What Kekkilä does

Kekkilä is a Finnish gardening and horticulture brand operating as part of Kekkilä-BVB Oy, a subsidiary of the diversified Neova Group. Founded in 1924 and headquartered in Vantaa, Finland, with 101–250 employees, Kekkilä develops and manufactures growing media (peat-based, peat-free and recycled-material blends), fertilizers, composters, dry-toilet supplies, mulches, and specialty substrates such as the Biomihiekka® microbial play sand. Core proprietary technology includes the Juurivoima™ humus compound and Viherkomposti™ recycled compost used in peat-free soils, the Turvakate™ HIC-tested playground safety surface, and Biomihiekka® developed with Uute Scientific Oy. Products carry the Finnish Key Flag (Avainlippu) mark, indicating domestic manufacture.

Kekkilä serves three principal segments: Finnish consumer gardeners (the primary segment) buying through hardware and garden retailers; professional landscapers, urban construction firms and municipalities served through the Viherrakentaminen division with 15 bulk soil stations across Finland; and professional greenhouse growers served globally via the Kekkilä Professional division (kekkilaprofessional.com). Distribution is anchored in K-Rauta, NetRauta and other garden/hardware chains; the company's own e-commerce store closed in December 2025, with retail partners absorbing the consumer lines.

The business model is fundamentally a packaged-goods and B2B substrate operation with three hardware-sales revenue streams: consumer retail, professional/landscaping B2B, and global professional horticulture. Pricing is not publicly disclosed and is set at the retail level. Marketing is content-led, centered on a 600+ species plant library and an Ideas & Tips content hub, supplemented by retailer training programs (Moblrn micro-courses), annual product catalogs, and social media presence across YouTube, Facebook, Instagram and TikTok.

Name

Kekkilä

Legal name

Kekkilä-BVB Oy

Website

https://kekkila.fi

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Kekkilä is a Finnish gardening brand within the Kekkilä-BVB/Neova group that manufactures growing media, fertilizers, composters, and specialty substrates for Finnish home gardeners, professional landscapers, and global greenhouse growers, distributed primarily through K-Rauta and other retailers.

Ownership category

akta.pro rank

Product category

Garden Products and Growing Media

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Compost Manufacturing (325315), Nitrogenous Fertilizer Manufacturing (325311), Food Crops Grown Under Cover (11141)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Fertilizer Production & Granulation Services (Tolling, Compaction, Prilling) (AFABABAI), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

Keywords

• Growing media products
• Organic garden fertilizers
• Composting solutions
• Professional landscaping substrates
• Playground safety surfaces

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer packaged goods (retail): Kekkilä sells packaged gardening products (soils, fertilizers, composters, dry toilets, sand, mulches) through retail partners including K-Rauta, NetRauta, and other garden/hardware stores throughout Finland. Revenue is generated through one-time product purchase transactions.
2. Consumer e-commerce ( Kekkilä.fi ): Kekkilä previously operated its own e-commerce store at kekkila.fi, selling products directly to consumers. The e-commerce closed on 17 December 2025. Retail partners now serve as the primary purchase channel.
3. Professional and landscaping products: Kekkilä sells professional-grade growing media, bulk growing substrates, and related products to professional greenhouse growers, landscaping companies, and municipalities through dedicated B2B sales channels (Kekkilä Professional segment).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kekkilä develops, manufactures, and distributes growing media (soils, mulches, substrates), fertilizers, composting solutions, dry-toilet accessories, and playground surfaces for consumer home gardeners, professional landscapers, and commercial greenhouse growers. Products include both traditional peat-based formulations and innovative peat-free/recycled-material blends, sold primarily through retail chains (K-Rauta, NetRauta, garden centers) in Finland and through dedicated B2B channels (Kekkilä Professional, Kekkilä Viherrakentaminen) in over 100 countries via the parent Kekkilä-BVB group.

