Makromikro Grupa

What Makromikro Grupa does

Makromikro Grupa d.o.o. is a privately held Croatian one-stop-shop supplier of office supplies, IT equipment, consumer electronics, printing consumables, furniture, cleaning products, food and beverages, and promotional items, serving both business customers and individual consumers across Croatia. The company was formed in 2014 through the merger of Makromikro d.o.o. and Stublić Impex d.o.o., combining more than 30 years of predecessor market experience, and is headquartered in Velika Gorica where it operates an 8,000 m² central warehouse enabling 24-hour nationwide delivery.

The company sells through a proprietary e-commerce platform with B2B account registration, product comparison, and order management, supplemented by three retail showrooms in Zagreb (Centar and Ilica) and Zadar, and two dedicated wholesale operations in Split and Osijek. Its catalog exceeds 10,000 SKUs organized across ten main product categories, and the company has extended into adjacent verticals including solar panels, inverters, battery storage systems, and EV chargers. The platform architecture is conventional commerce software with no documented AI or ML capabilities.

Makromikro operates a dual pricing model: retail prices (maloprodajna cijena / MPC, VAT-inclusive) for walk-in and individual customers, and wholesale prices (veleprodajna cijena / VPC, VAT-exclusive) with tiered rebates for registered B2B partners and legal entities. The company serves more than 12,000 customers across both B2B and B2C segments, reports a self-stated 50% annual growth rate, and holds 140+ employees. Named enterprise reference customers span the automotive, healthcare, and distribution industries. The company received Superbrands Hrvatska 2025 recognition. No revenue, funding, or ownership details are publicly disclosed.

Name

Makromikro Grupa

Legal name

Makromikro grupa d.o.o.

Website

https://makromikrogrupa.hr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Makromikro Grupa is a Croatian private B2B/B2C one-stop-shop supplier of office supplies, IT equipment, consumer electronics, printing consumables, furniture, cleaning products, and solar/EV hardware, serving more than 12,000 customers through e-commerce, retail stores, and wholesale operations nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Velika Gorica

HQ country

Croatia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales (Maloprodaja): Consumer and business customers purchase office supplies, IT equipment, electronics, and other products through the e-commerce platform or physical retail stores at retail prices.
2. Wholesale/B2B Sales (Veleprodaja): Registered B2B partners and legal entities receive wholesale pricing (VPC) with volume discounts and a rebate system, generating recurring business purchases through dedicated wholesale operations in Split and Osijek.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Makromikro Grupa is a Croatian one-stop-shop distributor and retailer of office supplies, IT equipment, consumer electronics, inks and toners, office furniture, cleaning and hygiene products, food and beverages, promotional items, and tools. It serves both businesses (via registered wholesale B2B accounts with tiered VPC pricing and volume rebates) and individual consumers (via retail stores and the web shop at MPC prices with VAT included) across Croatia through its 8,000 m² central warehouse, retail stores, wholesale locations, and e-commerce platform.

Product overview

Makromikro Grupa operates as a B2B/B2C one-stop-shop e-commerce platform for office and IT supplies. The company offers more than 10,000 products across 10 main categories: office supplies, inks and toners, office furniture, IT equipment, promotional articles and printing services, cleaning and hygiene products, food and beverages, consumer electronics, tools, and discounted sale items. The primary products include printers and printing supplies (toners, inks), IT hardware (laptops, desktops, monitors), and general office supplies. The platform features include online product browsing, comparison tools, favorites/wishlists, user account registration for B2B partners, and newsletter subscription. The company operates retail stores in Zagreb, Zadar, and Metković, with a central warehouse in Velika Gorica enabling delivery across Croatia.

Differentiator

Problem solved

Functional benefit

Products and services

• Uredski materijal (Office Supplies)

Quantifiable outcome

• 50% annual growth rate
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Antalis: European broad-line distributor of paper, packaging, and visual communication products. Overlaps in office supplies and consumables (paper, printing) but operates at a much larger scale and broader portfolio.
• Hamelin Group: European stationery and office brands manufacturer (Oxford, Five Star, Elba). Comparable in stationery/office category focus but operates as a brand owner rather than a multi-category distributor.

Regional players

• Kaut-Bullinger: Regional office supplies and equipment distributor in Germany. Comparable in product breadth (office supplies, IT, equipment) and B2B customer focus, but operates in DACH rather than Southeastern Europe.
• Wulff: Finnish office supplies and workplace solutions group. Comparable in horizontal B2B focus and broad product portfolio, though serves Nordic rather than Croatian/SEE market.
• Soennecken: German office supplies cooperative of independent office retailers. Comparable in serving SMB customers with broad office supply assortments, though organized as a cooperative in DACH rather than a single company.

Direct peers

• Lyreco: European leader in B2B distribution of office supplies, IT equipment, and workplace solutions. Directly comparable B2B catalog model with tiered pricing and multi-country distribution infrastructure.
• ODP Corporation (Office Depot): Global B2B and B2C office supplies and technology retailer. Closest direct competitor in product breadth, B2B contract structure, and combined physical retail + e-commerce strategy.
• Manutan: European B2B distributor of office supplies, equipment, and workplace products. Comparable in B2B focus, multi-country footprint, and broad assortment across office and facility categories.
• Spicers: UK/Ireland office supplies wholesaler serving resellers and B2B buyers. Directly comparable in office supplies distribution, B2B pricing tiers, and product breadth across workplace categories.
• Staples: North American B2B office supplies and workplace solutions provider. Directly comparable in product range (office supplies, IT, furniture, cleaning) and B2B account/pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw77JK-VoO321Up7igdlTHA
• Facebookfacebook.com/makromikrogrupazadar
• LinkedInlinkedin.com/company/makromikro-grupa
• Instagraminstagram.com/makromikrogrupa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makromikro Grupa