JustEggs
JustEggs is an Australia-based digital adtech company that provides unified creative, data, and media platform solutions to brands, agencies, and publishers across Australia and New Zealand, with a proprietary EggNite reporting dashboard. The company was acquired by Seedtag in 2024.
- Company typePrivate
- Founded2014
- HeadquartersPyrmont, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What JustEggs does
JustEggs is an Australia-based digital advertising technology company that operates a unified creative, data, and media platform for brands, agencies, and publishers across Australia and New Zealand. The platform integrates three core service disciplines — Creative Services (high-impact and rich media formats including gamification, dynamic content, video, custom mapping, polling, and recipe templates), Data Services (first- and third-party data targeting plus retargeting across behavioral, browser, and demographic signals), and Media Services (programmatic buying via SSP and DSP integrations across web and in-app inventory) — and layers specialized modules on top, including Brand Amplification, Brand Engagement (Retail Location, Digital Commerce, Groceries, Shopper), a proprietary EggNite reporting dashboard with footfall attribution, and curated quarterly Seasonal Packages tied to AU/NZ retail moments.
The company serves a three-sided customer base: brands (e.g., Samsung, H&M, Lululemon, Disney+, Swarovski, OPSM/Luxottica, Valvoline, Paco Rabanne, Cricut, Lifeblood), agencies, and publishers. Its go-to-market is enterprise field sales supported by both managed-service (annual) and self-service (pay-as-you-go) pricing tiers, with a dedicated sales contact and a self-serve platform. Operations span Melbourne and Brisbane, with a team of approximately 12 people led by CEO Nik Kontoulas. JustEggs was acquired in 2024 by Seedtag, a global contextual targeting adtech firm, and now operates as a Seedtag-owned entity rather than as an independent company.
JustEggs firmographics
Firmographics- Name
- JustEggs
- Legal name
- JustEggs
- Website
- https://justeggs.digital
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- JustEggs is an Australia-based digital adtech company that provides unified creative, data, and media platform solutions to brands, agencies, and publishers across Australia and New Zealand, with a proprietary EggNite reporting dashboard. The company was acquired by Seedtag in 2024.
- Ownership category
- akta.pro rank
JustEggs industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Advertising, Marketing & Customer Personalization (HDAAAGAC), Market Research, Analytics & Consumer Insights (BPAFAAAM), Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where JustEggs is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
JustEggs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Advertising Solutions: Provides high-impact creative formats and audience reach campaigns across premium inventory, operating as a full SOV solution in the JustEggs marketplace for brand awareness and consideration.
- Creative Services: Creative capabilities including custom mapping, video, gamification, dynamic content, catalogue, polling, appointment, and recipe formats delivered through managed or self-service models.
- Media Buying: Media services available on managed service and self-service models, working with SSP and DSP providers for programmatic advertising across web and in-app content.
- Data Targeting Solutions: First-party data targeting (customer data, website data, insights), third-party data targeting (behavioral, browser, demographic), and retargeting services for precise audience targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Managed Service Model |
| Subscription | Pay-as-you-go | Self-Service Model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
JustEggs product offering
Product offeringCore offering
JustEggs provides a unified digital advertising platform that integrates three disciplines—creative production, data targeting, and media buying—delivered through managed-service and self-service models. The company operates a marketplace connecting brands and agencies with premium publisher inventory across Australia and New Zealand, offering high-impact creative formats, first- and third-party audience targeting, and a proprietary reporting dashboard (EggNite) with footfall attribution.
Product overview
JustEggs is a Creative Intelligence company for people and places, offering a unified platform that combines creative, data, and media solutions working in tandem. The core JustEggs Unified Solutions platform integrates three core service areas: Creative Services (managed and self-service options), Media Services (managed service and self-service models), and Data Services (1st party and 3rd party data targeting with retargeting). Built on top of this unified platform are specialized product modules including Brand Amplification (high-impact cross-platform creative formats and Audience Reach targeting), Brand Engagement (Retail Location, Digital Commerce, Groceries, and Shopper solutions for retail and e-commerce), the EggNite Dashboard (reporting and measurement), and Seasonal Packages (curated quarterly media and data packages). The architecture is platform-plus-modules, with the unified core enabling all three disciplines while specialized modules address specific use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- JustEggs Unified Solutions
Quantifiable outcome
- Visit uplift measurement per store
- +4 more outcomes
Companies that use JustEggs
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
JustEggs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JustEggs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SSP ProviderscoreJustEggs integrates with Supply-Side Platform providers to connect with publisher inventory, enabling efficient ad placement across their marketplace network.
