Wild Waves and Enchanted Village

What Wild Waves and Enchanted Village does

Wild Waves and Enchanted Village is Washington's largest combination theme and water park, operating across 70 acres in Federal Way, Washington since 1977. The park runs more than 30 rides and slides — including TimberHawk Ride of Prey, the largest wooden roller coaster in Washington State at 75 feet and 50 mph — alongside an extensive water park featuring tube slides, a 500,000+ gallon wave pool, a lazy river, and Hook's Lagoon children's water play structure. The venue is operated by Premier Parks, LLC (Edmond, Oklahoma), North America's largest independent operator of visitor attractions with a portfolio of 13 properties, while the underlying land is owned by EPI Realty Holdings, Inc. (principal Jeff Stock). The park employs approximately 35 full-time and 800 seasonal team members and serves families, thrill-seekers, corporate and school groups, military families, and adults through themed seasonal event programming.

Revenue is generated through a direct-to-consumer ticketing model with multiple streams: single-day admission ($64.99 online / $69.99 gate), tiered season passes (Regular $75.99, Gold $95.99, Platinum $115.99 as low as), Summer Fun Pass, premium cabana rentals ($400-$650), group events and catered picnics ($34.99-$40.98/person), birthday party packages, F&B sales, parking ($25 car), locker/tube rentals, and merchandise. Distribution channels include the company website, front-gate sales, a dedicated group sales team ([email protected]), and an Affiliate Discount Partner Program. Special event programming — Fright Fest, Booville, After Hours 21+ Parties, Dive-In Movies — extends monetization beyond peak summer months. Sister park reciprocity through Premier Parks provides one free admission to nine other US and Canadian properties for Season Pass holders. The technology stack is operational rather than proprietary: digital season pass processing via Apple/Google Wallet, EZ-Pay cashless in-park payments, Constant Contact for email marketing, and Paycor for HRIS.

On December 10, 2025, Premier Parks announced that the 2026 operating season (May 23 – November 1, 2026) will be Wild Waves' final season, citing millions of dollars in ongoing operating losses accumulated since the park's reopening after the COVID-19 shutdown. The 2026 season is being marketed as a 50th-anniversary farewell, with no disclosed refinancing, sale, or restructuring path that would preserve operations beyond November 1, 2026.

Name

Wild Waves and Enchanted Village

Legal name

Wild Waves Theme & Water Park

Website

https://wildwaves.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wild Waves and Enchanted Village is a 70-acre combination theme and water park in Federal Way, Washington, operating since 1977 with 30+ rides, a 500,000+ gallon wave pool, and tiered season passes. The park will permanently close after the 2026 season due to ongoing operating losses.

Ownership category

akta.pro rank

Product category

Amusement and Water Parks

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Amusement park operations
• Water park attractions
• Season pass memberships
• Family entertainment venues
• Group event bookings

