Pro Photo Rental

Name

Pro Photo Rental

Legal name

Pro Photo Rental, Inc.

Website

https://prophotorental.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Photo Rental is a Boulder, Colorado-based online equipment rental company serving professional photographers, filmmakers, and enthusiasts nationwide with cameras, lenses, lighting, grip, and audio gear via UPS shipping and local pickup.

Ownership category

akta.pro rank

Product category

Camera and Video Equipment Rental

NAICS

Consumer Electronics and Appliances Rental (532210), General Rental Centers (5323)

SIC

Photographic Equipment & Supplies (3861), Services-Miscellaneous Equipment Rental & Leasing (7350), Optical Instruments & Lenses (3827)

akta.pro industry

PRIMARYMPADAFAB

Camera, Grip & Lighting Equipment Rental

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYMPADAFAC

Audio & Communications Equipment Rental

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYHSACAFAF

Audio-Visual Equipment Rentals (Sound, Projection, Screens)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYCRACAHAA

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Photography, Video & Drones Retail

Keywords

• Camera equipment rental
• Video gear rental
• Professional lens rental
• Lighting and grip rental
• Filmmaking equipment rental

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Equipment Rentals: Short-term rental of cameras, lenses, lighting, grip gear, audio equipment, and accessories. Customers pay for rental periods ranging from 1 to 45+ days. Pricing follows an 'anti-day rate' structure where incremental pricing rewards longer rentals.
2. Used Gear Sales: Sale of used/rented-out equipment. Also offers sensor and lens cleaning services and seamless paper/consumables.
3. Damage Waiver: Optional damage liability waiver for accidental damage during rental period. One-time charge covering entire rental period, not per-day.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Photo Rental rents professional-grade cameras, lenses, lighting, grip, and audio equipment from brands such as Canon, Nikon, Sony, Phase One, RED, ARRI, Blackmagic, DJI, Sigma, and Tamron. The company supports both individual photographers/filmmakers and professional production clients with a calendar-based online reservation system and tiered "anti-day rate" pricing, complemented by sensor and lens cleaning services and used gear sales.

Product overview

Pro Photo Rental operates a B2C/B2B equipment rental platform for professional photographers and videographers. The core offering is short-term rental of photo and video equipment organized into five main product categories: Cameras (photo and video), Lenses (covering 8 mount systems), Grip & Production gear (stabilization, support, power), Lighting (strobes and continuous), and Audio. A supplementary For Sale section offers used gear, cleaning services, and consumables. The company pioneered an 'anti-day rate' pricing algorithm where rental prices increase by incrementally smaller amounts for longer rentals, rather than a fixed daily rate. Equipment is available via local pickup at their Boulder, CO facility or shipped nationwide via UPS (Next Day Air, 2nd Day Air, or Ground with free shipping on orders over $100). All equipment undergoes thorough testing before and after each rental. Notable featured products include flagship cameras like the Sony a1 II and Canon cinema cameras, professional cinema lenses and anamorphic kits, stabilization equipment like the DJI RS5 and Dana Dolly, and power solutions including EcoFlow portable generators and Core SWX battery kits.

Differentiator

Problem solved

Functional benefit

Products and services

• Camera Rental
• Lens Rental
• Lighting Rental
• Grip & Production Rental
• Audio Equipment Rental
• Used Gear Sales
• Sensor & Lens Cleaning Service
• Seamless Paper & Consumables Sales

Quantifiable outcome

• Equipment is double-checked before and after every rental to ensure 100% functionality

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lensrentals: The largest online camera, lens, and video equipment rental company in the US, founded in 2006. Directly comparable to Pro Photo Rental in catalog (cameras, lenses, lighting, audio, grip), online calendar-based booking model, and professional customer base.
• LensProToGo: Online camera and lens rental company shipping nationwide. Directly comparable to Pro Photo in catalog scope, online booking experience, and professional/amateur customer mix.
• Borrow Lenses: Online camera and lens rental service operating a similar e-commerce rental model with shipping nationwide. Directly comparable product categories, customer segments (pro photographers, filmmakers, hobbyists), and self-serve booking workflow.

Regional players

• Rule Boston Camera: Boston-based professional camera, lens, and grip rental house serving film and broadcast clients. Comparable in equipment mix and pro-cinema customer base but anchored in the Northeast market rather than shipping from Boulder.
• Tyndell Photographic: Camera and lighting rental house based in the Southwest with a strong pro-photography customer base. Comparable in equipment categories and customer type but operates more regionally than Pro Photo's nationwide shipping model.

Emerging players

• ShareGrid: Peer-to-peer rental marketplace connecting equipment owners with filmmakers. Competes with Pro Photo in the same professional creator segment but via a marketplace model rather than owned inventory, with regional presence rather than single-warehouse shipping.
• KitSplit: Peer-to-peer rental platform for cameras, lenses, lighting, and grip gear. Overlaps with Pro Photo on equipment categories and target customers (filmmakers, photographers) but uses marketplace dynamics instead of an owned-and-operated fleet.

Broad incumbents

• Adorama Rentals: The rental arm of large consumer electronics retailer Adorama. Offers overlapping photo/video equipment rental as part of a much broader retail and education portfolio, providing both selection scale and cross-sell advantages Pro Photo lacks.
• B&H Photo Video Rental: Rental services offered by the largest US photo/video retailer. Competes with Pro Photo in camera, lens, lighting, and audio rental while leveraging B&H's much larger retail footprint, brand, and buying power.

Others

• Parsons Audio (and other regional photo/video rental houses): Regional audio and AV rental providers that overlap with Pro Photo's audio and lighting rental categories for event and production customers, though they do not typically carry cameras/lenses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prophotorental
• Facebookfacebook.com/prophotorental

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Photo Rental