What HR Solutions does

HR Solutions ApS is a privately held Danish HR consultancy founded under its current management in 2005 and headquartered in Hadsten, Denmark. The company offers a portfolio of HR assessment, leadership development, and training services built primarily on licensed partnerships with Extended DISC (behavioral analysis), FinxS (online HR platform), and the Situational Leadership methodology. Its products span psychometric assessments (Extended DISC Person, Team, Onboarding, Sales 18, Management 52), cognitive ability testing, 360-degree feedback, sales and sport competency assessments, certification programs, in-person and online workshops, and an e-commerce shop selling training materials such as behavioral cards, learning games, posters, folders, and leadership books.

The underlying technology is not proprietary but rather a curated integration of licensed psychometric platforms (FinxS for tests and surveys), an HR database platform (HRM-Nordic), and an e-learning delivery layer (Talent LMS). HR Solutions earns revenue through multiple streams: per-person certification fees (7,500–12,500 DKK), one-off assessment purchases and recruitment packages (3,250–5,000 DKK), bespoke workshops (18,750 DKK), consultancy hours, e-commerce sales of training materials, and freemium webinars feeding into paid certification pipelines. The company serves horizontal customer segments across recruitment, leadership development, team building, employee assessment, and sales enablement, primarily in Denmark and Norway, and reports 500+ cumulative customers and 25+ years of combined experience.

The firm is ISO 27001:2022 certified, GDPR- and PCI DSS-compliant, and publishes an annual ESG report inspired by the VSME standard. Operations are run by a small team (1-10 employees) led by Managing Director Kurt Juul Lausen, who has held the role since 2005. The company carries no external institutional investors or disclosed funding rounds, indicating founder/family ownership and a bootstrapped operating model.

Name

HR Solutions

Legal name

HR Solutions ApS

Website

https://hrsolutions-as.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

HR Solutions ApS is a Danish HR consultancy delivering Extended DISC behavioral assessments, cognitive testing, situational leadership training, and certification programs to Nordic businesses and HR practitioners across Denmark and Norway.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Employment Services (5613)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• HR consultancy services
• Behavioral assessment tools
• Leadership development training
• DISC personality assessment
• Recruitment and selection

Headquarters

HQ city

Hadsten

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification and Training Programs: Online and physical certification programs in Extended DISC, Cognitive Testing, Situational Leadership, and Sales Competence Assessment. Programs range from 2-week online courses to 2-day physical training sessions. Revenue is generated through per-person course fees.
2. Assessments and Analyses: Sale of Extended DISC profiles, cognitive tests, and combined recruitment packages. Includes both individual analysis purchases and organizational licenses for ongoing use.
3. Consultancy Services: Professional HR consultancy in recruitment, organizational development, and leadership development, provided both remotely and on-site.
4. Training Materials and Products: Sale of books, posters, folders, behavioral cards, learning games, and other training materials through their e-commerce shop.
5. Analysis Feedback Sessions: Individual profile or analysis feedback sessions based on Extended DISC, providing personalized interpretation and development guidance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

HR Solutions is a Danish HR consultancy that delivers managed HR services, staffing support, onboarding tools, and HR process support for businesses and consultants. The company combines behavioral assessments (Extended DISC methodology), cognitive testing, and Situational Leadership training with the FinxS online assessment platform, complemented by professional certification programs and customized organizational development workshops.

Product overview

HR Solutions is an HR consultancy offering a portfolio of assessment tools, behavioral analysis methodologies, training programs, and certification services. The core offerings include the Extended DISC behavioral analysis system (a personality assessment based on the DISC model) and the FinxS online HR platform for tests, assessments, and surveys. Supporting these are cognitive/occupational testing tools, situational leadership training and certification, and various development programs and workshops. The company also offers physical training materials including behavior cards, learning games, posters, folders, and books on leadership and behavioral science. The portfolio is organized around recruitment, leadership development, team building, and employee assessment, with both online platforms (FinxS, HRM-Nordic, Talent LMS) and in-person training options.

Differentiator

Problem solved

Functional benefit

Brands

• FinxS: Online HR platform for tests, analyses, and surveys covering motivation, behavioural styles, cognitive abilities, and organizational assessments.
• Extended DISC
• HRM-Nordic

