Roadway Traffic Control

What Roadway Traffic Control does

Roadway Traffic Control is a private, Austin, Texas-based traffic control services company founded in 2013 and operating as a subsidiary within the Helix Traffic Solutions network of approximately 24 traffic control firms. The company provides turnkey work zone traffic management to contractors, crane operators, and event planners across Central Texas, with three integrated revenue streams: equipment sales (a full line of traffic control devices and trailer-mounted units), equipment rentals (delivered with setup and removal on a 24/7 basis), and professional services (traffic control plan design, flagging, custom sign fabrication and installation, traffic signal maintenance, pavement markings, permanent ITS, guardrails, and work zone sanitation). Its core technology is primarily physical — standardized traffic control devices, trailered equipment, signage fabrication, and on-site flagging labor — supported by in-house estimating and project planning workflows rather than a software platform.

The business operates a sales-led, B2B go-to-market with quote-based pricing, direct outreach via phone and web forms, and an online product catalog; delivery, setup, and removal are bundled into equipment engagements. Operations are anchored in Austin (regional headquarters at 713 Linger Lane, Unit B), with additional Texas locations in Manor and Pflugerville, and a South operations office in Knoxville, Tennessee, led by Vice President of Operations Bradley Harveston. The leadership team comprises President & General Manager Will Hooper, Vice President Adam Cooley, VP of Operations North Tyler Parrish, VP of Operations South Bradley Harveston, and Chief Estimator John Morgan. The corporate parent, Helix Traffic Solutions, is headquartered at 1500 Medical Center Parkway, Murfreesboro, Tennessee.

Customer concentration is split across three segments: contractors (primary, served for lane closures and work zone management), crane operators (specialized traffic control plans and city approvals), and event planners (event-scale traffic engineering and approvals). Pricing is quote-based across all streams and is not publicly disclosed; the equipment rental stream displays recurring-revenue characteristics through repeat project engagements. Geographic exposure is concentrated in Central Texas with nascent extension into the Southeast via the Knoxville South operations office.

Name

Roadway Traffic Control

Legal name

Roadway Traffic Control

Website

https://rtcaustin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Roadway Traffic Control provides traffic control equipment sales, rentals, and professional services — including flagging, signage, and traffic control plan design — for contractors, crane operators, and event planners across Central Texas.

Ownership category

akta.pro rank

Product category

Traffic Control Services

NAICS

Support Activities for Road Transportation (4884)

akta.pro primary industry

Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK)

akta.pro secondary industries

Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG), Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB)

Keywords

• Traffic control services
• Work zone equipment
• Flagging services
• Traffic control planning
• Highway safety equipment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of traffic control devices and equipment from their inventory. Full line of traffic control products available for purchase.
2. Equipment Rentals: Rental of traffic control equipment with delivery, setup, and removal services. Around-the-clock availability ensures equipment is available when needed for any project size or timeline.
3. Professional Services: Professional flagging services, traffic control planning, custom signage design/fabrication/installation, and traffic signal maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Roadway Traffic Control provides sales and rental of traffic control devices and trailer-mounted equipment, paired with professional services including traffic control plan design, flagging, custom sign fabrication and installation, traffic signal maintenance, pavement markings, permanent ITS, guardrails, and work zone sanitation. Offerings serve construction contractors, crane operators, and event planners across Central Texas on a quote-based, around-the-clock basis with delivery, setup, and removal included.

