Citicare
Citicare is a UK-based, Citipost Group subsidiary offering eCommerce fulfillment, courier, direct mail, print, business supplies and PPE/hygiene products to eCommerce brands, banks, bookmakers and multinational firms across 220+ countries.
- Company typePrivate
- Founded2020
- HeadquartersBelvedere, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Citicare does
Citicare Ltd. is a UK-based, privately-held subsidiary of the Citipost Group, established in early 2020 and operating from Belvedere, Greater London. The company functions as a multi-service business solutions provider and third-party logistics (3PL) partner, offering eCommerce order fulfillment (pick and pack warehousing, inventory management, distribution), nationwide and international courier services, direct mail, business supplies, in-house print production, and hygiene/personal protective equipment (PPE). Its core technology consists of a 3PL platform with multi-location UK warehousing (Belvedere HQ plus Maidstone, London, Southampton and Kent sites), an online portal for order tracking and scheduled deliveries, marketplace integrations (Shopify, eBay, Amazon, Ocado) for automated eCommerce order processing, and an in-house IT team for bespoke systems integration. The company also operates its own production facility in Kent via the Metklean partnership for manufacturing industrial cleaning and antibacterial products.
Citicare generates revenue through six principal streams: per-order eCommerce fulfillment and warehousing fees (subscription/recurring), PPE and hygiene product sales (hardware), transaction-based courier and delivery services, transaction-based direct mail, professional print services, and managed business supplies contracts. Pricing is quote-based and not publicly disclosed, with monthly billing for eCommerce fulfillment, pay-as-you-go for courier services, and no minimum order commitment. The go-to-market is sales-led with direct enquiry handling, dedicated account management for enterprise clients, and channel partnerships leveraging the broader Citipost Group network (Citipost Mail, Citilogistics, Homemove, TPC, i2i).
The customer base spans multiple segments: eCommerce businesses (primary, from startups to established brands), UK banks and building societies, UK bookmakers, blue-chip and multinational firms, food and CPG manufacturers, and luxury fashion and retail groups. Named enterprise customers include Hunter Boots, a major international breakfast cereal brand (300+ UK/European addresses), and a luxury outlet shopping villages group (11 sites across Europe and the Far East). Distribution reach extends across the UK, Europe, North America, and Asia Pacific, with courier services covering over 220 countries, supported by ISO 27001 accreditation in the print division.
Citicare firmographics
Firmographics- Name
- Citicare
- Legal name
- Citicare Ltd.
- Website
- https://citi-care.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Citicare is a UK-based, Citipost Group subsidiary offering eCommerce fulfillment, courier, direct mail, print, business supplies and PPE/hygiene products to eCommerce brands, banks, bookmakers and multinational firms across 220+ countries.
- Ownership category
- akta.pro rank
Citicare industry classification
Industry- Product category
- Third-Party Logistics and Business Supplies
- NAICS
- Couriers and Express Delivery Services (492110), Advertising Material Distribution Services (54187), Toilet Preparation Manufacturing (32562)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)
- akta.pro secondary industries
- Omnichannel Retail Fulfillment (BOPIS/Ship-from-Store Support) (TLAIADAB), Reverse Logistics & Returns Management (Repair, Refurb, Recycling) (TLAIAAAH), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)
Keywords
Where Citicare is headquartered
LocationHeadquarters
- HQ city
- Belvedere
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Citicare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- eCommerce Order Fulfillment Services: Pick and pack fulfillment center solutions for eCommerce businesses, providing warehousing, order processing, packaging, labeling, and shipping services. Revenue generated through per-order fulfillment fees and warehousing charges.
- PPE and Hygiene Products: Sale of Personal Protective Equipment including face masks, gloves, hand sanitiser, antibacterial wipes, and related hygiene products. Products are manufactured in-house (Metklean partnership) and sourced from manufacturers for wholesale and bulk orders.
- Courier and Delivery Services: Nationwide and international courier services including express and economy parcel delivery, returns management, and distribution to over 220 countries worldwide.
- Direct Mail Services: Direct mailing and postal solutions including sorted/unsorted mail, international mail, digi-mail, SMS services, and bulk mail handling through Citipost Mail partnership.
- Print Services: In-house printing facilities including HP digital printers, lithographic capabilities, print finishing services, data management with ISO 27001 accreditation, and personalised print solutions.
- Business Supplies: Office stationery, printing supplies, packing materials, and office accessories distribution with scheduled, same day, and next day delivery capabilities. Includes waste management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom courier services tailored to business size and requirements |
| Usage-based | Monthly | Flexible eCommerce fulfillment services scalable to business needs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Citicare product offering
Product offeringCore offering
Citicare is a multi-service business solutions provider and third-party logistics (3PL) partner offering eCommerce order fulfillment (pick and pack warehousing, inventory management, distribution), courier and direct mail services, business supplies, print services, and wholesale PPE/hygiene products. The company leverages the Citipost Group's 35+ year logistics network, fulfillment centers across the UK with international hubs in Europe, North America, and Asia Pacific, and own manufacturing capability for antibacterial products via the Metklean partnership.
