What Town Village Sterling Heights does

Town Village Sterling Heights is a single-asset senior living community located at 4500 Dobry Drive in Sterling Heights, Michigan, owned and operated by Grace Management, Inc., a privately held senior housing management firm with over four decades of operating history. The community serves approximately 250 residents and offers three core service lines: Independent Living (one- and two-bedroom apartments ranging from 469 to 1,073 sq ft, starting at $2,650/month), Memory Care under Grace Management's proprietary The Village Program® (private and companion suites, 270–452 sq ft, priced at $6,810/month), and Graceful Respite Stays for short-term furnished placements. Memory care programming is anchored by The Village Program®, which is recognized by the Alzheimer's Association for incorporating evidence-based Dementia Care Practice Recommendations across five clinical topic areas, and is delivered alongside two integrated third-party technology platforms — It's Never 2 Late (iN2L), providing 4,000+ touch-screen cognitive and engagement programs, and LifeLoop, providing community and family communication tools.

The business model is a recurring monthly subscription across two principal care tiers (Independent Living and Memory Care), supplemented by short-term Respite revenue and an Enhanced Personal Care Services stream delivered through third-party provider AdvisaCare to enable age-in-place continuity. Distribution is direct-to-consumer via on-site and virtual tours, weekly Saturday open houses, and referral partnerships with A Place for Mom, complemented by community-events marketing and Google Reviews/social proof. The community is pet-friendly and operates within the Macomb County / Greater Detroit catchment, with no disclosed external funding, no public listing, and full strategic control retained by Grace Management, Inc. Recognition includes Best of Senior Living 2026 (A Place for Mom), Best Independent Living in Sterling Heights 2024 (Assisted Living Magazine), a Sensight Surveys Resident Satisfaction Five Star Award, Accushield Safest Places to Live, and a LifeLoop Communities That Shine designation.

Name

Town Village Sterling Heights

Legal name

Town Village Sterling Heights

Website

https://townvillagesterlingheights.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Town Village Sterling Heights is a privately owned Grace Management senior living community in Sterling Heights, Michigan, serving approximately 250 residents with Independent Living, Memory Care (The Village Program®), and short-term Respite Stays in the Macomb County / Greater Detroit market.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Independent living
• Memory care
• Respite care
• Assisted living

Headquarters

HQ city

Sterling Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly Rental Revenue: The community generates revenue primarily through monthly rental fees for independent living and memory care units. Pricing is tiered by care level with Memory Care commanding higher rates than Independent Living due to the additional care services provided.
2. Short-Term Respite Stays: Temporary stay program offering furnished apartment styles for individuals seeking short-term coverage or exploring senior living options. Revenue generated on a per-stay basis with flexible length of stays.
3. Enhanced Personal Care Services: Additional revenue stream through third-party providers like AdvisaCare offering personal care services that help residents age in place, allowing residents to remain in their homes longer as their needs evolve.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Town Village Sterling Heights is a pet-friendly senior living community in Sterling Heights, Michigan that provides Independent Living apartments (one- and two-bedroom, 469–1,073 sq ft), Memory Care under The Village Program® for residents with dementia (The Gem suites, 270–452 sq ft), and Graceful Respite Stays for short-term furnished visits. The community bundles housing with restaurant-style dining, housekeeping, transportation, a fitness center, indoor pool, whirlpool spa, and a Vibrant Living Program of daily wellness, cultural, and educational activities.

Product overview

Town Village Sterling Heights is a senior living community offering three core living options: Independent Living with multiple one- and two-bedroom floor plans (469–1,073 sq ft), Memory Care under The Village Program featuring The Gem floor plans (270–452 sq ft), and Graceful Respite Stays for short-term visits. The community integrates these living options with support services including the Vibrant Living Program for life enrichment, Graceful Dining for restaurant-style meals, Health & Wellness services, and technology platforms iN2L and LifeLoop for memory care support. Residents can also access personal care services through third-party provider AdvisaCare to age in place.

Differentiator

Problem solved

Functional benefit

Brands

• The Village Program®: Grace Management's specialized Memory Care program that supports residents living with dementia, incorporating Vibrant Living programming to create meaningful life enrichment experiences.
• Living Gracefully™
• Graceful Dining™
• Vibrant Living Program

Products and services

• Independent Living Maintenance-free senior living offering one- and two-bedroom apartments (469 to 1,073 sq ft) with all-inclusive restaurant-style dining, housekeeping, maintenance, scheduled local transportation, fitness center access, indoor pool, whirlpool spa, life enrichment programming, and 24-hour emergency response. Targeted at active adults aged 65+ who want freedom from home upkeep while having access to amenities and social programs. Starting monthly rent is $2,650.
• Memory Care (The Village Program®) Specialized memory care neighborhood serving individuals living with Alzheimer's disease and other forms of dementia. Features The Village Program® recognized by the Alzheimer's Association for evidence-based Dementia Care Practice Recommendations, The Gem suite floor plans (270–452 sq ft) with safety-equipped bathrooms, personalized care services, medication management, assistance with Activities of Daily Living, and the iN2L and LifeLoop engagement technology platforms. Targeted at seniors with dementia and their families. Monthly rent is $6,810.
• Graceful Respite Stays Short-term furnished apartment stays for individuals exploring senior living, recovering from illness, or providing caregiver respite. Includes chef-prepared meals, full activity schedule, 24-hour care support, fitness program, housekeeping services, and most utilities. Flexible lengths of stay available on a pay-as-you-go basis.
• Graceful Dining™ Restaurant-style dining program featuring seasonal menus with fresh ingredients, chef-prepared homestyle meals, and a warm dining environment suitable for intimate meals or special occasions. Included as part of Independent Living, Memory Care, and Respite Stay offerings.
• Enhanced Personal Care Services Additional personal care services delivered through partner AdvisaCare that allow residents to age in place within the community as their care needs evolve, helping them remain in their apartments longer while maintaining independence. Available to Independent Living residents.

