Hospitality America

What Hospitality America does

Hospitality America, Inc. is a privately held, Greenville, South Carolina–headquartered third-party hotel management company founded in 1995, operating lifestyle, full-service, select-service, and extended-stay properties under Hilton and Marriott franchise brands. The company delivers five integrated service lines — Hotel Management & Operations, Commercial Strategy & Asset Management, Development & Pre-Opening Advisory, Acquisitions/Transitions & Receivership, and Food & Beverage Partnerships — to hotel owners, developers, and distressed-asset investors seeking to protect and grow asset value. As of the most recent data, the firm manages 3,500+ rooms across roughly 18-19 hotels and 25+ hotels/F&B outlets, with 800+ associates and a pipeline targeting near-doubling of the portfolio within 8-10 years.

The technology stack is anchored by an AI-enabled Microsoft 365 Business Intelligence tenant that ingests property-management, revenue-management, customer-review, and market-report data into real-time dashboards, predictive forecasting, and GM-facing recommendation tools, integrated with ProfitSword (by Actabl) for analytics and Sage Intacct (replacing Microsoft Dynamics GP in 2024, implemented by Acumen) for cloud accounting. Revenue is generated through negotiated third-party management fees, incentive fees tied to NOI performance, commercial strategy and asset-management engagements, development and pre-opening advisory fees, receivership/turnaround services, and F&B operating partnerships; pricing is not publicly disclosed as it is owner-specific. Distribution is direct-to-owner via a senior-led, selective enterprise field-sales motion supplemented by franchise brand channels (Hilton, Marriott), development partners (notably Windsor Aughtry, with 14 hotels managed), and industry conference presence.

Strategic priorities include the 2024 founder-to-operator CEO succession (Ben Campbell replacing Chris Cargen, now Chairman), geographic expansion west of the Mississippi into Texas and Oklahoma, deepening lifestyle and extended-stay brand exposure, and continuing investment in data infrastructure and people-first culture — the latter evidenced by three consecutive USA TODAY Top Workplaces awards (2024-2026) with a 90% associate survey response rate.

Name

Hospitality America

Legal name

Hospitality America, Inc.

Website

https://hospitalityamerica.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Hospitality America is a privately held Greenville, SC-based third-party hotel management company managing 3,500+ rooms across roughly 18-19 lifestyle, full-service, select-service, and extended-stay hotels under Hilton and Marriott brands, serving hotel owners, developers, and distressed-asset investors with end-to-end management, commercial strategy, and F&B services.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Third-party management
• Hotel asset management
• Hospitality consulting
• Commercial strategy

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Third-Party Hotel Management Fees: Management fees for operating hotels on behalf of owners. Services include operational leadership, brand compliance, housekeeping, engineering, guest experience design, safety and risk compliance.
2. Commercial Strategy & Asset Management: Integrated revenue, sales, and marketing strategies. Revenue management, pricing strategy, sales & key account management, digital marketing, asset-level performance reviews.
3. Development & Pre-Opening Advisory: Market feasibility, brand selection, concept design input, FF&E procurement coordination, pre-opening planning and ramp-up services.
4. Acquisitions & Receivership Services: Acquisition underwriting support, receivership and turnaround management, operational stabilization, disposition planning support.
5. Food & Beverage Partnerships: Restaurant and bar concept curation, operating model design, financial planning, integrated marketing for F&B outlets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hospitality America is a third-party hotel management company that partners with hotel owners and investors to operate and optimize hotels under Hilton and Marriott brand flags. The company delivers five core service lines: hands-on hotel management and operations, commercial strategy and asset management, development and pre-opening advisory, acquisitions/transitions and receivership services, and food & beverage partnerships. Supporting these is an AI-enabled Business Intelligence platform and cloud-based financial systems that provide real-time performance dashboards, predictive analytics, and integrated reporting across the portfolio.

Product overview

Hospitality America operates as a third-party hotel management company offering end-to-end hotel management services across lifestyle, full-service, select-service, and extended-stay hotel portfolios under Hilton and Marriott brands. The core product encompasses five integrated service lines: Hotel Management & Operations, Commercial Strategy & Asset Management, Development & Pre-Opening Advisory, Acquisitions/Transitions & Receivership, and Food & Beverage Partnerships. Supporting these core services are technology-enabled add-on modules including a Business Intelligence Platform (AI-enabled dashboards and anomaly detection), Sage Intacct Financial Management (cloud accounting), Revenue Management & Pricing Strategy (with AI-driven optimization), Digital & eCommerce Marketing, Sales & Key Account Management, and the annual PEACH Con leadership conference. The company manages a portfolio of lifestyle hotels (Hotel Avail Rogers, Motto by Hilton Bentonville Downtown, Sundry Hotel Springdale), full-service properties (Hilton Columbia Center, Embassy Suites Greenville Downtown), select-service hotels (Hampton, Courtyard brands), and extended-stay properties (Home2 Suites, Residence Inn, TownePlace Suites, Element). The P.E.A.C.H. values framework (Passion, Excellence, Adaptability, Community, Humility) underpins all operations. With 3,500+ rooms under management and 800+ associates, the company positions itself as a people-first hotel management partner for owners and investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management & Operations

