What Biolan Oy does

Biolan Oy is a Finnish family-owned circular-economy manufacturer founded around 1970 and headquartered in Eura, Finland, with a current employee base of 11–50. The company develops, manufactures, and markets three core product categories: gardening products (growing media, fertilizers, and plant care accessories under brands such as Yrttimulta, Kasvusammal, and Viherkasvimulta); composting solutions (Pikakompostori, Mökkikompostori and related bio-waste equipment); and dry-toilet systems including the Kompostikäymälä eco, separating toilets (Complett, Simplett, Erotteleva Kuivikekäymälä), the freezing Icelett 20, and the distributed Cinderella line of incinerating toilets (Comfort, Freedom, Premium). Underlying technology is rooted in material science and bio-processing — Biolan uses over 50% recycled or renewable inputs in bio-fiber operations, develops peat-free growing media from sphagnum moss, biochar, and composted organic matter, and labels SKUs with the proprietary Biolan Ekomittari (Eco Meter) system disclosing renewable/recycled content. The Biolan Group includes four wholly-owned subsidiaries (Solarthor Oy, Novarbo Oy, Favorit Tuote Oy, Kiertoravinne Oy) whose businesses are not separately disclosed.

Name

Biolan Oy

Legal name

Biolan Oy

Website

https://biolan.fi

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Biolan Oy is a Finnish family-owned circular-economy manufacturer founded circa 1970, producing peat-free growing media, fertilizers, composters, and dry-toilet systems for consumer gardeners, cottage owners, and professional horticulture markets across the Nordics and Baltics.

Ownership category

akta.pro rank

Product category

Gardening and Environmental Products

NAICS

Fertilizer and Compost Manufacturing (32531), Nitrogenous Fertilizer Manufacturing (325311), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Industrial Organic Chemicals (2860), Wholesale-Farm Product Raw Materials (5150), Agricultural Production-Crops (100), Sanitary Services (4950)

akta.pro primary industry

Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF)

akta.pro secondary industries

Biochar & Carbon-Based Soil Builders (AFABAKAG), Biostimulants & Plant Health Biologicals (Microbial/Non-microbial) (AFABAEAK), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Digestate & Compost Product Processing, Marketing & Distribution (Soil Amendments, Mulch) (EUAIAEAE), Anaerobic Digestion (AD) & Biogas/RNG Production (Organics Feedstocks) (BPALAEAC), Organics Facility Development & Operations Services (Design/Build, O&M, Permitting) (EUAIAEAJ)

Keywords

• Peat-free growing media
• Organic gardening products
• Home composting solutions
• Dry toilet systems
• Circular economy products

Headquarters

HQ city

Eura

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Gardening Products: Biolan generates revenue from selling gardening products including growing media, fertilizers, and plant care products to consumers through retail partners and direct e-commerce.
2. Dry Toilet and Composting Products: Revenue from selling dry toilet systems (kuivakäymälät), composting equipment, and related accessories to consumers and cottage owners.
3. Professional/Agricultural Products: Biolan serves professional users with specialized products for agriculture and horticulture through their 'Ammattilaisille' (for professionals) division.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Biolan Oy develops, manufactures, and markets circular-economy-based environmental products, primarily peat-free growing media, organic and organic-mineral fertilizers, composting equipment, and a comprehensive range of dry toilet systems (composting, separating, freezing, and incinerating toilets). Its offering is sold to home gardeners, cottage owners, and professional agricultural/horticultural users across Finland and the broader Nordic-Baltic region through both retailer partners and its own e-commerce store.

Product overview

Biolan Oy is a Finnish family business with over 50 years of experience in circular economy products. The company offers a comprehensive portfolio of environmental products organized into three main categories: gardening products (Puutarhatuotteet) including growing media, fertilizers, and planting accessories; composting solutions (Kompostointi) for bio-waste processing; and dry toilet systems (Kuivakäymälät) including composting toilets, separating toilets, freezing toilets, and incinerating toilets. Biolan also distributes Norwegian-made Cinderella brand incinerating toilets. The product line emphasizes sustainability through recycled materials, peat-free alternatives, and renewable resources, with products carrying the Key Flag symbol (Avainlippu) indicating Finnish origin and many suitable for organic farming.

