Hay Hill Mayfair

What Hay Hill Mayfair does

12 Hay Hill Ltd, trading as Hay Hill Mayfair (and '12 Hay Hill'), operates a single private members' business club and serviced-office venue at 12 Hay Hill, Mayfair, London. The company occupies an imposing six-storey building overlooking Berkeley Square, configured as 5 floors of premium club space, 3 floors of fully serviced boutique offices for teams of 6-12, 9 high-specification meeting rooms, an all-day restaurant under Head Chef Glen Bartholomew, a bar carved from an old bank vault, a roof terrace, and event spaces including a fourth-floor Lounge with capacity for 150 standing.

The core commercial proposition is the 'Clubworking' concept — described as the first London venue to combine the leisure and social networking of a luxury private members club with the functional amenities of a high-end co-working environment. Revenue is generated across five streams: recurring membership subscriptions, recurring serviced-office rentals, usage-based meeting-room hire via the Nexudus-powered members' app, food and beverage across all spaces, and professional services revenue from private events and venue hire.

The customer base is individual high-net-worth business leaders, entrepreneurs, and C-suite executives, plus small professional teams as office tenants and corporate event hosts. Distribution is direct and invitation-based: a sales-led motion via dedicated membership, office, and events enquiry channels, supported by content marketing (the Hay Hill Insider blog, social channels) and the annual Financial Times Davos Debrief partnership. The company is privately held with no disclosed institutional ownership, and operations are restricted to a single London site.

Name

Hay Hill Mayfair

Legal name

12 Hay Hill Ltd

Website

https://12hayhill.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hay Hill Mayfair operates a single luxury private business members club and serviced-office venue in Mayfair, London, combining recurring membership subscriptions, serviced offices for teams of 6-12, meeting rooms, food and beverage, and private events under its 'Clubworking' concept.

Ownership category

akta.pro rank

Headquarters

HQ city

Mayfair

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Private membership subscriptions providing access to the club's facilities, networking events, food & beverage services, and business amenities. Membership is designed for business leaders, entrepreneurs, and industry influencers.
2. Serviced Offices: Fully serviced boutique office space across 3 floors, catering to teams of 6-12 people. Office residents enjoy all club membership benefits alongside their office space.
3. Meeting Room Hire: Hourly rental of 9 high-specification meeting rooms with capacities from 4 to 18 people, bookable via members' app.
4. Food & Beverage: All-day dining restaurant, bar services, and private dining. Catering provided across all club spaces.
5. Private Events: Event venue hire including the Fourth Floor Lounge (capacity up to 150 standing), Christmas parties, private dining (6-80 people), and corporate events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hay Hill Mayfair operates a luxury private business members club and serviced office facility in a six-storey building in Mayfair, London. It sells club memberships, fully serviced boutique offices for teams of 6-12, hourly meeting room hire, restaurant and bar services, private event venue hire, and curated member events including the annual Financial Times Davos Debrief conference. Its differentiator is the 'clubworking' concept, which combines the leisure and social networking of a traditional members club with business-focused co-working amenities.

