The New Beginnings

What The New Beginnings does

The New Beginnings is a Dutch online retailer (webwinkel) specializing in second-hand, vintage, brocante, antique, and retro consumer goods, operating from Assen, Netherlands. Founded around 2015, the business is owned and run by Jan and Hetty Zevenberg as a sole proprietorship (1–10 employees). It serves individual consumers in the Netherlands and Belgium who are interested in vintage aesthetics, restored furniture (particularly broodkasten — bread cabinets — that the company itself restores and repaints), antique and branded dinnerware, glassware and crystal, retro lighting, photo frames, brocante curiosities, vintage toys, and seasonal decorations.

The company's product portfolio spans more than a dozen categories — restored and restyled cabinets, dressoirs, and wardrobes; retro lighting; antique photo frames; brocante kitchen and household items; branded porcelain and earthenware (including Royal Albert, Mosa, Petrus Regout, Société Ceramique); glassware and crystal; vintage toys; and Easter/Christmas decorations. The website is built and hosted on the MijnWebwinkel SaaS e-commerce platform, with no proprietary technology, in-house engineering, or AI features indicated in the data. Fulfillment relies exclusively on PostNL for parcel delivery (Pakketpost €6.95, brievenbuspost €5.80, Belgium €10.00), and payments are processed via iDEAL in the Netherlands and Bancontact in Belgium.

The business operates a direct-to-consumer model with fixed per-item pricing (all prices inclusive of BTW/VAT) and pay-as-you-go billing. Distribution is limited to the Netherlands and Belgium via PostNL, with no physical retail storefront — only an Assen-based pickup location for larger furniture items. Marketing runs through the company's own webshop and email newsletter, supplemented by the WebwinkelKeur trust certification badge. The company also operates a related sister webshop, Oude Pareltjes (vintage jewelry), and maintains a public archive of 118+ previously sold cabinets, indicating a multi-year track record of restored-furniture transactions.

Name

The New Beginnings

Legal name

The New Beginnings

Website

https://thenewbeginnings.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Beginnings is a Dutch sole proprietorship operating an online marketplace for second-hand, vintage, and brocante consumer goods, serving individual buyers in the Netherlands and Belgium with restored furniture, dinnerware, glassware, and nostalgic home decor.

Ownership category

akta.pro rank

Product category

Online Vintage & Brocante Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Used Merchandise Retailers (459510), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO)

akta.pro secondary industries

Secondhand & Consignment Furniture Retail (CRAIANAA), Refurbished/Upcycled Home Furnishings Retail (CRAIANAN), Used Kitchenware & Tabletop Retail (Cookware, Dishes, Glassware) (CRAIANAF)

Keywords

• Vintage brocante retail
• Restored antique furniture
• Second-hand home decor
• Vintage tableware
• Online brocante shop

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. E-commerce retail sales: Direct online sales of second-hand, vintage, brocante, retro, and antique items through their Dutch webshop. Customers purchase items at listed prices with no additional fees beyond shipping. Payment methods include iDEAL (primary), bank transfer, and cash on pickup for in-person transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The New Beginnings operates a Dutch e-commerce webshop (thenewbeginnings.nl) selling second-hand, vintage, brocante, antique, and retro items, including restored furniture (notably broodkasten/bread cabinets, dressoirs, and wardrobes), tableware, glassware, lighting, photo frames, kitchen brocante, vintage toys, and seasonal decorations. The business serves individual consumers in the Netherlands and Belgium, with payment via iDEAL, bank transfer, or cash on pickup and fulfillment via PostNL. The owner also offers a custom furniture restoration and repainting service, painting cabinets in customer-requested colors.

Product overview

The New Beginnings is an online webshop selling second-hand and vintage brocante items, specializing particularly in restored and restyled furniture such as cabinets, wardrobes (broodkasten), dressoirs, and storage furniture. Their product portfolio spans multiple categories including antique and retro furniture, vintage lighting, photo frames, brocante curiosities and antiques, vintage and retro articles, dinnerware and porcelain, glassware and crystal, kitchen accessories, vintage toys and games, and seasonal decorations for Easter and Christmas. The business focuses on 2nd-hand and used articles in various states of wear, offering items at honest, low prices including VAT, with careful packaging and fast delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Oude Pareltjes: A separate web shop operated by The New Beginnings for vintage jewelry.

