Tollgard Studio
Tollgard Studio is a London-based luxury furniture and lighting showroom curating 100+ international designer brands across three London locations, serving high-net-worth residential clients, interior designers, architects, and hospitality projects via showrooms, trade accounts, and design-led procurement services.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tollgard Studio does
Tollgard Studio is a London-based luxury furniture and lighting showroom and design-led procurement business founded in 2005 by Monique and Staffan Tollgård. The company curates a portfolio of over 100 international designer brands spanning Scandinavian, Italian, Belgian, and contemporary design traditions, covering furniture (seating, tables, storage, bedroom, outdoor), lighting, accessories, and modular kitchen systems (notably VIPP V1–V4). It operates three London locations: a flagship Belgravia showroom at Grosvenor Waterside, a showroom within the Chelsea Harbour Design Centre, and a dedicated Contracts division serving commercial and hospitality clients.
The underlying technology is an e-commerce platform with integrated project management functionality — notably the 'My Projects Workspace' — that enables registered trade users (interior designers, architects) to create projects, save and organise products, add notes, and submit project-based quotation requests. The platform supports a quote-driven sales motion rather than self-serve transactional e-commerce, with indicative 'From' pricing displayed publicly and final pricing delivered through structured enquiry forms. The company maintains active social media presence across Instagram (two accounts), LinkedIn, and Pinterest, and publishes editorial content via its Journal covering major design fairs.
The business operates an enterprise field sales motion targeting two primary customer segments — high-net-worth individuals undertaking luxury residential projects, and trade professionals (interior designers and architects) — with a secondary push into hospitality and commercial environments via the Contracts division. Revenue is generated through one-time product sales (furniture, lighting, accessories, kitchens) and design-led procurement services for bespoke project sourcing. Pricing follows a unit-based model with indicative VAT-inclusive prices and a secondary 'Display Sale' clearance channel. Tollgard is privately held, founder-led, bootstrapped (no disclosed venture or private equity investment), and registered in the UK.
Tollgard Studio firmographics
Firmographics- Name
- Tollgard Studio
- Legal name
- Tollgard
- Website
- https://tollgard.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tollgard Studio is a London-based luxury furniture and lighting showroom curating 100+ international designer brands across three London locations, serving high-net-worth residential clients, interior designers, architects, and hospitality projects via showrooms, trade accounts, and design-led procurement services.
- Ownership category
- akta.pro rank
Tollgard Studio industry classification
Industry- Product category
- Luxury Furniture & Lighting Retail
- NAICS
- Interior Design Services (54141)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
- akta.pro secondary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
Keywords
Where Tollgard Studio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Tollgard Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales (Furniture, Lighting, Accessories): Tollgard generates revenue through the sale of curated luxury furniture, lighting, and accessories from international design brands. Products are sold to trade professionals (interior designers, architects) and high-net-worth consumers via showrooms and a project-based quotation system. Pricing is quotation-driven with displayed indicative price ranges.
- Design-Led Procurement Services: The company offers a 'design-led procurement service' for bespoke project sourcing, assisting clients in selecting and procuring pieces from the curated brand portfolio for specific residential or commercial interiors projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard curated product pricing with indicative 'From' prices. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Tollgard Studio product offering
Product offeringCore offering
Tollgard Studio is a London-based luxury interior design showroom and retailer that curates and sells designer furniture, lighting, outdoor furniture, kitchen systems, and accessories from over 100 international design brands. The company operates three London showrooms (Belgravia, Chelsea, and Contracts) and a trade-focused e-commerce platform with project management and quotation tools, complemented by a design-led procurement service for bespoke residential and commercial projects.
Product overview
Tollgard Studio is a London-based luxury furniture and lighting showroom offering a curated collection of high-end design pieces from international brands. The portfolio encompasses furniture across seating, tables, storage, bedroom, and outdoor categories, complemented by extensive lighting collections and VIPP kitchen systems. The business operates through three showroom locations in London (Belgravia, Chelsea, and Contracts division) and features sub-brand collections including Bolzan Italian bedroom furniture, Bocci sculptural lighting, and Bieke Casteleyn Belgian designer pieces. The offering is organized by product category, brand, design style (Scandi, Wabi-Sabi, Contemporary, Modern Classics, etc.), and space type (bedroom, dining, living, office, outdoor).
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture - Seating Curated collection of designer seating including armchairs, sofas, dining chairs, desk chairs, benches, daybeds, and stools/ottomans from international luxury brands, sold to trade professionals and high-net-worth consumers.
- Lighting Extensive range of designer lighting fixtures including chandeliers, floor lamps, table lamps, suspended lights, wall and ceiling fixtures, portable lamps, and outdoor lighting from premium international brands.
- Tables Designer tables spanning coffee tables, side tables, consoles, desks, dining tables, meeting tables, and office tables from premium furniture makers.