Product overview

Hay Hill Mayfair operates as a luxury private business members club offering a multi-faceted hospitality and workspace portfolio. The core offering comprises Business Members Club Membership providing exclusive access to the club's facilities and community, paired with three floors of Serviced Offices for teams of 6-12. Supporting amenities include nine high-specification Meeting Rooms bookable by the hour, the Restaurant (operated by Head Chef Glen Bartholomew), Bar, Roof Terrace overlooking Berkeley Square, and various Lounges & Workspaces. Event capabilities span Private Dining rooms (capacity 6-80), The Lounge fourth-floor event space (up to 150 standing), and Christmas party packages. The club differentiates through its 'Clubworking' concept—pioneering the combination of private members club luxury with business-focused co-working. A signature offering is the annual Davos Debrief, a curated conference series delivered in partnership with the Financial Times since 2018, bringing senior journalists and thought leaders to discuss geopolitics, economics, and business themes.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Members Club Membership Private club membership providing access to a curated community of industry leaders, influencers and innovators across five floors of premium working and leisure space in Mayfair, with five-star service, networking events, food and beverage, and business amenities. Targeted at high-net-worth business leaders, entrepreneurs, and C-suite executives.
• Serviced Offices Three floors of fully serviced boutique offices in the heart of Mayfair accommodating teams of 6-12 people. Office residents automatically receive club membership and access to all club facilities including meeting rooms, restaurant, bar and event spaces.
• Meeting Rooms Nine high-specification meeting rooms with capacities from 4 to 18 people, including boardrooms, conference facilities and combined Libraries for larger groups. Fully serviced and bookable by the hour via the members' app.
• The Lounge (Fourth Floor Event Space) Stylish and flexible top-floor event space with panoramic views over Mayfair and Berkeley Square, equipped with bar, AV equipment and a pop-up DJ booth. Suitable for networking events, receptions, talks, presentations, product launches and corporate parties with capacity up to 150 standing.
• Private Dining Discreet private dining rooms suitable for celebrations, business meetings, working lunches and client entertainment, accommodating 6-80 people, including the Ground Round dining room and The Libraries.
• Christmas Parties Corporate Christmas party packages hosted at the venue, utilizing the Lounge and other event spaces for festive corporate celebrations.
• Davos Debrief Annual invitation-only conference series delivered in partnership with the Financial Times since 2018, featuring senior FT commentators and high-level guest speakers covering geopolitics, global economics, finance and business. Limited to approximately 70 delegates per session.
• Restaurant All-day dining restaurant under Head Chef Glen Bartholomew, offering expertly crafted seasonal menus with locally sourced ingredients. The restaurant also hosts corporate events, presentations and private and company dinners for club members, office residents and event clients.
• Bar Recently renovated luxury bar carved from an old bank vault, offering a distinctive selection of wines, beers, bespoke cocktails and bar food in a Mayfair setting suitable for daytime breaks and evening relaxation.

Quantifiable outcome

• London's premier business members club in Mayfair
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Financial TimesflagshipStrategic or Co-development Partner · 31 January 2018Annual Davos Debrief partnership where the Financial Times and 12 Hay Hill co-host exclusive post-World Economic Forum events. Senior FT commentators share first-hand accounts of Davos discussions with 12 Hay Hill members across three interactive sessions covering geopolitics, global economics and markets, finance and business. The event features thought leaders, businesspeople, and celebrated FT journalists in exclusive invitation-only settings.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Second Home: Members club and co-working operator with London locations — competes for similar members seeking blended workspace and curated community, though stylistically distinct.
• The Hospital Club: London private members club for the creative industries with workspace, dining and event spaces — analogous in offering multi-functional members club infrastructure for a professional audience.
• Soho Works: Soho House's dedicated co-working and workspace brand — closest direct competitor to 12 Hay Hill's 'clubworking' positioning, blending members club benefits with functional workspace.
• The Conduit: London private members club with workspace, dining and a curated events programme for business and impact leaders — competes for overlapping central London professional members.
• Soho House: Global private members club network with restaurants, events and a workspace arm — directly comparable in combining curated luxury membership, F&B, events and workspace aimed at similar HNW business audiences.
• Home House: Long-established London private members club with restaurant, bedrooms and event spaces — direct competitive overlap in the central London members club category serving a similar professional and social elite.
• Annabel's: Iconic Mayfair private members club operated by Birley Group — competes for the same elite with dining, events and entertainment, though without the explicit business workspace focus of 12 Hay Hill.
• The Ned: London hotel and private members club in the City with multiple restaurants, event spaces and rooftop bar — directly comparable in combining workspace/leisure with hospitality for a similar demographic.
• Home Grown: London private members club specifically targeting entrepreneurs and business owners — directly comparable in the 'clubworking' niche, with workspace, dining and curated networking for founders.

Emerging players

• Mindspace: Premium flexible workspace operator with London locations — adjacent competitor to 12 Hay Hill's serviced office arm, though without the layered members club hospitality offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/12HayHill
• Facebookfacebook.com/12hayhill
• LinkedInlinkedin.com/company/12-hay-hill
• Instagraminstagram.com/12hayhill/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hay Hill Mayfair