Giorgio Poeta

What Giorgio Poeta does

Giorgio Poeta S.r.l. is an Italian artisanal honey producer founded in 2002 and headquartered in Fabriano (Marche region), operating 11 apiaries across Marche and Lazio at altitudes ranging from low hills to 1,200 meters. The company has been certified organic since 2016 (MiPAAF inspected operator no. 44913) and runs two physical sites — a legal/registered office at Via Bruno Buozzi 56B and a laboratory/point of sale at Via Santa Croce 65. Its product portfolio is organized into four sub-brands: BeeO (certified organic monofloral honeys such as acacia, mountain wildflower, chestnut, linden, sunflower, rapeseed, dandelion, stachys, and honeydew, plus acacia honey with hazelnuts), BeeUnique (premium novelties including Il Carato — the world's first French-oak-barrel-aged acacia honey, introduced in 2011 — Il Carato Gran Cru aged in wine barrels from Oasi degli Angeli, La Stella star anise infusion, and I'M IdroMiele fermented honey beverages at 12–13% ABV), BeeStrong (nutraceutical supplements such as Giorgino's Bombetta, BeePower, propolis mother tincture, and frozen-shipped royal jelly), and BeeGift (premium gift packaging). Production technology combines traditional organic beekeeping with proprietary aging and fermentation processes; Il Carato won the Agriculture Oscar at introduction and Il Carato Gran Cru ranked Best 50 out of 12,000+ entries at the Great Taste Award.

The company monetizes through three channels: direct-to-consumer e-commerce via giorgiopoeta.com with Italy-only fulfillment and free shipping above €55, a physical point of sale in Fabriano, and B2B partnerships with pharmacies/parapharmacies (distributing BeeStrong supplements) and the HORECA sector (Relais Marchese Del Grillo, Mauro Uliassi, First Hotel, Oasi degli Angeli). It serves premium consumer/food enthusiasts as the primary segment, with secondary segments in HORECA, health/wellness retail, and gift purchasers. Pricing is unit-based and premium-tier (e.g., standard honey €8.50–€16.00 per 250–400gr jar; Il Carato Gran Cru 110gr at €30.00). Marketing relies on owned social channels (Facebook, Instagram, YouTube), an email newsletter, earned media in major Italian press (Corriere della Sera, Gambero Rosso, La Repubblica), and the BeeAlive editorial/collaboration platform.

In April 2023, Giorgio Poeta secured a non-dilutive EU POR Marche FESR 2014/2020 grant (Decree n. 86/ICIN) to fund commercial development in the Middle East, Gulf Countries, and United States — its first systematic international expansion program. The company is privately held by founder Giorgio Poeta, has no disclosed institutional backing or parent, and has no international shipping on its owned site as of the source data, making the funded international rollout an unproven and execution-critical initiative.

Name

Giorgio Poeta

Legal name

Giorgio Poeta S.r.l.

Website

https://giorgiopoeta.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Giorgio Poeta S.r.l. is a Fabriano-based Italian artisanal honey producer, certified organic since 2016, operating 11 apiaries across Marche and Lazio and selling premium honeys, barrel-aged specialties, and nutraceuticals to consumers, HORECA, and pharmacies via DTC e-commerce (Italy-only) and B2B partnerships.

Ownership category

akta.pro rank

Product category

Artisanal Organic Honey

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

akta.pro secondary industry

Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD)

Keywords

• Organic honey production
• Artisanal beehive products
• Aged honey varieties
• Nutritional supplements
• Premium gift packaging

Headquarters

HQ city

Fabriano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Honey and Bee Products Sales: Direct sales of organic honey varieties (acacia, mountain wildflower, chestnut, linden, sunflower, rapeseed, dandelion, stachys, honeydew), unique products (Il Carato aged honey, La Stella anise honey), IdroMiele fermented beverages, and bee products (pollen, royal jelly, propolis tincture). Products sold via e-commerce and at physical laboratory outlet.
2. Gift Products and Specialty Packaging: Premium gift packaging including 'Le 7 Meraviglie' collection, 'Il Carato' and 'La Stella' elegant handmade packages, and bulk gift boxes. Higher margin specialty products targeting gifting occasions.
3. Nutraceutical Supplements: Health and wellness products including Giorgino's Bombetta (honey-based supplement with pollen, propolis, royal jelly), BeePower liquid supplement, and Healthy Kit bundles, distributed through pharmacy partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Giorgio Poeta is an Italian artisanal honey producer that cultivates and harvests certified organic honey and beehive products from 11 apiaries across the Marche and Lazio regions. The company sells monofloral and multifloral organic honeys, barrique-aged and anise-infused specialty honeys, fermented honey beverages (IdroMiele), and bee-derived nutraceutical supplements directly through its own e-commerce store, its Fabriano laboratory, and pharmacy/HORECA partners in Italy.

Product overview

Giorgio Poeta is an Italian organic honey and beehive products company operating as a multi-brand portfolio. The core offering spans four sub-brands: BeeUnique (premium artisanal honey innovations including oak-aged honey and fermented honey beverages), BeeO (certified organic single-flower and multi-flower honeys), BeeStrong (health and wellness supplements derived from beehive products including pollen, royal jelly, and propolis), and BeeGift (curated gift packaging). The company emphasizes traditional beekeeping combined with innovative product development, producing honey, royal jelly, pollen, propolis tinctures, and honey-based nutritional supplements from certified organic apiaries in the Marche region mountains.

