What Pool & Electrical Products does

Pool & Electrical Products is a wholesale distributor of pool, spa, plumbing, electrical, building material, solar, and water solutions products, founded in 1992 and headquartered in Corona, California. The company historically served builders, retailers, and service professionals in the Western United States and has been unified under Heritage Pool Supply Group alongside the legacy brands American Pool Supply and Conely Company, with corporate headquarters now located in McKinney, Texas. The combined West Region operation distributes more than 50,000 SKUs from established manufacturers across chemicals, commercial products, maintenance/service supplies, outdoor living, pools and spas, tile and hardscapes, and equipment (pumps, robotic cleaners, automation and controls), serving builders, retailers, and service professionals across Arizona, California, Idaho, Nevada, and Utah.

The company's distribution model combines physical branch locations with a proprietary delivery fleet and the Heritage Pool+ digital commerce platform available via web and a dedicated iOS/Android mobile app, providing 24/7 ordering, real-time pricing, inventory visibility, and account management. Revenue is generated through B2B hardware sales of pool and spa products and supporting logistics and delivery services, with accounts opened under credit terms or cash-on-delivery arrangements and additional access via store pickup and will-call. Recent commercial initiatives include the Heritage Pro Service rewards program for service professionals, the Heritage Pro Service Academy and Friday Pro Talks training series, and digital brand catalogs that incorporate supplier content (e.g., Noble Tile Supply) to drive product discovery.

Pool & Electrical Products operates within a privately held conglomerate structure under Heritage Pool Supply Group, with no public financials, funding rounds, or revenue figures disclosed in the available data. There are no reported AI/ML capabilities, proprietary data assets, or technology acquisitions; the company's differentiation rests on regional logistics density, multi-decade supplier relationships, and a unified digital ordering layer rather than on software or data-driven moats.

Name

Pool & Electrical Products

Legal name

Pool & Electrical Products

Website

https://poolelectrical.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pool & Electrical Products is a wholesale distributor of pool, spa, and building material products serving builders, retailers, and service professionals across five Western U.S. states under Heritage Pool Supply Group.

Ownership category

akta.pro rank

Product category

Pool and Spa Supply Distribution

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Pool supply distribution
• Spa equipment wholesale
• Pool maintenance products
• Pool tile hardscapes
• Plumbing electrical supplies

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pool and Spa Product Distribution: Distribution of pool and spa products including chemicals, commercial products, maintenance/service products, outdoor living, pool and spa equipment, and tile/hardscapes to builders, retailers, and service professionals
2. Delivery and Logistics Services: Own fleet of trucks providing delivery services, store pickup, and will call options for customers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pool & Electrical Products is a wholesale distributor of pool and spa products operating as a legacy brand under Heritage Pool Supply Group. The company distributes more than 50,000 products across chemicals, commercial products, maintenance/service supplies, outdoor living, pools/spas, tile and hardscapes, and equipment (pumps, pool cleaners, automation and controls). It serves builders, retailers, and service professionals across Arizona, California, Idaho, Nevada, and Utah through branch locations, an owned delivery fleet, and the Heritage Pool+ digital ordering platform.

Product overview

Pool & Electrical Products operates as a regional distribution business now unified under Heritage Pool Supply Group. The portfolio consists of the Heritage Pool+ digital commerce platform (web and mobile app) and a broad physical product assortment organized across ten categories: Chemicals, Commercial Products, Maintenance/Service Products, Outdoor Living, Pool & Spa Products, Tile & Hardscapes, and Equipment (Pumps, Pool Cleaners, Automation & Controls). Heritage Pro Service is a loyalty/rewards program for service professionals. The legacy brands Pool & Electrical Products, American Pool Supply, and Conely Company have been consolidated under the Heritage Pool Supply identity, with Heritage Pool+ serving as the unified digital shopping and account management layer for the entire product range.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Pool+: Digital online shopping platform with 24/7 access, real-time pricing, inventory availability, and account management tools.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Noble Tile SupplycoreChannel Partner/ Reseller/ DistributorHeritage Pool Supply proudly carries products from Noble Tile Supply, a leading manufacturer and distributor of pool tile, hardscape materials, and pool finishes. Noble Tile products are showcased in Heritage's digital brand catalogs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pool Corporation: Largest global wholesale distributor of pool and spa products, serving builders, retailers, and service professionals through POOL/Sun/SCP/Superior branches. Direct distribution-model peer and benchmark for the entire industry.
• Leslie's Poolmart: National specialty retailer of pool and spa chemicals, equipment, parts, and accessories to residential consumers and service pros. Comparable category mix; different channel (retail storefronts) but overlapping assortment and pro-service customers.

Direct peers

• SCP Distributors: Wholesale pool equipment, supply, and accessory distributor and subsidiary of Pool Corporation, serving professional builders and service companies. Closely aligned product assortment, customer base, and B2B distribution model.
• Recreonics: Distributor of commercial pool and aquatic recreation products operating within Heritage Pool Supply Group. Same parent, overlapping commercial-product line, and direct go-to-market overlap with Pool & Electrical Products' commercial category.
• Pinch A Penny: Franchised retail pool supply chain focused on chemicals, parts, and service professional customers in the Sun Belt. Comparable prosumer and service-pro customer overlap, with regional store footprint similar in geography.
• Horizon Distributors: Wholesale distributor of pool, spa, and irrigation products serving contractors and service professionals across the Western U.S. Direct regional competitor in the same pool/spa distribution niche with comparable builder/pro customers.

Emerging players

• Noble Tile Supply: Manufacturer and distributor of pool tile, hardscape materials, and pool finishes — explicitly named as a Heritage Pool Supply partner. Comparable product category (tile/hardscapes) and shared customer base of pool builders and remodelers.
• HASA Pool & Spa Products: Manufacturer and distributor of pool and spa water-treatment chemicals serving pro and retail channels in the Western U.S. Competes in the chemicals and water-treatment category that Pool & Electrical Products distributes.

Regional players

• United Aqua Group: Cooperative purchasing group for pool builders and service companies, negotiating distribution and equipment supply. Comparable professional-customer base and shared supplier network in the pool distribution channel.
• Ace Pool & Spa Supply: Independent regional pool and spa supply distributor in the Western U.S. serving builders and service pros. Comparable regional distribution model and product categories, though smaller scale than Heritage Pool Supply's West region.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PoolandElectricalProducts
• LinkedInlinkedin.com/company/pool-and-electrical-products
• Instagraminstagram.com/pepsocial
• Xx.com/pepsocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool & Electrical Products