Association of International Product Marketing and Management (AIPMM),
AIPMM is the world's largest professional association for product managers, brand managers, and product marketing managers, offering ANSI/ISO/IEC 17024:2012-compliant certifications, accredited specialized courses, and the proprietary ProdBOK body of knowledge through a global Authorized Training Partner network.
- Company typePrivate
- Founded1998
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Association of International Product Marketing and Management (AIPMM), does
AIPMM (Association of International Product Marketing and Management) is a private professional association founded in 1998 and operating as a division of Prodex, Inc., headquartered in Lexington, Kentucky. It describes itself as the world's largest professional association for product managers, brand managers, product marketing managers, and adjacent product professionals, and was the first association dedicated to the discipline of product management. AIPMM is the sole provider of six industry- and vendor-neutral certifications (CPM, CPMM, CBM, CIL, CDPM, ACPMPO), with the CPM certification compliant with ANSI/ISO/IEC 17024:2012 standards. The portfolio is supplemented by six accredited courses covering Agile Product Management, AI Product Management, C-Suite Agile Leader, Digital Product Management, Fintech Payment Product Management, and Technical Product Management, and is anchored by ProdBOK, the proprietary Product Management Body of Knowledge authored by AIPMM in 2013.
AIPMM's core technology and intellectual property consist of its certification examination frameworks, the ProdBOK content library, and its registered certification marks, rather than software infrastructure. Certifications are sold as standalone exam vouchers (CPMM at $500 USD for two attempts within one year) and, once earned, are lifetime achievements that do not expire. Revenue is generated through a combination of one-time exam voucher fees, Authorized Training Partner (ATP) licensing/royalty arrangements (with 10+ global ATPs including EPM, Gray Global Consulting, iLead, Institute of Product Leadership, Leoron, Milestones, ProductDive, ProductMasteryNow, Productside, Snap, and Informa Connect), corporate membership and sponsorship programs, and content assets such as the PM Buzz blog.
AIPMM's go-to-market is a hybrid sales-led and direct-to-consumer motion. Direct sales occur through the member portal (members.aipmm.com) where individuals can purchase exam vouchers and access preparation materials, while indirect distribution flows through the ATP network that delivers instructor-led and on-demand courses globally. Marketing is multi-channel, anchored by content marketing through PM Buzz and organic social presence on LinkedIn, Facebook, X, Instagram, and Pinterest, with email newsletters for mid-funnel engagement. The organization serves a horizontal customer base spanning product managers, brand managers, product marketing managers, and corporate members, with no disclosed enterprise anchor accounts. Key recent strategic moves include the 2023 launch of Arabic-language certification (geographic/linguistic expansion), the 2025 CBM course refresh incorporating AI-driven personalization, and continued expansion of the accredited course portfolio into AI, Fintech, Technical, Digital, and Agile product management verticals.
Association of International Product Marketing and Management (AIPMM), firmographics
Firmographics- Name
- Association of International Product Marketing and Management (AIPMM),
- Legal name
- Association of International Product Marketing and Management
- Website
- https://aipmm.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AIPMM is the world's largest professional association for product managers, brand managers, and product marketing managers, offering ANSI/ISO/IEC 17024:2012-compliant certifications, accredited specialized courses, and the proprietary ProdBOK body of knowledge through a global Authorized Training Partner network.
- Ownership category
- akta.pro rank
Association of International Product Marketing and Management (AIPMM), industry classification
Industry- Product category
- Professional Certification and Continuing Education
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Project, Program & Portfolio Management Certifications (EDAAANAB)
Keywords
Where Association of International Product Marketing and Management (AIPMM), is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Association of International Product Marketing and Management (AIPMM), business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Certification Exam Fees: AIPMM generates revenue through the sale of certification exam vouchers. Standalone exam vouchers for CPMM™ are priced at $500.00 USD, providing 2 attempts at the certification exam with 1 year to complete both attempts. The certification, once earned, is a lifetime achievement and does not expire.
- Authorized Training Partner Program: AIPMM authorizes independent training partners worldwide who pay to become authorized and offer AIPMM-approved certification preparation courses. Training partners include EPM, Gray Global Consulting, iLead, Institute of Product Leadership, Leoron Institute, Milestones, ProductDive, ProductMasteryNow, Productside, Snap, and Informa Connect.
- Corporate Membership and Sponsorship: AIPMM provides value to corporate members and sponsors through research in the field of product management, as well as access to certified professionals and industry knowledge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CPMM™ Exam Voucher (Standalone) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Association of International Product Marketing and Management (AIPMM), product offering
Product offeringCore offering
AIPMM is a professional association that develops, owns, and administers vendor-neutral certifications and accredited courses for product managers, brand managers, and product marketing managers. Its portfolio includes the Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM), Certified Brand Manager (CBM), Certified Innovation Leader (CIL), Certified Digital Product Manager (CDPM), and Agile Certified Product Manager Product Owner (ACPMPO) credentials, all built on the proprietary ProdBOK® Body of Knowledge and delivered through a direct member portal and a global network of Authorized Training Partners.
