What Sensory Guru does

Sensory Guru Ltd is a UK-based private company, founded in 2009 and headquartered in Hartfield, that develops and sells interactive sensory projection systems and assistive technology for special educational needs (SEND), healthcare, and social care settings. The company's core technology stack centers on three proprietary product families: (1) Magic Carpet and Magic Mirror interactive projection systems using infrared and Kinect v2 3D camera tracking to deliver touch-free, full-body interactive experiences with up to 500 activities; (2) Magic Room Software, a configurable immersive sensory system supporting one to four projector setups with DMX-controlled lighting integration; and (3) eye-gaze software (Magic Eye FX, Sensory Eye FX 2, Tobii Gaze Viewer) designed for early gaze learners through advanced practitioners. Beyond its proprietary software, Sensory Guru operates as an authorized UK reseller for Tobii Dynavox AAC devices (TD Pilot, TD I-series, TD Navio, PCEye 5) and Rehadapt mounting solutions.

The company's revenue model combines one-time hardware sales (£3,199-£16,995 per system), one-time software licensing (£650-£5,500), annual Magic Room Software subscriptions (£1,495-£2,495), and resale of third-party assistive technology. Bundled solutions such as the Sensory Classroom Hub (Essential £4,995 to Ultimate £9,995) and Early Eye Gaze Essential Bundle (£4,645) include delivery, setup, and training. Distribution is primarily direct-to-consumer via the company's e-commerce storefront with 24-hour global shipping, supplemented by a dedicated NHS purchasing pathway for UK public-sector buyers.

Sensory Guru serves SEND schools, mainstream schools, hospitals, hospices, adult day centres, care homes, libraries, science centres, and play centres. The company is bootstrapped, with no disclosed external funding, and operates with 11-50 employees. Strategic partnerships with Tobii Dynavox (core), Promethean (classroom displays), and Rehadapt (mounting) form the backbone of its ecosystem strategy, supported by technology integrations with Loxit, Enttec, Optoma, Apple (MFi), and Microsoft.

Name

Sensory Guru

Legal name

Sensory Guru Ltd

Website

https://sensoryguru.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sensory Guru Ltd is a UK-based developer and reseller of interactive sensory projection systems, eye-gaze software, and Tobii Dynavox AAC devices, serving SEND schools, healthcare facilities, and care homes via direct e-commerce and NHS procurement channels.

Ownership category

akta.pro rank

Product category

Assistive Technology and Sensory Equipment

NAICS

Custom Computer Programming Services (541511)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards) (EDAKAIAD)

Keywords

• Assistive technology products
• Interactive sensory projection
• Eye gaze software
• Augmentative communication devices
• Multi-sensory environments

Headquarters

HQ city

Hartfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of interactive projection systems (Magic Carpet, Magic Mirror), mobile variants, and sensory room hardware bundles. Includes delivery, setup, and training services for classroom bundles.
2. Software Licensing: Licensing of proprietary software including Magic Room Software, Magic Eye FX, and Sensory Eye FX 2. Available in single-user and multi-user configurations.
3. Resale of Assistive Technology: Resale of Tobii Dynavox eye tracking devices, PCEye products, TD Navio devices, and Rehadapt mounting solutions as authorized reseller.
4. Professional Services: Delivery, setup, and training services included with classroom bundles. Installation services mentioned for fixed Magic Carpet systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sensory Guru designs, develops and sells interactive sensory projection systems (Magic Carpet and Magic Mirror in fixed and mobile variants), immersive multi-projector sensory room software and bundled systems (Magic Room Software/Systems), and eye gaze learning and assessment software (Magic Eye FX, Sensory Eye FX 2, Tobii Gaze Viewer). It also operates as an authorized reseller for Tobii Dynavox AAC and eye-tracking hardware (TD Pilot, TD I-series, TD Navio, PCEye 5) and Rehadapt mounting solutions, and offers classroom/therapy bundles such as the Sensory Classroom Hub for SEND education environments.

