What Paw CBD does

Paw CBD is the pet-focused consumer brand and operating division of cbdMD, a publicly traded CBD company. The company markets and sells a curated portfolio of Superior Broad Spectrum hemp-derived CBD products formulated exclusively for dogs and cats, structured around three functional categories: daily wellness, calming (anxiety/stress/sleep), and hip & joint mobility. The product line is delivered through two primary formats — oil tinctures (with proprietary pet-safe plastic droppers) and soft chews — in multiple weight-based strengths (150MG to 3000MG for dogs; 150MG to 300MG for cats) and pet-appropriate flavors (peanut butter, blueberry, turkey, bacon, catnip). All products are positioned as veterinarian-formulated, THC-free, non-GMO, USA-grown hemp, third-party ISO lab tested, NASC Quality Seal certified, and manufactured in GMP-certified facilities.

The business operates as a direct-to-consumer e-commerce brand primarily through its pawcbd.com Shopify storefront, with a Subscribe & Save autoship program offering 25% recurring discounts and free shipping on orders above $39.99. A secondary wholesale channel is operated through the parent cbdMD's wholesale program, and select retail partners carry the products. The brand supports both one-time purchases and prepaid multi-shipment subscription plans (3, 6, or 12 shipments) across flexible delivery cadences (14/30/60/90 days). Pricing spans approximately $24.99 for entry-level tinctures to $79.99 for higher-concentration variants, with bundles discounted 24-50%. Sezzle buy-now-pay-later integration supports 4-installment payment plans. Geographic reach covers all 50 US states, US territories, and APO/FPO military addresses via USPS Priority Mail, with online sales restricted in Tennessee under state law.

Marketing is centered on an educational content strategy (248+ blog posts covering CBD for pets, health topics, and product guides), community event sponsorships (Charlotte Knights Bark In The Ballpark, Humane Society of Charlotte Pet Palooza 2022), email marketing via the autoship program, organic social media, and verified customer review-driven social proof. The customer base consists entirely of individual pet owners across dog and cat segments, served through long-tail transactional and recurring subscription purchases with no enterprise or B2B anchor accounts disclosed.

Name

Paw CBD

Legal name

Paw CBD

Website

https://pawcbd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paw CBD is the pet-focused e-commerce division of cbdMD, selling Superior Broad Spectrum THC-free CBD oil tinctures, soft chews, and bundles for dogs and cats directly to consumers via pawcbd.com, with a Subscribe & Save subscription program, wholesale channel, and US-wide shipping.

Ownership category

akta.pro rank

Product category

Pet CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Pet and Pet Supplies Retailers (45991)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Pet Products Retail (CRANAHAF)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Calming & Behavioral Support Supplements (HLAMALAD)

Keywords

• Pet CBD products
• CBD oil tinctures
• Dog calming chews
• Cat CBD supplements
• Pet wellness supplements

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Retail Sales: Primary revenue stream from selling CBD oil tinctures, soft chews, and bundles directly to pet owners through the pawcbd.com website. Products are offered at various price points with one-time purchase or subscription options.
2. Subscription/Autoship Program: Subscribe & Save program offering 25% discount on all orders with free shipping and convenient scheduled delivery every 2 weeks, 1 month, or 2 months. Generates recurring revenue through subscription customers.
3. Wholesale/Bulk Sales: Wholesale pricing available for bulk purchases and retail partners through the parent company cbdMD wholesale program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Paw CBD sells Superior Broad Spectrum hemp-derived CBD products formulated specifically for dogs and cats through a direct-to-consumer e-commerce site. Its lineup centers on oil tinctures and soft chews across standard wellness, calming (with melatonin, L-tryptophan, chamomile), and hip & joint (with glucosamine and chondroitin) formulas, offered in multiple strengths sized by pet weight and sold as one-time purchases or via a Subscribe & Save autoship program.

Product overview

Paw CBD is a pet CBD company offering Superior Broad Spectrum hemp-derived CBD products exclusively for dogs and cats. The product portfolio centers on two delivery formats—oil tinctures and soft chews—across three core product lines: standard wellness oils, calming formulas (tinctures and chews), and hip & joint support chews. Tinctures come in dog-specific (peanut butter, calming with melatonin) and cat-specific (catnip, natural) flavors. Soft chews include calming chews (turkey flavor) and hip & joint chews (bacon flavor). Products are bundled into value packs for multi-product routines. All products are veterinarian-formulated, third-party lab tested, and certified THC-free, with strengths sized by pet weight.