- Storage Luxury storage solutions including bar units, trolleys, cabinets, chests of drawers, office storage, shelving, sideboards, and wardrobes.
- Bedroom Furniture Premium bedroom furnishings including beds, bedside tables, sofa beds, and valet stands from luxury European manufacturers.
- Outdoor Furniture Weather-resistant outdoor collections featuring lounge chairs, dining sets, sofas, benches, sunbeds, fireplaces, and outdoor kitchens.
- Kitchen Systems (VIPP) VIPP kitchen collections (V1 through V4) representing modular, design-led kitchen systems from the Danish manufacturer Vipp.
- Miscellaneous Accessories Curated accessories including art, sculpture, bathroom accessories, candles, mirrors, planters, rugs, screens, tabletops, and vases from design-led makers.
- Design-Led Procurement Service Service offered through the Tollgard Contracts division providing design-led procurement for residential and commercial projects, with expert guidance on product selection and specification from the curated brand portfolio.
Companies that use Tollgard Studio
Customer profileSegments3 records
Ideal customer profiles3 records
Tollgard Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tollgard Studio partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Tollgard Studio competitors and assessment
Company assessmentDirect peers
- SCP: London-based design retailer and showroom in Clerkenwell offering curated furniture, lighting, and accessories from international designer brands — directly comparable to Tollgard's curated showroom and trade-oriented model.
- Aram Store: London luxury furniture and lighting showroom in Covent Garden with a curated portfolio of international designer brands serving architects, designers, and consumers — directly comparable to Tollgard's curated showroom and contract service model.
- 1stDibs: Global online marketplace for luxury furniture, lighting, and interior design — serves the same HNW consumer and interior designer customer base as Tollgard via a digital-first channel; comparable in product curation and target segment.
Broad incumbents
- Heal's: Iconic UK furniture and homeware retailer offering designer and own-brand furniture across a broader price spectrum — competes for designer furniture share but addresses a wider mainstream luxury market rather than Tollgard's curated high-end.
- The Conran Shop: UK design retailer offering curated furniture, lighting, and home accessories — comparable in curation approach and design-led positioning, but addresses a broader mid-luxury market and offers own-brand product alongside third-party brands.
- Soho Home: Soho House's design-led furniture and homeware brand targeting members and luxury consumers — comparable in aesthetic positioning and customer base but operates a vertically integrated brand rather than multi-brand curation.
- Loaf: UK furniture retailer offering design-led furniture across multiple showrooms — competes for share of UK furniture spend but at a lower price point and with broader mass-market appeal than Tollgard's luxury focus.
Emerging players
- Vinterior: UK-based online marketplace for vintage and pre-owned designer furniture — addresses the same HNW consumer segment and designer customer base as Tollgard but focuses on resale rather than new production.
Others
- Fritz Hansen: Danish luxury furniture brand and one of Tollgard's key suppliers — comparable in design heritage and customer positioning but operates as a brand principal rather than a multi-brand showroom retailer.
- Cassina: Italian luxury furniture brand carried by Tollgard — comparable in high-end designer positioning but operates as a brand owner with its own retail and contract channels rather than a multi-brand curator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tollgard Studio social profiles
Digital presenceTollgard Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tollgard Studio leadership team
Management profileNumber of profiles
Profiles2 records
Tollgard Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tollgard Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tollgard Studio
What does Tollgard Studio do?
Tollgard Studio is a London-based luxury interior design showroom and retailer that curates and sells designer furniture, lighting, outdoor furniture, kitchen systems, and accessories from over 100 international design brands. The company operates three London showrooms (Belgravia, Chelsea, and Contracts) and a trade-focused e-commerce platform with project management and quotation tools, complemented by a design-led procurement service for bespoke residential and commercial projects.
Is Tollgard Studio a public or private company?
Tollgard Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tollgard Studio founded?
Tollgard Studio was founded in 2005. It employs 11 to 50 people.
Where is Tollgard Studio based?
Tollgard Studio is headquartered in London, United Kingdom, in the Europe region.
How does Tollgard Studio make money?
Two revenue lines are on record. Product Sales (Furniture, Lighting, Accessories) is the primary driver. The others are design-Led Procurement Services.
Who are Tollgard Studio's main competitors?
Direct peers on record are SCP, Aram Store and 1stDibs. Broad incumbents are Heal's, The Conran Shop, Soho Home and Loaf. Vinterior is listed as an emerging player. Others are Fritz Hansen and Cassina.
Does Tollgard Studio have an API?
No public API is recorded for Tollgard Studio.
What industry is Tollgard Studio in?
Tollgard Studio's product category is Luxury Furniture & Lighting Retail. Its primary akta.pro industry code is IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End), with a secondary code of CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms. Its NAICS code is 54141 and its SIC code is 2511.