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• ActablcoreTechnology or Integration · 26 August 2025Presenting sponsor of PEACH Con 2025. Provider of business intelligence and profitability solutions including ProfitSword. Led sessions on AI and technology transformation in hotel operations, and The Budget Basecamp for agile forecasting.
• Engage PEOcoreTechnology or Integration · 26 August 2025Awards sponsor of PEACH Con 2025. Serves as the central hub for all employee-related information including benefits, pay details, and employee resources through their Employee Portal.
• Windsor Aughtry CompanyflagshipStrategic or Co-development Partner · 26 August 2025Nationally recognized real estate and hospitality development firm based in Greenville, SC. Primary development partner for hotel projects including Motto by Hilton Bentonville Downtown (5th Motto in US, ground-up build) and Hotel Avail Rogers (Hilton debut in Rogers, AR). 14th Windsor Aughtry hotel managed by Hospitality America.
• Apogee TravelminorGTM or Marketing Partner · 26 August 2025Partner for PEACH Con 2025 conference.
• Arthur GallagherminorGTM or Marketing Partner · 26 August 2025Insurance and risk management partner for PEACH Con 2025.
• Guest SupplyminorGTM or Marketing Partner · 26 August 2025Amenity and supply partner for PEACH Con 2025.
• ZurichminorGTM or Marketing Partner · 26 August 2025Insurance partner for PEACH Con 2025.
• AcumencoreImplementation/ SI/ Consulting Partner · 26 August 2025Sage Intacct implementation partner and financial technology advisor. Provided extensive workshops and implementation support for cloud accounting transition. Ongoing Customer Success Plan providing customizations and support.
• Booking.comminorChannel Partner/ Reseller/ Distributor · 26 August 2025OTA distribution partner for PEACH Con 2025.
• Hoffman Mechanical SolutionsminorGTM or Marketing Partner · 26 August 2025Mechanical solutions partner for PEACH Con 2025.
• HSMminorGTM or Marketing Partner · 26 August 2025Partner for PEACH Con 2025.
• Imperial DademinorGTM or Marketing Partner · 26 August 2025Janitorial and sanitation supplies partner for PEACH Con 2025.
• Southern ValetminorGTM or Marketing Partner · 26 August 2025Hospitality services partner for PEACH Con 2025.
• Indigo Road Hospitality GroupcoreStrategic or Co-development Partner · 26 August 2025F&B operator partner for Motto by Hilton Bentonville Downtown. Operates award-winning Junto Sushi and Bar Kapu restaurant concepts. Won Peachy Award recognition for F&B excellence.
• CuriosominorStrategic or Co-development Partner · 26 August 2025Interior design firm for Motto by Hilton Bentonville Downtown. Won 2025 Hospitality Design Award for Best Budget/Select-Service Hotel Public Space. Globally recognized hospitality design studio with four prestigious recognitions at 2025 Hospitality Design Awards.
• Sage IntacctcoreTechnology or Integration · 14 January 2025Cloud accounting solution implemented to replace Microsoft Dynamics GP, providing scalable accounting for growth plans. Integrates with ProfitSword Business Intelligence product. Enables accounts payable automation, bank reconciliation, and enhanced operational efficiency.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aimbridge Hospitality: One of the largest third-party hotel management companies in the U.S., operating over 1,500 hotels across virtually every major brand family including Hilton and Marriott. Directly comparable to Hospitality America as a franchise-brand-focused third-party operator competing for the same owner relationships, but at far greater scale.
• Highgate Hotels: Major third-party hotel management, investment, and development firm operating hundreds of properties under premium and lifestyle brands including Hilton and Marriott flags. Comparable to Hospitality America in franchise-brand focus, lifestyle/luxury orientation, and full-service operator model.
• Pyramid Hotel Group: Boston-based third-party hotel management company operating across the U.S. with a similar full-service and select-service portfolio under major franchise brands. Direct competitor for franchise management contracts and a useful comparison for unit-economics benchmarking.
• Davidson Hotels & Resorts: Third-party operator and investor in upper-upscale and lifestyle hotels, primarily under Hilton, Marriott, Hyatt, and IHG flags. Comparable to Hospitality America in lifestyle/full-service focus and owner-aligned management model.
• Crescent Hotels & Resorts: Third-party hotel management and investment firm operating lifestyle, full-service, and resort properties across North America under major franchise brands. Closely mirrors Hospitality America's owner-partner, multi-brand operating model.
• Sage Hospitality Group: Denver-based hotel management, development, and investment company operating lifestyle and full-service properties under Marriott, Hilton, and independent flags. Comparable for franchise-management overlap, F&B integration, and lifestyle-brand positioning.
• Hospitality Ventures Management Group (HVMG): Atlanta-based third-party hotel management company operating select-service, full-service, and lifestyle hotels under Hilton, Marriott, Hyatt, and IHG brands. Closely comparable to Hospitality America in size, service breadth, and franchise mix, with overlap in the Southeast U.S. market.
• Peachtree Hotel Group: Atlanta-based third-party hotel management, investment, and development firm focused on premium-branded select-service and full-service hotels. Comparable to Hospitality America for Hilton/Marriott franchise focus, mid-size scale, and Southeast U.S. footprint.
• Concord Hospitality Enterprises: Raleigh-based hotel development, ownership, and management company operating select-service, full-service, and lifestyle hotels under Hilton, Marriott, Hyatt, and IHG flags. Comparable to Hospitality America in owner-operator model and lifestyle/select-service mix.

Broad incumbents

• Hilton Worldwide: One of the two parent franchise families under which Hospitality America operates all of its hotels. Relevant as a broad incumbent whose brand strategy, growth targets, and franchise terms directly drive Hospitality America's pipeline and economics, even though Hilton does not directly compete for management contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hospitality-america
• Xx.com/hospitalityam

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality America