Legends in Concert

What Legends in Concert does

Legends in Concert is a privately held live entertainment company founded in 1983 and headquartered in Las Vegas, operating under parent entity On Stage Enterprises, LLC. It produces multi-artist live tribute shows featuring professional performers who portray iconic music legends using their own live vocals, supported by a live band, professional dancers, and state-of-the-art multimedia production including lighting and sound. The company maintains a roster of 75+ legendary artists spanning rock, pop, country, soul, and disco, with cast configurations rotating four times per year to drive repeat visitation.

The company operates four flagship U.S. venues — the Pepsi Legends Theater in Branson (30-year residency, 250+ performances annually), Broadway at the Beach in Myrtle Beach (15+ year residency, seasonal operation), the Royal Hawaiian Theater in Waikiki (presented as Rock-A-Hula), and a Las Vegas venue currently in transition — plus seasonal and touring engagements at Niagara Falls (Fallsview Casino), Long Island (The Gateway), Fort Atkinson (Fireside Theatre), Laughlin (Harrah's), Charles Town (Hollywood Casino), Palm Springs, Cerritos, Modesto, and internationally at Crown Melbourne. Sub-brands and specialty productions include Liverpool Legends (Beatles tribute, Grammy-nominated, endorsed by Louise Harrison), MJ The Illusion, Stories Behind the Songs™, Menopause The Musical 2 (co-produced with GFour Productions), and Taylor Swift tribute nights.

Revenue is generated primarily through tiered ticket sales (Bronze/Silver/Gold/VIP, ranging from $39.95 to $227 adult), custom and private event bookings for corporate, casino, and cruise clients, group bookings for parties of 10+, Elvis-themed wedding and vow renewal ceremonies officiated by licensed Elvis Tribute Artists (packages from $695), concessions and VIP add-on experiences, and sponsorship/naming rights revenue (notably PepsiCo). Distribution combines direct venue box offices, the company's own websites, third-party platforms (Ticketmaster), the Paradise Artists booking agency, and an online merchandise store.

Name

Legends in Concert

Legal name

On Stage Enterprises, LLC

Website

https://legendsinconcert.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Legends in Concert is a Las Vegas-based live entertainment company producing live-vocal tribute shows of iconic music legends across 13+ U.S. and Australian venues, serving tourists, families, casinos, and corporate event clients since 1983.

Ownership category

akta.pro rank

Product category

Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Concert & Tour Promoters (MPAIAFAA), Concerts & Music Festivals (THAJAFAA), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live tribute shows
• Concert venue operations
• Tribute artist performances
• Live music entertainment
• Theme show production

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales - Live Performances: The primary revenue stream comes from ticket sales to live tribute performances at flagship venues (Las Vegas, Branson, Myrtle Beach, Waikiki) and seasonal productions at international and domestic touring locations. Tickets are priced by seating tier (Bronze, Silver, Gold, VIP) with prices varying by venue.
2. Custom/Private Events: Booking of Legends in Concert performers for private corporate events, galas, fundraisers, casino shows, and cruise ship entertainment. Packages range from solo tribute acts with custom tracks to full-scale Las Vegas productions with ensemble cast, dancers, and live band.
3. Concessions and Ancillary: Concession stands at venues offer candy, fountain drinks, popcorn, pizza, nachos, hot dogs, ice cream, beer, and wine. Bransons theater also offers VIP experiences including backstage tours and lanyards as add-ons.
4. Wedding and Vow Renewal Ceremonies: As the first and only venue in Branson officially licensed by Elvis Presley Enterprises, Legends in Concert offers wedding and vow renewal ceremonies officiated by a world-class Elvis Tribute Artist. Packages start at $695 and include customizable add-ons.
5. Group Bookings and VIP Experiences: Group discounts for parties of 10+ and VIP experiences including backstage tours, preferred seating, and exclusive photo opportunities are offered across venues.
6. Sponsorships and Naming Rights: Multi-year multi-location partnerships with major brands such as PepsiCo (naming rights to the Pepsi Legends Theater in Branson) generate revenue through brand integration, in-venue activations, co-branded marketing campaigns, and fan engagement promotions.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Legends in Concert operates live theater venues featuring professional tribute artists who perform as iconic music legends using their own natural voices, backed by live bands, professional dancers, and state-of-the-art multimedia production. The company sells tickets to live performances across flagship theaters in Las Vegas, Branson (Pepsi Legends Theater), Myrtle Beach, and Waikiki, and books custom shows for private and corporate events. Supporting offerings include Elvis Presley Enterprises-licensed wedding ceremonies, sub-branded productions like Liverpool Legends and MJ The Illusion, themed shows such as Stories Behind the Songs, and an online merchandise store.

