What Sunseeker Poole does

Sunseeker Poole is the flagship UK dealership and operational headquarters for the Sunseeker luxury motor yacht brand, located in Poole, Dorset. Founded in 1969 by Robert Braithwaite, the business designs, manufactures, and retails luxury motor yachts ranging from 55 to 134 feet across the Sport Yacht, Flybridge, Ocean, and Superyacht model lines. Proprietary design features include SkyHelm, X-TEND balconies, and the Beach Club platform.

The company generates revenue primarily through the sale of new motor yachts, with a model range that spans entry-level luxury vessels to a new 134 Superyacht tier introduced in 2025. A pre-owned brokerage channel carries yachts priced from approximately £225,000 to over £13 million, providing a secondary sales stream and aftersales service opportunities. Distribution is operated through Sunseeker London Group with an international showroom and dealer footprint spanning Europe, the Americas, and the Middle East, and the brand is regularly represented at major boat shows in Cannes, Monaco, and Düsseldorf.

Sunseeker Poole serves ultra-high-net-worth individuals and family offices seeking customised luxury leisure craft. The business is supported by an integrated tier-1 supplier ecosystem — Volvo Penta, MAN, and MTU for propulsion, Williams Performance Tenders for jet tenders, and Design Unlimited for interior architecture — and has won repeated third-party industry recognition including the Boat Builder Awards 2024 and the Best Custom Yacht award for the 90 Ocean in 2023.

Name

Sunseeker Poole

Legal name

Sunseeker London Group

Website

https://sunseekerpoole.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunseeker Poole is the flagship UK dealership and manufacturing headquarters of the Sunseeker luxury motor yacht brand, designing and selling custom-built motor yachts from 55' to 134' to ultra-high-net-worth individuals globally through Sunseeker London Group.

Ownership category

akta.pro rank

Product category

Luxury Motor Yachts

NAICS

Boat Dealers (441222)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industries

Private Cruise Ship Charters (Full-Vessel) (THAEAEAC), Day & Short-Horizon Private Cruises (Half-Day/Day/Overnight) (THAEAEAF)

Keywords

• Luxury motor yachts
• Yacht dealership
• Yacht brokerage
• Yacht charter services
• Premium boat sales

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. New Yacht Sales: Primary revenue stream from selling new Sunseeker yachts across Performance, Yacht, Ocean, and Superyacht ranges. Yachts range from 55' to 134' with prices typically in the millions.
2. Pre-Owned Yacht Brokerage: Brokerage service for pre-owned yachts. The website lists 273 pre-owned yachts for sale from various brands including Sunseeker, with prices ranging from approximately £200,000 to over £13 million.
3. Charter Services: Luxury yacht charter services allowing customers to experience Sunseeker vessels before purchasing, and providing recurring revenue from charter bookings.
4. After-Sales Service and Support: Warranty support, service maintenance, and customer support for existing Sunseeker owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunseeker Poole is the UK flagship dealership for new Sunseeker luxury motor yachts (55' to 134'), offering direct sales across Performance, Yacht, Ocean and Superyacht ranges. The dealership also provides pre-owned yacht brokerage (273+ listings), luxury yacht charter services and after-sales warranty and maintenance support for existing owners.

Product overview

Sunseeker Poole is a luxury motor yacht dealer representing Sunseeker International, a British manufacturer of luxury motor yachts. The product portfolio spans four main ranges: Performance yachts (Superhawk 55, Predator 55, Predator 65, 65 Sport Yacht, Predator 75, 75 Sport Yacht) offering speed and agility with IPS or shaft propulsion; Yacht models (Manhattan 55, Manhattan 56, Manhattan 68, 76 Yacht, 88 Yacht, 94 Yacht, 95 Yacht, 100 Yacht) providing flybridge luxury cruising with exceptional seakeeping; Ocean expedition yachts (82 Ocean, 82 Ocean Enclosed, 90 Ocean, 90 Ocean Enclosed) featuring maximised volume and long-range capabilities; and the flagship 134 Superyacht representing the pinnacle of bespoke superyacht design. Additionally, the company offers brokerage services for pre-owned yachts and charter services. All models feature various propulsion options from Volvo Penta IPS, MAN, and MTU engines, with top speeds ranging from 20 to 40 knots depending on model.

Differentiator

Problem solved

Functional benefit

Brands

• Sunseeker: World's leading luxury motor yacht brand offering Performance yachts (55'-75'), Yacht models (55'-100'), Ocean range (82'-90'), and Superyachts (134').

