iglo

What iglo does

iglo Deutschland is the German branded frozen-food subsidiary of the publicly listed European frozen-food group Nomad Foods, headquartered in Hamburg with primary production and nationwide distribution centred on its Reken, Westphalia facility. The company markets a broad frozen-food portfolio across fish (Fischstäbchen, Schlemmer-Filets, Filegro, Garnelen, Brat- und Backfisch), spinach and vegetables (the heritage BLUBB Rahm-Spinat plus Gemüse in Rahm, Naturgemüse, Kohl, Kräuter and Gemüse Snacks), plant-based lines under the VEGGIE LOVE and Green Cuisine sub-brands, chicken and Landschnitzel products, frozen fries (Knusper), ready pan-meals, and desserts such as Germknödel. The portfolio targets German households across personas including families with children (via the 'Käpt'n iglo' mascot), health-conscious and flexitarian adults, convenience-oriented shoppers, and fish/seafood consumers, with diet-specific filters for vegan, vegetarian, lactose-free and gluten-free.

The underlying technical platform combines industrial Schockfrosten (blast/shock-freezing) and IQF cold-chain processing with short-cycle raw-material sourcing from regional contract farmers in Münsterland, where spinach moves from field to iglo package in approximately 3 hours. Documented differentiators include AI-controlled field robots for targeted crop protection, GPS-guided soil-conserving harvesting, a 5-year crop-rotation program generating up to 70 km of biodiversity flowering strips annually, and a publicly disclosed CO2e footprint methodology for flagship products. Logistics are operated under a 25+ year partnership with DHL Supply Chain (extended for an additional five years in March 2026), covering the Reken central warehouse, in-plant logistics and nationwide transport using electric trailers, LPG and HVO100 renewable diesel vehicles.

Commercially, iglo Deutschland is a B2C consumer packaged goods brand that sells at standard retail unit pricing through German grocery retailers, hypermarkets and online grocers, with iglo.de functioning as a brand, recipe, nutrition and product-discovery surface rather than a direct e-commerce storefront. Revenue derives from per-unit transactional retail sales distributed nationwide from the Reken hub. Marketing is built around an extensive German-language recipe portal (Rezepte) covering kids, fish, spinach, vegan, pasta, soup and salad themes, supplemented by the long-running 'Käpt'n iglo' mascot and 'Fisch Freitag' (Fish Friday) campaigns across Facebook, Instagram, YouTube, Pinterest and blogger collaborations, plus sustainability storytelling around contract-farmer profiles, CO2e footprints and the Spinatrückverfolgung (Spinach Tracker) traceability initiative.

Name

iglo

Legal name

iglo Deutschland

Website

https://iglo.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

iglo Deutschland is the German branded frozen-food subsidiary of Nomad Foods, selling fish, vegetables, ready meals, chicken and plant-based products under heritage brands like BLUBB and Käpt'n iglo to German households through grocery retail, with production and nationwide distribution centred on its Reken, Westphalia facility.

Ownership category

akta.pro rank

Product category

Frozen Food

NAICS

Frozen Specialty Food Manufacturing (311412), Packaged Frozen Food Merchant Wholesalers (42442), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

akta.pro secondary industries

Frozen Ethnic & International Meals (CRADADAE), Frozen Foods Wholesale Distribution (CRAOAAAF)

Keywords

• Frozen food products
• Frozen fish sticks
• Frozen vegetables
• Plant-based frozen meals
• Branded packaged food

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Branded Frozen Food Retail Sales (B2C): iglo Deutschland generates revenue by selling branded packaged frozen food products (fish, vegetables, chicken, ready meals, vegan/vegetarian ranges, potatoes, herbs, desserts) at unit/each pricing through German grocery retailers and its own brand website. Revenue is per-unit / transactional at retail, with products distributed from the Reken, Westphalia central frozen warehouse managed by DHL.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

iglo Deutschland manufactures and sells a broad branded portfolio of frozen food products for German consumers, organized into four primary families: fish (Fischstäbchen, Schlemmer-Filets, Filegro, Garnelen, Brat- und Backfisch), spinach and vegetables (BLUBB Rahm-Spinat, Naturgemüse, Gemüse in Rahm, Kohl, Kräuter, Gemüse Snacks), plant-based meals (VEGGIE LOVE / Green Cuisine ranges), and complete meals and sides (Chicken, Landschnitzel, Pommes/Knusper, Pfannengerichte, Germknödel). Production is centralized at the Reken, Westphalia plant with nationwide distribution managed by DHL Supply Chain.