Product overview

Legends in Concert is a live tribute entertainment company operating as a single unified product centered around its flagship live tribute show. The core offering features professional tribute artists performing as iconic music legends with live vocals, bands, and dancers. The company operates multiple venue-based experiences including flagship theaters in Las Vegas, Branson (Pepsi Legends Theater), Myrtle Beach, and Waikiki (Rock-A-Hula). Supporting products include custom event booking services for private/corporate functions, specialty shows like Stories Behind the Songs and Liverpool Legends Beatles tribute, seasonal productions (Back to the 80s, Legends of Summer/Fall/Christmas), and the Legends in Concert Shop for merchandise. The company also offers unique experiences like Say I Do in Branson wedding packages and partnerships with touring productions like Menopause The Musical 2 and MJ The Illusion.

Differentiator

Problem solved

Functional benefit

Brands

• Liverpool Legends: Grammy-nominated Beatles tribute show created in collaboration with Louise Harrison, featuring performances of Beatles songs from throughout the band's career.
• MJ The Illusion

Products and services

• Legends in Concert Live Tribute Show World's longest-running live tribute show featuring award-winning tribute artists performing as iconic music legends including Elvis Presley, Michael Jackson, Freddie Mercury, Taylor Swift, Adele, and dozens more. Features live vocals (no lip-syncing), live bands, professional dancers, and spectacular production value at flagship and seasonal theaters across the US, Canada, and Australia.
• Legends in Concert Custom Events Custom entertainment booking service for private events, corporate functions, galas, fundraisers, casino venues, and cruise ship entertainment. Offers tailored lineups, flexible venues, and full production support including lights, sound, choreography, and costumes, scaled from solo tribute acts to full Las Vegas-style productions with ensemble cast, dancers, and live band.
• Say I Do in Branson Wedding Package Wedding and vow renewal experience at the Pepsi Legends Theater officiated by an Elvis Tribute Artist. Packages start at $695 and are fully customizable with optional add-ons including professional photography, catering, custom drink menus, and wedding cakes. Available exclusively at the Branson location under official Elvis Presley Enterprises licensing.
• Liverpool Legends: The Complete Beatles Experience Grammy-nominated Beatles tribute show featuring four world-class musicians handpicked and narrated by Louise Harrison, sister of George Harrison. Includes vintage instruments, period costumes, and Beatles classics spanning the mop-top era through Abbey Road. Has ranked on Pollstar's Live75 chart and earned Tripadvisor Travelers' Choice Award.
• MJ The Illusion Michael Jackson concert experience featuring tribute artist Michael Knight performing vocals and world-class dancers recreating Dangerous Tour performances including Jam, Thriller, Smooth Criminal, and Billie Jean. Runs June through December 2026 at the Pepsi Legends Theater Branson.
• Rock-A-Hula Waikiki Show Waikiki-based show featuring Hawaiian-themed entertainment combined with Legends in Concert tribute performances. Includes dinner and show packages at the Royal Hawaiian Theater with fire knife dancing and multimedia presentations, presented in partnership with Rock-A-Hula.
• Stories Behind the Songs Concert experience featuring tributes to Taylor Swift, Michael Bublé, Dolly Parton, Elvis Presley, Cher, Whitney Houston, and Pat Benatar combined with real stories behind the iconic songs, blending performance with storytelling about the moments that made the songs famous.
• Legends in Concert Shop Online e-commerce store at legendsinconcertshop.com offering Legends in Concert branded merchandise including apparel, memorabilia, and collectibles for fans and venue visitors.
• Menopause The Musical 2: Cruising Through 'The Change' Comedy musical production featuring parodied hits from the 70s, 80s, and 90s, co-produced with GFour Productions. Tickets start at $44.95 with group discounts for 10+ attendees. Presented as part of a national tour at the Pepsi Legends Theater Branson.