Quantifiable outcome

• Alzheimer's Association recognition for The Village Program® incorporating evidence-based Dementia Care Practice Recommendations in Alzheimer's and dementia care, person-centered care, assessment and care planning, activities of daily living, and behaviors and communication

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Alzheimer's AssociationcoreStrategic or Co-development PartnerGrace Management proudly partners with the Alzheimer's Association nationwide. The Village Program® Orientation is recognized by the Alzheimer's Association for incorporating evidenced-based Dementia Care Practice Recommendations in the following topic areas: Alzheimer's and dementia, person-centered care, assessment and care planning, activities of daily living, and behaviors and communication. The recognition is valid for two years from date of issue.
• It's Never 2 Late (iN2L™)coreTechnology or IntegrationMemory care enhanced by It's Never 2 Late (iN2L™), an easy-to-use technology designed specifically for seniors to encourage resident activity without frustration. Simple computer touch-screens help residents stay engaged and connected, with more than 4,000 programs to choose from that include cognitive and therapy activities, games, spiritual content and family interactions through Skype and sharing slideshows and photo albums.
• LifeLoop®coreTechnology or IntegrationUtilization of LifeLoop® user-friendly technology platforms to support residents in memory care and connect families with the community through engagement and communication tools.
• Therapy PartnerssupportingStrategic or Co-development PartnerCommunity partners with therapy providers to ensure mobility stays high and stress remains low. Partners are carefully selected for their therapy skills, tailoring programs to meet individual resident needs with experience working with a range of issues.
• AdvisaCaresupportingStrategic or Co-development PartnerPersonal Care Services available through AdvisaCare, allowing residents to arrange enhanced personal care services as their needs evolve. This approach helps residents age in place and remain in their homes longer while maintaining independence.
• American Seniors Housing Association (ASHA)supportingGTM or Marketing PartnerRegistered with ASHA which hosts 'Where You Live Matters', a senior living resource that addresses everything from selecting the right living situation to making the transition to your new home. ASHA provides resources for seniors and families navigating senior living decisions.
• Second Act Financial ServicessupportingGTM or Marketing PartnerReferral to Second Act Financial Services for financial planning resources, helping seniors and families understand available financial options for senior living including tax benefits and VA benefits.
• A Place for MomcoreChannel Partner/ Reseller/ DistributorSenior living referral service that recognizes Town Village Sterling Heights as Best of Senior Living 2026 through heartfelt reviews of residents and their families. Provides leads and referrals for families searching for senior living options.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator with hundreds of Independent Living, Assisted Living, and Memory Care communities nationwide. Comparable along product mix (IL + Memory Care), customer segments, and multi-channel GTM, but at vastly greater scale and a public-company posture.
• Atria Senior Living: Large national senior living operator offering Independent Living, Assisted Living, and Memory Care across 200+ communities. Serves the same active-senior demographic with a similar amenity-rich, restaurant-style dining positioning; comparable in product strategy though broader geographically.
• Sunrise Senior Living: Established national senior living provider with strong Memory Care focus and Reminiscence program. Directly comparable to Town Village's Memory Care / Village Program approach and serves the same family-decision-maker buyer.
• Five Star Senior Living: Multi-state senior living operator with Independent Living, Assisted Living, and Memory Care communities. Comparable product mix, similar mid-market pricing, and operates in similar mid-sized U.S. markets.
• Discovery Senior Living: Operator of 80+ senior living communities focused on resort-style Independent Living and Memory Care. Closely comparable on amenity-driven positioning, pet-friendly community design, and Signature Memory Care programming.
• Senior Lifestyle: Mid-sized senior living operator with Independent Living, Assisted Living, and Memory Care across the Midwest and Eastern U.S. Overlapping geography with Town Village in Michigan and similar mid-market customer segment.
• Sonida Senior Living: Senior housing operator with Independent Living, Assisted Living, and Memory Care communities across multiple states. Comparable in scale per property and product offering, though more leveraged financially.
• Holiday Retirement: Large operator of Independent Living communities for active seniors. Comparable on the Independent Living product line, amenity-rich positioning, and senior demographic, though primarily IL without integrated Memory Care.

Emerging players

• Encore Senior Living: Mid-sized senior living operator with Independent Living, Assisted Living, and Memory Care. Comparable offering mix and mid-market positioning, with a smaller portfolio footprint than top-tier incumbents.
• Cedarbrook Senior Living: Regional senior living operator in the Midwest with Independent Living, Assisted Living, and Memory Care. Directly comparable on geography (Michigan market), product mix, and mid-market pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TownVillageSterlingHeights
• LinkedInlinkedin.com/company/town-village-sterling-heights

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town Village Sterling Heights