Product overview

iglo Deutschland operates as a single, unified frozen-food brand with a portfolio organized into parallel product families rather than a platform-plus-modules architecture. The portfolio spans four primary categories: (1) Fish — anchored by the flagship Fischstäbchen (fish sticks) range, plus the premium Schlemmer-Filets (gourmet fillets), Filegro, Brat- und Backfisch, Garnelen and Filegro Brotpanaden lines; (2) Spinat & Gemüse (Spinach & Vegetables) — including the heritage BLUBB Rahm-Spinat signature product, Gemüse in Rahm cream-sauce vegetables, Naturgemüse single-vegetable packs, Kohl (Apfel-Rotkohl, Grünkohl), Gemüse Snacks and single-herb Kräuter sourced from iglo's Münsterland facility; (3) Plant-based — the cross-category VEGGIE LOVE sub-brand which spans vegetable mixes, Plätzli patties and ready meals such as Green Cuisine vegetarian Lasagne; (4) Complete meals & sides — Pommes/Knusper fries, Chicken (Nuggets, Stripes, Crispy), Landschnitzel, Fertiggerichte pan-meals, and Germknödel. All products sit on a shared Nutri-Score and Nachhaltigkeit & Verantwortung (sustainability) framework, with diet-specific filters for vegan, vegetarian, lactose-free and gluten-free. The product offering is supported by an editorial content platform at iglo.de that includes recipes, nutrition education (e.g. Fisch Freitag / Fish Friday initiative, Karotten and Spinat informational hubs), and a sustainability programme. Logistics are handled by a long-term partnership with DHL Supply Chain (Reken, Westphalia central warehouse).

Differentiator

Problem solved

Functional benefit

Brands

• BLUBB: iglo's flagship Rahm-Spinat (cream spinach) product line, with over 60 years of heritage; the "BLUBB" is the consumer-facing brand name for iglo Rahm-Spinat.
• VEGGIE LOVE
• Green Cuisine
• Filegro
• Schlemmer-Filet
• Käpt'n iglo

Products and services

• Fischstäbchen (Fish Sticks) iglo's flagship frozen fish stick range made primarily from Alaska pollock, sold across German grocery retail in multiple breading variants for family and children's meals.
• Schlemmer-Filets (Gourmet Fillets) Breaded fish fillets with assorted toppings and sauces, positioned as a premium tier within iglo's fish assortment for German consumers seeking ready-to-cook fish meals.
• Filegro Breaded and battered fish portions with multiple panade variants, targeted at German households looking for easy-to-prepare fish meals.
• Garnelen (Shrimp/Prawns) Frozen shrimp products including king prawns and crispy breaded shrimp, sold through German grocery retail.
• Brat- und Backfisch Fried and baked fish products with specialty breadings, sold across German grocery retail.
• BLUBB Rahm-Spinat (Creamed Spinach) iglo's signature creamed spinach (Rahm-Spinat) sold in Germany for 60+ years, with regional sourcing, blast-freezing within 3 hours of harvest and multiple variants including lactose-free and vegan versions.
• Naturgemüse frisch vom Feld (Fresh-from-the-field Vegetables) Single-vegetable and mixed frozen vegetable packs sourced from regional farmers and sold across German grocery retail.
• Gemüse in Rahm (Vegetables in Cream Sauce) Frozen vegetables prepared in cream-based sauces, sold as ready-to-heat vegetable sides for German consumers.
• Gemüse-Ideen (Vegetable Meal Ideas) Pre-prepared vegetable pans and mixes with regional flavour profiles for fast vegetable-based meals.
• Kohl (Cabbage) Cabbage-based frozen products including classic German Apfel-Rotkohl (apple red cabbage) and Grünkohl (kale).
• Kräuter (Herbs) Frozen single-herb and herb-mix products sourced from iglo's Reken facility, sold to German consumers for cooking.
• Gemüse Snacks Vegetable-based frozen snacks including broccoli-cheese emoji shapes, vegetable sticks and BLUBB spinach sticks, positioned for children and snack occasions.
• VEGGIE LOVE iglo's plant-based sub-brand of vegetable mixes, ready meals and patties targeted at vegan, vegetarian and flexitarian German consumers.
• Chicken (Geflügel) Frozen chicken products including stripes, crispy chicken, safari mix and chicken nuggets, sold across German grocery retail.
• Landschnitzel Frozen Viennese-style breaded schnitzel sold across German grocery retail.
• Pommes / Knusper (Frozen Fries) Frozen french fries sold in Longs, Wellen (crinkle-cut) and Classics formats across German grocery retail.
• Fertiggerichte / Pfannengerichte (Ready Meals) Frozen pan-ready meals and one-pan dishes for quick weeknight dinners across German households.
• Plätzli (Breaded Patties) Breaded vegetable and fish patties sold as quick ready-to-prepare portions.
• Germknödel (Yeast Dumplings) Frozen Austrian-style sweet yeast dumplings sold as a dessert or main dish in German retail.