Product overview

Roadway Traffic Control provides a comprehensive portfolio of traffic control equipment and professional services serving Central Texas. The company operates as a single unified offering combining equipment sales and rentals (Traffic Control Devices and Trailered Traffic Control Devices) with a full range of professional services including Traffic Control Plan Design, Flagging Services, Sign Services, Traffic Control Maintenance, Traffic Control Solutions, Pavement Markings, Permanent ITS, Guardrails, and Sanitation. Services are tailored for contractors, crane operators, and event planners, with around-the-clock availability and rapid response capabilities. The company operates under the Helix Traffic Solutions network umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Control Devices A wide variety of traffic control equipment and safety gear available for sale or rental, designed to keep job sites safe and running smoothly for construction and infrastructure projects.
• Trailered Traffic Control Devices Trailer-mounted traffic control equipment available for delivery with setup and removal to match any project schedule for contractors and event planners.
• Traffic Control Plan Design Customized, strategic traffic control planning services to manage traffic effectively for projects of any size, including creating detailed traffic control plans and securing City approvals.
• Traffic Control Solutions Tailored traffic management services to maintain safe, organized roadways with solutions for lane closures, blockades, and rapid response service for contractors, crane operators, and event planners.
• Flagging Services Professional flagging services ensuring safe, efficient traffic flow to protect workers and motorists in active work zones.
• Sign Services Design, fabrication, and installation of both highway signage and custom signs tailored to project needs.
• Traffic Control Maintenance Expert maintenance and servicing of traffic signal systems for optimal safety and smooth traffic flow.
• Pavement Markings Pavement marking services for road safety and traffic guidance.
• Permanent ITS Permanent Intelligent Transportation Systems installation and services.
• Guardrails Guardrail installation and maintenance services for highway safety.
• Sanitation Sanitation services for work zone maintenance.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Helix Traffic SolutionscoreStrategic or Co-development PartnerRoadway Traffic Control is a member of the Helix family, joining a trusted network of industry-leading traffic supply companies dedicated to safety, reliability, and innovation. The Helix seal of excellence provides quality assurance for traffic control solutions.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AWP Safety: AWP Safety (formerly Area Wide Protective) is one of the largest North American traffic control and work-zone safety providers, offering flagging, equipment rental, and traffic management plans to contractors and municipalities — directly comparable service mix at national scale.
• RoadSafe Traffic Systems: RoadSafe Traffic Systems is a national traffic control and pavement marking contractor serving DOTs, contractors, and event organizers with a full suite of lane closures, flagging, signage, and pavement marking services — a broad incumbent with overlapping offering to RTC.

Direct peers

• LoneStar Traffic Safety: LoneStar Traffic Safety is a sister Helix Network member serving Texas roadways with flagging, lane closures, and traffic control equipment — offering essentially the same services and customer profile as Roadway Traffic Control.
• Work Zone Traffic Control: Work Zone Traffic Control is another Helix Network operating company providing lane closures, flagging, and equipment rentals to contractors — directly overlapping with RTC's core offering and customer base.
• Superior Traffic Control: Superior Traffic Control is a Helix Network member providing traffic control plans, flagging labor, and equipment supply across multiple states, making it one of the closest direct peers in service portfolio and operating model.
• Traffic Management Inc. Traffic Management Inc. is a regional traffic control and pavement marking contractor serving southern U.S. markets with flagging, lane closures, and traffic signal services — closely aligned services and target customers.
• American Flagging: American Flagging is a Helix Network member providing professional flagging personnel and traffic control services — sharing the same network affiliation and overlapping core labor-based offerings.
• National Traffic Services: National Traffic Services (NTS) provides traffic control, flagging, and street sweeping services across multiple southern states to DOTs and contractors — comparable service mix and customer profile with similar equipment-heavy operations.
• Southeastern Traffic Supply: Southeastern Traffic Supply is a Helix Network member distributing traffic control devices and supplies — directly paralleling RTC's equipment sales and rental revenue stream within the same parent network.

Regional players

• Safety Zone Specialists: Safety Zone Specialists is a Texas-based traffic control provider offering flagging, lane closures, and work-zone equipment to contractors — a regional competitor overlapping with RTC's Central Texas focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/RTCAustin
• Facebookfacebook.com/RoadwayTrafficControlAustin
• LinkedInlinkedin.com/company/roadway-traffic-control

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roadway Traffic Control