Products and services

• Restored Vintage Furniture (Meubelen en wandrekken) Restored and restyled furniture including broodkasten (bread cabinets), wardrobes, dressoirs, and wall-mounted storage racks, painted in customer-requested colors. Sold to individual consumers in the Netherlands and Belgium.
• Vintage Lighting (Lampen en lampenkapjes) Retro and vintage table lamps, spots, and lampshades from the 1970s and other decades, sold to home-decor consumers.
• Vintage Photo Frames (Fotolijstjes en lijsten) Antique and brocante photo frames and picture frames in silver-plated, metal, wood, plastic, cast iron, and oval varieties.
• Brocante, Curiosa and Antiques Curated brocante items, curiosities, and antiques including copper and brass pieces, figurines, barometers, thermometers, religious items, antique hardware, and collectibles for home decoration and collecting.
• Vintage and Retro Articles Vintage and retro articles including mid-century pieces, 1950s/60s/70s telephones, office accessories, ceramics, decorative items, vintage Brabantia kitchenware, Tupperware, coat hangers, and retro wall decor.
• Tableware, Porcelain and Earthenware (Serviesgoed, porselein en aardewerk) Vintage dinnerware, porcelain, and earthenware including Royal Albert, Mosa, Petrus Regout, Société Ceramique, Seltmann Weiden Theresia, Tulowice, Blau Saks, Volendams, Hollohaza Blackberry, plus plates, bowls, cups, teapots, coffee pots, and butter dishes.
• Glassware, Crystal and Bottles (Glaswerk, kristal en flessen) Vintage glassware, crystal, and bottles including vases, dessert dishes, tumblers, carafes, perfume bottles, Arcopal vintage glass dinnerware, and decorative glass and crystal pieces.
• Brocante Kitchen Items (Brocante in de keuken) Brocante kitchen items including baking tins, vintage kitchen utensils, enamelware, trays, pepper and salt sets, tins, chocolate molds, antique cutlery, and teapots.
• Vintage Baby and Children's Items Baby and children's furniture and accessories from earlier eras including high chairs, cots, and decorative items.
• Vintage Toys, Games and Books Toys, games, and books from the past including nostalgic games, dolls and teddy bears, wooden toys, tin toys, vinyl cars, rubber squeaky toys, and vintage children's books.
• Seasonal Decorations (Easter and Christmas) Seasonal brocante decorations including Easter pieces (chocolate molds and seasonal items) and winter/Christmas decorations (antique Christmas ornaments, garlands, and nativity scenes).
• Vintage Jewelry (via sister webshop Oude Pareltjes) Vintage jewelry sold through the separate Oude Pareltjes webshop, operated by The New Beginnings as an additional offering for customers interested in vintage accessories.
• Furniture Restoration and Custom Repainting Service Custom furniture restoration and repainting service in which broodkasten and other cabinets are restored and painted in specific colors requested by customers, available alongside the webshop's standard restored furniture offerings.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WebwinkelKeurcoreChannel Partner/ Reseller/ DistributorWebwinkelKeur is a Dutch webshop trust certification and dispute mediation service. The New Beginnings displays the WebwinkelKeur badge on their website, indicating membership and compliance with their consumer protection standards. WebwinkelKeur provides free mediation services for disputes that cannot be resolved directly with the merchant.
• MijnWebwinkelcoreTechnology or IntegrationMijnWebwinkel is the e-commerce platform provider powering The New Beginnings' webshop. The platform provides the website infrastructure, shopping cart functionality, and hosting services for the online store.
• PostNLminorChannel Partner/ Reseller/ DistributorPostNL is the primary shipping partner used for delivering orders to customers within the Netherlands and Belgium. The company ships exclusively via PostNL.
• Oude PareltjesminorOthersRelated webshop operated by The New Beginnings for vintage jewelry. Referenced on the main website as an additional offering for customers interested in vintage accessories.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Catawiki: Dutch-headquartered online marketplace for special objects including vintage furniture, antiques, brocante and collectibles. The most direct larger-scale peer; both serve Dutch/European buyers seeking curated secondhand and vintage home goods.
• Vinterior: European online marketplace dedicated to vintage and secondhand interior furniture and décor. Closely comparable in product category (vintage home furnishings), buyer demographic, and curated marketplace model.
• Selency: France-based online marketplace for secondhand and vintage furniture and decorative items. Highly comparable in curated-vintage-home-furnishings positioning, though primarily serving the French market.
• Chairish: US-based online marketplace for vintage and pre-owned furniture, décor and art. Comparable in curating secondhand home furnishings for design-conscious consumers with a marketplace-plus-services model.

Broad incumbents

• 1stDibs: Large global online marketplace for luxury vintage furniture, antique home décor, and fine art. Operates as a broad incumbent in the same vintage home furnishings category, with much larger seller base and price-point reach.

Regional players

• Marktplaats: Netherlands' largest classifieds platform (owned by Adevinta), hosting a substantial secondhand furniture and home goods category. A regional incumbent that captures the bulk of Dutch secondhand demand, against which The New Beginnings must compete for organic traffic.

Emerging players

• AptDeco: Online marketplace for pre-owned furniture and home décor, originally New York-focused. Comparable curated-secondhand-furniture marketplace model, though operating at a different scale and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Beginnings