M7
- Company typePrivate
- Founded2019
- HeadquartersValhalla, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
M7 firmographics
Firmographics- Name
- M7
- Legal name
- M7 Innovations Inc.
- Website
- https://m7innovations.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
M7 industry classification
Industry- Product category
- Innovation Consulting and Technology R&D Services
- NAICS
- Scientific Research and Development Services (5417), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
- akta.pro secondary industries
- Innovation Leadership & Leading Growth (EDABAAAO), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Marketing Transformation & Change Management (MPAAAFAO)
Keywords
Where M7 is headquartered
LocationHeadquarters
- HQ city
- Valhalla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M7 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Keynote Speaking & Thought Leadership: Matt Maher delivers signature keynotes, workshops, tech tastings, and lunch & learns for enterprise clients. Pricing ranges from $5,000 (Lunch & Learn) to $50,000 (Keynote + Workshop). This serves as the primary acquisition channel to enter organizations.
- Strategy & Advisory: M7 embeds alongside leadership teams to define technology-business intersections. Includes technology landscape mapping, competitive signal analysis, and quarterly strategic sessions. Not a framework or deck but a working strategic partnership.
- Ongoing Consultation Retainer: Bi-weekly intelligence briefings, real-time POVs on platform shifts and AI announcements, platform deep-dives, and monthly measurement reports. Structured retainer providing ongoing access to M7 Intelligence Engine.
- Research & Development: Deep-dive research, technology prototyping, and proof-of-concept development for brands moving from 'what if' to 'what's next.' Includes technology audits, prototype development, partner ecosystem access (MIT, AI startups, hardware vendors), and full case study documentation.
- Implementation: Full implementation reserved for high-fit clients where M7's strategy and R&D work leads to a build that only M7 is positioned to execute. Requires forward-thinking executive sponsor, willingness to measure innovation on its own terms, and commitment to crawl-walk-run methodology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Signature Keynote - Core speaking engagement |
| Other | Multi-year contract | Keynote + Workshop - Speaking engagement with hands-on workshop component |
| Other | Multi-year contract | Tech Tasting - Condensed technology demonstration session |
| Other | Multi-year contract | Lunch & Learn - Short internal presentation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
M7 product offering
Product offeringCore offering
M7 Innovations is an independent research and development firm that helps Fortune 500 brands understand and deploy emerging technologies such as augmented reality, voice assistants, NFC activations, and AI integrations. The company operates across five engagement models: keynote speaking and thought leadership, strategy and advisory, ongoing consultation via the M7 Intelligence Engine, hands-on R&D and prototyping, and selective full implementation for high-fit clients.
Product overview
M7 Innovations is an independent R&D firm offering five core engagement models: Keynote Speaking & Thought Leadership (signature keynotes, workshops, tech tastings), Strategy & Advisory (technology landscape mapping and competitive analysis), Ongoing Consultation (M7 Intelligence Engine with bi-weekly briefings), Research & Development (technology prototyping and proof-of-concept for AR, voice assistants, NFC activations), and Implementation (full execution for select high-fit clients). The firm operates as an independent alternative to agencies and consultancies, combining MIT data, AI startup product roadmaps, Fortune 500 brand signals, and live hardware intelligence to deliver real technology deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- Keynote Speaking & Thought Leadership
Quantifiable outcome
- 456% Increase in Add-to-Cart Rate for Bollé AR Virtual Try-On experience
- +2 more outcomes
Companies that use M7
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
M7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
M7 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- ZefrcoreStrategic partnership where M7 acts as Zefr's design, web, and technology partner to support Zefr's growth and digital development. Services include UX and UI design, web development, and ongoing technical support, aimed at enhancing Zefr's digital presence and AI-driven solutions.
- MIT Media LabflagshipM7 is the 36th Official MIT Media Lab Consortium Partner as of February 2025, joining an elite global network of 36 organizations at the absolute frontier of technology research, human-computer interaction, and innovation. Intelligence from this partnership flows directly into every client engagement, every keynote, and every Innovation Brief.
