RabCup

What RabCup does

RabCup Corp. is a Los Angeles-based tech-driven production services company that designs and executes immersive visual experiences centered on 3D projection mapping, interactive displays, and permanent installations. Founded in 2004 by AJ Freysteinson and Justin Fortier, the firm serves enterprise clients across museums, corporate events, retail, hospitality, entertainment, and live performance, with a named-customer portfolio that includes the Houston Museum of Natural Science, Target, Samsung, Deloitte, Coachella, Lexus, UGG, STIIIZY, Zedd, and the Museum of Weed, among others. Distribution is entirely direct-to-enterprise through a founder-led sales motion supplemented by industry-event presence (e.g., LDI) and digital marketing, with no resellers or transactional channels.

The company's technology stack combines high-resolution laser projectors, sensors, media servers, and custom software to project onto irregular 3D surfaces at scale. A proprietary SHAPE Auto-Alignment system, co-developed with media-server vendor Green Hippo, automates multi-projector calibration — a capability the firm built specifically for the Energy City installation at the Houston Museum of Natural Science, where it moved 128+ megapixels of content across 13+ million polygon models using 32 laser projectors. Additional product capabilities include object-tracking systems, touchless gesture interfaces with haptic feedback, RFID-enabled interactive installations, and immersive gaming environments.

Revenue is generated on a project-based professional services model with custom quote-based pricing; the firm does not publish standard pricing or list products on a transactional basis. Permanent installations and large-scale custom projects (such as the 9,000-man-hour Energy City build) anchor the revenue mix, supplemented by event-driven activations, brand experiences, and interactive kiosk rentals. The company is privately held and founder-led with no disclosed outside funding, headquartered in Los Angeles, and serves clients across the U.S., Canada, and select international markets.

Name

RabCup

Legal name

RabCup Corp.

Website

https://rabcup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

RabCup Corp. is a Los Angeles-based tech-driven production services firm specializing in 3D projection mapping, interactive displays, and permanent installations for enterprise clients across museums, corporate events, retail, hospitality, and entertainment.

Ownership category

akta.pro rank

Product category

Immersive Event Production Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industries

Whiteboarding & Visual Collaboration (BPAMAMAI), Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• Projection mapping services
• Immersive visual experiences
• Interactive display installations
• Event production services
• Permanent exhibit installations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Projection Mapping Projects: Project-based revenue from designing and executing custom 3D projection mapping installations for corporate events, brand activations, concerts, festivals, and public installations. Each project is custom-built from concept to delivery.
2. Permanent Installations: Long-term installation projects for museums, corporate lobbies, retail spaces, and hospitality venues. Includes design, engineering, and installation of permanent interactive displays and projection systems.
3. Interactive Display and Exhibit Rentals: Portable interactive kiosks and exhibits available for trade shows, corporate events, and temporary activations. Customizable for specific brand experiences.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

RabCup provides turnkey tech-driven production services centered on three core offerings: Projection Mapping Experiences, Custom Interactive Displays & Exhibits, and Permanent Installations. The company designs, engineers, and executes custom 3D projection mapping, interactive touch/touchless displays, and immersive installations for enterprise events, museums, retail, and hospitality venues. Each engagement is custom-built from concept through delivery, leveraging proprietary SHAPE Auto-Alignment and high-resolution content delivery systems.

Product overview

RabCup provides turnkey tech-driven production services centered around three core offerings: Projection Mapping Experiences, Custom Interactive Display and Exhibits, and Permanent Installations. These services are supported by specific sub-products including Interactive Kiosks (with touchscreen, motion sensors, RFID, and AI capabilities), Touchless Technology (gesture control and haptic feedback), Interactive Touch Walls, Object-Tracking Technology, Large-Scale Installations, and Immersive Gaming Experiences. The portfolio emphasizes large-format visual technology combining projection mapping, interactive displays, and gaming technology for events, museums, retail, and corporate environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Projection Mapping Experiences

Quantifiable outcome

• Energy City project: 2,500 sq ft 3D landscape, 32 projectors, 128 megapixel resolution, 13+ million polygons, 9,000 man hours
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and major.