Differentiator

Problem solved

Functional benefit

Products and services

• Broad Spectrum CBD Dog Oil Tincture Hemp-derived Superior Broad Spectrum CBD oil tincture formulated for dogs, available in peanut butter flavor and multiple strengths (150mg to 3000mg) sized by dog weight, intended for daily wellness, calm, and physical comfort support.
• Broad Spectrum CBD Dog Calming Oil Tincture Calming-formulated CBD oil tincture for dogs combining CBD with melatonin, valerian root, passion flower, lemon balm, and chamomile; available in 250mg strength and blueberry flavor to support relaxation and natural sleep schedules.
• Broad Spectrum CBD Dog Calming Soft Chews Turkey-flavored, gluten-free soft chews for dogs combining CBD with L-tryptophan, chamomile, passion flower, and ginger root; available in 150mg, 300mg, and 600mg strengths for managing daily stress and separation anxiety.
• Broad Spectrum CBD Dog Hip + Joint Soft Chews Bacon-flavored, gluten-free soft chews for dogs combining CBD with glucosamine HCL and chondroitin sulfate; available in 150mg, 300mg, and 600mg strengths for senior dogs or active pets needing mobility support.
• Broad Spectrum CBD Cat Oil Tincture Hemp-derived Superior Broad Spectrum CBD oil tincture specifically formulated for cats, available in catnip and natural flavors and in 150mg and 300mg strengths based on cat weight, to support feline wellness, calm, and physical comfort.
• Stress Less, Wag More Bundle Bundle combining Paw CBD's Calming Oil, Calming Chews, and Hip & Joint Chews for dogs to deliver comprehensive emotional and physical wellness support; priced at $76.03 (35% off).
• Pawsitive Wellness Bundle Bundle including four premium Paw CBD products designed to support both dogs and cats, offering wellness benefits for multi-pet households; priced at $62.98 (50% off the $125.96 MSRP).
• Bark to Basics Bundle Starter bundle pairing Paw CBD's CBD Oil Tincture and Calming Chews for dogs to provide foundational daily wellness support; priced at $53.24 (24% off the $70.98 MSRP).

Quantifiable outcome

• 60-day money-back guarantee on all products, demonstrating confidence in product quality
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Humane Society of CharlotteminorStrategic or Co-development Partner · 14 May 2022Paw CBD was a proud sponsor of the 2022 Pet Palooza event hosted by the Humane Society of Charlotte. The event helped raise over $136,000 for the shelter and pets in its care. Paw CBD operated a Kissing Booth that was a big hit with attendees.
• Charlotte KnightsminorStrategic or Co-development PartnerPaw CBD sponsors Bark In The Ballpark community events at Charlotte Knights minor league baseball games. The events welcome fans and their dogs for a day at the ballpark with approximately 8,000 attendees. Paw CBD participates by handing out products, answering CBD questions, and operating a Kissing Booth.
• cbdMDcoreOthersPaw CBD is the pet division of cbdMD, an established industry leader in CBD products. cbdMD provides the manufacturing expertise, sourcing standards, and brand credibility. Paw CBD tinctures and chews offer the same quality standards as cbdMD's human products, adapted specifically for pet wellness needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HolistaPet: Direct-to-consumer pet CBD brand offering tinctures, treats, and capsules for dogs and cats. Closely comparable to Paw CBD in product format, target customer, and broad-spectrum positioning within the pet CBD specialty retail category.
• Honest Paws: Premium pet CBD brand selling CBD oils, treats, and wellness products for dogs (and cats). Comparable as a DTC-direct competitor with similar condition-targeted product lines (calming, mobility, wellness) and comparable pricing tiers.
• Pet CBD Company (CBDPet): Pet-focused CBD brand offering tinctures, treats, and topical products for dogs and cats. Directly comparable DTC model and product range, competing for the same 'wellness CBD for pets' shopper.
• Penelope's Bloom: Premium CBD brand with a dedicated pet line including tinctures, treats, and topical balms for dogs. Comparable in DTC positioning, organic/USA-grown sourcing emphasis, and condition-specific product strategy.
• CBD Dog Health: Specialist pet CBD brand focused exclusively on dogs and cats with full-spectrum and isolate products for conditions like anxiety, joint pain, and seizures. Comparable in pet-only specialization and condition-targeted SKU strategy.
• Medterra Pet: Pet CBD line from established CBD brand Medterra, offering tinctures, chews, and topical products. Comparable in product breadth and parent-back credibility, with overlapping customer segments in the premium CBD pet category.

Broad incumbents

• Joy Organics: Large DTC CBD brand with a pet product line. Comparable as a broader human CBD brand operating a pet sub-brand, mirroring Paw CBD's positioning as a pet-focused line within a larger CBD company (cbdMD).
• Green Roads: Major CBD brand offering pet-specific tinctures alongside its human product portfolio. Comparable as an established incumbent extending into pet CBD with similar broad-spectrum formulations and pharmacist-formulated branding.

Emerging players

• Ellevet Sciences: Veterinary-focused CBD and cannabinoid company selling supplements for dogs and cats with published clinical research. Comparable as a pet CBD specialist but differentiating through veterinary clinical trials and vet-channel distribution.

Others

• cbdMD: Parent company of Paw CBD and a broader human CBD brand. Included as a peer because it shares the same CBD extraction technology, manufacturing infrastructure, and brand DNA, and competes in adjacent pet CBD channels through overlapping retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pawcbd
• Facebookfacebook.com/pawcbd
• LinkedInlinkedin.com/company/paw-cbd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paw CBD