Experia Usa
Experia USA designs and manufactures multisensory room equipment, including proprietary IRiS wireless-controlled bubble tubes, fiber optics, projectors, and vibro-acoustic furniture, serving schools, hospitals, senior care facilities, airports, and residential consumers with special needs.
- Company typePrivate
- Founded2009
- HeadquartersBuford, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Experia Usa does
Experia USA, Inc. is a privately held designer and manufacturer of multisensory room equipment headquartered in Buford, Georgia, founded in 2009. The company sells bubble tubes, fiber optic products, sensory projectors, soft play, vibro-acoustic furniture, and related accessories to schools, hospitals, senior care facilities, hospices, libraries, airports, and residential consumers caring for individuals with autism, dementia, ADHD, cerebral palsy, and other sensory processing disorders.
The company's core technical platform is IRiS (Interactive Reward System), a proprietary wireless control architecture in which any IRiS Talker controller can operate any IRiS Listener device (such as bubble tubes or fiber optics) up to 90 feet away, with one-to-many or one-to-one pairing. The platform has been extended with the IRiS+ App for Apple iOS control via iPad, iPhone, or iPod Touch (using an iConverter accessory) and with Qi inductive wireless charging on Superactive controllers. Product pricing spans roughly $39.99 for entry-level accessories to $17,095+ for complete IRiS-equipped sensory rooms, sold primarily as one-time hardware purchases.
Experia USA operates a sales-led, omnichannel go-to-market: direct e-commerce on experia-usa.com, a toll-free enterprise sales line (1-800-882-4045), free shipping to the lower 48 states, and a complimentary sensory room design consultation that functions as a lead generation and conversion tool for institutional buyers. The company employs 1-10 people and maintains an operating relationship with Experia UK, though no formal parent-subsidiary structure has been disclosed.
Experia Usa firmographics
Firmographics- Name
- Experia Usa
- Legal name
- Experia USA, Inc.
- Website
- https://experia-usa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Experia USA designs and manufactures multisensory room equipment, including proprietary IRiS wireless-controlled bubble tubes, fiber optics, projectors, and vibro-acoustic furniture, serving schools, hospitals, senior care facilities, airports, and residential consumers with special needs.
- Ownership category
- akta.pro rank
Experia Usa industry classification
Industry- Product category
- Sensory Equipment & Multisensory Room Solutions
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Ophthalmic Goods Manufacturing (339115)
- SIC
- Optical Instruments & Lenses (3827), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industry
- Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where Experia Usa is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Experia Usa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sensory Equipment Sales: One-time hardware sales of sensory room equipment including bubble tubes, fiber optics, projectors, wall panels, soft play, and complete room packages. Products are sold individually with various sizes and configurations. Also includes accessories and replacement parts.
- Sensory Room Packages: Complete sensory room bundles sold as one-time purchases including multiple coordinated products (e.g., Calming Sensory Room at $9,575, IRiS Sensory Room at $17,095, Premium Sensory Room at $12,449).
- IRiS Bundles: Pre-configured sensory equipment bundles offering cost savings vs. individual purchases. Includes combination products like LED Bubble Tube + Qube bundles, color recognition bundles, and complete sensory room setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Entry to Mid-range |
| Unit Pricing | Pay-as-you-go | Complete Sensory Room Packages |
| Other | Multi-year contract | Custom/Enterprise Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Experia Usa product offering
Product offeringCore offering
Experia USA designs, manufactures, and supplies sensory room equipment including LED bubble tubes, fiber optic products, sensory projectors, soft play, and complete multisensory room packages. The company sells its proprietary IRiS (Interactive Reward System) wireless control technology, which links controllers (Talkers) to sensory equipment (Listeners) such as bubble tubes and fiber optics. Products are sold via direct e-commerce, phone sales, and custom installation to schools, hospitals, senior care facilities, airports, and home users.
