Rossella

What Rossella does

Rossella is a family-owned Italian restaurant and online deli business operated by the Meola family in North London. The company traces its origins to a restaurant opened by the Meola family in Benevento, Italy in 1960 and is currently led by Luca Meola, who opened the Kentish Town flagship at 103 Highgate Road, NW5 in 2011. A second location was opened in Muswell Hill at 107 Muswell Hill Road, N10 in 2026. The restaurants serve traditional Italian cuisine based on multi-generational family recipes, including handmade pasta, wines from the family vineyard in Benevento, and homemade limoncello and meloncello crafted on the Amalfi Coast. Both sites also host deli counters stocked with Italian artisan products.

Name

Rossella

Legal name

Rossella

Website

https://rossella.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rossella is a family-owned Italian restaurant and online deli operator founded by Luca Meola in Kentish Town, London in 2011, with family heritage tracing to Benevento, Italy in 1960. It serves North London diners and UK online deli customers with family-recipe cuisine, own-vineyard wines, and curated Italian artisan products.

Ownership category

akta.pro rank

Product category

Italian Restaurants and Specialty Food Retail

NAICS

Full-Service Restaurants (722511), Other Specialty Food Retailers (44529), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Special Occasion & Destination Restaurants (THAFACAK), Street Food Tours (THAJAGAC), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Italian restaurant dining
• Italian deli products
• Italian gift hampers
• Handmade pasta dishes
• Authentic Italian cuisine

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant dining: Revenue from dine-in meals at two North London locations (Kentish Town and Muswell Hill). The restaurants serve traditional Italian cuisine based on family recipes from Benevento, with handmade pasta, wines from the family vineyard, and homemade limoncello and meloncello.
2. Deli retail (online and in-store): Sale of Italian deli products including artisan cheeses, cured meats, olive oils, balsamic vinegars, pasta, sauces, confectionery, and specialty drinks. Products sourced from small independent producers across Italy as well as own-brand items. Nationwide UK delivery with free shipping over £65.
3. Takeaway and delivery: Collection and delivery orders from both restaurant locations, facilitated through direct phone orders, Uber Eats, and Deliveroo platforms.
4. Gift hampers: Pre-configured and build-your-own Italian gift hampers ranging from £20 (small basket) to £300+ (grand selection), available for nationwide delivery. Includes themed hampers such as Charcuterie, Antipasti Gourmet, Italian Kitchen, Vegan, and Sweet Tooth options.
5. Events and experiences: Revenue from hosted events including pizza making classes, pasta making lessons, music nights, and private hire. Also mobile gelato bike hire for external events.
6. Gift vouchers: Digital and physical gift vouchers usable across both restaurant locations and the online deli.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Rossella operates two family-run Italian restaurants in North London (Kentish Town and Muswell Hill) serving traditional Italian cuisine based on multi-generational Meola family recipes from Benevento, Italy, featuring handmade pasta, wines from the family vineyard, and homemade Limoncello and Meloncello. The restaurants are complemented by a Shopify-powered nationwide online Italian deli selling curated artisan food products (cheeses, cured meats, olive oils, balsamic vinegars, pasta, sauces, confectionery, wines, liqueurs) and pre-configured plus build-your-own gift hampers, with redemption-enabled digital and physical gift vouchers usable across both dining and e-commerce channels.