Headquarters

HQ city

Federal Way

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Single-Day Admission Tickets: One-time admission tickets for theme and water park access. Pricing varies by age (child/senior vs adult) and purchase channel (online discount vs gate price). Children 3 and under are free.
2. Season Passes: Annual passes offering unlimited visits with tiered benefits (Regular, Gold, Platinum). Higher tiers include free parking, friend tickets, food discounts, cabana discounts, and exclusive events. Recurring annual revenue from renewals.
3. Summer Fun Pass: Limited-time pass offering unlimited visits through September 7. Same price as single-day admission, creating high value perception.
4. Food and Beverage: On-park dining through multiple venues: Carousel Cafe, Lumberjack Burgers, Sharkey's Bar, Seoul Hotdog, Fresh Cut Fries, Elephant Ears, Dippin' Dots, and more. Season Pass Dining Plan available for $74.99.
5. Cabana Rentals: Premium VIP Rooftop Cabanas ($600-650) and Classic Cabanas ($400-450) with food service, tube rentals, locker access, and amenities.
6. Parking: Daily parking: Car/Truck $25, Motorcycle $20, Bus $30. Season parking available for Season Pass holders.
7. Locker and Tube Rentals: Locker rentals (Standard $16, Large, Jumbo sizes) and tube rentals for water attractions. Season Locker Pass for unlimited use.
8. After Hours Events: Adult-only 21+ evening events with DJ, foam party, bars, water slides. General Admission $44.99, VIP Package $400.
9. Fright Fest: Halloween-season event with haunted houses, scare zones, rides in darkness. Free for Season Pass holders, separate ticket for daily visitors.
10. Group Events and Catering: Catered group picnics starting at $40.98/person, group tickets (15-49 at $37.99, 50+ at $34.99), birthday party packages (Mega Wild $64.99, Big Wild $47.99).
11. Soaring Eagle Zip Line: Paid attraction not included with front gate admission. $5 per person.
12. EZ-Pay/Merchandise: Pre-loaded funds on Season Pass for in-park food, retail, and attractions. Retail shops include Candy Factory and Surfside Gift Shop.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Wild Waves and Enchanted Village operates a combined amusement theme park and water park in Federal Way, Washington, selling daily admission tickets, multi-tier season passes, cabana rentals, group event packages, and seasonal event experiences such as Fright Fest and dive-in movies to families and group visitors in the Pacific Northwest.

Product overview

Wild Waves and Enchanted Village is Washington's largest combination theme and water park offering 70 acres of entertainment. The product portfolio includes a theme park (with thrill rides like Timberhawk and Wild Thing, family rides, and kids rides) and a water park (with tube slides, wave pool, lazy river, and water attractions). The park offers multiple ticketing products including Single Day Tickets, Summer Fun Pass, and tiered Season Passes (Regular, Gold, Platinum). Additional revenue products include cabana rentals (VIP Rooftop and Classic), birthday party packages (MEGA WILD and BIG WILD), group event services, and seasonal events (Fright Fest with Booville, After Hours 21+ Parties, Dive-In Movies). Digital products include Digital Pass/EZ-Band for contactless entry and EZ-Pay for cashless in-park purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Day Park Admission One-day access to the combined amusement theme park and water park, available online and at the gate, targeting individual visitors, families, and walk-up guests during the operating season.
• 2026 Season Passes (Regular, Gold, Platinum) Multi-tier annual season pass providing unlimited park visits during the operating season, with tier-based benefits including dining perks, guest discounts, and exclusive access to special events, sold to repeat-visit families and individuals.
• Summer Fun Pass Limited-duration summer pass that provides park access during the core summer operating season, positioned as an entry-level alternative to the full Season Pass.
• Cabana Rentals (VIP Rooftop and Classic) Reservable private cabanas within the water park, available in VIP Rooftop and Classic tiers, providing shaded seating and an exclusive guest experience in addition to standard park admission.
• Birthday Party Packages All-in-one children's birthday party package including reserved party space, park admission for guests, and food options, sold to parents planning children's celebrations.
• Group Picnics & Parties Reserved picnic and outing packages for corporate, school, church, and community groups, combining dedicated event space, catering options, and park admission for large parties.
• Fright Fest / Booville Seasonal Halloween-themed event experiences (Fright Fest and Booville) offering themed rides, scare attractions, and family programming during the fall operating window.
• After Hours 21+ Party Adults-only (21+) after-hours park event providing evening access to rides, food, and beverage offerings in an age-restricted environment.
• Dive-In Movies

