OPTIMO
OPTIMO is a Leipzig-based German SaaS company that sells an AI-powered decision-making and innovation management platform to German SMEs and enterprise decision-makers, combining a trademarked six-criteria methodology (OPTIMO Prinzip®) with generative AI tools for idea generation, stakeholder integration, and implementation tracking.
- Company typePrivate
- Founded2020
- HeadquartersLeipzig, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OPTIMO does
OPTIMO (legally Get OPTIMO UG haftungsbeschränkt) is a Leipzig-based German SaaS company founded on June 1, 2020, by Stephan Preuss, that sells an AI-assisted decision-making and innovation management platform to German SMEs and enterprise decision-makers. The company combines a proprietary, trademarked methodology (OPTIMO Prinzip®) — a six-criteria framework covering Objective, Problem, Target Group, Integration, Magic, and Outcome — with cloud software (OPTIMO Cloud / OPTIMO Next®) and AI consulting services (KI Beratung, KI Plattform). Pilot customers include TAS AG (telecommunications), BS|ENERGY (utility), InWIS (housing research), Impact Hub Leipzig, and a cross-industry Blockchain Partnership with Commerzbank AG and Fraunhofer IEE.
The technology stack is built on Bubble.io (no-code) and integrates the OpenAI API for generative AI features such as idea generation, research, partnership matching, and decision-proposal co-authoring, with DeepL providing translation. Core product capabilities include stakeholder identification, evaluation tools (Quickpoll, Discussion Quadrants), dashboards for feedback, decision and implementation tracking, a virtual pinboard (Kaffeeküche), and topic-based workflow navigation. AI is positioned as a central differentiator rather than an add-on, with OPTIMO Next® launched in 2023 explicitly targeting AI-driven business decision-making. The platform is GDPR-compliant and operates on EU infrastructure standards, which is a relevant consideration for the DACH customer base.
OPTIMO employs a hybrid go-to-market combining freemium self-serve access, sales-assisted enterprise demos, and professional services, with revenue from a free base tier, annual premium subscriptions, and AI consulting engagements. The company is founder-owned, employs 1–10 people, and is financed through European structural funds (EFRE/ESF) via Saxon state programs rather than disclosed venture capital. Operations are concentrated in the DACH region with no disclosed global footprint.
OPTIMO firmographics
Firmographics- Name
- OPTIMO
- Legal name
- Get OPTIMO UG (haftungsbeschränkt)
- Website
- https://get-optimo.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OPTIMO is a Leipzig-based German SaaS company that sells an AI-powered decision-making and innovation management platform to German SMEs and enterprise decision-makers, combining a trademarked six-criteria methodology (OPTIMO Prinzip®) with generative AI tools for idea generation, stakeholder integration, and implementation tracking.
- Ownership category
- akta.pro rank
OPTIMO industry classification
Industry- Product category
- Innovation Management Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where OPTIMO is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
OPTIMO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Paid premium access to OPTIMO Cloud with extended features beyond the free base access. Premium subscription converts to base access after contract period expires unless actively renewed.
- Free Base Access: Free registration per user providing basic platform access indefinitely. Users can delete their accounts anytime. Includes onboarding with tutorials.
- Professional Services: Consulting and implementation support services including AI advisory, change management, and technical integration services (Confluence, Wikis)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free base access with core features |
| Subscription | Annual | Premium access with advanced features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
OPTIMO product offering
Product offeringCore offering
OPTIMO provides an AI-powered decision-making and innovation management platform that combines its proprietary OPTIMO Prinzip methodology with a cloud-based SaaS application to help organizations capture, evaluate, and implement ideas faster. The core products are OPTIMO Next® (the AI-augmented decision-making platform) and OPTIMO Cloud (the web application implementing the methodology), supported by AI consulting (KI Beratung) and platform services (KI Plattform). The platform uses generative AI (OpenAI API) to assist with problem analysis, stakeholder identification, idea generation, and decision proposal co-authoring, with implementation tracking to bridge the gap from ideation to execution.
Product overview
OPTIMO offers a platform-plus-methodology approach for enterprise innovation and decision-making. The core product is OPTIMO Next® (AI-powered decision-making platform) supported by the OPTIMO Cloud web application, which implements the OPTIMO Prinzip® methodology. The company also provides AI consulting services (KI Beratung) and AI platform services (KI Plattform). OPTIMO's approach combines structured idea management with generative AI capabilities to help companies identify problems, develop solutions, and make better decisions faster.
Differentiator
Problem solved
Functional benefit
Brands
- OPTIMO Prinzip®: A standardized description language for ideas and improvements in companies, helping to structure innovation processes.
- OPTIMO Cloud
Products and services
- OPTIMO Cloud Web application platform for capturing, visualizing, evaluating, and optimizing ideas within organizations. Implements the OPTIMO Prinzip methodology and includes feedback, decision, and implementation dashboards, evaluation templates (Quickpoll, Discussion Quadrants), virtual pinboard (Kaffeeküche), and project planning tools.
- OPTIMO Next® AI-powered decision-making platform that enables fast, intelligent, and efficient business decisions through collective intelligence and AI. Automates problem analysis, stakeholder identification, idea generation, and decision proposal co-authoring for enterprise users.
- KI Plattform (AI Platform Services) AI platform services for digital decision-making processes, helping customers efficiently manage problems and topics through AI-augmented workflows and decision support.
- KI Beratung (AI Consulting) AI consulting services helping companies identify AI potential in their value creation, initiate concrete AI initiatives, and overcome reservations about AI adoption. Includes change management and technical integration support (Confluence, Wikis).
