Encore Senior Living

What Encore Senior Living does

Encore Senior Living is a privately held senior living management and development company founded in 2001 by Tom Ostrom and headquartered in Chicago, Illinois. The company operates 34 senior living communities across five Midwestern states (Illinois, Wisconsin, Michigan, Minnesota, and Ohio), serving nearly 2,000 residents with a workforce of 1,600 full-time employees. Its portfolio spans independent living, assisted living, memory care, and respite care, delivered under two primary sub-brands: The Courtyard (multi-level care communities) and Encore Memory Care (specialized dementia support in three Illinois locations).

The company's core offering is physical residential senior housing with on-site caregiving, dining, activities, housekeeping, and transportation. The business model is subscription-style recurring revenue from monthly resident fees, with pricing individualized by care level and apartment size. Encore operates both purpose-built new developments and acquired second-generation properties, the latter purchased from unnamed capital partners and repositioned through physical plant improvements and operational turnarounds. The go-to-market is direct-to-consumer: each community has a dedicated Sales and Marketing Director running personalized care consultations, supplemented by healthcare provider referral networks, hospital partnerships, community events, and a corporate website driving lead capture. Recent additions include The Courtyard at Fitchburg (Wisconsin, May 2024) and The Courtyard at Delta (Michigan, February 2025).

From a technology and AI standpoint, the company operates what is generically described as a senior living property management and care delivery platform, with no disclosed proprietary technology, AI capabilities, integrations, or API. The company has no public listing, no disclosed institutional investors, and no external parent entity; it remains founder-led and private. Recent strategic activity centers on geographic densification within the Midwest, new community openings, regional leadership appointments, and the development of a captive CNA training pipeline through a partnership with McHenry Community High School and Northwestern Memorial Hospital.

Name

Encore Senior Living

Legal name

Encore Senior Living

Website

https://encore-seniorliving.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Encore Senior Living is a privately held, founder-led senior living management and development company operating 34 communities across five Midwestern states, serving nearly 2,000 residents with independent, assisted, memory, and respite care under recurring monthly fee contracts.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Senior living management
• Assisted living services
• Memory care communities
• Independent living communities
• Respite care services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Services: Monthly fees for seniors residing in Encore communities, covering housing, dining, housekeeping, activities, and varying levels of care including assisted living and memory care services. Pricing varies by care level required and apartment size chosen.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Encore Senior Living develops, acquires, renovates, and manages senior living communities across the Midwest, offering independent living, assisted living, memory care, and respite care services to older adults. The company operates 34 communities across Illinois, Wisconsin, Michigan, Minnesota, and Ohio, providing housing, dining, housekeeping, activities, transportation, and around-the-clock caregiving for nearly 2,000 residents. Its portfolio includes purpose-built new communities and acquired second-generation properties delivered under two sub-brands: The Courtyard and Encore Memory Care.

Product overview

Encore Senior Living is a senior living management company operating 34 senior living communities across the Midwest (Illinois, Wisconsin, Michigan, Minnesota, Ohio). The company develops, acquires, renovates, and manages senior living communities under two main sub-brands: The Courtyard (offering independent living, assisted living, and memory care, either combined or as stand-alone services) and Encore Memory Care (specialized memory care). The portfolio includes communities offering independent living, assisted living, memory care, and respite care services. Key recent launches include The Courtyard at Delta (Lansing, MI, February 2025), The Courtyard at Wyoming (Michigan), and The Courtyard at Loves Park (Illinois). The company also provides educational resources for seniors and caregivers, including dementia care guidance and VA benefits information. Community amenities typically include on-site dining, fitness centers, activity programs, spa/salon services, gardens, and housekeeping.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Senior housing for older adults who can live independently but benefit from community amenities, social activities, and convenient services within Encore's purpose-built communities.
• Assisted Living Custom assisted living care options providing residents with as little or as much help as desired, supporting daily activities (bathing, dressing, eating, medication management) while promoting independence at Encore communities.
• Memory Care Specialized residential memory care and dementia support, including Alzheimer's disease and related dementias, with around-the-clock caregiving and individualized care plans delivered at Encore Memory Care and The Courtyard memory care neighborhoods.
• Respite Care Short-term or temporary care stays offering respite for family caregivers, providing quality care support in an Encore community setting on a short-duration basis.
• Senior Living Resources and Caregiver Support Educational resources and guidance for seniors and family caregivers, including articles on dementia care, dementia warning signs, VA Aid and Attendance benefits, and family guides for navigating senior living transitions.