Product overview
Experia USA is an industry expert in designing and manufacturing sensory room equipment, offering a comprehensive portfolio centered around their IRiS (Interactive Reward System) wireless technology platform. The product lineup includes core IRiS wireless products connecting Talker controllers to Listener devices (bubble tubes, fiber optics, speakers), complemented by standalone LED bubble tubes (Calming, Superactive, IRiS, and IRiS+ variants), fiber optic bundles and softies in Calming/Superactive/IRiS configurations, sensory projectors with effect wheels, and vibro-acoustic furniture. Products serve special populations including autism, dementia, cerebral palsy, and sensory processing disorder. The company also offers pre-configured sensory room packages (Calming, Premium, Superactive, IRiS Sensory Room) and free room design services. Accessories include bubble tube platforms, cleaning kits, and soft play flooring.
Differentiator
Problem solved
Functional benefit
Brands
- IRiS (Interactive Reward System): A proprietary wireless control system that allows any IRiS Talker (controller) to control any IRiS Listener (responsive equipment like bubble tubes, fiber optics, speakers) for creating interactive multisensory environments.
- IRiS+
- IRiS Talkers
- IRiS Listeners
Products and services
- IRiS Wireless Products Proprietary wireless control system for sensory rooms where Talkers (controllers) wirelessly control Listeners (sensory equipment like bubble tubes and fiber optics). Each controller is designed for special needs to improve color recognition and motor skills.
- IRiS LED Bubble Tube Wireless IRiS-enabled LED bubble tube that allows users to control color using IRiS Talkers. Features continuously rising bubbles with user-selectable LED colors.
- Calming LED Bubble Tube Relaxing LED bubble tube with slowly changing colors, designed for calming and de-escalation. Features steadily rising bubbles and soothing color transitions.
- Superactive LED Bubble Tube Fully interactive bubble tube with nine-button wireless controller for user-controlled color changes. Includes Qi wireless charging and automatic calming mode after 5 minutes of inactivity.
- Calming LED Fiber Optic Bundle Visual and tactile fiber optic bundle with 150 strands that safely change colors. Operates on low voltage with fiber optics containing only light (no electricity), allowing safe user interaction.
- LED Fiber Optic Softie - Calming Large bean bag cushion with integrated LED lightsource and 150-strand fiber optic Sideglow. Allows users to sit comfortably while interacting with fiber optics for a visual and tactile calming experience.
- LED Fiber Optic Softie - IRiS Bean bag with integrated IRiS wireless fiber optics that can be controlled via IRiS Talkers, allowing users to change fiber optic colors with various controllers tailored to specific needs.
- LED Fiber Optic Softie - Superactive Interactive bean bag with wireless controller for user-controlled fiber optic colors. Features Qi wireless charging system and rechargeable lithium polymer battery.
- IRiS Soft Switch Large-format soft switch with eight brightly colored sections for controlling IRiS Listeners. Designed for gross motor skill and color recognition development in soft play areas; made from tough, durable, easy-to-clean vinyl.
- Aurora LED Projector Bundle Sensory projector bundle including wheel rotator and five effect wheels (Balloon Extravaganza, Dawn til Dusk, Firework Bonanza, Outer Space, Tropical Reef) for creating immersive visual environments.
- Vibro-Acoustic Lounger Sensory lounger that transmits music vibrations through the body. Features Bluetooth streaming, multiple speaker configurations (sound bar, headphones, in-ceiling, wall-mounted), and configurable ambient sound and vibration levels.
- IRiS LED Bubble Tube and Qube Bundle Interactive bundle combining IRiS LED Bubble Tube with IRiS Qube for cause-and-effect and color recognition skill development. Rolling the Qube changes the bubble tube color.
- IRiS Color Recognition Bundle Wireless IRiS Reward System bundle featuring IRiS LED Bubble Tube and IRiS Color Selector with 8 brightly colored buttons. Switch operates from up to 90ft distance.
- Calming Sensory Room Package Complete sensory room package for relaxation and de-escalation, featuring 60-inch Calming LED Bubble Tube, Fiber Optic Softie, Fiber Optic Star Carpet, Aurora LED Projector with effects wheels, Square Bubble Tube Platform, mirror ball bundle, and sound system.