Product overview

Sensory Guru is a UK-based company that creates world-leading sensory solutions for inclusive play and assistive technology. Their product portfolio centers around three core platforms: (1) Magic Room — an immersive sensory system with software and configurable hardware systems supporting single to quad projector setups for transforming entire rooms; (2) Magic Carpet and Magic Mirror — interactive floor and wall projection systems with both fixed installation and mobile variants that use infrared/3D camera tracking for full-body interaction; and (3) Eye Gaze and AAC Devices — a comprehensive range of eye-tracking software (Magic Eye FX, Sensory Eye FX 2, Tobii Gaze Viewer) and Tobii Dynavox hardware (TD Pilot, TD I-series, TD Navio series, PCEye 5) for augmentative communication. These products are complemented by Sensory Classroom Hub bundles that combine Magic Room Software with Promethean displays for SEND classrooms, plus Rehadapt mounting solutions. The ecosystem emphasizes multi-modal access (eye gaze, touch, switches, speech) and is designed for users of all ages and abilities in education, therapy, and care settings.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Carpet: World leading interactive floor projection system with over 500 activities for all ages and abilities
• Magic Mirror
• Magic Room Software
• Magic Eye FX
• Sensory Eye FX 2
• TD Pilot
• TD I-Series
• TD Navio

Products and services

• Magic Carpet (Installed) Ceiling-mounted interactive floor projection system that transforms floors into engaging, touch-free play and learning spaces using infrared camera tracking and ultra-sensitive movement detection for sensory therapy and education. Includes over 500 interactive activities with variable image sizes up to 3.6m.
• Mobile Magic Carpet Portable interactive projection system with height-adjustable chassis that transforms floors, tables, beds and trays into engaging play and learning spaces. Includes over 500 interactive activities, plug-and-play iOS and Android control apps, variable image sizes up to 3.6m, and integrates a Dell OptiPlex PC with Epson 4000-lumen laser projector.
• Magic Mirror Fixed installation interactive wall projection system using 3D (Kinect v2) tracking technology that enables full-body interaction with virtual objects for up to 6 simultaneous players, supporting eye gaze, speech, switches, touch and game controllers.
• Mobile Magic Mirror Portable interactive wall projection system for immersive learning and play, supporting full-body interaction for up to 6 players via eye gaze, speech, switches, touch and game controllers, designed for flexible deployment across locations.
• Magic Room Software Immersive sensory system software that transforms learning, therapy and play spaces by supporting multi-sensory interaction, communication and skill development via dynamic customizable activities. Available in single, dual, triple and quad display configurations with annual subscription pricing of £1,495–£2,495.
• Magic Room Systems Complete immersive sensory system combining Magic Room Software with hardware (projectors, PC, camera systems), available in single, dual, triple or quad projector configurations for transforming entire rooms into interactive environments. Priced £6,995–£16,995.
• Magic Eye FX Advanced eye gaze and multi-modal assessment and skills development software for practitioners, featuring 40 customizable activities, an Activity Builder, and a Pro version with advanced analytics, screen recording and front-camera video overlay. Compatible with Tobii Dynavox eye trackers (PCEye 5, I-13, I-16, Eye Tracker 5, 4c).
• Sensory Eye FX 2 Eye gaze learning software for individuals at the earliest stages of eye gaze learning, featuring 30 engaging activities across five progressive levels (from gaze response to gaze control) with real-time heatmaps and screen recording. Supports Windows 10/11 and iPadOS via TD Pilot.
• Tobii Gaze Viewer Eye tracking assessment tool for understanding individual users' physical capabilities, cognitive understanding and eye-tracker use. Records real eye tracking data from any application, generating heat maps, gaze plots and reports for eye gaze assessments.