Differentiator

Problem solved

Functional benefit

Products and services

• Biolan Yrttimulta A peat-free growing medium made from 70% renewable and recycled raw materials, formulated for herbs, salads, microgreens, strawberries, and flowers. Contains sphagnum moss for improved aeration and water retention; suitable for organic cultivation.
• Biolan Nurmikon Sammalsyöppö Granular organic-mineral fertilizer for all lawn types that creates unfavorable conditions for moss while enriching soil with beneficial microorganisms.
• Biolan Parvekekasvilannoite Organic powder fertilizer suitable for organic gardening, optimized for flowering and fruiting balcony plants such as tomatoes, cucumbers, chilies, peppers, and strawberries.
• Biolan Kesäkukkalannoite Liquid fertilizer concentrate for balcony boxes, hanging baskets, and garden pots, made with recycled nutrients. One 0.5L bottle produces 100 liters of ready-to-use solution.
• Biolan Ravinnepuikko Fertilizer sticks for all indoor plants providing balanced growth and abundant flowering, containing seaweed powder and composted chicken manure.
• Biolan Ravinneneste Organic liquid nutrient solution for potted plants, suitable for all flowers and green plants as well as supplemental feeding during seedling cultivation.
• Biolan Kasvusammal Fertilized and limed peat-free growing medium made from rapidly renewable sphagnum moss, suitable for seedling cultivation, indoor plants, and summer flowers.
• Biolan Viherkasvimulta Peat-free special soil for all indoor potted plants, made through composting with long-acting nutrients and beneficial microbes. Suitable for self-watering pots.
• Biolan Kylvö- ja taimimulta Fine-grained soil mix designed specifically for sowing and seedling cultivation, containing sphagnum moss for improved aeration. Suitable for organic growing.
• Biolan Ruukkusora Hygienic product made from fired clay, used as drainage layer in pots, surface mulch, or soil amendment for improved aeration.
• Biolan Sammalnapit 100% sphagnum moss plugs for seed starting and cutting propagation, pre-fertilized and limed. Available in packs of 12 and 48 units.
• Biolan Pienoiskasvihuone Mini greenhouse for seed starting and cutting propagation with transparent lid for humidity retention. Includes 12 moss plugs and is reusable.
• Biolan Kukanpesä kasvuallas Ground-embedded planting container for cemeteries and home gardens with built-in bottom-watering system, made from weather-resistant HD/PE food-grade plastic.
• Biolan Merileväute Liquid seaweed-based plant treatment that enhances nutrient uptake and plant vitality, particularly beneficial during dark seasons. Suitable for both indoor and garden plants.
• Biolan Pikakompostori 220eco Continuous hot composter for year-round bio-waste composting, designed for 1-6 persons with air distribution channel for efficient decomposition.
• Biolan Mökkikompostori Insulated frame composter for cottage and kitchen waste composting during summer months, with heat-insulated body and uninsulated lid.
• Biolan Kompostikäymälä eco Finland's most popular dry toilet with fully insulated container that composts waste directly in the unit. Can also process kitchen bio-waste in the same container.
• Biolan Complett Separating dry toilet with separate containers for solid and liquid waste, enabling water-closet-like comfort without sewage connections. Suitable for cottage renovations.
• Biolan Simplett Slim floor-level separating dry toilet for indoor and outdoor use with space-efficient design and urine separation in the seat.
• Biolan Erotteleva Kuivikekäymälä Separating dry toilet with easy-to-use litter dispenser and urine separation in the seat for cottages and indoor installations.
• Biolan Icelett 20 Freezing toilet that freezes waste at -15 degrees to stop microbial activity. Easy to install in any heated indoor space using only electricity.
• Cinderella Comfort Electric-powered incinerating toilet that burns all waste at 500-600°C, producing only a cup of ash after approximately 100 uses. Testfakta research test winner.
• Cinderella Freedom Propane-powered incinerating toilet suitable for locations without electricity, burning all waste to ash using gas as energy source.
• Cinderella Premium Modern incinerating toilet with new operating system, clear display panel, closed air circulation, and easy-care Teflon-coated bowl insert.
• Cinderella Suojapussit Protective bags designed specifically for Cinderella incinerating toilets (Comfort, Classic, Gas/Freedom models) to ensure long service life and reduce maintenance.

Quantifiable outcome

• Over 50% recycled or renewable materials in bio-fiber operations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sustainable Shrimp Partnership (SSP)coreStrategic or Co-development Partner · 19 February 2026Biolan has joined the Sustainable Shrimp Partnership (SSP), an initiative to improve the sustainability of Ecuador's shrimp sector. The partnership brings together companies including Adisseo, Cargill, BASF, BioMar, dsm-firmenich, and Skretting to promote sustainable shrimp farming practices and build transparency across the value chain. Biolan joins alongside major industry players in this LATAM-focused initiative.

Scale indicators5 records

Recent moves11 records

Expansion highlights8 records

Direct peers

• Separett: Swedish manufacturer of separating dry toilets and waterless sanitation systems. Closely comparable to Biolan's Complett, Simplett, and Erotteleva Kuivikekäymälä product line, serving the same Nordic cottage and off-grid market.
• Klasmann-Deilmann: Leading European producer of growing media and substrates based in Germany. Comparable to Biolan in peat-based and peat-reduced growing media, organic fertilizers, and professional horticulture offerings across Europe.
• Cinderella Eco Group: Norwegian manufacturer of Cinderella incinerating toilets that Biolan already distributes. As the upstream brand, it is a direct comparable in the incubator-toilet category and the same product family Biolan sells.
• Kekkilä-Berner: Finnish grower of peat and producer of growing media, fertilizers, and gardening products. Direct competitor to Biolan in the Nordic home gardening and professional horticulture market with overlapping SKUs in substrates and organic amendments.

Broad incumbents

• Sun Gro Horticulture: North American leader in peat-based and peat-reduced growing media and professional horticulture inputs. Competes with Biolan in growing media and organic soil amendments but at much larger scale and broader geographic reach.
• Scotts Miracle-Gro: Global consumer gardening giant covering fertilizers, soils, and lawn care. A much larger incumbent that competes with Biolan in the consumer gardening channel across multiple geographies.
• Compo Group: European manufacturer of consumer and professional fertilizers, growing media, and plant care products. Direct SKU overlap with Biolan in organic fertilizers and growing media, but at a larger European scale.

Emerging players

• Biobizz: Dutch producer of organic fertilizers and substrates for hobby and professional growers. Comparable to Biolan in the organic-focused growing media and fertilizer niche, with similar sustainability positioning.

Regional players

• Taneli Oy: Finnish manufacturer of composters and dry toilets. Overlaps directly with Biolan's composting and dry toilet product lines within the Finnish home and cottage market.

Others

• Holmen Forest & Garden: Nordic forestry and bio-based materials company with adjacent interest in biochar, growing media, and soil amendments. Thematically comparable to Biolan's recycled/renewable input strategy though not a direct consumer product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/biolansuomi
• YouTubeyoutube.com/user/BiolanSuomi
• Facebookfi-fi.facebook.com/biolansuomi
• LinkedInlinkedin.com/company/biolan-oy
• Instagraminstagram.com/biolansuomi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biolan Oy