Name

Llamau

Legal name

Llamau Ltd

Website

https://llamau.org.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Homelessness Support Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Homelessness prevention services
• Youth support services
• Domestic abuse support
• Supported accommodation
• Charity services

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Individual Donations: Direct donations from individuals via online portal, one-off or monthly giving options. Gift Aid scheme available for UK taxpayers to claim 25% extra on donations.
2. Fundraising Events: Revenue from challenge events including Sleep Out, Cardiff Half Marathon, Bubble Rush, Game for Good. Participants commit to fundraising targets ranging from £35 to £300 per event.
3. Corporate Partnerships: Charity of the year partnerships, event sponsorship, employee engagement programs. Corporate partners include Admiral, Bouygues UK, Kier Construction, Tata Steel, V3 and others.
4. Legacy Giving: Legacies and bequests left in wills to support Llamau's mission to end homelessness.
5. Give As You Live: Commission from over 4,000 online partner stores when supporters shop through Give As You Live platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Llamau is a registered charity providing a comprehensive suite of homelessness prevention and support services for young people aged 16-24, women, and children across Wales. Core offerings include safe supported accommodation, domestic abuse support, prevention and early intervention services, education and employment programmes (Step into Education/Employment/Wellbeing), a free Youth Homeless Helpline, Missing Children's Services, and Supported Lodgings via host families. Specialised programmes include Tŷ Pride (Wales' first 24-hour LGBTQ+ youth accommodation) and Upstream Cymru (school-based early intervention) being expanded UK-wide.

Product overview

Llamau is a registered charity (no. 701772) providing a comprehensive suite of homelessness prevention and support services for young people, women, and children across Wales. Founded in 1986, the organisation operates a portfolio of interconnected services including Safe Accommodation (supported housing), Domestic Abuse Support services, Prevention Services, Education and Employment programmes (Step into Education, Step into Employment, Step into Wellbeing), the Youth Homeless Helpline, Missing Children's Services, and Supported Lodgings. Specialised programmes include Tŷ Pride (Wales's first 24-hour LGBTQ+ youth accommodation) and Upstream Cymru (school-based early intervention). The charity runs six education centres across Wales and partners with organisations including Shelter Cymru for helpline services.

Differentiator

Problem solved

Functional benefit

Brands

• Tŷ Pride: Wales' first and only dedicated 24-hour accommodation and support project for homeless LGBTQ+ young people
• Step Into
• Upstream Cymru
• Empowering Futures

Products and services

• Safe Accommodation Supported accommodation offering safe, connected and aspirational environments where people can rebuild their lives beyond homelessness. Delivered directly to beneficiaries across Wales.
• Domestic Abuse Support Specialist support services for women and families affected by domestic abuse, including safe accommodation, outreach support, advocacy, and specialist children's programmes. Capabilities strengthened by the merger with Cardiff Women's Aid.
• Prevention Services Early intervention services to prevent homelessness before it occurs, including support for young people and families at risk. Encompasses the Upstream Cymru school-based early intervention model.
• Step into Education Education programmes for young people aged 16-24 delivered at six education centres across Wales (Cardiff, Bridgend, Caerphilly, Blaenau Gwent, Vale of Glamorgan, Rhondda Cynon Taff), helping re-engage learners in mainstream education.
• Step into Employment Employability support and training programmes helping young people develop skills for the workplace and career progression. 88% of young people progressed into further Education, Employment or Training within the last year.
• Step into Wellbeing Wellbeing-focused programme supporting the emotional and mental health needs of young people in Llamau's services.
• Youth Homeless Helpline Free advice, advocacy and signposting service for young people aged 16-24 experiencing or at risk of homelessness, run in partnership with Shelter Cymru (08000 495 495).
• Missing Children's Services Debrief and mediation team working to understand why young people go missing, explore risks they may have faced, and offer tailored support for them and their families.
• Supported Lodgings Scheme providing homes and supportive environments for young people aged 16 and 17 facing homelessness, helping them develop practical independent living skills. Host families provide spare rooms.
• Tŷ Pride Wales's first and only dedicated 24-hour accommodation and support project for homeless LGBTQ+ young people.
• Upstream Cymru Pioneering early intervention initiative delivered in partnership with schools across Wales, identifying young people at risk of homelessness while still in school and providing targeted support to them and their families.
• Gwent Empowering Futures Trauma-informed awareness sessions and group work for children and young people aged 10-18 across Gwent, focusing on healthy relationships, online safety, and early intervention.