Product overview

Rossella is a family-run Italian restaurant and online deli business operated by the Meola family. The core offering consists of two Italian restaurants (Kentish Town and Muswell Hill, London) serving traditional dishes based on family recipes from Benevento, Italy, alongside an e-commerce deli selling curated Italian artisan food and drink products. The business model combines dine-in restaurant services (table reservations, private hire, catering, pizza and pasta making classes, music nights) with a substantial online retail operation offering Italian produce including: olive oils and balsamic vinegars (28 products), pasta and rice (42 products), sauces and spices (31-32 products), confectionery (52 products), cheese and charcuterie (35 products), and specialist drinks. Pre-configured Italian gift hampers (23 products, £70–£300) and a Build Your Own Hamper tool are key product lines. Rossella's house brand encompasses wines from its own family vineyard (Prosecco, Aglianico, Falanghina), liqueurs (Limoncello, Meloncello, Hazelnut Cream), olive oil, chilli oil, and balsamic glaze. The platform is a Shopify-hosted e-commerce site with no public API, integrating third-party delivery (Uber Eats, Deliveroo), payment (Shop Pay, PayPal, Klarna, Apple Pay, Google Pay, American Express, Mastercard, Visa), delivery courier (DPD), and gift voucher (Giftpro) services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rossella Italian Restaurant Dining Traditional Italian dine-in service offered at two North London locations (Kentish Town and Muswell Hill) based on multi-generational Meola family recipes from Benevento, Italy. Features handmade pasta, wines from the family vineyard, and homemade Limoncello and Meloncello. Accommodates dogs, gluten-free diners, and group bookings of up to 14 guests.
• Rossella Online Italian Deli Shopify-powered e-commerce store delivering curated Italian artisan food and drink products nationwide across the UK. Categories include olive oils and balsamic vinegars, pasta and rice, sauces and spices, confectionery, cheese and charcuterie, store cupboard items, specialist drinks, and a Build-Your-Own hamper tool. Free UK mainland delivery on orders over £65.
• Pre-Configured Italian Gift Hampers Curated collection of pre-configured themed Italian gift hampers for nationwide UK delivery. Includes 23 options such as Charcuterie (£90), Italian Kitchen (£80), Vegan (£115), Sweet Tooth (£95), Sweet & Bubbles (£85), Antipasti Gourmet (£110), Artisan (£140), Italian Feast (£160), The Rossella (£190), Kitchen Treasures (£250), Grand Selection (£300), Cheese Specialist (£75), and Confectionery (£70). Includes halal and vegetarian-friendly options suitable for religious and dietary occasions including Ramadan and Eid.
• Build Your Own Hamper Shopify-powered customisable hamper builder enabling customers to design personalised Italian food gift hampers. Customers select from three basket sizes (Small £20, Medium £25, Large £30) and add artisan Italian products including charcuterie, cheeses, pasta, oils, wines, and sweets at individual prices ranging from £2 to £76 per item.
• Gift Vouchers Digital and physical gift vouchers sold through the Giftpro platform (rossella.giftpro.co.uk) and redeemable in-house or online across the Rossella Deli and both restaurant locations.
• Catering and Private Events Off-site catering with bespoke menus tailored to event location, timing, and guest numbers. Includes restaurant private hire for events, celebrations, and large group bookings at both Kentish Town and Muswell Hill locations.
• Gelato Bike Hire Mobile artisan gelato bike hire for weddings, festivals, corporate functions, and private parties. Features handcrafted Italian gelato served from a styled cart at external events.
• Pizza Making Classes Hands-on pizza making classes held at the restaurant for both adults and children, teaching traditional Italian pizza techniques.
• Pasta Making Classes Beginners' pasta making classes held at the restaurant, teaching traditional Italian pasta-making techniques to participants.
• Music Nights Evening music events held at the restaurant featuring a dedicated Music Night Set menu combining live music with Italian dining.
• Rossella Own-Brand Italian Wines House wines from the Rossella family vineyard: Prosecco DOC Treviso (£32), Aglianico (£27), and Falanghina, each in a 750ml bottle, sold through the online deli and consumed at both restaurant locations.
• Rossella Own-Brand Italian Liqueurs Family-crafted liqueurs made on the Amalfi Coast using traditional recipes: Rossella's Limoncello di Amalfi Coast (500ml, ABV 25%) from Amalfi Coast IGP lemons; Rossella's Meloncello Classico (500ml, ABV 17%) from cantaloupe melon; and Rossella's Hazelnut Cream Liqueur (500ml). Each priced from £25.
• Rossella Own-Brand Pantry Products Rossella-branded pantry products: Extra Virgin Olive Oil (250ml), Homemade Chilli Oil (250ml), Balsamic Glaze made with Balsamic Vinegar of Modena IGP (250ml), Signature Coffee Beans (1kg), and Wooden Wine Box. Sold through the online deli with free UK mainland delivery over £65.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo serves as a third-party delivery partner for Rossella's takeaway orders from both Kentish Town and Muswell Hill locations. Customers can order authentic Italian food through the Deliveroo platform for home delivery.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats provides a third-party delivery channel for Rossella's takeaway menu, enabling customers to order Italian food through the Uber Eats platform from both restaurant locations.
• OpenTableminorChannel Partner/ Reseller/ DistributorOpenTable provides the reservation platform for Rossella's restaurant table bookings, allowing customers to reserve tables at Kentish Town or Muswell Hill through the OpenTable website or app.
• ShopifycoreTechnology or IntegrationRossella's online deli and website are powered by Shopify's e-commerce platform, which handles product listings, shopping cart, checkout, order management, and delivery integration for nationwide UK deliveries.
• DPD (delivery service)coreTechnology or IntegrationAll online deli orders are dispatched using a 24-hour DPD delivery service to ensure quick arrival in excellent condition across mainland UK.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Padella: London handmade pasta restaurant group with multiple sites (Borough, Shoreditch, Soho) built on Italian family-recipe authenticity. Directly comparable to Rossella on handmade pasta, Italian provenance narrative, and dine-in/takeaway hybrid model.
• Lina Stores: Italian delicatessen and restaurant concept in London with a heritage deli brand and dine-in sites. Direct peer on the combined Italian deli + restaurant model that Rossella operates.
• Bancone: London fresh pasta restaurant (Covent Garden, Borough, etc.) with a craft pasta-led menu. Closely comparable to Rossella on core product, price point, and target urban professional diner.
• Bocca di Lupo: Award-winning Soho Italian restaurant focused on regional Italian cooking. Comparable to Rossella on premium London Italian positioning, family-style heritage, and Timeout/OpenTable-style recognition.

Emerging players

• Venchi: Italian chocolate and gelato brand with UK retail and confectionery/gifting SKUs. Comparable to Rossella's confectionery hamper category and own-brand liqueur/chocolate gifting play.
• Pasta Evangelists: UK fresh pasta D2C delivery brand (cook-at-home pasta kits, Deliveroo). Comparable as a digitally-led Italian food business targeting the same home-consumption occasion Rossella's deli serves.

Broad incumbents

• Franco Manca: UK sourdough pizza chain operating 50+ sites. Comparable as a broad incumbent Italian dining brand in London competing for the same casual Italian customer base.
• Carluccio's: National Italian restaurant and deli retail chain (CVA restructured, c.20 sites). Comparable as a broad-incumbent Italian restaurant-plus-deli operator with retail product lines.
• Eataly: Large-format Italian marketplace combining restaurants, deli retail, and gift hampers. Comparable on the integrated restaurant + Italian deli + gifting concept, though at significantly larger scale.

Regional players

• La Fromagerie: London-based specialty cheese and Italian/European deli retailer with cafe. Comparable on curated Italian artisan deli retail and gifting hampers, and overlapping supplier base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rossellaNW5
• Facebookfacebook.com/rossellaNW5
• Instagraminstagram.com/eatrossella
• TikToktiktok.com/@eatrossella
• LinkedInlinkedin.com/company/rossella

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossella