Verdes Marias

What Verdes Marias does

Verdes Marias is a Brazilian sustainability-focused content and education movement founded in 2019 in São Paulo by three sisters — Mariana, Maria Carolina, and Maria Clara Moraes. The company produces digital educational products (courses on purposeful communication and healthy desserts, ebooks on toxin elimination) and delivers corporate speaking engagements on sustainability and ESG topics. Its business model rests on two revenue streams: one-time digital product sales distributed via the Hotmart e-commerce platform, and bespoke corporate speaking services sold through direct inquiry for enterprise clients such as NIVEA, L'Oréal Brasil, EDP, Sky, Grupo NotreDame Intermédica, Hospital São Paulo, ESPM, PUC-SP, SEBRAE, Climate Reality Brasil, and Atados.

The underlying technology stack is deliberately minimal: no proprietary platform, no AI/ML capabilities, and no disclosed integrations. Distribution is built on organic reach across TikTok (500K+ followers), Instagram (240K+ followers), YouTube, two Spotify podcasts, a free monthly newsletter, and earned media coverage in major Brazilian outlets. The company has accumulated 2,000+ content pieces and 30M+ video views, with this content library functioning as the primary top-of-funnel asset that converts followers into paying customers and corporate clients.

The organization remains founder-operated with three co-founders, no external funding beyond a $0 Google for Startups entry recorded in 2020, and no disclosed institutional investment. Award recognition has accelerated year-over-year (Premio Lixo Zero 2022, TEDx Guarulhos 2023, TikTok Empreende 2024, UN Verified Agents and TikTok Awards 2025), indicating growing external validation. The company operates exclusively within Brazil with no disclosed international expansion, though its UN designation provides a potential platform for global reach.

Name

Verdes Marias

Legal name

Verdes Marias

Website

https://verdesmarias.eco.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Verdes Marias is a Brazilian sustainability content and education movement run by three sisters, offering digital courses, ebooks, and corporate ESG speaking engagements to consumers and enterprises in Brazil.

Ownership category

akta.pro rank

Product category

Sustainability Education and Content

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

akta.pro secondary industries

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)

Keywords

• Sustainability education
• Digital courses
• ESG training
• Corporate speaking
• Wellness content

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Courses: Digital courses sold through Hotmart platform on topics like purposeful communication, sustainability practices. Courses include video modules, workbooks, and community access. Revenue is one-time per course purchase.
2. Digital Guides/Ebooks: PDF guides like Guia Desintoxica sold as one-time purchases. Includes health-focused content about eliminating toxins from daily products.
3. Recipe Digital Products: Healthy dessert recipes and meal planning guides sold as downloadable content bundles.
4. Corporate Speaking Engagements: Sustainability and ESG keynote presentations and workshops for corporate clients. Revenue is per-event with custom pricing based on company size and event requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Verdes Marias is a sustainability-focused content and education movement that creates and sells digital educational products (online courses and ebooks on sustainable living, communication, and healthy cooking) and delivers corporate keynote presentations on ESG and sustainability. The business is built around the "microrevolutions" framework, teaching urban consumers and corporate audiences practical steps for waste reduction, organic consumption, and conscious living.

Product overview

Verdes Marias is a sustainability-focused content and education platform created by three sisters: Mariana, Maria Carolina, and Maria Clara Moraes. The portfolio consists of digital educational products and services centered on sustainable living: paid courses (Comunicação Com Propósito, Sobremesas Simples e Saudáveis), an ebook (Guia Desintoxica), corporate speaking services (Palestras), and free content including podcasts (Microrrevoluções, Contos da Capivara) and a monthly newsletter. The offerings are unified by the core mission of inspiring sustainable living through microrrevolutions across five content domains: communication, health, sustainability, food, and lifestyle.