- Bubble Tube Pump and Hose Kit Maintenance accessory including 18ft hose and foot pump for periodic water changes and cleaning of bubble tubes to prevent bacteria and algae growth.
Companies that use Experia Usa
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Experia Usa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Experia Usa partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Experia Usa competitors and assessment
Company assessmentDirect peers
- TFH Special Needs Toys: Special needs product retailer offering sensory, therapy, and inclusive play equipment for schools, therapy providers, and families. Comparable customer base and product categories in sensory/tactile equipment.
- Fun and Function: Special needs and sensory products retailer selling weighted products, swings, tactile items, and sensory room gear to schools, therapists, and home users. Overlaps on sensory equipment categories and price points.
- Southpaw Enterprises (Flaghouse): Special needs and sensory integration equipment supplier (Southpaw product line now part of Flaghouse) serving schools, hospitals, and therapy clinics with comparable sensory room products and therapeutic equipment.
- ROMPA: Multisensory room and sensory equipment manufacturer offering bubble tubes, fiber optics, and Snoezelen-style environments for special needs and education. Closest international direct competitor in product offering and target customer.
- Abilitations: Therapy and special needs equipment provider (School Specialty brand) offering sensory integration equipment, gross motor tools, and classroom therapy products to schools and therapy providers.
- Experia (UK): UK-based sister/affiliated entity selling the same multisensory room and IRiS-style product line. Directly comparable product portfolio and customer base (schools, care homes, hospitals), serving as the international counterpart to Experia USA.
Emerging players
- Sensory Goods: Specialty sensory products retailer focused on autism, ADHD, and sensory processing needs, with overlap in fiber optic, bubble tube, and tactile products for therapy and home use.
Broad incumbents
- School Specialty: Large education products distributor offering sensory, special needs, and classroom equipment to schools and institutions. Competes for institutional procurement contracts at greater scale.
- Snoezelen (Multi-Sensory Environments): Originator and broad category brand for multisensory/Snoezelen environments used in special education, dementia care, and therapy. Provides conceptual and category positioning that Experia operates within.
Others
- Gizmo Dorks: Consumer electronics and specialty LED/effects retailer offering adjacent sensory-adjacent lighting products. Tangentially related through LED and lighting technology that overlaps with Experia's bubble tube and projection products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Experia Usa social profiles
Digital presenceExperia Usa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experia Usa leadership team
Management profileNumber of profiles
Profiles1 record
Experia Usa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experia Usa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experia Usa
What does Experia Usa do?
Experia USA designs, manufactures, and supplies sensory room equipment including LED bubble tubes, fiber optic products, sensory projectors, soft play, and complete multisensory room packages. The company sells its proprietary IRiS (Interactive Reward System) wireless control technology, which links controllers (Talkers) to sensory equipment (Listeners) such as bubble tubes and fiber optics. Products are sold via direct e-commerce, phone sales, and custom installation to schools, hospitals, senior care facilities, airports, and home users.
Is Experia Usa a public or private company?
Experia Usa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Experia Usa founded?
Experia Usa was founded in 2009. It employs 1 to 10 people.
Where is Experia Usa based?
Experia Usa is headquartered in Buford, United States, in the North America region.
How does Experia Usa make money?
Three revenue lines are on record. Sensory Equipment Sales are the primary driver. The others are sensory Room Packages and IRiS Bundles.
Who are Experia Usa's main competitors?
Direct peers on record are TFH Special Needs Toys, Fun and Function, Southpaw Enterprises (Flaghouse), ROMPA, Abilitations and Experia (UK). Sensory Goods is listed as an emerging player. Broad incumbents are School Specialty and Snoezelen (Multi-Sensory Environments). Gizmo Dorks is listed as an others.
Does Experia Usa have an API?
No public API is recorded for Experia Usa.
What industry is Experia Usa in?
Experia Usa's product category is Sensory Equipment & Multisensory Room Solutions. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of IMAGAJAF, Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors). Its NAICS code is 334510 and its SIC code is 3827.