• Adrian Scott at Go2 ProductionscoreStrategic or Co-development Partner · 1 November 2022Creative partnership on UGG 'FEEL' campaign featuring Cher. Adrian Scott served as creative director on the Malibu production. Long-time creative partner relationship combining Go2 Productions' creative direction with RabCup's technical execution.
• Caterpillar FoundationmajorStrategic or Co-development Partner · 1 March 2020Collaborative design and build with Caterpillar Foundation for ConExpo2020. Created interactive exhibit for Caterpillar booth featuring construction equipment-themed educational game experience.
• Go2 ProductionscoreStrategic or Co-development Partner · 12 May 2019Long-term strategic partnership spanning 10+ years in entertainment, theatre, and live events industry. Companies have collaborated on Rock Row quarry transformation project and various production engagements. Go2 Productions, based in Vancouver, provides 3D projection mapping and immersive environments; RabCup provides complementary tech-driven production services. Jointly provide audio visual solutions combining art and technology.
• Green HippocoreTechnology or Integration · 1 November 2017Technology partnership using Green Hippo Hippotizer media servers for projection mapping projects. Partnership enabled handling of 128+ megapixel content delivery for Energy City project. Green Hippo created custom SHAPE Auto-Alignment system in collaboration with RabCup for the Energy City installation. Green Hippo provides real-time video playback technology used in major productions worldwide.
• Paul Bernhard Exhibit Design and Consulting (PBE)coreImplementation/ SI/ Consulting Partner · 1 November 2017RabCup was hired by PBE to bring 'Energy City' exhibit to life at Houston Museum of Natural Science. PBE, a museum exhibition design company, selected RabCup for their extensive projection mapping experience, inventive video solutions, and project management expertise. RabCup worked with PBE for two and a half years on the Energy City project.
• RadarmajorStrategic or Co-development Partner · 1 November 2017Content creation partnership for Energy City project. Radar, a video production company with over 13 years of experience, led content creation with a team of over 30 people including 12 animators, 4 producers, and 4 content writers. Rendered over 30 terabytes of content for the installation. Radar's clients include Boeing, DIRECTV, Toyota, Universal Studios Hollywood.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leviathan: Immersive experience design and production studio building interactive brand activations, projections, and digital environments for enterprise clients across the same Target/Samsung-level roster.
• Obscura Digital: Pioneering projection mapping and immersive experience studio (acquired by Prime Focus) known for large-scale architectural projections and brand activations — historical direct competitor in the same craft.
• Bart Kresa Studio: Projection mapping specialist designing and producing large-scale 3D-mapped installations for events, festivals, and architectural surfaces — direct competition for RabCup's core projection mapping offering.
• Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive projection mapping, interactive installations, and permanent environments for museums and public spaces — the most comparable full-service peer in scale and craft.
• Toucan: Projection mapping and interactive experiences studio based in the Netherlands, delivering 3D-mapped activations and permanent installations across Europe — comparable craft with regional (non-US) focus.
• HUSH: Digital experience and interactive studio building immersive brand activations, installations, and physical-digital environments for enterprise marketers — overlapping craft and customer profile with RabCup.
• Fake Love: Immersive experience studio producing interactive installations and projection-mapped brand activations (acquired by Apple) — directly comparable in craft, target customers, and creative process.
• WorldStage: Audio-visual and projection technology provider for live events, broadcast, and experiential installations with deep video projection expertise — comparable technical peer serving overlapping event and venue customers.

Broad incumbents

• MKG: Experiential marketing agency producing branded immersive events, exhibits, and permanent installations for enterprise clients — broader incumbent spanning production rather than pure tech-led projection mapping.
• Production Resource Group (PRG): Largest global provider of event technology including projection, video, and lighting for concerts, festivals, and brand events — broader incumbent with overlapping projection mapping capability inside a much wider production portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rabcupcorp
• YouTubeyoutube.com/@rabcup9593
• Facebookfacebook.com/RabCup
• Instagraminstagram.com/rabcupcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RabCup