Product overview

Kekkilä is a Finnish garden products company offering a comprehensive portfolio of gardening solutions organized into product categories: fertilizers (Lannoitteet), soils (Mullat), ground covers and decorative stones (Katteet ja koristekivet), seeds (Siemenet), garden equipment (Pihan tarvikkeet), composting and toilet products (Kompostointi ja käymälät), garden safety (Pihan turvallisuus), and garden furniture (Viherkalusteet). The core product lines include composters (Kotikompostori 230 L Kestävä+, Puutarha- ja mökkikompostori Kestävä+ 310 L) and related composting products (Komposti- ja huussikuivike, Kompostivirkiste). Soil products span traditional peat-based soils (Puutarhaturve, Luonnonturve) and newer peat-free alternatives (Turpeeton Puutarhamulta, Turpeeton Kukkamulta). Specialty products include Leikkihiekka for play areas, Turvakate™ for playground safety surfaces, Biomihiekka® with microbe extracts for nature-based play environments, and various bark and reed ground covers (Männynkuorikate, Järviruokokate) for landscaping. The company also offers professional landscaping products including growing media, bulk bags, and Green City solutions through its professional division.

Differentiator

Problem solved

Functional benefit

Brands

• Viherkomposti™: Nutrient-rich compost ingredient included in peat-free products
• Juurivoima™
• Biomihiekka®
• Turvakate™

Products and services

• Kotikompostori 230 L Kestävä+ A thermally insulated household composter for year-round composting of food and garden waste, with a large insulated lid and discharge hatch. Made in Finland from recycled plastic with a 25-year frame warranty; designed for Finnish home gardeners.
• Puutarha- ja mökkikompostori Kestävä+ 310 L A heat-insulated 310 L composter designed for garden and cottage properties, suitable for all compostable waste including post-composting. Made from 100% recycled plastic in Finland.
• Komposti- ja huussikuivike An absorbent bedding/cover material made from clean natural Finnish raw materials that keeps compost aerated and dry toilets odor-free; suitable for composting wet bio-waste and outdoor toilets; carries the Avainlippu (Key Flag) mark.
• Kompostivirkiste luonnonmukainen A mineral and trace-element compost enhancer for accelerating decomposition of garden and kitchen bio-waste; reduces odors, prevents nutrient loss, and improves mature compost quality.
• Puutarhaturve A pre-fertilized and limed, airy peat growing medium for all plants in home gardens; suitable as a soil-improver and growing medium for home greenhouses.
• Luonnonturve An unlimed and unfertilized light sphagnum peat for soil improvement, soil mix ingredient, and winter storage of root vegetables and ornamental plant tubers/rhizomes.
• Turpeeton Puutarhamulta A ready-to-use peat-free garden soil made from renewable and recycled materials (plant moss, Viherkomposti™, wood fiber, sand) plus Kekkilä Juurivoima™ humus compound, suitable for all plants at home and in the garden.
• Turpeeton Kukkamulta A peat-free ready-to-use soil for flowering and pot plants, made from renewable and recycled materials (plant moss, Viherkomposti™, wood fiber) plus Kekkilä Juurivoima™ humus compound.
• Leikkihiekka (play sand) Pure natural play sand (0–4 mm grain size) with a reddish tone, suitable for molding sandcastles and sandcakes in home and playground play environments.
• Biomihiekka® A sand product infused with Re-Connecting Nature™ microbial extract (developed with Uute Scientific Oy on university research) that delivers positive microbial exposure to children in playgrounds, kindergarten yards, and sensory areas; mimics Finnish forest soil biodiversity.
• Turvakate™ HIC-tested, SFS-EN 1176-compliant impact-absorbing playground safety surface made from screened domestic hardwood (5–30 mm grain) for use under play equipment.
• Järviruokokate A 100% domestic lake-reed ground cover for perennial and shrub planting areas; helps reduce waterway nutrient loading by using reeds harvested from shoreline areas.
• Männynkuorikate (pine bark cover) Pine bark cover (2–150 mm) for mass plantings, landscaping, urban-forest pathways, and as a mixing ingredient in composts.
• Kesäkukkaravinne A fertilizer for flowering summer plants that promotes lush blooms throughout the summer season.
• Kastelulannoite A general-purpose liquid fertilizer for garden and balcony plants, applied through watering.
• Tomaatti- ja chililannoite A specialized fertilizer for tomatoes and chili peppers designed to produce flavorful and abundant harvests.
• Kekkilä Professional growing media (Green City Kasvualustat, bulk soil, substrates, professional fertilizers) Professional-grade growing media, bulk substrates, Green City solutions (green roofs, urban landscaping, low-carbon construction, stormwater media), and professional fertilizers sold through Kekkilä Professional (kekkilaprofessional.com) to commercial greenhouse growers and professional landscapers globally via the Kekkilä-BVB group in over 100 countries.