Quantifiable outcome

• Over 100,000 performances delivered in 20+ countries since 1983
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• PepsiCo / Pepsi Bottling VenturesflagshipGTM or Marketing Partner · 27 May 2026Pepsi and Legends in Concert announced a multi-year, multi-location partnership spanning multiple locations and experiences. The partnership includes naming rights at the Pepsi Legends Theater in Branson, branded in-venue experiences, co-branded marketing campaigns, fan activations, sweepstakes, and VIP experiences. The collaboration includes Legends in Concert's three continuous decades of performances on the Grand Strand in Myrtle Beach via Pepsi Bottling Ventures, LLC and Broadway at the Beach.
• Paradise ArtistscoreChannel Partner/ Reseller/ Distributor · 5 August 2025Legends in Concert partnered with Paradise Artists, a full-service talent agency with offices in Ojai, Westlake Village, and New York City. Paradise Artists serves as the booking agency for Legends in Concert touring productions across North America and international markets, targeting casino showrooms, performing arts centers, corporate/private events, cruises, and fairs/festivals. The partnership combines 80 years of combined success between the two entertainment leaders.
• On Stage EnterprisescoreOthers · 5 August 2025Legends in Concert is produced by On Stage Enterprises, which owns all rights to submissions and show content. On Stage Enterprises, LLC is the parent company overseeing operations across all Legends in Concert locations and custom events globally.
• Broadway at the Beach (Myrtle Beach)flagshipStrategic or Co-development PartnerBroadway at the Beach is Myrtle Beach's premier shopping, dining, and entertainment destination. Legends in Concert has been a theater resident at this venue for over 15 years, making it one of the top-rated live entertainment attractions in Myrtle Beach. The venue is a proud Pepsi pouring partner and plays a key role in the Pepsi-Legends partnership collaboration.
• Elvis Presley Enterprises / ABG (Authentic Brands Group)flagshipOEM/ Whitelabel/ Licensing PartnerLegends in Concert Branson is the first and only venue in Branson officially licensed by Elvis Presley Enterprises to conduct Elvis-themed wedding and vow renewal ceremonies on the Pepsi Legends Theater stage. This licensing relationship enables unique wedding packages officiated by world-class Elvis Tribute Artists.
• GFour ProductionscoreStrategic or Co-development PartnerGFour Productions (producers of SIX the Musical, The Book of Mormon, Tina: The Tina Turner Musical, and winners of 50+ Tony Awards) co-produces Menopause The Musical 2: Cruising Through 'The Change' with Legends in Concert Branson. The show ran January 16-18, 2026 at the Pepsi Legends Theater as part of a national tour.
• Louise HarrisoncoreStrategic or Co-development PartnerLouise Harrison, sister of legendary George Harrison, handpicked the four musicians and actors of Liverpool Legends and narrates the show. Her involvement provides authentic Beatles legacy endorsement and creative direction for the tribute experience presented by Legends in Concert.
• Liberty UtilitiesminorGTM or Marketing PartnerLegends in Concert and Liberty installed three new Dual Port ChargePoint electric vehicle charging stations at Dick Clark's American Bandstand Theater in Branson (adjacent property). This partnership positions Legends as an environmentally conscious venue and provides EV charging amenities for guests.
• Crown Melbourne (The Palms at Crown)flagshipStrategic or Co-development PartnerLegends in Concert has partnered with Crown Melbourne for eight consecutive seasons at The Palms at Crown venue. The partnership includes annual seasonal engagements with 16+ performances each season. Future shows are planned at Goldfields Theatre at Melbourne Convention Centre.
• Various partner brands (40+ logos displayed)minorGTM or Marketing PartnerThe company displays logos of 40+ partner brands including 20th Century Studios, Caesars Entertainment, Universal, Fox, NBC, MTV, NFL, NBA, Coca-Cola, McDonald's, Disney, Ford, Exxon, IBM, and many more, demonstrating broad cross-industry brand credibility and co-marketing relationships.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cirque du Soleil: Global live entertainment powerhouse operating resident shows in Las Vegas and touring productions worldwide. Comparable as a producer of premium live theatrical entertainment at destination venues, though Cirque's original IP and acrobatic format are fundamentally different from Legends' tribute music model.
• Caesars Entertainment: Major casino and entertainment operator that owns/manages many of the venues where Legends in Concert performs (and is listed as a partner brand). Comparable as a host venue and entertainment programming counterpart in Las Vegas and regional casino markets, though Caesars is vastly larger and diversified.