Quantifiable outcome

• 34 communities serving nearly 2,000 residents with 1,600 employees

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• McHenry Community High SchoolcoreStrategic or Co-development Partner · 1 July 2025Educational partnership providing CNA (Certified Nursing Assistant) training program. High school students perform clinical rotations at The Courtyard at McHenry, gaining hands-on experience in senior care while bringing youthful energy to the community. Program designed to inspire careers in senior living.
• Northwestern Memorial HospitalcoreStrategic or Co-development Partner · 1 July 2025Healthcare partnership supporting the CNA clinical training program. Northwestern Memorial Hospital collaborates with McHenry Community High School and Encore Senior Living to provide clinical training opportunities for future healthcare professionals.
• JC ElectricminorOthers · 27 February 2025Local construction partner for The Courtyard at Delta development project. Contributed to on-time delivery of the new assisted living and memory care community.
• Meridian PlumbingminorOthers · 27 February 2025Local construction partner for The Courtyard at Delta development project. Contributed to on-time delivery of the new assisted living and memory care community.
• Ganther ConstructionminorOthers · 27 February 2025General contractor for The Courtyard at Delta development project in Lansing, Michigan.
• Boynton Fire ServicesminorOthers · 27 February 2025Fire safety contractor for The Courtyard at Delta, ensuring compliance with fire safety regulations for the new community.
• The Golden HouseminorGTM or Marketing Partner · 15 January 2025Domestic abuse support organization partnered with The Courtyard at Bellevue for community outreach and charitable initiatives, filling Family Fun Night Boxes for families in need.
• Children's Hospital of WisconsinminorGTM or Marketing Partner · 15 January 2025Healthcare charity partnered with The Courtyard at Sussex for toy donation drive to brighten holidays for pediatric patients.
• Every Child's PlaceminorGTM or Marketing Partner · 15 January 2025Daycare organization for children including those with special needs, partnered with Parkside Manor for toy drive charitable initiatives.
• JRI Interior DesigncoreStrategic or Co-development Partner · 2 May 2024Interior design partnership responsible for designing multiple Encore Senior Living communities. Judy Biberian and Georgia Chronopoulis create functional yet aesthetically pleasing environments that support resident well-being and comfort.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Life Care Services (LCS): One of the largest U.S. operators of senior living communities including CCRCs, with a third-party management services business. Comparable to Encore in the management company / continuum-of-care model, but at substantially larger national scale.
• Brookdale Senior Living: The largest U.S. senior living operator with ~650 communities across independent living, assisted living, and memory care. Comparable to Encore because both operate multi-tier portfolios serving similar private-pay seniors and families, but Brookdale has national scale versus Encore's Midwest regional concentration.
• Atria Senior Living: Operates 200+ senior living communities across the U.S. with independent living, assisted living, and memory care. Directly comparable to Encore's three-tier service model, customer segments, and recurring monthly fee structure, though Atria is substantially larger and operates in more states.
• Sunrise Senior Living: Operates ~270 communities in the U.S., Canada, and U.K. with a strong emphasis on assisted living and memory care. Highly comparable service offering and acuity progression to Encore, particularly in the memory care sub-brand dimension.

Direct peers

• Gardant Management Solutions: A privately held operator of assisted living and memory care communities primarily across the Midwest. Direct comparable in service mix, regional footprint, and mid-market positioning to Encore.
• Spectrum Retirement Communities: A privately held senior living operator with 60+ communities across the Midwest and Mountain West offering IL, AL, and memory care. Closely comparable regional operating model and acquisition/development strategy to Encore.
• Pegasus Senior Living: Operates independent, assisted, and memory care communities primarily in the Midwest, Sun Belt, and Mountain West. Comparable IL/AL/MC service offering and target customer to Encore, with similar mid-market positioning.
• American House Senior Living Communities: Operates 60+ senior living communities across the Midwest and Southeast with independent living, assisted living, and memory care. Direct competitor in Michigan and other shared Midwest markets.
• Sonida Senior Living: Operates ~75 senior living communities across the U.S. with independent living, assisted living, and memory care. Similar mid-market positioning and service offering, though geographically broader.
• Five Star Senior Living: Operates senior living communities across multiple states with independent living, assisted living, and memory care. Operates in a similar scale band and Midwest footprint as Encore, making it one of the closest direct comparables in size and regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EncoreSeniorLife
• LinkedInlinkedin.com/company/encoreseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Senior Living