• Magic Mirror Add-On for Magic Room Software and hardware add-on that upgrades existing Magic Room systems with gesture-controlled activities using 3D tracking, adding full-body interaction for up to 6 players with seamless transitions between Magic Room and Magic Mirror activities.
• TD Pilot Medically certified, Made-for-iPad (MFi) eye-controlled speech-generating AAC device integrating with Apple iPadOS. Pre-loaded with TD Talk, TD Snap and TD CoPilot, with advanced eye tracking including outdoor support, 256GB storage and up to 10 hours battery life. Priced at £6,990.
• TD I-13 (I-Series) Lightweight, durable speech-generating AAC device with 13.3-inch display, Tobii IS5 eye-tracker technology enabling hands-free communication, Windows access and environmental control, with up to 9 hours battery life. Runs Windows 10 Pro and is pre-loaded with TD Snap and Communicator 5. Priced at £7,950.
• TD I-16 (I-Series) Speech-generating AAC device with 15.6-inch display, Tobii IS5 eye-tracking technology, water-resistant design and Partner Window rear-facing display for face-to-face conversations. Runs Windows 10 Pro with TD Snap and Communicator 5 pre-installed; up to 8 hours battery life.
• TD Navio Mini Compact iPad-based touch AAC device with 8.3-inch screen pre-loaded with TD Snap and TD Talk, with shock-absorbent protective case, up to 18 hours battery life and 5-year warranty. Available in multiple colors and compatible with mounting options.
• TD Navio Midi Mid-sized iPad-based touch AAC device with 10.9-inch screen, pre-loaded with TD Snap and TD Talk, durable shock-resistant design with multiple access methods and long battery life for communication and independence.
• TD Navio Maxi Large-screen iPad-based assistive communication device with 13-inch display, pre-loaded with TD Snap and TD Talk, designed for individuals with complex communication needs.
• PCEye 5 Eye Tracker Precision eye tracker bundled with TD Control software for hands-free Windows device access, with USB-C to USB-A adapter. Enables users to navigate, communicate and interact with Windows using only their eyes.
• Sensory Classroom Hub Essential Bundle Entry-level SEND classroom solution combining Magic Room Software (single display), Promethean ActivPanel LX 65-inch display, 4 LED Wall Washers, height-adjustable trolley and wireless keyboard. Includes delivery, setup and training. Priced at £4,995.
• Sensory Classroom Hub Plus Bundle Enhanced classroom bundle adding dual-display support and portable Optoma Laser Projector on tilting projection trolley to Magic Room Software and Promethean ActivPanel, enabling immersive wall and floor projections for SEND learners. Includes lighting control via Enttec DMX module.
• Sensory Classroom Hub Ultimate Bundle Top-tier portable immersive learning solution for SEND classrooms featuring dual-display Magic Room Software, Promethean ActivPanel LX 65-inch display, Optoma Laser Projector, plus an integrated sensory corner with 1.5M DMX Bubble Tube, 100 DMX Fibre Optics strands and plinth. Includes assistive technology accessories such as switches and wireless microphone. Priced at £9,995.
• Early Eye Gaze Essential Bundle Complete eye gaze learning bundle including PCEye 5 Eye Tracker, Surface Pro tablet with carry case and bracket, wireless keyboard, Sensory Eye FX 2 and TD Snap software, plus 2 hours of remote training. Priced at £4,645.
• Magic Room LED Lighting Colorwash LED lighting system installed on walls and ceilings to create smooth color wash effects that reinforce Magic Room themes, ambiance and visual cues. Available in 10m, 15m or 20m lengths and controlled via Enttec DMX.
• Rehadapt Mounting Solutions Authorized-reseller line of Rehadapt mounting solutions for AAC and communication devices, including wheelchair mounts (Monty 3D, Hybrid, Light series), table mounts (clamp, stand, stand-go variants) and floorstands (VarioFloat, VarioLock, TeleFloat, TeleLock, Eco series) with QuickShift lever technology and Universal Device Socket (UDS).

