What Canna-Pet does

Canna-Pet is a Seattle-based, privately held company founded in 2013 that develops, manufactures, and distributes organic, full-spectrum hemp CBD nutritional products for pets — primarily dogs and cats, with a separate equine line. Its product portfolio comprises three tiers: Advanced Formula capsules (sized for pets under or over 20 lbs), Canna-Biscuits treats in multiple flavors, and a higher-concentration MaxCBD line including capsules, fast-acting liquid, and equine liquid. Manufacturing occurs in USA-based cGMP laboratories using organically grown hemp from Colorado, Oregon, and Kentucky, with the company claiming proprietary whole-plant CO2 extraction and a multi-cannabinoid/terpene "Entourage Effect" formulation delivering 10-15x the bioavailability of edible treats.

The company operates a multi-channel go-to-market: direct-to-consumer e-commerce through canna-pet.com with an Autoship subscription option (14, 28, or 30 day frequencies), an exclusive online retail partnership with Black Dahlia Botanicals, distribution through 100+ independent pet retailers and veterinary clinics across multiple US states, and shipments to 40+ countries. Pricing spans $16.99 for individual biscuits to $799.99 for the equine MaxCBD liquid, with promotional programs including a 50% shelter/rescue discount and a 25% testimonial-sharing incentive. Revenue mechanics are split between one-time retail/online purchases, recurring subscription orders, and wholesale/vet-channel sales.

Canna-Pet's customer base is broadly distributed across pet-owner personas, with secondary segments in pet retailers, veterinary clinics, and animal-rescue nonprofits. Strategic positioning emphasizes veterinarian recommendation, coverage by major pet insurers (Petplan and Trupanion) with proper vet recommendation, non-GMO/organic/vegan certification, and a 30-day money-back guarantee. The company has no disclosed funding rounds, no M&A activity, and reports a headcount of 1-10 employees, consistent with a founder-led, organically scaled specialty consumer brand rather than a venture-backed platform.

Name

Canna-Pet

Legal name

Canna-Pet

Website

https://canna-pet.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet CBD Supplements

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Pet Products Retail (CRANAHAF)

akta.pro secondary industries

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Calming & Behavioral Support Supplements (HLAMALAD), Allergy & Anti-Inflammatory Supplements (HLAMALAL)

Keywords

• Pet CBD supplements
• Hemp pet nutrition
• Full-spectrum CBD
• Veterinary CBD products
• Canine wellness supplements

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchases and Autoship subscription model (14, 28, or 30 day frequencies) for recurring revenue. Products sold directly through canna-pet.com website.
2. Retail Distribution: Products distributed through independent pet retail stores and veterinary clinics with wholesale relationships.
3. Exclusive Online Retail Partnership: Products available through exclusive online retailer Black Dahlia Botanicals (blackdahlia.co).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Canna-Pet formulates and sells a line of full-spectrum hemp CBD nutritional supplements for pets, including Advanced Formula capsules sized for small and large dogs/cats, organic Canna-Biscuits dog treats, and MaxCBD high-concentration capsules and liquid extracts for dogs, cats, and horses. Products are sold direct-to-consumer via canna-pet.com with Autoship subscription options, plus through independent pet retailers, veterinary clinics, and an exclusive online retail partnership with Black Dahlia Botanicals.

Product overview

Canna-Pet offers a comprehensive line of organic hemp CBD pet nutrition products for dogs, cats, and horses. The portfolio consists of three main product categories: (1) Advanced Formula capsules available in Small (for pets under 20 lbs) and Large (for pets over 20 lbs) sizes, providing full-spectrum hemp extract with cannabinoids, terpenes, and flavonoids; (2) Canna-Biscuits as organic hemp CBD treats for dogs in multiple flavors; and (3) MaxCBD products offering the highest concentration formulations for pets in crisis, including capsules and fast-acting liquid extracts. Package bundles combine products at discounted pricing. The company pioneered hemp CBD nutrition for pets since 2013, utilizing proprietary whole-plant extraction technology and a proprietary 'entourage effect' formulation approach with 10-15x higher bioavailability than competitors.

Differentiator

Problem solved

Functional benefit

Brands

• Canna-Biscuits: Organic hemp CBD dog treats available in multiple flavors including PB&A (Peanut, Banana & Apple), Turkey, and Maple Bacon
• Advanced Formula
• MaxCBD
• Assisi Botanicals

