Missouri Farm Bureau

What Missouri Farm Bureau does

Missouri Farm Bureau is a private, nonprofit grassroots membership organization founded in 1915 and headquartered in Jefferson City, Missouri. It represents farmers, ranchers, and rural residents across all 114 Missouri counties through a distributed network of local county offices and advocates for agricultural and rural interests at the state capitol in Jefferson City and in Washington, D.C. Individual membership is priced at $30 per year and unlocks a bundled portfolio of benefits including insurance products, hundreds of national-brand discounts, Show Me Magazine, an accidental death policy, and access to member-only technology services.

The organization's core operating assets are Missouri Farm Bureau Insurance (a wholly owned subsidiary writing auto, home, farm, and now health insurance), the Missouri Farm Bureau Political Action Committee (organized in 1976 with a greater than 90% endorsed-candidate win rate), and the affiliated Foundation for Agriculture. Member-facing technology is limited to the Abenity-powered PerksPlus mobile app, a member benefits portal, and third-party benefits including DTN Mobile market data and GRIPP equipment tracking; the organization is not a technology company and has no disclosed AI, API, or proprietary software products.

The business model combines subscription recurring revenue from membership dues with recurring insurance premiums from the wholly owned insurance subsidiary. Distribution is direct-to-consumer through the online portal, mail applications, county offices, and a dedicated insurance agent network. Partnerships with Ford, John Deere, Drury Hotels, Choice Hotels, Avis/Budget, Grainger, and Great Wolf Lodge deepen the value proposition without concentrating revenue, and active regulatory engagement (FIFRA amicus briefs, eminent domain reform, WOTUS opposition, Public Service Commission interventions) reinforces the organization's core advocacy function.

Name

Missouri Farm Bureau

Legal name

Missouri Farm Bureau

Website

https://mofb.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Missouri Farm Bureau is a private, nonprofit grassroots membership organization serving farmers, ranchers, and rural residents across all 114 Missouri counties. It bundles $30/year membership with auto, home, farm, and health insurance, national-brand discounts, and active state and federal agricultural policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees of $30 per year providing access to hundreds of discounts, Show Me Magazine subscription, insurance products, and advocacy representation.
2. Insurance Products: Auto, home, farm, and other insurance products offered through Missouri Farm Bureau Insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Missouri Farm Bureau is a grassroots membership organization that sells a $30/year membership granting access to insurance products (auto, home, farm, health), hundreds of partner discounts, the Show Me Magazine, and advocacy representation for farmers and rural Missourians. Members also receive bundled benefits such as accidental death coverage, prescription drug discounts, market data via DTN Mobile, GRIPP equipment tracking, and discounts on travel, vehicles, and equipment.

Product overview

Missouri Farm Bureau operates as a membership-based agricultural organization offering a unified portfolio centered on the MOFB Membership ($30/year). The core membership bundles access to hundreds of discounts, Show Me Magazine, and insurance products. Adjacent offerings include health plans, agricultural education programs (Agriculture in the Classroom, Youth Leadership, Scholarships), advocacy through the PAC, and the Foundation for Agriculture. Technology offerings include DTN Mobile for market data and GRIPP for equipment tracking. The organization maintains county offices throughout Missouri and provides member discounts across travel, automotive, equipment, and hospitality sectors through its online portal and mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• MOFB Membership

Quantifiable outcome

• Over $3.4 million in accumulated MORE Rewards points redeemed by policyholders since 2017

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and major.