Quantifiable outcome

• 68% vitamin C retention in frozen iglo spinach over months, versus 0-20% retention in fresh spinach after one week of refrigeration/transport
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• DHL Supply ChainflagshipStrategic or Co-development Partner · 26 March 2026DHL Supply Chain and iglo Deutschland extended their long-term logistics partnership for an additional five years, continuing a collaboration spanning over 25 years. Scope covers warehousing, in-plant logistics, and nationwide transport operations across Germany. DHL manages iglo's central frozen food warehouse and in-plant logistics at iglo's Reken, Westphalia facility, which serves as the primary nationwide distribution hub. The agreement emphasizes sustainability through electric trailers, alternative propulsion systems, LPG and HVO100 renewable diesel vehicles, plus supply-chain efficiency and flexibility.
• Nomad FoodsflagshipStrategic or Co-development PartnerNomad Foods is the publicly referenced parent company of iglo Deutschland, listed via the 'NOMAD FOODS' link in the iglo.de footer. iglo operates as a Nomad Foods brand alongside other major European frozen-food peers. Nomad Foods is also identified as one of the major players in the European Frozen Food Market 2025-2035 industry coverage.
• Münsterland Contract Farmer Network (e.g., Bernhard Icking-Haselhoff, Bernd Lienemann, Oliver Brüggemann) and Anbauberater (e.g., Lena Pleus)coreOthersLong-standing Münsterland regional contract-farming network supplying vegetables (especially spinach) to the Reken iglo factory. Families such as Lienemann have supplied iglo since 1982 under multi-decade partnerships. iglo's four 'Anbauberater' (cultivation consultants, including Lena Pleus) accompany crops from seed to harvest, applying AI-controlled field robots and biodiversity programs (5-year crop rotation, 70 km flowering strips). The Lienemann farm plants spinach only every 5 years on the same field to allow soil recovery. Oliver Brüggemann operates GPS-guided harvesting machinery in constant coordination with the Reken plant.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenyard: Belgian frozen and prepared vegetable company (parent of Frozen, Fresh and Prepared divisions) supplying German grocery retail. Comparable to iglo's frozen vegetable and convenience meal portfolio.
• Bonduelle: European leader in processed vegetables (canned, frozen, fresh) selling through German retail under Bonduelle and Cassegrain brands. Direct competitor in iglo's frozen vegetable and spinach categories.
• Ardo: Belgian-headquartered European frozen vegetable specialist supplying retail and food-service customers across Germany. Direct competitor in the frozen vegetable, spinach and herb categories with deep sourcing/processing capabilities.
• Dr. Oetker: German family-owned food company with a major frozen food division (pizza, ready meals, fish). Competes directly with iglo in German grocery retail across frozen pizza, ready meals and side-dish categories.
• Frosta: German frozen food brand (Bremerhaven-based) selling fish, vegetables, ready meals and plant-based products through German grocery retail. Closest direct competitor to iglo with overlapping product categories and similar target demographic of German families.
• Bofrost: Germany's leading direct-to-consumer frozen food delivery company selling branded and own-label frozen meals, fish and vegetables to households. Direct competitor in the German frozen category with a different (D2C doorstep) distribution model.
• Findus (Nomad Foods): Sister brand of iglo under Nomad Foods, selling frozen fish, vegetables and ready meals in Nordic and other European markets. Most directly comparable brand in portfolio — same product mix, similar operating model, different geography.

Broad incumbents

• McCain Foods: Global leader in frozen potato products (fries) and broader frozen food portfolio, selling through German grocery retail. Competes with iglo's Pommes/Knusper line and is identified as a top European frozen-food market player.
• Unilever (Frozen): Global CPG major with frozen food and ice-cream brands selling in Germany. Identified as a top European frozen-food market player and competes broadly with iglo across categories.
• Nestlé (Frozen): Global CPG giant with a major frozen food portfolio (including the former Findus brands in several European markets) selling through German grocery. Competes with iglo across fish, ready meals and plant-based categories at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVz5RDhOJbMlL7j7WQ67TnA
• Facebookfacebook.com/iglogermany
• Instagraminstagram.com/iglo_deutschland
• Pinterestpinterest.de/igloDeutschland
• Xx.com/iglodeutschland
• LinkedInlinkedin.com/company/iglo-deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iglo