Differentiator

Problem solved

Functional benefit

Brands

• Comunicacao Com Proposito: A course designed to help transform social media communication into something powerful with impact. Features 7 modules with over 4 hours of content.
• Guia Desintoxica
• Sobremesas Simples e Saudaveis
• Microrrevolucoes
• Contos da Capivara

Products and services

• Comunicação Com Propósito A 7-module online course teaching individuals how to transform their social media communication into engaging, purpose-driven content. Includes over 4 hours of recorded lessons, workbooks, exercises, and one year of access to a support group. Sold as a one-time purchase via Hotmart.
• Guia Desintoxica An ebook guiding readers on identifying and eliminating hidden toxins from everyday household products. Includes product categorization, ingredient identification, and smart swap recommendations. Sold as a one-time purchase with a 7-day money-back guarantee.
• Sobremesas Simples e Saudáveis A digital product featuring 30 healthy dessert recipes that can be prepared in under 15 minutes, free from refined sugar, gluten, and lactose, approved by a nutritionist. Includes bonus materials such as a 7-day detox plan, sustainable recipes guide, and veganism tutorial. Priced at R$67 with installment options.
• Palestras sobre Sustentabilidade Corporate keynote speeches and workshops on sustainability, ESG fundamentals, and the microrevolutions framework delivered by the three founders. Targeted at enterprise clients seeking to engage employees on sustainability topics. Custom-priced per engagement.

Quantifiable outcome

• 30 million+ video views across platforms
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SEBRAEcoreStrategic or Co-development Partner · 1 January 2024SEBRAE partnered with TikTok to provide mentorship to winners of the TikTok Empreende award. Verdes Marias won this award and received direct mentorship from SEBRAE and TikTok to develop their profile and business.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Instituto Lixo Zero Brasil: Brazilian zero-waste certification and education organization that awarded Verdes Marias the Premio Lixo Zero 2022. Both operate in the Brazilian sustainability education and advocacy space targeting individuals and corporates, though Instituto Lixo Zero is more certification-oriented.
• Climate Reality Brasil: Brazilian chapter of Al Gore's Climate Reality Project; Maria Clara Moraes is a trained climate leader with this organization, and Verdes Marias were finalists in the Descarbonário 2024 award. Both deliver climate literacy and ESG training to Brazilian audiences via speaking and content.
• Conexão Planeta: Brazilian sustainability media outlet that has featured Verdes Marias in press coverage. Comparable as a Portuguese-language sustainability content publisher serving environmentally curious Brazilian consumers; overlapping audience and editorial mission.

Broad incumbents

• WayCarbon: Leading Brazilian carbon and sustainability consultancy serving large enterprises. Comparable as a Brazil-based sustainability services provider to corporate ESG clients like NIVEA, L'Oréal Brasil, and EDP, but operating at far larger scale and depth on measurement and strategy rather than consumer-facing education.
• B Lab Brasil: Operator of B Corp certification and social-business education in Brazil. Overlaps with Verdes Marias in educating Brazilian entrepreneurs and corporates on sustainable business practices, though B Lab's model is certification-led rather than content/community-led.
• South Pole: Global climate consultancy offering sustainability advisory, carbon credits, and corporate ESG services. Comparable as a corporate ESG training/solutions provider at vastly larger scale; useful reference point for how creator-led sustainability brands could scale into enterprise advisory.

Others

• Hotmart: Brazilian-founded creator economy and digital product platform through which Verdes Marias sells its courses and ebooks. Hotmart is an enabling infrastructure peer rather than a competitor; comparable creator businesses (sustainability and otherwise) on the platform share distribution and monetization mechanics.
• Nestlé Brasil - Bem Estar / Sustainability Education Programs: Large consumer goods company that runs sustainability education programs targeting Brazilian consumers on health and conscious consumption. Comparable buyer-side counterpart: a brand that commissions sustainability creators like Verdes Marias for similar speaking and content work.

Regional players

• Movimento Eu Acredito: Brazilian civic engagement and sustainability movement. Comparable as a Brazilian content-driven movement building engaged communities around social/environmental causes; both rely heavily on organic social, corporate partnerships, and earned media.

Emerging players

• My Green Lab: Global nonprofit that provides sustainability training, certification, and educational content to labs and organizations. Comparable as an ESG/sustainability education provider with a digital content + corporate training model, though operating in the lab vertical rather than consumer/general public.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCH0GwquheYjrE58AFIc0NEQ
• LinkedInlinkedin.com/company/verdes-marias/?originalSubdomain=br
• Instagraminstagram.com/verdesmarias
• TikToktiktok.com/@verdesmarias

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdes Marias