project 7
• Octane

Products and services

• AGVSPORT Custom Leather Suits One-piece and two-piece leather race suits engineered with Multi-Tech, Multi-Four, and Multi-Triple Stitching for abrasion and tear resistance, using 1.4mm premium full-grain cowhide leather in high-impact zones and 1.2mm cowhide in lower-impact areas, with perforated construction for ventilation.
• Custom Made-to-Measure Race Suits Bespoke custom-measured road-race suits tailored to the rider's unique body measurements, including deposit-based ordering with $100 to $1,000 deposit tiers.
• AGVSPORT Gloves Protective motorcycle gloves available in multiple models including LAGUNA, GPR, MAYHEM, TELLURIDE, and made-to-measure kangaroo or cowhide leather gloves tailored to individual hand measurements.
• AGVSPORT Leather Jackets Leather motorcycle jackets including BREEZE Perforated, ELEMENT Vintage, SHADOW Kevlar, and TORNADO models with varying protection and ventilation features, plus made-to-measure custom motorcycle jackets.
• AGVSPORT Textile Jackets and Pants Textile motorcycle apparel including SOLARE Vented, TELLURIDE Waterproof jackets and ASSAULT Kevlar Cargo Pants designed for versatility across all-weather riding conditions.
• Body Armor and CE-Certified Protectors Protective armor systems including MAYHEM MOTORSPORTS 5-piece, elbow, back, and shoulder armor protectors, all CE Level 2 certified by Ricotest lab in Italy.
• PROJECT 7 Sub-Brand Product Line Premium sub-brand line for motorcycle apparel and gear including PLV1, PLV2, ALV3 custom suits, PROJECT 7 Sidewinder Freestyle Sport Glove with carbon fiber knuckles, and PROJECT 7 Pro Travel Pants featuring 11-pocket design.
• OCTANE Sub-Brand Product Line Custom suit sub-brand line including OLV1 Blitz, OLV2 Pulse, and OLV3 Reactor models, manufactured by Pilot Sewing for high-performance applications.
• KOMINE Custom Suits KLV2 and KLV3 custom suits from KOMINE Japan distributed through AGV Sports Group's international licensing partnership.
• Apparel Repair, Refurbishment and Alteration Services Professional repair, refurbishment, and alteration services for existing AGVSPORT products extending product lifecycle.

Quantifiable outcome

• 40+ years of continuous operation in motorcycle protective apparel
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• KOMINE JapancoreStrategic or Co-development Partner · 20 November 2024KOMINE Japan and AGV Sports Group America announced a historic cooperation agreement in November 2024 for distribution and collaboration on protective motorcycle gear.
• AGV HelmetscoreTechnology or Integration · 1 January 2001AGV Helmets is the original Italian helmet company founded by Gino Amisano in 1946. AGV Sports Group was licensed in 1985 to design and manufacture merchandise bearing the AGV name and trademark (except helmets). In 2001, AGV Sports Group secured sole exclusive worldwide perpetual rights to the AGVSPORT brand name.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Klim: US-headquartered technical riding gear brand specializing in adventure, snowmobile, and motorsport apparel—closest American competitor with overlapping direct-to-consumer and dealer distribution model.
• SIDI: Italian motorcycle boots and racing apparel maker with strong MotoGP sponsorship presence—overlaps with AGVSPORT on motorcycle boots and professional-racer customer segment.
• Dainese: Italian motorcycle safety systems maker with identical origin story (Gino Amisano/AGV was acquired by Dainese in 2007)—competes head-to-head in leather racing suits, jackets, and protective apparel.
• Furygan: French motorcycle apparel and protection brand with motorsport heritage and racing-grade product line—directly competes in European racing and touring segments.
• Alpinestars: Italian motorcycle and motorsport protective apparel manufacturer with deep racing heritage and broad product portfolio across suits, boots, gloves, and protection—directly comparable to AGVSPORT's core business.
• Spidi: Italian motorcycle apparel manufacturer producing leather suits, jackets, and protective gear with similar heritage and distribution model—competes for sport-touring and racing customers.
• REV'IT!: Dutch motorcycle apparel and protection brand offering suits, jackets, gloves, and pants across sport, touring, and adventure segments—competes for the same enthusiast customer base as AGVSPORT.
• RST: UK-based motorcycle apparel brand offering suits, jackets, gloves, and boots across sport and touring categories—overlaps with AGVSPORT's product range and dealer-led distribution.
• Held: German manufacturer of premium motorcycle gloves, suits, boots, and apparel since 1946—directly competes in the high-end leather glove and racing apparel categories where AGVSPORT has heritage.

Broad incumbents

• Rukka: Finnish premium touring motorcycle apparel manufacturer owned by L-Fashion Group—overlaps in the higher-end touring/adventure riding segment where AGVSPORT's textile line competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AGVSPORT
• Facebookfacebook.com/AGVSPORT
• LinkedInlinkedin.com/company/agv-sports-group-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amisano Gino Valenza Sports Group