Quantifiable outcome
- 10 concrete ideas submitted within 3 months by pilot customer (TAS AG)
- +3 more outcomes
Companies that use OPTIMO
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
OPTIMO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature10 records
OPTIMO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- InWIS (InWIS Forschung & Beratung GmbH)coreResearch and consulting institute specializing in housing, real estate, urban and regional development. Accompanied OPTIMO pilot testing in 2021, using the platform for own development and as ideal supplement for industry innovation. Located under EBZ European Educational Center for Housing and Real Estate Economy in Bochum.
- BS|ENERGYcoreEnergy utility company (subsidiary of City of Braunschweig 25.1%, Veolia Deutschland GmbH 50.1%, Thüga AG 24.8%) and basic supplier in Braunschweig. Owner of infrastructure networks (electricity, gas, water, heat, fiber). Used OPTIMO to accelerate innovation and connect employees on process improvement and digitalization projects.
- Impact Hub LeipzigminorInnovation hub and co-working space in Leipzig. Collaborated on Global Goals Jam 2020, using OPTIMO Game to develop three sustainable product innovation ideas aligned with UN Sustainable Development Goals.
- Blockchain Partnership (QUANTIC Digital, Stadtwerke, IT providers, Commerzbank AG, Fraunhofer IEE)coreCross-industry partnership to identify blockchain-based business models. OPTIMO Principle used in four workshops to develop over 20 business model ideas; 7 concepts selected and detailed. Published whitepaper available.
- Bubble Group, Inc. (Bubble.io)coreNo-code application platform provider hosting OPTIMO Cloud infrastructure. Data processed on Bubble.io servers with EU-U.S. Privacy Shield compliance. OPTIMO cloud is built on Bubble.io platform.
- OpenAIcoreAI technology provider powering OPTIMO AI features. Uses OpenAI API for text generation based on user inputs. Data retained for 30 days but not used for model training per OpenAI policy.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
OPTIMO competitors and assessment
Company assessmentBroad incumbents
- Wrike: Work management and project tracking platform (now part of Citrix) with collaborative idea intake and project tracking — overlaps with OPTIMO's implementation-tracking and dashboards features within a much broader work management product.
- Miro: Collaborative whiteboard platform used for brainstorming and innovation workshops — broader incumbent that captures part of OPTIMO's use case (collaborative ideation) but as part of a much wider visual collaboration suite.
- Microsoft Viva Goals: Microsoft's enterprise OKR and goal management module within the Viva suite — competes at the goal-setting and strategy-execution layer that OPTIMO addresses, bundled into Microsoft 365 with massive enterprise distribution advantage.
- Mural: Enterprise digital workspace for visual collaboration and innovation sessions — adjacent to OPTIMO's ideation and stakeholder collaboration features, serving similar enterprise buyers but with a broader collaboration portfolio.
Direct peers
- Spigit: Enterprise innovation management platform (now part of Planview) offering idea crowdsourcing and AI-driven prioritization — directly comparable to OPTIMO's AI-augmented idea evaluation and decision support, though at significantly larger enterprise scale.
- Brightidea: US-based idea and innovation management SaaS platform with features for idea submission, evaluation, and project pipeline — comparable to OPTIMO Cloud's workflow and tracking capabilities, though serving primarily North American enterprises.
- IdeaScale: Innovation management software focused on crowdsourced idea generation and evaluation — comparable use cases (idea intake, voting, implementation tracking) to OPTIMO, with a similar mid-market to enterprise customer profile.
- Planbox: AI-powered innovation management platform with open innovation, idea management, and portfolio capabilities — overlaps with OPTIMO's end-to-end innovation pipeline and uses AI for idea scoring and recommendation, similar to OPTIMO AI.
- HYPE Innovation: Bonn-based innovation management software company offering a platform for idea collection, evaluation, and implementation — directly comparable to OPTIMO's idea-management and decision-support value proposition, with a longer operating history and larger enterprise customer base.
- innosabi: Berlin-headquartered innovation management platform serving enterprise customers with idea management, crowdsourcing, and innovation programs — a direct competitor in the German-speaking market with overlapping SME and enterprise target segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OPTIMO social profiles
Digital presenceOPTIMO compliance and trust
Trust signalCompliance1 record
OPTIMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTIMO leadership team
Management profileNumber of profiles
Profiles1 record
OPTIMO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTIMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTIMO
What does OPTIMO do?
OPTIMO provides an AI-powered decision-making and innovation management platform that combines its proprietary OPTIMO Prinzip methodology with a cloud-based SaaS application to help organizations capture, evaluate, and implement ideas faster. The core products are OPTIMO Next® (the AI-augmented decision-making platform) and OPTIMO Cloud (the web application implementing the methodology), supported by AI consulting (KI Beratung) and platform services (KI Plattform). The platform uses generative AI (OpenAI API) to assist with problem analysis, stakeholder identification, idea generation, and decision proposal co-authoring, with implementation tracking to bridge the gap from ideation to execution.
Is OPTIMO a public or private company?
OPTIMO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPTIMO founded?
OPTIMO was founded in 2020. It employs 1 to 10 people.
Where is OPTIMO based?
OPTIMO is headquartered in Leipzig, Germany, in the Europe region.
How does OPTIMO make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are free Base Access and professional Services.
Who are OPTIMO's main competitors?
Broad incumbents on record are Wrike, Miro, Microsoft Viva Goals and Mural. Direct peers are Spigit, Brightidea, IdeaScale, Planbox, HYPE Innovation and innosabi.
Does OPTIMO have an API?
No public API is recorded for OPTIMO.
What industry is OPTIMO in?
OPTIMO's product category is Innovation Management Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 51321 and its SIC code is 7372.