Products and services

• Extended DISC Behavioral analysis and personality assessment methodology based on the DISC model, used for recruitment, leadership development, team building, and employee development. Includes reports such as Person Analyse, Team, Onboarding Profil, Medarbejder profil, Makkerpar profil, Salgsprofil (Sales 18), and Management 52.
• FinxS Platform Online HR platform for conducting tests, assessments, surveys, and analyses. Helps individuals, teams, and organizations develop through insights into motivation, behavioral styles, cognitive abilities, and organizational assessments.
• Cognitive Test Objective occupational/cognitive ability testing for recruitment and development purposes. Evaluates capacity to solve job-related tasks as a supplement to interviews and personality analyses.
• 360-degree Appraisal Full feedback assessment from manager, colleagues, and subordinates for leadership development purposes.
• Sales Competency Assessment Assessment that maps sales skills and sales behavior. Provides insight into 18 sales-specific competency areas for sales recruitment and development.
• Sport Competency Assessment Assessment of sporting and professional competencies in the sports industry.
• Leadership Assessment Assessment of leadership skills and leadership potential for manager development.
• Situational Leadership Training Leadership training and certification program teaching managers to adapt their leadership style to individual employee competence and motivation levels. Available in both physical and online formats.
• Extended DISC Person Analysis Certification Certification program for Extended DISC personality analysis. Covers levels 1-5 interpretation and providing feedback on various reports. Includes access to 20+ different reports after certification.
• Extended DISC Team Certification Certification program for Extended DISC Team analysis and application.
• Cognitive Test Certification Certification program for occupational/cognitive testing. Includes 3 practice analyses and training in setup, interpretation, and feedback delivery.
• Sales Competence Assessment Certification Certification program for FinxS Sales Competency Assessment. Covers 18 sales competency areas and professional report delivery.
• Extended DISC Advanced Certification Advanced certification in Extended DISC methodology.
• Conversion Certification Certification for conversion between DISC models for those upgrading from other DISC systems.
• Development Programs (Udviklingsforløb) Customized workshops on leadership, team building, insight, and personal development. Includes Extended DISC workshops, team development, work culture sessions, and analysis feedback.
• Recruitment Package Bundle including Person Analyse and Cognitive Test with 2 x 30 minutes online feedback sessions. Strong combination for recruitment decisions.
• Leadership Development Program Comprehensive leadership development including Management 52 analysis (52 leadership focus areas), 360-degree leadership feedback, 2-hour feedback session, and 2 x 30 min coaching over 6 months.
• Extended DISC Profile with Online Walkthrough Extended DISC profile with 1-hour online walkthrough. Provides insight into personal strengths, development areas, and shadow sides.
• Extended DISC Playground Team building card game with 50 high-quality cards featuring thought-provoking questions to spark meaningful dialogue and build awareness of individual differences in teams. Connects to Patrick Lencioni's model for team development.
• Extended DISC 200 Behavioral Cards 200 behavior cards with positive statements about the four DISC behavioral styles (50 D-style, 50 I-style, 50 S-style, 50 C-style). Used for team exercises, recruitment conversations, and conflict resolution.

Quantifiable outcome

• 500+ satisfied customer organizations
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Extended DISCcoreTechnology or IntegrationHR Solutions is a certified partner for Extended DISC, authorized to provide Extended DISC Person Analysis, Team Analysis, and related certifications. They offer DISC-based products, training materials, and certification programs.
• FinxScoreTechnology or IntegrationFinxS is the primary HR platform used by HR Solutions for assessments, cognitive tests, and leadership analyses. HR Solutions provides certification and training for the FinxS platform.
• Situationsbestemt Ledelse (Situational Leadership)coreTechnology or IntegrationHR Solutions is a certified provider of Situational Leadership training and certification programs. They offer both physical and online Situational Leadership courses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Predictive Index: Behavioral and cognitive assessment platform with PI certification programs and consulting partner network. Matches HR Solutions' combined assessment-plus-certification training business model.
• Thomas International: Global DISC-based assessment provider offering personality, behavioral, and cognitive tools plus certifications for practitioners. Closest functional peer to HR Solutions' Extended DISC-led model.
• DDI (Development Dimensions International): Specialist in leadership development and 360-degree feedback with extensive certification programs. Direct comparability with HR Solutions' Situational Leadership training and Management 52 leadership report offerings.

Broad incumbents

• SHL: One of the largest global assessment and psychometric providers, serving enterprise HR with behavioral and cognitive tests and leadership development solutions. Broader and more standardized portfolio than HR Solutions.
• Hogan Assessments: Global leader in personality assessments used for recruitment, leadership development, and team coaching. Overlaps with HR Solutions' leadership evaluation and behavioral analysis offerings at a much larger scale.
• Korn Ferry: Global organizational consulting firm with deep assessment, leadership development, and talent management capabilities. Operates at much larger scale; comparable through its assessment and leadership practice.
• Aon Assessment Solutions: Aon's assessment and talent analytics arm offering personality, cognitive, and 360-degree tools. Serves similar enterprise clients for recruitment and leadership decisions on a global footprint.

Others

• Right Management (ManpowerGroup): Global talent and career management consultancy that includes leadership development and assessment services. Adjacent rather than directly competing with HR Solutions' DISC-centric assessment niche.

Regional players

• Mannaz: Copenhagen-based HR and leadership development consultancy operating across the Nordics with training, assessment, and certification programs. Closest geographic peer to HR Solutions' core market.
• Mercuri Urval: Nordic-headquartered leadership assessment, executive search, and talent development consultancy with strong presence in Denmark and Norway. Comparable through its assessment-led leadership development offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hr-solutions-aps
• Facebookfacebook.com/hrsolutionsas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Solutions