- DSP ProviderscoreDemand-Side Platform integrations enable programmatic ad buying and campaign management across the JustEggs media network.
- Location Data Providers (ANZ)coreCollaboration with leading location data providers across Australia and New Zealand enables the retail location solution with foot traffic measurement and visitation analytics.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
JustEggs competitors and assessment
Company assessmentDirect peers
- Vistar Media: Vistar Media is a demand-side platform for programmatic out-of-home and digital place-based media, with deep location data partnerships similar to JustEggs' ANZ retail location solution. Both companies target brands seeking foot-traffic uplift measurement from digital campaigns.
- Hivestack: Hivestack operates a programmatic DOOH SSP with supply-side integrations across digital out-of-home inventory. It overlaps with JustEggs' retail-location and venue-based media solutions, including physical-traffic-driven advertising and measurement.
- MiQ: MiQ is a global programmatic media partner offering managed-service and self-service programmatic buying across web, mobile, and DOOH for brands and agencies. It is a direct competitor to JustEggs' managed/self-service media buying model built on top of DSP/SSP integrations.
- Crimtan: Crimtan is a programmatic advertising and data platform that combines managed-service media buying with proprietary audience targeting. It competes head-to-head with JustEggs on data-led targeting, third-party data activation, and brand-direct programmatic campaigns.
- Undertone: Undertone specializes in high-impact, cross-device rich media ad formats and brand amplification for enterprise advertisers. It is directly comparable to JustEggs' Brand Amplification offering (Mobile Scroller, Mobile Truskin, Desktop Truskin) and creative-format focus.
Broad incumbents
- The Trade Desk: The Trade Desk is the largest independent demand-side platform for programmatic advertising across display, video, audio, and DOOH. It is a broad incumbent competing for the same agency and brand programmatic budgets that JustEggs' media services tap into.
- Google Display & Video 360: Google's DV360 is a full-stack enterprise media-buying platform with global inventory, audience targeting, and creative tools. As a broad incumbent in managed and self-service programmatic, it competes with JustEggs for enterprise media budgets.
- Quantcast: Quantcast offers programmatic audience targeting and advertising through its AI-driven DSP and consent/Audience Graph product. It competes with JustEggs' first- and third-party data targeting stack on cookie-replacement and contextual audience solutions.
Regional players
- OMG Australia (Omnicom Media Group): Omnicom Media Group Australia is a major media agency network operating in the ANZ market, working across creative, data, and media buying for brand clients. It is a regional comparable to JustEggs' agency-segment work in ANZ.
- JCDecaux / JCDecaux Retail Media ANZ: JCDecaux is a global out-of-home advertising operator with growing retail-media and programmatic DOOH offerings in ANZ. It overlaps with JustEggs' retail-location, footfall, and shopper solutions as a competitor for retailer-driven campaign budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JustEggs social profiles
Digital presenceJustEggs financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustEggs leadership team
Management profileNumber of profiles
Profiles7 records
JustEggs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustEggs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustEggs
What does JustEggs do?
JustEggs provides a unified digital advertising platform that integrates three disciplines—creative production, data targeting, and media buying—delivered through managed-service and self-service models. The company operates a marketplace connecting brands and agencies with premium publisher inventory across Australia and New Zealand, offering high-impact creative formats, first- and third-party audience targeting, and a proprietary reporting dashboard (EggNite) with footfall attribution.
Is JustEggs a public or private company?
JustEggs is a private company. It is classified as corporate owned and is currently acquired.
When was JustEggs founded?
JustEggs was founded in 2014. It employs 11 to 50 people.
Where is JustEggs based?
JustEggs is headquartered in Pyrmont, Australia, in the Oceania region.
How does JustEggs make money?
Four revenue lines are on record. Digital Advertising Solutions are the primary driver. The others are creative Services, media Buying and data Targeting Solutions.
Who are JustEggs's main competitors?
Direct peers on record are Vistar Media, Hivestack, MiQ, Crimtan and Undertone. Broad incumbents are The Trade Desk, Google Display & Video 360 and Quantcast. Regional players are OMG Australia (Omnicom Media Group) and JCDecaux / JCDecaux Retail Media ANZ.
Does JustEggs have an API?
No public API is recorded for JustEggs.
What industry is JustEggs in?
JustEggs's product category is Digital Advertising Platform. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 541810 and its SIC code is 7311.