Quantifiable outcome

• 50th season milestone celebration in 2026
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Premier Parks, LLCcoreStrategic or Co-development Partner · 1 January 1977Premier Parks, LLC is the operator and manager of Wild Waves Theme & Water Park. Headquartered in Edmond, OK, Premier Parks is North America's largest independent operator of visitor attractions with a portfolio of 13 properties including Wet 'n' Wild water parks, Elitch Gardens, City Museum, and others.
• EPI Realty Holdings, Inc.coreStrategic or Co-development Partner · 1 January 1977Jeff Stock of EPI Realty Holdings, Inc. is the owner of the land/property at 36201 Enchanted Parkway S, Federal Way, WA. EPI Realty Holdings has a longstanding partnership with Premier Parks for the operation of Wild Waves.
• Hawaiian Waters (Garland, The Colony)minorGTM or Marketing PartnerSister park properties within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission to Hawaiian Waters locations.
• Magic Springs Theme & Water ParkminorGTM or Marketing PartnerSister park in Hot Springs, AR within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission.
• Nashville Shores Lakeside ResortminorGTM or Marketing PartnerSister park property near Nashville, TN within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission.
• Ocean Breeze WaterparkminorGTM or Marketing PartnerSister park in Virginia Beach within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission.
• Rapids Water ParkminorGTM or Marketing PartnerSister park in West Palm Beach, FL within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission.
• Wet 'n' Wild HawaiiminorGTM or Marketing PartnerSister water park in Hawaii within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission.
• Wet 'n' Wild TorontominorGTM or Marketing PartnerSister water park in Toronto, Canada within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission.
• Elitch Gardens Theme & Water ParkminorGTM or Marketing PartnerSister park in Denver, CO within the Premier Parks portfolio. Wild Waves Season Pass holders receive one free admission.
• Kieran Burke (Premier Parks President & Owner)coreOthersPresident and Owner of Premier Parks, LLC, operator of Wild Waves. Made official announcement regarding the park's final season of operation in 2026.
• Jeff Stock (EPI Realty Holdings)coreOthersOwner of the Wild Waves property and longtime partner of Premier Parks. Announced preliminary plans for site development following the park's closure.

Scale indicators8 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Elitch Gardens Theme & Water Park: Denver-based combination theme and water park also operated by Premier Parks, LLC. Identical operator playbook, similar product mix (rides + water attractions), and shared sister-park reciprocity make it the closest functional and corporate peer to Wild Waves.
• Silverwood Theme Park: Independently operated regional theme park in Athol, Idaho — the other principal combination theme/water park competitor in the inland Pacific Northwest. Closest direct geographic competitor for the same Pacific Northwest family demographic.
• Magic Springs Theme and Water Park: Hot Springs, Arkansas combination theme and water park operated by Premier Parks. Same operating model, product portfolio, and sister-park structure as Wild Waves, providing direct portfolio benchmark.
• Raging Waters San Jose: Large California-based water park with seasonal operation, wave pool, slides, and cabana rentals. Directly comparable on the water park half of Wild Waves' offering and on summer-season revenue concentration.
• Wet'n'Wild Hawaii: Water park in Kapolei, Hawaii operated by Premier Parks. Same operator family and sister-park reciprocity agreement, making it a directly comparable water park product within the same corporate portfolio.

Regional players

• Oaks Amusement Park: Small historic amusement park in Portland, Oregon serving the same Pacific Northwest family market. Comparable regional/local ride park positioning but materially smaller scale and no significant water park component.

Broad incumbents

• Knott's Berry Farm: Major California combination theme and water park owned by a national operator (Cedar Fair). Comparable combination-park product but at substantially larger scale with deeper ride inventory and year-round operation.
• Cedar Point: Flagship regional combination amusement park in Sandusky, Ohio operated by Cedar Fair. Comparable combination park and seasonal business model, but operates at materially larger scale with deeper capital backing.
• Six Flags Magic Mountain: Large California combination theme and water park operated by Six Flags. Comparable thrill ride and water park product breadth but with national chain scale, capital base, and seasonal pass program far exceeding a regional operator.
• Dollywood: Tennessee-based destination combination theme and water park known for strong seasonal programming (including a signature Halloween event analogous to Wild Waves' Fright Fest). Comparable themed-events monetization and seasonal revenue concentration.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wildwavespark
• YouTubeyoutube.com/user/WildWavesGOWILD
• Facebookfacebook.com/wildwavespark
• LinkedInlinkedin.com/company/wild-waves-and-enchanted-village
• Instagraminstagram.com/wildwavespark
• TikToktiktok.com/tag/wildwavesthemepark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Waves and Enchanted Village