Herosan

What Herosan does

HEROSAN healthcare gmbh is an Austrian private company that develops, produces, and distributes specialty health products for humans and animals. Founded in 2017 by Conny Pint and Daniel Taurer and headquartered in Neutillmitsch, Styria, the company operates through three principal sub-brands: TAMACAN (CBD oils, pastes, creams, and dental gels for companion animals), entoVITAL (insect-protein-based hypoallergenic pet food and supplements for dogs and cats using Hermetia illucens larvae), and FLINOA (full-spectrum CBD oils, pastes, and salves for humans, including the HEROSAN WOMEN healthcare line co-developed with gynecologist Dr. Gudrun Lorenz-Eberhardt). The technology stack is anchored by an in-house CO2 extraction process and a vertically integrated production chain running from biological hemp cultivation in a 20-hectare greenhouse (operated via a partnership with Hanfama GmbH, the largest indoor hemp plantation in Austria) through to finished product packaging in Lebring-St. Margarethen.

HEROSAN operates a dual-channel go-to-market: a B2C e-commerce storefront at herosan.eu selling unit-priced SKUs at €1.20-€74.90 with shipping to 18 European countries, and a B2B partner network of veterinarians, animal healers, and holistic health practitioners who purchase at wholesale and drive referrals through a Partner-Key affiliate system. Marketing combines WhatsApp and Telegram promotional feeds, an email newsletter, the HEROSAN Magazine content portal, and presence at veterinary trade conferences (VET AUSTRIA, Leipzig Tierärztekongress, Deutsche VET). The company also pursues regulatory differentiation as the first European firm working toward EU approval of CBD as a zootechnical feed additive, supported by ongoing research partnerships with Freie Universität Berlin, Veterinärmedizinische Universität Wien, and the Wolf Science Center Austria.

With 11-50 employees, a privately held balance sheet (no disclosed institutional funding), and management concentrated in the two co-founders, HEROSAN is an early-stage specialty consumer-goods business. Customer concentration is low and fragmented across individual pet owners, small veterinary practices, and nonprofit animal welfare organizations (Tierschutz Austria, Arche Noah Graz). Revenue is not publicly disclosed, but scale signals — a single greenhouse facility, unit-priced SKUs, and a sub-50 headcount — are consistent with a privately bootstrapped company generating low single-digit million euros in annual revenue.

Name

Herosan

Legal name

HEROSAN healthcare gmbh

Website

https://herosan.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HEROSAN healthcare gmbh is an Austrian manufacturer and e-commerce retailer of CBD products and insect-protein pet food, serving pet owners, veterinarians, and human wellness consumers across 18 European countries via its TAMACAN, entoVITAL, and FLINOA sub-brands.

Ownership category

akta.pro rank

Product category

Veterinary CBD and hypoallergenic pet nutrition

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH)

akta.pro secondary industries

Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI), CBD/Hemp Pet Products Retail (CRANAHAF), Immune Support Supplements (HLAMALAE)

Keywords

• CBD pet products
• Insect protein pet food
• Veterinary CBD oils
• Hypoallergenic cat food
• Natural animal supplements

Headquarters

HQ city

Neutillmitsch

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure

Revenue model

1. E-commerce Product Sales (B2C): HEROSAN sells CBD products (FLINOA for humans, TAMACAN for animals) and insect protein pet food (entoVITAL) directly to consumers through their online shop at herosan.eu. Products include oils, pastes, creams, supplements, and complete pet foods.
2. B2B Partner Sales: The company operates a partner program where veterinarians and animal health professionals purchase products for resale or recommendation to their clients. B2B pricing is available after login with partner credentials.
3. Partner Key Referrals: Partners receive unique Partner-Keys that customers use when ordering, allowing tracking of referrals and commission-based compensation for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

HEROSAN healthcare gmbh manufactures and sells BIO-certified, natural health products for humans and animals. Its core offerings are full-spectrum CBD preparations (TAMACAN for animals, FLINOA for humans) produced via in-house CO2 extraction from biological hemp cultivated in its own 20-hectare Austrian greenhouse, and hypoallergenic insect-protein pet foods and supplements (entoVITAL) made from Hermetia illucens larvae. Products are distributed through the company's own e-commerce shop and a B2B partner network of veterinarians and holistic animal health professionals across 18 European countries.

Product overview

HEROSAN healthcare gmbh is an Austrian e-commerce and B2B company specializing in innovative health products for both humans and animals. The portfolio is organized around three core sub-brands: (1) TAMACAN — a CBD product line for companion animals (dogs and cats) including full-spectrum CBD oils, pastes, creams, balsam, dental gel, and targeted relax and isolate formulations; (2) entoVITAL — an insect-protein-based pet food brand using Hermetia illucens (black soldier fly) larvae as a novel hypoallergenic protein source, encompassing hypoallergenic dry and wet foods for dogs and cats, soft snacks, and a broad supplements line (immune support, gut flora, mobility, detoxification); and (3) FLINOA CBD für Menschen — a human CBD product line including full-spectrum oils, pastes, and salves, with a dedicated women's health sub-line (HEROSAN WOMEN healthcare) developed with gynecologist Dr. Lorenz-Eberhardt. Additional offerings include fungoVITAL (medicinal mushroom pet food), HEROSAN Gesundheit (general human health products), HEROSAN Genusswelt (lifestyle products), and Drachenblut (dragon's blood wound-care product). HEROSAN operates both a B2C e-commerce shop and a B2B partner portal, with sales supported by a network of veterinary and healthcare expert partners.

