What Fickling & Company does

Fickling & Company is a privately held, full-service real estate firm headquartered in Macon, Georgia, founded in 1939 and operating across Middle Georgia, the broader Southeast region, and the Florida Gulf Coast. The company serves three primary customer sets: residential buyers and sellers in Central Georgia; commercial real estate clients (owners, investors, and developers) across the Southeast; and landlords and tenants through property management services. It operates through multiple wholly-owned subsidiaries including Fickling Commercial, Fickling Management Services, Fickling Property Management, Fickling of Florida, Fickling Vacation Rentals, and Fickling Education.

The company generates revenue through residential and commercial real estate brokerage commissions, recurring management fees on a portfolio encompassing 1.75 million+ square feet of retail, 3,000+ apartment units, and several million square feet of office and industrial space for over 300 owners, rental income on residential properties, real estate development for own account and third-party clients, and ancillary lines including auctions, a real estate school, relocation services, and vacation rentals. Distribution is built around a multi-office physical network (Macon, Warner Robins, Milledgeville, Stockbridge, plus St. George Island, FL) supported by a proprietary multi-MLS integrated property search database (CGMLS, MIDGAMLS, Milledgeville MLS, Lake Country MLS) and the AppFolio property management platform with tenant and owner portals.

The business model is a traditional, relationship-driven real estate services model with five distinct revenue streams (residential commissions, commercial commissions, residential management, commercial management, and development) plus ancillary income. Pricing is transaction-based for sales commissions, monthly unit pricing for rentals ($995-$2,800), tiered service options for property management (full service, lease only, management only), and undisclosed commercial management fee structures. The firm holds industry credentials including NARPM certification and membership in Leading Real Estate Companies of the World, with no disclosed institutional investment, private equity backing, or public market participation.

Name

Fickling & Company

Legal name

Fickling & Company

Website

https://fickling.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Short description

Fickling & Company is a privately held, full-service real estate firm founded in 1939, headquartered in Macon, Georgia. It provides residential and commercial brokerage, property management, development, and vacation rentals across Middle Georgia, the Southeast, and the Florida Gulf Coast.

Ownership category

akta.pro rank

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Sales Commission: Commission-based revenue from residential property sales, serving buyers and sellers in Middle Georgia markets
2. Commercial Real Estate Services: Commercial property sales, leasing, and management services for retail, office, and industrial properties across the Southeast region
3. Residential Property Management: Full-service leasing and property management for single-family homes, townhomes, and condominiums. Options include full service leasing and property management, lease only service, or management only service.
4. Rental Income: Manages residential rentals with 15+ properties listed, charging tenant admin fees ($150) and pet fees ($300)
5. Real Estate Development: Developing commercial and multifamily properties for own account and third-party clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fickling & Company is a privately held, family-owned real estate firm founded in 1939 and headquartered in Macon, Georgia. The company provides residential brokerage sales, commercial real estate sales and leasing, property management for residential and multifamily assets, vacation rentals, real estate auctions, and a real estate licensing school across Middle Georgia, the Southeast, and Florida.

Product overview

Fickling & Company is a comprehensive real estate services firm offering a multi-product portfolio centered around residential and commercial real estate. The core offerings include Residential Sales (single-family homes through multiple MLS databases), Commercial Real Estate (properties spanning the Southeast), Residential Property Management (single-family homes, town-homes, condominiums with full-service leasing options), and Commercial & Multifamily Management Services (managing 1.75M+ sq ft of retail, 3,000+ apartment units, and office/industrial space). The company also operates specialized divisions including Fickling of Florida (Florida Panhandle real estate), Vacation Rentals (St. George Island), Auctions, a Real Estate School, and Relocation Services. The residential and commercial property search platforms integrate multiple MLS systems (CGMLS, MIDGAMLS, Milledgeville MLS, Lake Country MLS) with tenant/owner portals powered by AppFolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Sales

Quantifiable outcome

• 85+ years of continuous operation since 1939
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorFickling & Company is a member of Leading Real Estate Companies of the World, one of the largest real estate networks globally. This membership provides access to referral network, technology resources, and marketing support for international buyer/seller referrals.
• National Association of Residential Property Managers (NARPM)coreChannel Partner/ Reseller/ DistributorFickling & Company has earned NARPM certification for professional residential property management, demonstrating compliance with industry standards for property managers, brokers, and agents specializing in residential management.
• CGMLS (Central Georgia MLS)coreTechnology or IntegrationProperty listing data provider for Warner Robins area, integrated into Fickling's property search database for comprehensive residential listings
• MIDGAMLS (Middle Georgia MLS)coreTechnology or IntegrationProperty listing data provider for Macon area, providing residential property data integrated into Fickling's combined search platform
• AppFoliocoreTechnology or IntegrationProperty management software platform providing tenant portal, owner portal, and maintenance request functionality for Fickling's residential property management operations

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Tech-enabled national residential brokerage rapidly expanding into Southeast secondary markets. Represents the technology-led competitive threat to Fickling's traditional agent model.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with U.S. Southeast operations in brokerage, leasing, and property management. Directly comparable to Fickling's commercial and multifamily management services division.
• Century 21 Real Estate: International residential brokerage franchise with deep penetration in U.S. secondary and tertiary markets. Comparable to Fickling in serving buyers/sellers in Middle Georgia-sized metros.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count with a strong associate-centric model. Directly comparable to Fickling's residential agent-led model and training orientation.
• Coldwell Banker: Global residential real estate franchise with strong Southeast U.S. presence. Competes with Fickling for residential listings, buyers, and agent recruitment in Georgia markets.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network with affiliated local brokerages across the Southeast. Comparable to Fickling's residential sales arm through its agent-driven, regional franchise model.
• Better Homes and Gardens Real Estate: National residential brokerage franchise operating across the Southeast. Compares to Fickling's residential sales business and integrated marketing/technology platform.
• RE/MAX: Large global residential brokerage franchise with significant agent networks in secondary Southeast markets. Directly comparable to Fickling's residential sales GTM and commission-based model.

Direct peers

• NAI Global: Global commercial real estate brokerage network of independent owner-operated firms; mirrors Fickling's model of combining local market ownership with international referral reach and commercial services.
• Howard Hanna Real Estate Services: Large privately held regional residential and commercial brokerage in the Eastern U.S. Closely comparable to Fickling's integrated residential brokerage, property management, and affiliated services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fickling & Company