Quantifiable outcome

• Over 500 interactive activities included with Magic Carpet for diverse learning, therapy, and play needs
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• Tobii DynavoxcoreTechnology or IntegrationSensory Guru is an authorized reseller and development partner for Tobii Dynavox eye tracking AAC devices and software. They develop proprietary software (Magic Eye FX, Sensory Eye FX 2) specifically designed for Tobii Dynavox eye trackers. Their products integrate deeply with Tobii Dynavox devices including PCEye 5, I-series, and TD Pilot. They offer bundled solutions combining Tobii hardware with their own software.
• RehadaptcoreChannel Partner/ Reseller/ DistributorSensory Guru resells the complete Rehadapt range of mounting solutions including wheelchair mounts, table clamps, and floorstands. Products feature QuickShift lever technology and Universal Device Socket (UDS) for quick device attachment.
• PrometheanmajorTechnology or IntegrationSensory Guru integrates Promethean ActivPanel LX displays as the default interactive display in their Sensory Classroom Hub bundles. The Promethean ActivPanel is featured as a key component of their inclusive classroom solutions.
• LoxitsupportingTechnology or IntegrationLoxit provides height-adjustable frames, ceiling kits, and wall racks for Magic Carpet and Magic Mirror systems. Their hardware enables professional installation and portable positioning of interactive projection systems.
• EnttecsupportingTechnology or IntegrationEnttec DMX controllers enable Magic Room software to control LED lighting effects, bubble tubes, and other DMX-compatible sensory equipment for immersive room experiences.
• OptomasupportingTechnology or IntegrationOptoma laser projectors are used in Magic Room Systems and Sensory Classroom Hub bundles for immersive floor and wall projection capabilities.
• Microsoft (iPadOS)supportingTechnology or IntegrationTD Pilot and TD Navio devices run on iPadOS, integrating with Apple's accessibility features. Sensory Guru software supports iPadOS platforms alongside Windows.
• Apple (Made for iPad)supportingTechnology or IntegrationTD Pilot is Made for iPad (MFi) certified, enabling seamless integration with iPadOS accessibility features for eye-controlled communication.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HelpKidzLearn (Helpwise): Subscription-based special needs learning and accessibility software platform used in SEND schools, overlapping with Sensory Guru's eye gaze and inclusive classroom software.
• Pretorian Technologies: UK manufacturer of assistive technology including switches, input devices, and AAC accessories, competing for switch-based access and SEND equipment budgets alongside Sensory Guru.
• Inclusive Technology: UK special needs EdTech vendor offering switch-accessible learning software, sensory resources, and AT for SEND classrooms — a direct overlap with Sensory Guru's Magic systems and SEND bundles.
• Smartbox Assistive Technology: UK-based provider of AAC devices, eye gaze hardware, and communication software (Grid, Lumin). Competes with Sensory Guru in the same UK SEND/AAC procurement environment and overlapping customer base.
• Experia USA: Designer and supplier of multi-sensory rooms, sensory equipment, and immersive environments for special education and therapy. Closest direct comparable to Sensory Guru's Magic Room and sensory environment business.
• Crick Software: UK-based special needs software developer (Clicker, Clicker Docs) used widely in SEND schools. Competes for the same curriculum and SEND software budgets as Sensory Guru's Magic Room and eye gaze software.

Others

• Rehadapt: German manufacturer of mounting solutions for AAC devices and assistive technology. Sensory Guru is an authorised reseller of Rehadapt, and the product line is comparable in function and customer overlap.

Broad incumbents

• Dolphin Computer Access: UK vendor of assistive technology for vision impairment and computer access, including screen readers and magnification — adjacent to Sensory Guru's assistive technology/AAC portfolio.
• Optelec / Freedom Scientific (Vispero): Global incumbent in low-vision and assistive technology (magnifiers, screen readers, OCR). Comparable in scale and category breadth to Sensory Guru's assistive technology vision/access offerings.
• Tobii Dynavox: Global leader in eye-tracking-based AAC and assistive communication hardware/software. Sensory Guru is both a partner and a channel for Tobii Dynavox, making it the closest comparable in AAC and eye gaze but at much smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sensoryguru
• LinkedInlinkedin.com/company/sensory-guru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensory Guru