Products and services

• Superhawk 55 55-foot performance yacht with twin Volvo Penta D11-IPS 950 engines and an IPS-optimised hull, reaching speeds up to 38 knots. Features luxurious interior with VIP and master cabins, designed for customers seeking thrilling performance in a Sunseeker.
• Predator 55 55-foot luxury performance yacht powered by twin Volvo Penta IPS-950 engines reaching up to 36 knots. Features a retractable 2.5m x 3m glass and carbon fibre sunroof, expansive glazing, and configurable interior layouts accommodating 2-6 guests.
• Predator 65 65-foot yacht with twin Volvo IPS-1200 or IPS-1350 engines offering joystick control and 35-knot capability. Features configurable bow seating, aft cockpit, beach club area, three-cabin layout for up to six guests, and an extra-wide tender garage.
• 65 Sport Yacht Dynamic performance sport yacht featuring SkyHelm with IPS docking joystick, carbon fibre helm seats, and a modular layout. Accommodates up to six guests in three cabins with speeds up to 35 knots and includes a beach club option with direct sea access.
• Predator 75 75-foot yacht reaching speeds up to 40 knots with twin MAN V12-1550 or 1900 engines. Features aggressive angular hull design, stainless steel air intake cowlings, retractable sunroof, and accommodation for up to eight guests and two crew.
• 75 Sport Yacht 75-foot sport yacht with twin MAN V12-1550 or 1900 engines achieving speeds up to 40 knots. Features symmetric stern design, tender garage for Williams 395, flybridge with second helm, and accommodation for up to eight guests and two crew.
• Manhattan 55 55-foot motor yacht maximising comfort and cruising performance. Powered by twin MAN i6 800PS or Volvo Penta IPS-950 engines, cruises at 25 knots with 230 nautical mile range, reaching over 30 knots at full speed. Features an open-plan layout and Beach Club.
• Manhattan 56 Modern evolution of the Manhattan 50ft range featuring a cleaner contemporary silhouette and expanded main-deck glazing. Powered by twin Volvo Penta D13-800 engines, cruises at 25 knots with range up to 230 nautical miles, achieving up to 32 knots top speed, with a new exterior upholstery collection.
• Manhattan 68 (2025) 68-foot flybridge yacht building upon its predecessor with enhanced flybridge layout, cutting-edge console technology, refreshed exterior upholstery, and updated aft cockpit with privacy screen. Powered by Twin MAN V8 1000 or 1200 engines with range of 550 nautical miles at 10 knots.
• 76 Yacht 76-foot flybridge yacht featuring deep-V hull design with exceptional sea-keeping. Powered by Twin MAN V12 1400 or 1550 shaft engines, 500 nautical mile range at 10 knots. Accommodates four cabins with four ensuites, features spa tub option and extended bathing platform.
• 88 Yacht 86-foot yacht accommodating eight guests and four crew. Features industry-leading Beach Club with X-TEND sunbed, dual staircases with LED lighting, flybridge with optional infinity spa, and twin MTU engine options up to 2000PS with 1,275 nautical mile range.
• 94 Yacht 94-foot yacht with penthouse-style saloon, floor-to-ceiling glazing, and full-beam Owner's Stateroom forward. Powered by twin MTU 10V 2000 M96L or 12V 2000 M96X engines reaching up to 26 knots, with Humphree X-Series stabilisers option and X-TEND sunbed system.
• 95 Yacht 92-foot motor yacht with a unique main deck layout featuring a master cabin on the main deck with forward staircase to a mid-level dressing area. Powered by Twin MTU 12V 2000 M96L or M96X engines reaching up to 26.5 knots with 1,400 nautical mile range.
• 100 Yacht 98-foot luxury yacht winning World Yachts Trophies 'Best Exterior Design' award. Powered by MTU 12V 2000 M96X standard or 16V 2000 M96L option, reaching 30 knots with 1,300 nautical mile range. Accommodates 12 guests and 5 crew with CE Category A/Ocean status.
• 82 Ocean 82-foot ocean expedition yacht with 360-degree panoramic saloon, maximised interior volume, and flexible layout options. Accommodates 8+ guests, reaches 25 knots with 900 nautical mile range. Features main deck master stateroom option and on-deck stateroom configuration.
• 82 Ocean Enclosed Enclosed upper deck version of the 82 Ocean with single helm station and maximised internal volume. Features social upper deck area with seating, sun pads and spa tub options. Awarded 'Breakthrough Launch of the Year' at Boat Builder Awards 2024.
• 90 Ocean 89-foot ocean yacht with 20% increase in overall volume and 30% more deck space. Features a 6m x 4m Beach Club with BBQ, transformational X-TEND sunbeds, hydraulic platform for Jet Ski and Williams 460 SportJet. Flybridge 25% larger than comparable luxury yachts. Awarded 'Best Custom Yacht' 2023.
• 90 Ocean Enclosed Enclosed flybridge version of the 90 Ocean with air-conditioned comfort for extreme climates. Features single flybridge helm, large open-plan main deck saloon, forward galley with Miele appliances. Achieves 27 knots top speed with 1,800 nautical mile range at displacement speed.
• 134 Superyacht Commanding 40+ metre superyacht representing quiet power and uncompromising elegance. Features twin MTU 12V 2000 M96X standard engines (optional 16V 2000 M97L upgrade), achieving 20 knots top speed with 1,600 nautical mile range. Accommodates 10 guests in 5 cabins with forward main deck master suite and optional his-and-hers ensuite.
• Pre-Owned Yacht Brokerage Pre-owned luxury yacht brokerage service offering a curated selection of Sunseeker yachts and other luxury motor yachts for sale, with access to over 273 matching results ranging from approximately £225,000 to over £13 million.
• Luxury Yacht Charter Services Luxury yacht charter services connecting clients with Sunseeker yachts available for charter, allowing prospective buyers to experience vessels before purchase and providing recurring charter revenue.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Design UnlimitedcoreStrategic or Co-development PartnerDesign Unlimited is a key interior design partner for Sunseeker, collaborating on the Interiors Collection featured in models like the Manhattan 56 and 68. The partnership creates contemporary, minimalist interior designs inspired by modern apartment living.
• Volvo PentacoreTechnology or IntegrationVolvo Penta provides IPS (Integrated Propulsion System) engines for multiple Sunseeker models including Superhawk 55 (IPS 950), Predator 55 (IPS-950), and other vessels. The partnership includes joystick docking technology.
• MAN (MAN Energy Solutions)coreTechnology or IntegrationMAN provides marine engines for Sunseeker's larger yacht models including V6, V8, V10, V12 configurations powering models from Manhattan 68 through to 100 Yacht.
• MTU (Rolls-Royce Power Systems)coreTechnology or IntegrationMTU provides main engines for Sunseeker's yacht and superyacht range including 88 Yacht, 94 Yacht, 95 Yacht, 100 Yacht, and 134 Superyacht.
• Williams Performance TendersmajorTechnology or IntegrationWilliams Performance Tenders supplies jet tenders (including Williams 345, 395, 460 SportJet) carried and launched from Sunseeker yachts via hydraulic bathing platforms and tender garages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunseeker International: The parent yacht manufacturer that Sunseeker Poole distributes for. Sunseeker International manufactures the full Performance, Yacht, Ocean, and Superyacht ranges and operates global dealer networks — directly comparable as the underlying brand-owner and producer of the same products Poole sells.

