Stubbers Adventure Centre

What Stubbers Adventure Centre does

Stubbers Adventure Centre is a recreational company founded in 1996 and headquartered in Upminster, United Kingdom. The company operates within the UK outdoor adventure and leisure sector, delivering adventure activities for schools, children, and adults. With 101-250 employees, Stubbers has demonstrated sustained operation for over 25 years, indicating stable market presence in a competitive UK leisure market.

The company is privately held and founder-owned, with Jeny Thomas identified as the founder. Available source data is dominated by information about FuseMetrix Group Ltd, a separate UK-based leisure management software vendor headquartered in Milton Keynes. FuseMetrix provides an integrated SaaS platform covering online booking, EPOS, CRM, finance, HR, and marketing modules to leisure attractions including waterparks, zip lines, indoor skydiving, soft play, and adventure golf venues. The operational relationship between Stubbers Adventure Centre and FuseMetrix is not explicitly defined in the source material.

Source data does not provide specific operational metrics for Stubbers Adventure Centre, including capacity, pricing, booking systems, revenue composition, or strategic direction. The founding year of 1996 and founder Jeny Thomas represent the only documented historical and leadership anchors. No funding rounds, acquisitions, leadership changes, or strategic initiatives are documented for the company in the available material.

Name

Stubbers Adventure Centre

Legal name

FuseMetrix Group Ltd

Website

https://stubbers.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Stubbers Adventure Centre is a UK-based recreational company founded in 1996, specializing in adventure activities for schools, children, and adults. The company operates from Upminster with 101-250 employees and is privately held under founder ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Upminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Software Platform Licensing: Comprehensive leisure management system providing online booking, EPOS, finance, CRM, HR, and additional modules as an integrated platform solution for leisure attractions businesses.
2. Hardware and Terminal Systems: Sale and deployment of check-in kiosks, EPOS tills, and photo/video capture hardware systems for on-site operations.
3. Professional Services: Implementation, configuration, and on-site demo services for new clients deploying the FuseMetrix system across their operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stubbers Adventure Centre is a recreational company that operates an outdoor adventure facility delivering a variety of land-based and water-based adventure activities for schools, children, and adult groups. It runs structured activity programmes, school trips, and team-building events from its Upminster, United Kingdom site, supported by a leisure management software platform that handles bookings and customer administration.

Product overview

FuseMetrix is a unified leisure management platform built around a modular, multi-site architecture. The core system comprises interconnected modules: Online Booking Systems (real-time, multi-currency, multi-language), Check-In & Waiver Screens (kiosk-based with digital waivers), ePoS (tablet/PC till system with stock management), CRM (with Responsemail email marketing), Finance Hub (multi-currency accounting with Making Tax Digital integration), Human Resources (multi-site with role-based access), and Photo/Video Systems (HD capture linked to bookings). Add-on hubs for Marketing, Channel Management, and F&B extend the platform. The system integrates with Payment Express and SmartPay chip-and-pin terminals, Tripadvisor/Viator, Buyagift/Red Letter Days, and the built-in Responsemail marketing platform. FuseMetrix serves clients ranging from single-site play centres to major multi-site international leisure attractions including waterparks, zip lines, indoor skydiving, and soft play venues.

Differentiator

Problem solved

Functional benefit

Brands

• Booking System: Online booking systems for leisure attractions
• EPOS
• F&B Hub
• Marketing Hub
• Finance Hub
• Channel Manager
• Responsemail
• My Sales

Products and services

• Adventure Activity Programmes Structured outdoor adventure activity programmes delivered on-site at the Upminster facility, including land-based and water-based adventure experiences, for schools, children, and adult groups.
• School Activity Trips Organised adventure day-trips and activity programmes tailored for school groups, providing structured outdoor experiences for children in an educational setting.
• Team Building and Group Events Group adventure and team-building event sessions for adult groups, social groups, and corporate-style bookings held at the Stubbers facility.