- CHANELcoreM7 provides advisory services to CHANEL, informing their global technology roadmap. Matt Maher's intelligence and strategic guidance directly shapes CHANEL's approach to emerging technology.
- Glimpse Group (NASDAQ: VRAR)coreMatt Maher serves as advisor to Glimpse Group (traded on NASDAQ as VRAR), providing strategic guidance on augmented reality, virtual reality, and metaverse technologies.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
M7 competitors and assessment
Company assessmentDirect peers
- R/GA: Global innovation consultancy and agency combining strategy, design, and emerging technology for Fortune 500 brands — operates the same hybrid agency-plus-R&D model that M7 positions against, with substantially larger scale across digital, brand, and product builds.
- Deeplocal: Pittsburgh-based innovation studio that designs and builds AR/physical-digital brand experiences and prototypes for global brands — directly comparable in the way it ships real emerging-tech deployments (AR, NFC, connected devices) rather than pure strategy deliverables.
- AKQA: WPP-owned innovation and design agency that blends strategy, technology, and brand experience for ambitious global brands — competes for the same Fortune 500 innovation R&D briefs where M7 operates, with deeper resources across AI/AR experience design.
- Code and Theory: Stagwell-owned digital transformation agency that blends creative, technology, and product engineering for enterprises — competes for the same forward-thinking executive sponsors M7 targets, with deeper engineering scale across web/app builds.
- Ustwo: Independent digital product studio that builds apps, platforms, and emerging-tech experiences for major brands — comparable boutique-services model combining technology prototyping, design, and strategic narrative work for F500 clients.
- Huge: Digital experience agency that pairs strategy, design, and marketing technology for major brands — directly competes for innovation and emerging-tech engagements at the same Fortune 500 buyer personas M7 pursues.
- Work & Co: Boutique digital product studio that designs and engineers platforms and experiences for category-leading brands (e.g., iconic retail and media clients) — comparable in marrying strategy with shipped technology at senior-executive level.
Broad incumbents
- Accenture Song: Accenture's creative and experience transformation group — broad incumbent that competes for enterprise innovation/transformation mandates at the same F500 C-suite, with far larger scale across design, commerce, and emerging tech.
- VML: WPP's global brand and customer experience agency with deep AR/VR and commerce capabilities — competes at the same Fortune 500 innovation RFPs with broader scale, end-to-end delivery, and existing AR/VR studios.
- Deloitte Digital: Big Four consulting arm that pairs enterprise strategy with creative, customer, and emerging-tech delivery — competes for forward-thinking F500 executive sponsors that M7 targets, with substantially larger bench and implementation muscle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M7 social profiles
Digital presenceM7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
M7 leadership team
Management profileNumber of profiles
Profiles6 records
M7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M7
What does M7 do?
M7 Innovations is an independent research and development firm that helps Fortune 500 brands understand and deploy emerging technologies such as augmented reality, voice assistants, NFC activations, and AI integrations. The company operates across five engagement models: keynote speaking and thought leadership, strategy and advisory, ongoing consultation via the M7 Intelligence Engine, hands-on R&D and prototyping, and selective full implementation for high-fit clients.
Is M7 a public or private company?
M7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M7 founded?
M7 was founded in 2019. It employs 1 to 10 people.
Where is M7 based?
M7 is headquartered in Valhalla, United States, in the North America region.
How does M7 make money?
Five revenue lines are on record. Keynote Speaking & Thought Leadership is the primary driver. The others are strategy & Advisory, ongoing Consultation Retainer, research & Development and implementation.
Who are M7's main competitors?
Direct peers on record are R/GA, Deeplocal, AKQA, Code and Theory, Ustwo, Huge and Work & Co. Broad incumbents are Accenture Song, VML and Deloitte Digital.
Does M7 have an API?
No public API is recorded for M7.
What industry is M7 in?
M7's product category is Innovation Consulting and Technology R&D Services. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions), with a secondary code of EDABAAAO, Innovation Leadership & Leading Growth. Its NAICS code is 5417 and its SIC code is 7373.