Bamboo Supply

What Bamboo Supply does

Bamboo Supply operates as Cariloha, Inc., a Chicago-based direct-to-consumer sustainable lifestyle brand selling bedding, bath, and apparel products manufactured from viscose derived from sustainably sourced bamboo. Founded in 2012 by Josh Gelb and Zachary Pollack, Cariloha offers a unified product portfolio organized into three priced tiers (Retreat, Resort, Classic) across sheet sets, pillows (six variants including Retreat, Resort, Classic, Down Feather, Gel, and Flex), mattresses (hybrid and all-foam from $1,499), duvet covers, comforters, blankets, mattress protectors, bed frames and bases, bath towels and sheets, hand towels, washcloths, bath mats, robes, and a full apparel line spanning women's and men's sleepwear, underwear, socks, activewear, shirts, loungewear, hats, performance polos, and knit joggers. The underlying technology is bamboo-derived viscose fabric woven into distinct constructions (Natural Lyocell Sateen, Luxurious Sateen, and Comfy Twill Weave) tailored to each product tier.

The company generates revenue through three principal streams: (1) direct-to-consumer e-commerce sales via the company-owned cariloha.com storefront, supported by retail showrooms for in-person product experience; (2) recurring subscription revenue from the Bamboo Nation Rewards+ membership program at $99/year (or $8/month billed annually) which includes a free Waffle Knit Robe welcome gift, member-exclusive 20% pricing, 2x reward points, and free anytime shipping; and (3) B2B revenue through a wholesale program for retailers, corporate gifting, a trade program for industry and hospitality partners, and the Cariloha Casa vacation-rental furnishing partnership. Consumer pricing follows a pay-as-you-go unit model anchored at accessible price points (Crew Socks from $12, Boxer Briefs from $22, Hand Towels from $19) and premium tiers (mattresses from $1,499, sheets from ~$249), with bundle and suite packages (bedding suites, mattress+base bundles, 3-Piece Starter Bath Bundle) for higher AOV, plus 'Buy 2 Get 1 Free' apparel promotions. Risk-reversal mechanisms include a 100-Night Trial, free shipping on orders over $100, and Sleep Now, Pay Later financing.

Cariloha is a Certified B Corporation and partners with One Tree Planted on tree-planting initiatives, formalizing its 'A Comfy Way to Save the Planet' positioning. The company has accumulated broad earned-media validation (Good Morning America, CNN, Oprah Daily, Wall Street Journal, Ellen Show, Forbes, Drew Barrymore Show, Esquire, The View, and Women's Health) and Women's Health named its sheets 'The Softest Sheets on the Planet.' Distribution is multi-channel (DTC, showrooms, wholesale, corporate, trade, vacation-rental) and the customer base spans long-tail individual consumers, retail resellers, corporate gifting buyers, and hospitality/vacation-rental operators. No revenue figure, funding history, or institutional ownership is disclosed.

Name

Bamboo Supply

Legal name

Cariloha, Inc.

Website

https://bamboosupplyco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bamboo Supply, operating as Cariloha, Inc., is a Chicago-based direct-to-consumer brand selling sustainably sourced bamboo-viscose bedding, bath, and apparel products to eco-conscious consumers through cariloha.com, retail showrooms, a paid rewards membership, and B2B wholesale, corporate gifting, and vacation-rental channels.

Ownership category

akta.pro rank

Product category

Sustainable Home Textiles and Apparel

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industry

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)

Keywords

• Bamboo bedding
• Sustainable home textiles
• Bamboo apparel
• Eco-friendly bath products
• Bamboo mattresses