• Ford Motor CompanycoreGTM or Marketing Partner$500 exclusive cash reward for Farm Bureau members on purchase or lease of new Ford F-150, Ranger, Maverick, F-150 Lightning, and Super Duty trucks. Members must be active and in good standing for at least 90 days.
• Drury HotelscoreGTM or Marketing PartnerOfficial Hotel Sponsor of Missouri Farm Bureau. 15% discount on room rates at 130 locations throughout 20 states. Members receive free hot breakfast, free evening beverages, free long distance calls, and free wireless internet.
• John DeerecoreGTM or Marketing PartnerSpecial access to John Deere's GreenFleet Loyalty Rewards program, providing members with upgraded Platinum 1 membership.
• Choice HotelsminorGTM or Marketing Partner20% nightly discount at participating Comfort Inn, Comfort Suites, Quality, Clarion, Sleep, Econo Lodge, Rodeway Inns, Main Stay Suites, Cambria Suites, Suburban Extended Stay hotels and Ascend Hotel Collection.
• Wyndham HotelsminorGTM or Marketing PartnerUp to 20% off at Wyndham Hotels including Baymont Inns and Suites, Days Inn, Wyndham Garden, Hawthorn Suites, Ramada Worldwide, Super 8, Travelodge, and Wingate by Wyndham.
• Avis Car RentalminorGTM or Marketing PartnerUp to 25% off Avis base rates with Avis Worldwide Discount plus additional offers like dollars off, complimentary upgrade, or free weekend day.
• Budget Car RentalminorGTM or Marketing PartnerUp to 25% off Budget base rates plus additional offers like dollars off, free upgrade, or free weekend day.
• Great Wolf Lodge Kansas CityminorGTM or Marketing PartnerUp to 30% off best available room rates at Great Wolf Lodge with 84-degree indoor waterpark, daily Wolf Walk and Story Time, and spacious Northwoods family suites.
• Grainger Industrial SupplyminorGTM or Marketing PartnerDeep discounts on equipment and supplies with free standard ground shipping for members.
• American Farm Bureau FederationcoreStrategic or Co-development PartnerNational parent organization providing policy guidance, advocacy support, and national programs. Missouri Farm Bureau is affiliated with American Farm Bureau Federation.
• Missouri Department of AgriculturemajorStrategic or Co-development PartnerState agency partner for agricultural programs, Meet the Buyers events, and agricultural education initiatives.
• Missouri FFA AssociationmajorStrategic or Co-development PartnerPartnership supporting FFA chapters and agricultural education across Missouri through advocacy, resources, and youth leadership programs.
• University of Missouri ExtensionminorStrategic or Co-development PartnerAcademic partner for agricultural education programs, Market News & Reports, and collaborative initiatives.
• Missouri Press FoundationminorStrategic or Co-development PartnerPartnership to create special newspaper tabloid publication 'Agriculture is Everywhere!' delivered to subscribers and local schools.
• Kansas Farm BureauminorStrategic or Co-development PartnerPartner in multi-state agricultural events including Meet the Buyers programs.
• Kansas State UniversityminorStrategic or Co-development PartnerPartner in Meet the Buyers events at the Kansas State University Olathe campus.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nationwide Mutual Insurance Company: Large national P&C insurer with a strong agricultural and rural customer base, including farm and ranch policies that directly compete with Missouri Farm Bureau Insurance. Comparable in product mix (auto, home, farm) and rural-segment focus, though operates at national scale.
• American Farm Bureau Federation: National umbrella organization of which Missouri Farm Bureau is a state affiliate. Operates the same membership/advocacy model at the federal level, providing policy guidance and national programming that MOFB directly leverages — directly comparable in mission, structure, and revenue model.
• State Farm: Largest U.S. personal lines insurer, headquartered near Missouri, with deep penetration in rural and Midwestern markets. Directly competes with Missouri Farm Bureau Insurance in auto and home lines and shares a similar rural/small-town distribution philosophy through captive agents.

Direct peers

• Kansas Farm Bureau: Neighboring state Farm Bureau already a co-event partner with MOFB on Meet the Buyers programs. Operates the same membership, advocacy, and insurance model in a comparable agricultural state.
• National Farmers Union: National agricultural advocacy organization representing farmers and ranchers, with state divisions that perform comparable grassroots policy work. Closest direct competitor in pure agricultural advocacy mission, though ideologically distinct from Farm Bureau on some issues.
• Illinois Farm Bureau: State Farm Bureau affiliate offering the same membership, advocacy, insurance (Country Financial), and education portfolio as MOFB in a comparable Midwestern agricultural state. One of the most direct structural and operational comparables.
• Indiana Farm Bureau: Midwestern state Farm Bureau offering the same membership, advocacy, and insurance products to Indiana farmers and rural residents. Operates under the same American Farm Bureau Federation umbrella with comparable structural elements.
• Iowa Farm Bureau Federation: Direct state-level peer — same grassroots advocacy, membership, and insurance model (FBL Financial Group) in a neighboring Midwestern state. Operates an analogous county-office network, magazine, discount program, and insurance subsidiary, making it the closest functional comparable for MOFB.

Regional players

• Missouri Cattlemen's Association: State-level commodity/advocacy organization already partnered with MOFB on amicus briefs and SCOTUS statements. Comparable in advocacy and member-services mission but narrower in scope (cattle producers only) and complementary rather than directly competitive.
• Missouri Corn Growers Association: State commodity organization that has partnered with MOFB on regulatory advocacy and from which MOFB has hired legislative staff. Comparable in mission (representing Missouri producers) but narrower by crop; both share the same Jefferson City advocacy ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mofarmbureau
• YouTubeyoutube.com/missourifarmbureau
• Facebookfacebook.com/missourifarmbureau
• Instagraminstagram.com/mofarmbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Farm Bureau