Quantifiable outcome

• 100% Server Uptime (as stated on website)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Payment ExpresscoreTechnology or IntegrationFull integration with Payment Express chip and pin payment terminals for processing customer transactions at EPOS tills.
• SmartPaycoreTechnology or IntegrationFull integration with SmartPay chip and pin payment terminals for secure payment processing across EPOS operations.
• WorldpaycoreTechnology or IntegrationFull integration with Worldpay payment processing (forthcoming release) for expanded payment terminal options.
• BuyagiftcoreTechnology or IntegrationIntegrated with Buyagift for automated voucher validation and redemption, enabling direct voucher sales through the gift experience platform.
• Red Letter DayscoreTechnology or IntegrationAutomated voucher validation and redemption integration with Red Letter Days gift experience platform.
• TripAdvisor ViatorcoreTechnology or IntegrationDirect sales integration from TripAdvisor via Viator supplier system, enabling attractions to receive bookings from TripAdvisor's global travel marketplace.
• HMRC Making Tax DigitalflagshipTechnology or IntegrationOfficial integration and recognition by HMRC for Making Tax Digital UK VAT compliance, providing automated tax reporting and submission.
• BALPPAminorOthersBritish Association of Leisure Parks, Piers and Attractions membership organization for the UK leisure attractions industry.
• IAAPAminorOthersGlobal Association for the Attractions Industry - international trade association for the attractions industry.
• Association of Indoor PlayminorOthersIndustry association supporting indoor play centres and family entertainment centres.

Scale indicators3 records

Recent moves1 record

Direct peers

• Ventrata: Ventrata offers a reservation and ticketing platform for tours, attractions, and activity providers, with channel management and supplier connectivity - directly comparable to FuseMetrix's booking and channel management modules for attractions operators.
• Rezdy: Rezdy is a booking and distribution platform for tours, activities, and attractions, with OTA integrations and channel manager functionality - an emerging direct competitor particularly relevant to FuseMetrix's Channel Management and TripAdvisor Viator integration capabilities.
• CenterEdge Software: CenterEdge provides point-of-sale, booking, waivers, and management software specifically for family entertainment centers, trampoline parks, and amusement venues - a direct competitor in the FEC/attractions vertical SaaS space.
• ROLLER Software: ROLLER is a vertical SaaS platform purpose-built for the leisure and attractions industry, offering booking, point-of-sale, waivers, CRM, and integrated payments - a direct competitor to FuseMetrix serving very similar customer profiles (waterparks, FECs, trampoline parks, adventure attractions).

Regional players

• Tessitura Network: Tessitura provides unified CRM, ticketing, and audience engagement software primarily for arts and cultural attractions (theatres, museums, galleries) - a regional/vertical adjacent peer with overlapping CRM and ticketing capabilities but focused on the cultural rather than amusement attractions segment.

Emerging players

• Givex: Givex provides gift card, loyalty, POS, and online ordering solutions for restaurants and entertainment venues - an emerging player with partial overlap to FuseMetrix's EPOS and voucher management capabilities in the leisure venue space.
• BookingHound: BookingHound provides online booking and ticketing software for attractions, tours, and activity providers - an emerging player with partial overlap to FuseMetrix's booking system functionality, particularly for smaller single-site operators.

Broad incumbents

• Accesso Technology Group: Accesso is a publicly traded global provider of ticketing, point-of-sale, virtual queuing, and guest experience solutions for theme parks, waterparks, and attractions - a broader incumbent with deeper resources and global footprint that overlaps with FuseMetrix's leisure attractions focus.
• Active Network (Global Sports & Attractions): Active Network provides activity registration, reservation, and management software across sports, camps, and attractions - a broad incumbent with overlapping registration/booking functionality for activity-based attractions, though it spans multiple verticals beyond leisure attractions.

Others

• Checkout.com (Attractions vertical): While Checkout.com is a broader payments platform rather than a vertical SaaS competitor, it is increasingly competing for integrated payments and merchant services relationships with leisure attractions operators - an adjacent ecosystem participant competing for parts of FuseMetrix's integrated payments value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StubbersCentre
• LinkedInlinkedin.com/company/stubbers-adventure-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stubbers Adventure Centre