Direct peers

• Hot August Night (Neil Diamond Tribute): Established Neil Diamond tribute touring production. Comparable as a single-artist tribute show format monetizing legendary catalog through touring performances at PACs and casinos, similar tier of venue partners.
• The Rat Pack is Back: Long-running Las Vegas-based tribute show recreating Frank Sinatra, Dean Martin, Sammy Davis Jr. performances. The most direct competitive peer—resident tribute production targeting the same Las Vegas tourist demographic with the same 'live vocals, no lip-sync' value proposition.
• Purple Reign (Prince Tribute): Resident Prince tribute show in Las Vegas with a multi-year residency. Comparable as a Las Vegas-resident tribute production monetizing a single legendary artist's catalog with live vocals, targeting the same tourist demographic in the same market where Legends faces venue uncertainty.
• The Australian Pink Floyd Show: Internationally touring Pink Floyd tribute show with extensive global venue footprint. Comparable as a long-running tribute production delivering high-production-value recreations of legendary catalog at major theaters, with similar touring business model through booking agencies.
• Australian Bee Gees Show: Internationally touring Bee Gees tribute show based in Australia. Comparable as a multi-decade tribute production targeting the same general audience segment (vacationers, music enthusiasts) at casino and entertainment venues, with similar live-vocals positioning.
• Million Dollar Quartet: Theatrical production based on the 1956 Sun Records session featuring Elvis Presley, Johnny Cash, Jerry Lee Lewis, and Carl Perkins. Comparable as a tribute-style theatrical show monetizing legendary music catalogs at performing arts centers and regional theaters, with overlapping target audience.

Regional players

• Penn & Teller: Long-running Las Vegas resident show at the Rio, representing another category of multi-decade destination tribute/resident entertainment. Comparable in tenure and Las Vegas residency model, though the offering is a magic/comedy act rather than music tribute.

Emerging players

• ABBA Voyage: Digital avatar-based ABBA residency in London featuring tribute-style performances of legendary catalog. Comparable as a premium-priced tribute experience monetizing legacy artist catalogs, though using cutting-edge avatar technology rather than live tribute performers, representing a potential competitive format disruption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/legendsconcert
• YouTubeyoutube.com/user/LegendsConcert
• Facebookfacebook.com/legendsinconcert
• LinkedInlinkedin.com/company/legends-in-concert
• Instagraminstagram.com/legendsinconcertlv
• TikToktiktok.com/@legendsinconcert

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legends in Concert