Differentiator

Problem solved

Functional benefit

Brands

• HEROSAN: Primary brand for healthcare products and general wellness offerings for humans and animals.
• entoVITAL
• TAMACAN
• FLINOA
• fungoVITAL
• HEROSAN WOMEN healthcare
• HEROSAN WOMEN healthcare

Products and services

• TAMACAN CBD for animals Full-spectrum CBD product line for companion animals (dogs and cats), including oils, pastes, creams, dental gel and targeted variants such as TAMACAN Relax and TAMACAN Isolat+, designed to support the endocannabinoid system for stress, anxiety and pain management. Uses CO2-extracted CBD from EU-certified Fedora 17 hemp (<0.2% THC), produced in Austria.
• entoVITAL hypoallergenic pet food Hypoallergenic insect-protein pet food brand for dogs and cats using Hermetia illucens (black soldier fly) larvae as the sole animal protein source. Includes dry food, wet food and soft snacks that are grain-free, gluten-free and formulated for elimination diets and animals with food sensitivities.
• FLINOA CBD for humans

Quantifiable outcome

• 185,000 m² greenhouse facility - largest indoor hemp plantation in Austria
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tierschutz AustriacoreStrategic or Co-development PartnerHEROSAN partners ideologically and supportively with Tierschutz Austria, one of Austria's largest and oldest animal welfare organizations. The partnership focuses on joint efforts for animal welfare, raising awareness for animal protection, and promoting responsible pet ownership. HEROSAN supports the organization through collaborative initiatives and shared values around animal wellbeing.
• Hanfama GmbH (Günter Herneth)coreStrategic or Co-development PartnerPartnership with greenhouse entrepreneur Günter Herneth and his company Hanfama GmbH for hemp cultivation. Hanfama operates the 185,000 m² greenhouse facilities in Graz where HEROSAN's biological hemp is grown. This partnership enables HEROSAN's complete vertical integration from cultivation to finished product.
• Freie Universität BerlincoreStrategic or Co-development PartnerResearch partnership for scientific studies on CBD products. Completed studies include research on Larvenmehl von Hermetia illucens as protein source in dog food. Currently conducting studies on CBD effects and doping relevance in horses.
• Veterinärmedizinische Universität WiencoreStrategic or Co-development PartnerOngoing research partnership with the Institute for Animal Nutrition and Functional Plant Compounds studying CBD and cats. This academic partnership provides scientific credibility and product validation.
• Wolf Science Center AustriaminorStrategic or Co-development PartnerUpcoming long-term study on CBD products in partnership with the Wolf Science Center in Austria, adding to HEROSAN's scientific research portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Petgood: Sweden-based pet food brand using Black Soldier Fly larvae as the primary protein source for hypoallergenic dog and cat food; the closest direct comparable to HEROSAN's entoVITAL line on protein source, target pet, and hypoallergenic positioning.
• Canna-Pet: Pioneer CBD pet product brand offering oils, treats, and capsules for dogs and cats; directly comparable to HEROSAN TAMACAN in product format and category leadership position.
• HolistaPet: US-based CBD pet product brand offering oils, treats, and capsules for dogs and cats; directly comparable to HEROSAN's TAMACAN line on CBD-for-animals category, e-commerce distribution, and consumer positioning.
• Paw CBD: CBD product line for dogs and cats including oils, treats, and balms, sold direct-to-consumer; comparable to TAMACAN on product range, channels, and target pet owner.
• Yora: Insect-protein dog food brand originating in the UK, positioning BSF larvae as an alternative to traditional meat proteins; directly comparable to entoVITAL on insect protein, premium positioning, and dog/cat focus.
• ElleVet Sciences: CBD hemp-based chews, oils, and mobility products for dogs and cats, with a strong veterinary endorsement and clinical-trial footprint; closely comparable to TAMACAN on formulation, target customer, and vet-led distribution.

Broad incumbents

• VetriScience Laboratories: US-based animal supplement brand offering nutraceuticals, immune support, and functional pet products via vet and retail channels; comparable to HEROSAN's entoVITAL supplement line on category and go-to-market, though with broader portfolio and larger scale.
• Ÿnsect: Large-scale French insect protein producer (mealworm and BSF) supplying pet food, aquafeed, and plant nutrition; broader incumbent in insect protein at scale, comparable on underlying technology, though operating upstream of HEROSAN's branded retail model.
• Ceva Santé Animale: Global veterinary pharmaceuticals and animal health company with companion-animal product portfolios (including CBD-adjacent and supplemental categories); broader incumbent in animal health with overlapping customer base of veterinarians.
• Protix: Dutch insect-ingredient producer at industrial scale supplying BSF larvae protein and lipid to pet food and feed manufacturers; broader incumbent in the same insect-protein supply chain that HEROSAN's entoVITAL formula depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookm.me/herosan.healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herosan