Product overview
Citicare operates as a multi-service business solutions provider and 3PL logistics partner, offering an integrated platform of fulfilment and business services. The core offering centers on eCommerce Order Fulfilment Services (pick and pack warehousing, inventory management, and distribution), supported by complementary services including Courier Services, Direct Mail Services, Business Supplies, Print Services, and Hygiene & Personal Protective Equipment. The company also operates the Citicare Marketplace for direct consumer and business purchases. Services are delivered through UK-based fulfilment centers with international reach via hubs in Europe, North America, and Asia Pacific, leveraging the wider Citipost Group infrastructure of over 35 years' experience.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Delivered tens of thousands of bottles of hand sanitiser and PPE to 11 international sites within 8-day window
- +2 more outcomes
Companies that use Citicare
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Citicare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Citicare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- MetkleancoreLong-standing partnership with Metklean for own production facility in Kent manufacturing industrial cleaning and antibacterial products. This partnership gives Citicare control over their supply chain for hygiene products including wall mounted hand sanitiser and antibacterial sprays.
- Citipost GroupflagshipCiticare is a business under the Citipost Group of companies. Parent company provides 35+ years of experience in logistics and distribution. Citicare utilises the wider group's resources including Pick and Pack Fulfillment Center locations, courier services, and operational infrastructure.
- Citipost MailcoreSister business providing access to the largest privately owned Downstream Access provider in the UK, delivering over 16 million items every week. Enables direct mailing services including sorted/unsorted mail, international mail, and digi-mail solutions.
- ShopifycorePlatform integration for eCommerce order fulfillment services, allowing Shopify merchants to connect their online stores for automated order processing and fulfillment.
- eBaycorePlatform integration for eCommerce order fulfillment services, enabling eBay sellers to utilise Citicare's pick and pack and delivery capabilities.
- AmazoncorePlatform integration for eCommerce order fulfillment services, allowing Amazon sellers to connect their stores for automated order processing and fulfillment.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Citicare competitors and assessment
Company assessmentBroad incumbents
- Lyreco: European leader in workplace and business supplies distribution with catalogue, scheduled delivery, and managed services — comparable in business-supplies wholesale and recurring-delivery model.
- Royal Mail: UK national postal operator and parcel delivery incumbent with extensive eCommerce fulfillment and tracked parcel services — broader portfolio and scale advantage, but overlapping customer base.
- DHL Supply Chain: Global contract logistics and 3PL leader offering warehousing, fulfillment, and distribution at massive scale — comparable service lines but vastly larger geography and enterprise scope.
- EVRi (formerly Hermes UK): One of the UK's largest parcel delivery networks serving eCommerce shippers with end-to-end tracking and returns — directly comparable courier/returns offering at much higher volume.
- Yodel: UK parcel carrier offering domestic and international delivery for retailers and eCommerce shippers — comparable in last-mile and returns handling for online brands.
Direct peers
- Huboo: UK-based eCommerce 3PL providing pick-and-pack, warehousing, and multi-channel fulfillment to online retailers — directly comparable in target customer, service model, and integrations with Shopify/eBay/Amazon.
- Whistl: UK mail and parcel distribution company operating as a Downstream Access provider with similar Citipost Mail-style postal infrastructure — comparable in mail/fulfillment hybrid model.
- Clipper Logistics: UK-based logistics group offering eCommerce fulfillment, returns management, and value-added services to retail and luxury brands — comparable enterprise client roster and end-to-end service model.
- James & James Fulfillment: UK eCommerce fulfillment specialist (now part of Yusen Logistics) offering cloud-based warehousing and same-day despatch — highly comparable core offering and SMB-to-mid-market customer base.
- Prolog Fulfilment: UK-based 3PL providing eCommerce fulfillment, warehousing, and distribution for D2C brands — directly comparable in service mix, customer segment, and technology integrations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Citicare social profiles
Digital presenceCiticare compliance and trust
Trust signalCompliance1 record
Citicare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citicare leadership team
Management profileNumber of profiles
Citicare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citicare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citicare
What does Citicare do?
Citicare is a multi-service business solutions provider and third-party logistics (3PL) partner offering eCommerce order fulfillment (pick and pack warehousing, inventory management, distribution), courier and direct mail services, business supplies, print services, and wholesale PPE/hygiene products. The company leverages the Citipost Group's 35+ year logistics network, fulfillment centers across the UK with international hubs in Europe, North America, and Asia Pacific, and own manufacturing capability for antibacterial products via the Metklean partnership.
Is Citicare a public or private company?
Citicare is a private company. It is classified as corporate owned and is currently operating.
When was Citicare founded?
Citicare was founded in 2020. It employs 11 to 50 people.
Where is Citicare based?
Citicare is headquartered in Belvedere, United Kingdom, in the Europe region.
How does Citicare make money?
Six revenue lines are on record. eCommerce Order Fulfillment Services are the primary driver. The others are PPE and Hygiene Products, courier and Delivery Services, direct Mail Services, print Services and business Supplies.
Who are Citicare's main competitors?
Broad incumbents on record are Lyreco, Royal Mail, DHL Supply Chain, EVRi (formerly Hermes UK) and Yodel. Direct peers are Huboo, Whistl, Clipper Logistics, James & James Fulfillment and Prolog Fulfilment.
Does Citicare have an API?
No public API is recorded for Citicare.
What industry is Citicare in?
Citicare's product category is Third-Party Logistics and Business Supplies. Its primary akta.pro industry code is CRAFAMAA, Third-Party Logistics (3PL) Fulfillment Providers, with a secondary code of TLAIADAB, Omnichannel Retail Fulfillment (BOPIS/Ship-from-Store Support). Its NAICS code is 492110 and its SIC code is 4731.