Differentiator

Problem solved

Functional benefit

Brands

• BeeUnique: Unique world-class honey products including aged honey in barriques, anise-infused honey, and IdroMiele (fermented honey beverage)
• BeeO
• BeeStrong
• BeeGift

Products and services

• BeeUnique Product Line Premium artisanal honey innovations including barrique-aged honey (Il Carato and Il Carato Gran Cru), star anise-infused honey (La Stella), and fermented honey beverages (I'M IdroMiele Classico and Barricato), targeted at food enthusiasts seeking unique tasting experiences.
• BeeO Organic Honey Line Certified organic single-flower and multi-flower honey varieties including Acacia, Mountain Wildflower, Sunflower, Chestnut, Linden, Rapeseed, Dandelion, Honeydew, Stachys, and Acacia with Organic Hazelnuts, targeted at health-conscious consumers seeking traceable organic honey.
• BeeStrong Nutraceutical Line Bee-derived health and wellness supplements including Mountain Wildflower Pollen, fresh Royal Jelly, Propolis Mother Tincture (40%+ concentration in 65% organic ethyl alcohol), Giorgino's Bombetta honey-based nutritional supplement, and BeePower, distributed primarily through pharmacy partners.
• BeeGift Gift Packaging Line Curated premium gift packaging including the 'Le 7 Meraviglie' 7-variety gift box, Il Carato/La Stella elegant handmade packages, the Bombetta 6-piece gift box, and the Gli IdroMiele combination gift pack, targeted at consumers and corporate buyers seeking distinctive Italian artisan gifts.
• Il Carato Barrique-Aged Acacia Honey Acacia honey aged nine months in French oak barrels producing aromatic notes of cooked wine, leather, and tobacco; the first barrique-aged honey in the world.
• Il Carato Gran Cru
• La Stella Star Anise Honey
• I'M IdroMiele Fermented Honey Beverage
• Giorgino's Bombetta Nutritional Supplement
• Propolis Mother Tincture
• Fresh Royal Jelly

Quantifiable outcome

• Il Carato Gran Cru ranked among Best 50 out of 12,000+ products at Great Taste Award
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Oasi degli Angeli (Marco Casolanetti)coreStrategic or Co-development PartnerWine producer Marco Casolanetti provides used Kurni barrels annually for aging Il Carato Gran Cru honey. This collaboration creates the unique product where honey absorbs wine's characteristics (dried fruit, cherry, plum notes). Marco and Eleonora featured as pillars of product development and ranked among Best 50 at Great Taste Award.
• Relais Marchese Del GrillominorChannel Partner/ Reseller/ DistributorHistoric Fabriano restaurant selects Giorgio Poeta honey for culinary creations, showcasing regional products to restaurant guests.
• Mauro UliassiminorChannel Partner/ Reseller/ DistributorChef and restaurant owner collaborating to let更多人了解产品的独特性 (let more people discover product peculiarities) through culinary applications.
• Cau&SpadaminorChannel Partner/ Reseller/ DistributorArtisan pecorino cheese producers featured in Bee Alive collaboration series, combining honey with artisan cheeses.
• Parafarmacia NaturvitaeminorChannel Partner/ Reseller/ DistributorHealth-focused pharmacy in Latina province offering full BeeStrong product range including supplements and natural remedies.
• Farmacia Comunale 1 RiccioneminorChannel Partner/ Reseller/ DistributorMunicipal pharmacy 500m from sea, easily accessible to tourists, incorporating beehive products into health offerings.
• Farmacia Villa Muti FrascatiminorChannel Partner/ Reseller/ DistributorHistoric pharmacy selecting Giorgio Poeta products for health and wellness offerings.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Nature Nate's: US-based raw and unfiltered honey brand with natural foods channel focus. Comparable as a premium-positioned honey brand emphasizing minimal processing and organic credentials.

Broad incumbents

• Langnese Honig: Germany's largest honey brand with broad retail distribution across Europe. Comparable category but industrial-scale incumbent versus Giorgio Poeta's artisanal positioning.
• Billy Bee Honey Products: Canadian mass-market honey brand owned by McCormick. Comparable product category but operates at industrial scale, providing benchmark for category dynamics against Giorgio Poeta's premium niche.
• Rowse Honey: One of the UK's largest honey brands, owned by Valeo Foods. Comparable product category but operates at mass-market scale rather than Giorgio Poeta's artisanal premium niche.

Direct peers

• Manuka Doctor: Premium New Zealand manuka honey producer with health/wellness positioning. Comparable to Giorgio Poeta in super-premium honey pricing and bee-derived nutraceutical offerings (propolis, royal jelly).
• Rigoni di Asiago: Italian organic honey and sweet spreads producer (Fior di Loto, Fiordifrutta brands). Directly comparable as a fellow Italian artisanal organic honey brand with multi-channel distribution and premium positioning.
• Comvita: New Zealand-based premium manuka honey and bee-derived health products company with international distribution. Comparable in premium honey, propolis/pollen health line, and global expansion ambition.
• Mieli Thun: Italian premium monofloral honey producer with apiary network across Italian regions. Comparable to Giorgio Poeta as a similarly positioned Italian single-origin honey specialist with D2C and retail distribution.

Regional players

• Dalmatia (Atlantic Grupa): Croatian premium fruit spread and honey preserve brand. Comparable as artisanal Adriatic-region premium spreads/honey brand targeting gourmet consumers with gifting positioning.
• Bee Culture (Apicoltura): Italian beekeeping cooperative and online honey marketplace aggregating multiple Italian producers. Comparable as regional player serving the same Italian artisanal honey consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/giopoet1
• Facebookfacebook.com/MieleGiorgioPoeta
• Instagraminstagram.com/imielidigiorgiopoeta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giorgio Poeta