Product overview
AIPMM is a professional association offering a portfolio of certifications and accredited courses for product managers, brand managers, and product marketing managers. The core offerings include four main certifications (Certified Product Manager, Certified Product Marketing Manager, Certified Brand Manager, and Certified Innovation Leader) that comply with ANSI/ISO/IEC 17024:2012 standards. These are complemented by six accredited courses covering specialized areas including Agile Product Management, AI Product Management, C-Suite Agile Leader, Digital Product Management, Fintech Payment Product Management, and Technical Product Management. The organization also provides the ProdBOK (Product Management Body of Knowledge) as a foundational knowledge resource and operates an Authorized Training Partner program with independent training providers worldwide. PM Buzz serves as the organization's content hub for industry insights.
Differentiator
Problem solved
Functional benefit
Brands
- ProdBOK®: The Guide to the Product Management and Marketing Body of Knowledge® - the foundational knowledge framework for product management and marketing professionals.
Products and services
- Certified Product Manager (CPM) Industry and vendor-neutral certification exam for product managers, drawing upon global best practices from real-world practitioners and compliant with ANSI/ISO/IEC 17024:2012 standards.
- Certified Product Marketing Manager (CPMM) Certification for product marketing managers covering a broad range of essential topics in product marketing, providing a solid foundation of knowledge and skills.
- Certified Brand Manager (CBM) Certification for brand managers covering strategic brand architecture, portfolio management, brand marketing programs across multiple channels, and brand performance analysis.
- Certified Innovation Leader (CIL) Certification focused on innovation leadership skills for product management professionals.
- Digital Product Management (CDPM) Accredited course covering digital transformation and digital product management strategies.
- Agile Product Management (ACPMPO) Accredited course covering agile methodologies applied to product management practices.
- AI Product Management Accredited course focused on artificial intelligence applications in product management.
- C-Suite Agile Leader Accredited course for senior executives on agile leadership methodologies.
- Fintech Payment Product Management Accredited course focused on product management in the fintech and payment industry.
- Technical Product Management Accredited course covering technical aspects of product management for technology products.
- ProdBOK (Product Management Body of Knowledge) The first and only Product Marketing and Management Body of Knowledge, a comprehensive guide to the product management discipline authored by AIPMM and serving as the foundation for its certifications.
- Authorized Training Partner Program Network program through which independent training companies undergo AIPMM's authorization process to offer AIPMM-approved certification examination and training locally worldwide.
Quantifiable outcome
- Certifications are lifetime achievements that do not expire once earned
- +1 more outcomes
Companies that use Association of International Product Marketing and Management (AIPMM),
Customer profileSegments4 records
Ideal customer profiles2 records
Association of International Product Marketing and Management (AIPMM), technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Association of International Product Marketing and Management (AIPMM), partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- EPMcoreEPM (EmpowerPM) is an Authorized Training Partner offering AIPMM certification courses and examinations.
- Gray Global ConsultingcoreGray Global Consulting offers live instructor training for Certified Brand Manager and Certified Product Manager courses. Co-founder Paula Gray is associated with AIPMM.
- iLeadcoreiLead is a Swiss-based Authorized Training Partner offering Certified Product Manager live instructor courses.
- Institute of Product LeadershipcoreInstitute of Product Leadership offers Certified Product Manager live instructor courses as an Authorized Training Partner.
- Leoron InstitutecoreLeoron Institute offers live instructor training for Certified Brand Manager and Certified Product Manager courses as an Authorized Training Partner.
- MilestonescoreMilestones is a Palestine-based Authorized Training Partner offering Certified Product Manager live instructor courses.
- ProductDivecoreProductDive is an Authorized Training Partner offering AIPMM certification courses.
- ProductMasteryNowcoreProductMasteryNow is an Authorized Training Partner offering on-demand Certified Innovation Leader courses.
- ProductsidecoreProductside is an Authorized Training Partner exclusively offering Digital Product Management Training Course, Certified Innovation Leader on-demand courses, and Certified Product Manager courses (both live instructor and on-demand).
- SnapcoreSnap (Snap Marketing) is an Authorized Training Partner offering Certified Product Manager live instructor courses.
- Informa ConnectcoreInforma Connect offers live instructor training for Certified Brand Manager courses as an Authorized Training Partner.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Association of International Product Marketing and Management (AIPMM), competitors and assessment
Company assessmentDirect peers
- Product Marketing Alliance: Product Marketing Alliance offers training and certification specifically for product marketing managers, directly overlapping with AIPMM's CPMM™ offering. It is a leading certification body for the PMM persona that AIPMM addresses.