Products and services

• Canna-Pet Advanced Small Capsules Full-spectrum hemp CBD capsules containing concentrated cannabinoids, terpenes, and flavonoids designed for small pets under 20 pounds (cats and small dogs). Administered once daily for cats or twice daily for dogs.
• Canna-Pet Advanced Large Capsules Full-spectrum hemp CBD capsules for dogs and large pets over 20 pounds, including giant breeds. Contains CBD oil derived from hemp extract with cannabinoids, terpenes, and flavonoids.
• Canna-Biscuits for Dogs Organic hemp CBD dog treats available in Advanced Formula (PB&A, Turkey, Maple Bacon flavors) and MaxCBD (Maple Bacon) formulations, made with natural ingredients in the USA to provide easy administration of CBD for dogs.
• MaxCBD Capsules Highest concentration hemp CBD capsules for dogs or cats of any size, offering much higher levels of CBD and eight other cannabinoids extracted from hemp oil. Designed for pets requiring severe relief.
• MaxCBD Liquid Fast-acting liquid hemp extract with much higher concentration of CBD and improved absorption and bioavailability. Available in 10ml for dogs/cats and 120ml for horses.
• Canna-Pet for Horses Hemp CBD liquid formulation specifically for horses, tested with veterinary universities. Sold in 120ml size (NOT available for sale in California) for equine joint health, inflammation, and performance recovery.
• Canna-Pet Package Bundles Bundled combinations of popular products at discounted pricing with cheaper shipping. Examples include 3-box biscuit assortment and capsule plus liquid combinations.

Quantifiable outcome

• 98% of survey respondents find Canna-Pet CBD supplements more effective than chondroitin, glucosamine, lysine, SAM-e, fish oil, milk thistle, Coenzyme Q10, Azodyl, calming products, or probiotics
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Animal Hope and WellnessminorOthersAnimal rescue organization partnership. Canna-Pet works with this organization to donate food, veterinary care, and therapeutic products to animals in need.
• Bark for Life (American Cancer Society)minorOthersCancer support event partnership with American Cancer Society's Bark for Life program supporting canine companions of cancer survivors.
• The Beagle Freedom ProjectminorOthersAnimal rescue organization focused on beagle rescue. Canna-Pet provides product donations and support.
• Gimme Shelter Animal RescueminorOthersAnimal rescue organization partnership providing donations and therapeutic products.
• Harlee's AngelsminorOthersAnimal rescue charity partnership with donations and product support.
• Seattle Persian and Himalayan RescueminorOthersSpecialty cat rescue organization partnership.
• Furry Friends Adoption ClinicminorOthersAnimal adoption clinic partnership providing donations and support.
• Lionel's LegacyminorOthersSenior dog rescue organization partnership.
• Peace Love and Dog PawsminorOthersAnimal rescue charity partnership.
• North East Rottweiler RescueminorOthersBreed-specific rescue organization partnership.
• J & Co RescueminorOthersAnimal rescue organization partnership.
• Great Dane Friends of Ruff LoveminorOthersGreat Dane rescue organization partnership.
• Colorado State UniversitycoreStrategic or Co-development PartnerResearch partnership with Colorado State University College of Veterinary Medicine for clinical trials and studies on Canna-Pet products. Conducted customer survey published in 2016 AHVMA report.
• PetplancoreOthersMajor pet insurance provider that covers Canna-Pet products with proper veterinary recommendation and policy riders.
• TrupanioncoreOthersMajor pet insurance provider that covers Canna-Pet products with proper veterinary recommendation and policy riders.
• Black Dahlia BotanicalsminorChannel Partner/ Reseller/ DistributorExclusive online retailer partnership for Canna-Pet products. Products available for immediate shipment through blackdahlia.co.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Petco: National pet specialty retailer now selling competitor CBD brands. Not a product peer but the dominant retail channel that distributes pet CBD and competes for the same end customer wallet share.
• CBDistillery (pet line): High-volume CBD brand offering pet tinctures. Comparable product category but competes at lower price points with broader human-product distribution.
• Charlotte's Web (pet line): Public hemp CBD leader with a dedicated pet line. Comparable whole-plant hemp products for dogs but part of a much larger human-focused portfolio with greater capital and brand resources.
• Lazarus Naturals (pet line): Large-scale hemp extract producer with pet products. Comparable full-spectrum formulations but positioned primarily as a value/commodity hemp brand spanning humans and pets.

Direct peers

• Honest Paws: Direct-to-consumer pet CBD brand offering oils, treats, and topical products for dogs and cats. Closely comparable product portfolio, target customer (pet owners seeking natural wellness), and premium DTC positioning.
• ElleVet Sciences: Veterinary-channel CBD brand with completed clinical trials in dogs. Comparable veterinarian-recommended positioning but differentiated by stronger clinical evidence base.
• VetCBD: Veterinarian-formulated CBD tincture for pets sold via DTC and dispensaries. Closely comparable product positioning with explicit veterinary clinical framing.
• Medterra (pet line): CBD brand offering pet tinctures and chews with veterinarian input. Comparable product set, third-party testing emphasis, and multi-channel retail distribution.
• Pet Releaf: Veterinarian-formulated CBD products for pets including capsules, oils, and treats. Comparable full-spectrum hemp positioning, DTC + retail distribution, and emphasis on organic, USA-grown sourcing.
• HolistaPet: CBD treats, capsules, and oils for dogs and cats sold via DTC e-commerce. Direct competitor in the same premium organic pet CBD category with similar subscription and bundle offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CannaPet
• Facebookfacebook.com/CannaPet
• LinkedInlinkedin.com/company/canna-pet-llc
• Instagraminstagram.com/cannapet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canna-Pet