Quantifiable outcome

• 99% of young people at risk of homelessness safely remained at home through Upstream Cymru early intervention
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Homewards (Royal Foundation)flagshipStrategic or Co-development Partner · 20 March 2026Strategic partner with The Royal Foundation of the Prince and Princess of Wales. Llamau's Yvonne Connolly spoke at Homewards event on preventing youth homelessness alongside Prince William. Homewards aims to make homelessness rare, brief and unrepeated.
• Cardiff Women's AidflagshipStrategic or Co-development Partner · 15 May 2025Official merger completed May 2025 after 50 years of Cardiff Women's Aid. Unification ensures vital services for women and families continue and grow, combining expertise in violence against women, domestic abuse and sexual violence.
• Upstream UK PartnershipflagshipStrategic or Co-development PartnerLlamau leads UK-wide partnership with Rock Trust, Centrepoint, and Macs NI to expand Upstream early intervention model across England, Scotland and Northern Ireland. Building UK-wide movement for youth homelessness prevention.
• Shelter CymrucoreStrategic or Co-development PartnerPartnership to run Llamau's Youth Homeless Helpline (08000 495 495) providing free advice, advocacy and signposting for young people.
• End Youth Homelessness Cymru (EYHC)coreStrategic or Co-development PartnerFounded by Llamau in 2017, EYHC became independent charity in 2026. National coalition driving systemic change to prevent youth homelessness in Wales through research, policy influence and young people's voices.
• Dyfed-Powys Police and Crime CommissionercoreStrategic or Co-development PartnerCommissioned Missing Children's Service with debrief and mediation team. Partnership with police, social services, schools and safeguarding agencies to protect vulnerable young people.
• V3coreGTM or Marketing PartnerCorporate partner hosting annual 'Sleep On It' event at Cardiff City Football Stadium. Long-standing loyal corporate partner supporting Llamau's fundraising.
• AdmiralminorGTM or Marketing PartnerCorporate partner supporting Llamau's mission to end homelessness.
• Bouygues UKminorGTM or Marketing PartnerCorporate partner of Llamau.
• Kier ConstructionminorGTM or Marketing PartnerCorporate partner of Llamau.
• Tata SteelminorGTM or Marketing PartnerCorporate partner of Llamau.
• Cardiff Business SchoolminorGTM or Marketing PartnerCorporate partner of Llamau.
• Vale of Glamorgan CouncilcoreStrategic or Co-development PartnerPartnership to develop Llamau's first registered children's home in Vale of Glamorgan. Excellent inspection outcomes reflect strong partnership working.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Centrepoint: UK's leading youth homelessness charity providing accommodation, learning and wellbeing support to young people aged 16-24. Most direct comparable: similar age group, similar services, and an Upstream UK delivery partner.
• Refuge: UK charity providing specialist support for women and children escaping domestic abuse. Closely comparable to Llamau's post-merger Cardiff Women's Aid services portfolio.
• Women's Aid Federation of England: Federation of domestic abuse service providers across England. Comparable mission and beneficiary group to Llamau's women's services following the Cardiff Women's Aid merger.
• St Basils: Birmingham-based youth homelessness charity supporting 16-25 year olds across the West Midlands with accommodation, prevention and education programmes. Closely comparable operating model to Llamau.
• Rock Trust: Scotland's youth homelessness charity, focused on prevention and supported accommodation for 16-25 year olds. Direct peer for Upstream UK expansion and similar cohort/mission.
• Depaul UK: UK charity working with young people experiencing homelessness and disadvantage, operating accommodation and prevention services. Comparable service mix and beneficiary profile to Llamau.
• The Wallich: Wales-based homelessness charity providing supported accommodation, prevention and substance-misuse services. Directly comparable in geography, service lines and beneficiary cohorts.
• Shelter Cymru: Wales-focused housing and homelessness charity providing advice and advocacy. Directly comparable Welsh geography; also a Llamau operational partner on the Youth Homeless Helpline.

Broad incumbents

• YMCA England & Wales: Large established charity providing accommodation, education and wellbeing services for young people across England and Wales. Comparable in target beneficiary and accommodation services but operates across many additional verticals.
• Crisis: National UK homelessness charity with broader scope including single adults, policy research and year-round Skylight centres. Overlaps with Llamau on policy and prevention but operates at much larger UK-wide scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/llamauUK
• YouTubeyoutube.com/@llamau_uk
• Facebookfacebook.com/llamau
• LinkedInlinkedin.com/company/llamau
• Instagraminstagram.com/llamau_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Llamau