- Pragmatic Institute: Pragmatic Institute has long offered product management and product marketing training and certification programs to enterprise and individual customers. It is one of the established for-profit training providers competing for the same persona and corporate training budgets as AIPMM.
- 280 Group: 280 Group provides product management consulting, training, and certification programs (including Optimal Product Process and PMC certification). It competes for both training dollars and the 'industry-recognized PM credential' positioning that AIPMM claims.
- Product School: Product School offers product management training, certificates, and certification programs (including their own CPM-like credential) to individual PMs and corporate teams. It is the most direct for-profit competitor to AIPMM's CPM certification, targeting the same product manager persona with similar course and certification offerings.
- Mind the Product: Mind the Product is a global community and content platform for product managers that runs conferences, workshops, and training programs. It overlaps with AIPMM on community, education, and credential-adjacent offerings for the same PM persona.
- Reforge: Reforge provides product management growth and certification-style programs (Reforge Certification, Growth, and Deep Dives) for working PMs at tech companies. It competes for the same high-end PM upskilling wallet and overlaps on curriculum domains covered by AIPMM's specialty certifications.
Broad incumbents
- General Assembly: General Assembly (now part of Adecco) offers bootcamps and short courses including product management tracks. It competes for the same individual PM upskilling buyer and corporate L&D spend, though its catalog is broader and not PM-specialist.
- Project Management Institute (PMI): PMI is the largest global professional association for project/program managers, offering the PMP and related certifications. While PMP is project (not product) management, PMI is the established standards-body benchmark that AIPMM's ANSI-aligned PM certifications implicitly compete against for employer recognition and training budget share.
Emerging players
- ProductLed: ProductLed offers product management and product-led growth training, certification, and community programs. It is a growing training provider that overlaps with AIPMM's PM and digital PM offerings, particularly for SaaS PMs.
- Scrum Alliance: Scrum Alliance offers Certified ScrumMaster and related agile certifications used heavily by product owners and PMs. It overlaps with AIPMM's ACPMPO agile track and competes for the same practitioner wallet on the agile-credential side of product management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Association of International Product Marketing and Management (AIPMM), social profiles
Digital presenceAssociation of International Product Marketing and Management (AIPMM), compliance and trust
Trust signalCompliance1 record
Association of International Product Marketing and Management (AIPMM), financial estimates
Financial estimateRevenue estimate
Valuation estimate
Association of International Product Marketing and Management (AIPMM), leadership team
Management profileNumber of profiles
Profiles1 record
Association of International Product Marketing and Management (AIPMM), funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Association of International Product Marketing and Management (AIPMM), M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Association of International Product Marketing and Management (AIPMM),
What does Association of International Product Marketing and Management (AIPMM), do?
AIPMM is a professional association that develops, owns, and administers vendor-neutral certifications and accredited courses for product managers, brand managers, and product marketing managers. Its portfolio includes the Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM), Certified Brand Manager (CBM), Certified Innovation Leader (CIL), Certified Digital Product Manager (CDPM), and Agile Certified Product Manager Product Owner (ACPMPO) credentials, all built on the proprietary ProdBOK® Body of Knowledge and delivered through a direct member portal and a global network of Authorized Training Partners.
Is Association of International Product Marketing and Management (AIPMM), a public or private company?
Association of International Product Marketing and Management (AIPMM), is a private company. It is classified as corporate owned and is currently operating.
When was Association of International Product Marketing and Management (AIPMM), founded?
Association of International Product Marketing and Management (AIPMM), was founded in 1998. It employs 11 to 50 people.
Where is Association of International Product Marketing and Management (AIPMM), based?
Association of International Product Marketing and Management (AIPMM), is headquartered in Reno, United States, in the North America region.
How does Association of International Product Marketing and Management (AIPMM), make money?
Three revenue lines are on record. Certification Exam Fees are the primary driver. The others are authorized Training Partner Program and corporate Membership and Sponsorship.
Who are Association of International Product Marketing and Management (AIPMM),'s main competitors?
Direct peers on record are Product Marketing Alliance, Pragmatic Institute, 280 Group, Product School, Mind the Product and Reforge. Broad incumbents are General Assembly and Project Management Institute (PMI). Emerging players are ProductLed and Scrum Alliance.
Does Association of International Product Marketing and Management (AIPMM), have an API?
No public API is recorded for Association of International Product Marketing and Management (AIPMM),.
What industry is Association of International Product Marketing and Management (AIPMM), in?
Association of International Product Marketing and Management (AIPMM),'s product category is Professional Certification and Continuing Education. Its primary akta.pro industry code is EDAAANAB, Project, Program & Portfolio Management Certifications. Its NAICS code is 611430 and its SIC code is 8741.