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through company-owned e-commerce website (cariloha.com). Products include bedding (sheet sets, pillows, mattresses, blankets, duvets), bath (towels, robes, bath mats), and apparel (sleepwear, underwear, activewear, loungewear). One-time purchase model for individual products with bundle discounts available.
2. Bamboo Nation Rewards Subscription: Annual subscription program at $99/year (or $8/month billed annually) offering free welcome gift (Waffle Knit Robe valued at $109), members-only 20% discount pricing, 2x reward points on purchases, and free anytime shipping with no minimums. Generates recurring subscription revenue while driving customer loyalty and higher purchase frequency.
3. B2B Wholesale and Trade: Wholesale program for retailers, corporate gifting programs, trade program, vacation rental (Cariloha Casa), and brand ambassador partnerships. Provides multiple B2B revenue streams alongside consumer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bamboo Supply, operating as Cariloha, designs, sources, and sells a unified portfolio of bedding, bath, and apparel products made from viscose derived from sustainably sourced bamboo. The product range spans three tiers (Retreat, Resort, Classic) of sheet sets, pillows, and mattresses, plus duvets, comforters, mattress protectors, towels, robes, and a full apparel line for men and women. Products are sold direct-to-consumer via the company-owned e-commerce storefront and physical showrooms, with supplemental wholesale, corporate gifting, trade, and vacation-rental (Cariloha Casa) programs.

Product overview

Cariloha is a bamboo-based lifestyle brand offering a unified portfolio of sustainable bedding, bath, and apparel products made from viscose derived from sustainably sourced bamboo. The core product lines include three tiers of sheet sets (Retreat, Resort, Classic), pillows, mattresses, duvet covers, comforters, blankets, bath towels, robes, and apparel. The products are organized into bedding suites and bundles for complete room setups, complemented by the Bamboo Nation Rewards+ membership program offering exclusive discounts and free shipping. The company positions itself around bamboo sustainability and luxury comfort, with products featuring sateen, twill weave, and fleece finishes.

Differentiator

Problem solved

Functional benefit

Brands

• Bamboo Nation Rewards+: Company's loyalty/rewards program offering free welcome gift, member-exclusive pricing, 2x rewards points, and free shipping.

Products and services

• Bamboo Bed Sheet Sets Bamboo-viscose sheet sets available in three tiers (Retreat Lyocell Sateen, Resort Sateen, Classic Twill Weave) for consumers seeking sustainable, temperature-regulating bed sheets. Prices start around $249 with a 100-night trial.
• Bamboo Pillows Pillows made with bamboo-derived materials, offered in six comfort variants (Retreat, Resort, Classic, Down Feather, Gel, Flex) targeting different sleep preferences.
• Bamboo Mattresses Hybrid and all-foam mattresses with bamboo-derived materials, available in Retreat (hybrid), Resort, and Classic tiers, starting at approximately $1,200 for the Classic and $1,499 for the Resort.
• Sateen Duvet Cover Sateen-finish duvet covers made from bamboo viscose, available in multiple colors starting from $239.
• High-Loft Duvet Comforter Lightweight duvet comforter made of bamboo viscose for a soft, luxurious feel, starting from $279.
• Quilted Mattress Protector Quilted mattress protector made from bamboo materials designed to shield mattresses while providing comfort, starting from $99.
• Bed Frames and Bases Bamboo bed frames including the Classic Comfort Base, starting from $1,499, sold alongside the mattress line for complete sleep systems.
• Bamboo Blankets and Quilts Bamboo fleece blankets (priced at $119) and quilts for warmth and bedding comfort.
• Bath Towels Bath towels made from bamboo viscose offering smooth, plush texture.
• Bamboo Bath Sheets Large-format two-tone bamboo bath sheets for full body coverage, priced at $64.
• Bamboo Bath Mats Two-tone bath mats made from bamboo materials for bathroom use, priced at $49.
• Bamboo Hand Towels Hand towels made from bamboo, priced at $19.
• Washcloth Set (4-Piece) Four-piece bamboo washcloth bundle, priced at $29 (reduced from $36).
• Bamboo Robes Waffle knit and other bamboo robes for bath and lounge wear, with the Waffle Knit Robe priced at $109 and offered as a free welcome gift to rewards members.
• Signature Fragrance Signature fragrance collection aligned with the bamboo lifestyle theme.
• Women's Bamboo Apparel Women's bamboo apparel collection including sleepwear, socks, underwear, activewear, shirts, loungewear, and hats, for consumers seeking sustainable everyday wear.
• Men's Bamboo Apparel Men's bamboo apparel collection including underwear, sleepwear, socks, activewear, t-shirts, polos, sweatshirts, loungewear, and hats, for consumers seeking sustainable everyday wear.
• Bamboo Sleepwear and Sleep Sets Bamboo sleepwear including pajama sets and long-sleeve/pants sleep sets for men and women, with sleep sets priced from $79.
• Bamboo Underwear Men's boxer briefs ($22) and women's high-rise briefs ($18) made from bamboo fabric for everyday comfort.
• Bamboo Crew Socks Bamboo crew socks priced at $12, sold as standalone apparel items and bundled in promotions.
• Bamboo T-Shirts Men's and women's bamboo crew t-shirts, with men's crew tees priced at $39 and promoted as temperature-regulating casual wear.
• Bamboo Polo Shirts Bamboo polo shirts including the Performance Jacquard Polo at $79, positioned as sustainable casual and performance wear.
• Bamboo Joggers and Loungewear Women's knit joggers priced at $89 and broader bamboo loungewear line for everyday casual use.
• Bamboo Hoodies Men's comfort zip hoodies made from bamboo fabric, on sale from $119 down to $68, as part of the casual loungewear range.
• Baby Bedding Bamboo-based baby bedding products targeting parents seeking sustainable, hypoallergenic infant bedding.
• Bamboo Nation Rewards+ Membership Paid loyalty membership ($99/year or $8/month annually) offering a free welcome Waffle Knit Robe ($109 value), 20% member-exclusive pricing, 2x reward points on purchases, and free shipping with no minimums.