Quantifiable outcome

• Growing media produced from recycled materials and compost, contributing to circular economy goals.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Uute Scientific OycoreStrategic or Co-development PartnerKekkilä developed Biomihiekka® in partnership with Uute Scientific Oy, which provides the Re-Connecting Nature™ microbial extract. This extract is based on university research (ADELE study) and mimics Finnish forest soil biodiversity, bringing nature-derived microbial exposure to children's play environments. The partnership combines Kekkilä's substrate and play surface expertise with Uute Scientific's microbial science.
• RambollcoreStrategic or Co-development PartnerKekkilä collaborates with Ramboll on the Sensoribaari initiative, which brings nature-based materials to play environments. Ramboll contributes the Lapsikädenjälki (Children's Handprint) assessment method, while Kekkilä provides the natural materials (sensoribaari). The partnership targets municipalities and planners designing child-friendly urban environments.
• LeikkiSetcoreStrategic or Co-development PartnerKekkilä partners with LeikkiSet for the Sensoribaari concept, combining Kekkilä's natural materials with LeikkiSet's play equipment expertise and design capabilities to create nature-based play environments that support the Lapsikädenjälki methodology.
• KlarnaminorOthersKekkilä's (now closed) e-commerce store used Klarna for payment processing, including invoice, flexible installment options, and credit services. Klarna handled payment collection and creditworthiness checks.
• PostiminorOthersPosti handled delivery of Kekkilä's e-commerce orders to pickup points, home delivery, and pallet shipments. Posti's services determined delivery options and pricing tiers.
• Neova-konserni (Neova Oy)coreOthersKekkilä is part of the Neova Group (parent company Neova Oy), a diversified Nordic group focused on professional growing, gardening, animal welfare, local fuels, and activated carbon for air and water purification. Neova operates in Finland, Sweden, Estonia, the Netherlands, and Germany with centralized data protection governance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stender AG: German growing-media and substrate manufacturer focused on peat-based and peat-free mixes for retail and professional horticulture. Comparable to Kekkilä on substrate product range and European retail customer base.
• Compo: Germany-headquartered Compo is one of Europe's largest branded gardening products companies, offering soils, fertilizers, lawn care, and plant care to consumers and professionals. Highly comparable to Kekkilä in product mix, channel strategy (hardware/garden retail), and pan-European ambition.
• Westland Horticulture: UK-based Westland is a leading European gardening products company selling soils, mulches, fertilizers, and lawn care through retail and trade channels. Directly comparable to Kekkilä on retail-branded substrates, growing media, and product breadth.
• ASB Greenworld: German manufacturer of growing media, substrates, and soil conditioners serving both retail and professional horticulture markets. Closely comparable to Kekkilä in peat-based and peat-free growing media formulations and B2B landscaping customers.
• Klassmann-Deilmann: One of Europe's largest producers of growing media and peat-based substrates, supplying professional growers and retailers. Directly comparable to Kekkilä on peat and peat-free substrate manufacturing for horticulture and landscaping.
• Premier Tech: Canadian-based producer of peat-based and peat-free growing media for professional horticulture, lawn and garden, and consumer markets. Comparable to Kekkilä in substrate technology and global professional grower focus.
• Florentaise: French producer of growing media and soil conditioners, including peat-free and organic substrates for retail and professional markets. Comparable to Kekkilä on substrate formulation and circular-economy positioning.
• Lambert Peat Moss: North American peat producer and growing-media manufacturer serving greenhouse growers and retail garden markets. Comparable to Kekkilä on peat-based substrate supply to professional horticulture customers.

Broad incumbents

• Scotts Miracle-Gro: The largest North American gardening products company with broad portfolios in soils, fertilizers, lawn care, and hydroponics. Comparable to Kekkilä at the category level but operates at much greater scale with a wider geographic footprint.

Regional players

• Biolan: Finnish producer of composters, dry toilets, and soil conditioners with a domestic focus that competes with Kekkilä in the composting-and-toilet segment. Comparable on Finnish market positioning and adjacent product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Kekkil%C3%A4Garden
• Facebookfacebook.com/KekkilaEesti
• LinkedInlinkedin.com/company/kekkil-oy
• Instagraminstagram.com/kekkilagarden
• TikToktiktok.com/@kekkilagarden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kekkilä