Direct peers

• Princess Yachts: Direct UK-based luxury motor yacht manufacturer (founded 1965) producing comparable 55'-95' flybridge and sport yacht ranges. Competes head-to-head with Sunseeker in the Performance and Yacht segments and shares the same British luxury heritage positioning.
• Azimut Yachts: Italian luxury motor yacht manufacturer with a broad product range from 40' to 120'+ and a global dealer network. Direct competitor across Sunseeker's Performance, Yacht, and Superyacht categories with deeper superyacht heritage.
• Ferretti Group: Italian luxury yacht conglomerate owning Ferretti Yachts, Riva, Pershing, and CRN. Competes across Sunseeker's full range including the 134 Superyacht segment, with broader product depth and stronger Mediterranean dealer footprint.
• Benetti: Italian superyacht builder (part of Azimut|Benetti group) specialising in 30m+ vessels. Direct competitor in the flagship 134 Superyacht category and the broader custom superyacht segment Sunseeker is entering with the 134.
• Pershing: Italian performance motor yacht brand (Ferretti Group) producing 60'-140' vessels with high-speed capabilities. Closely comparable to Sunseeker's Performance and Sport Yacht ranges (Predator 55-75, Sport Yacht 65-75).
• Riva: Iconic Italian luxury yacht brand (Ferretti Group) producing motor yachts and runabouts in the 20'-130' range. Comparable heritage-driven luxury positioning and overlapping customer base with Sunseeker's premium Yacht range.
• Heesen Yachts: Dutch luxury motor yacht builder specialising in 50m-80m+ aluminium superyachts. Competes with Sunseeker's Ocean range (82-90) and the 134 Superyacht in the custom-built, long-range cruising segment.
• Feadship: Dutch custom superyacht builder producing 60m-100m+ fully bespoke vessels. Competes at the top end of the market with Sunseeker's 134 Superyacht and represents the ultra-custom alternative to semi-custom production superyachts.
• Lürssen: German superyacht builder producing 80m+ custom vessels. Competes in the highest tier of the superyacht market and represents the established alternative for buyers considering vessels at or above Sunseeker's 134 Superyacht range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcHbBk0UhnxRhygbdaEi-qA
• Facebookfacebook.com/sunseekerpoole
• LinkedInlinkedin.com/company/sunseeker-poole
• Instagraminstagram.com/sunseekerlondongroup
• Xx.com/sslondongroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunseeker Poole