Quantifiable outcome

• 100-Night Trial available on all products - risk-free purchase guarantee
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental partnership with One Tree Planted organization for tree-planting initiatives. Supports company's sustainability positioning as 'A Comfy Way to Save the Planet.' Customers can participate in environmental giving through this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brooklinen: Premium DTC home-textiles brand selling sheets, comforters, towels, and robes with strong direct-to-consumer brand equity — competing for the same premium home textile buyer though without the exclusive bamboo narrative.
• Parachute Home: Premium DTC home brand with sheets, duvets, towels, robes, and loungewear positioned on quality and natural materials — competing for the same consumer with greater brand awareness but a broader (non-bamboo) fiber mix.
• Cozy Earth: Premium DTC bedding and sleepwear brand built around bamboo-derived fabric, with overlapping sheet, duvet, robe, and sleepwear SKUs at similar premium price points — competing head-to-head for the same bamboo-lifestyle customer.
• Boll & Branch: Premium DTC home-textiles brand focused on responsibly sourced sheets, duvets, and towels. Comparable on direct-to-consumer scale, premium tier pricing, and sustainability-driven brand narrative.
• Ettitude: DTC brand selling bamboo-lyocell bedding, towels, robes, and sleepwear with sustainability messaging — directly overlapping in target customer, material story, and product range.
• Bedsure: High-volume DTC bedding brand offering bamboo-blend sheet sets and comforters on Amazon and direct, pressuring Cariloha on price across the same bamboo textile category.

Emerging players

• Avocado: Certified B Corporation selling organic mattresses, bedding, and sleep accessories with strong sustainability positioning — comparable on B Corp status and eco-credentials while expanding into adjacent bedding.
• Layla Sleep: DTC sleep brand selling mattresses, pillows, sheets, and bedding bundles direct-to-consumer — competing in the same premium DTC sleep ecosystem and adjacent to Cariloha's bundle offering.
• Buffy: Sustainable DTC bedding brand offering comforters, sheets, and pillows with eco-friendly fiber sourcing — overlapping on sustainability positioning and direct-to-consumer bedding, though narrower product range than Cariloha.

Broad incumbents

• Casper: Established DTC mattress incumbent that has expanded into sheets, pillows, bedding, and bed frames. Overlaps with Cariloha's sleep bundle strategy and matress price tier, with substantially larger brand and marketing footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bambooisbetter
• Facebookfacebook.com/bamboosupplycompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bamboo Supply