Web presence

What Web presence does

Web Presence (legal entity: Web Presence Ltd, company number 05080061) is a UK-based B2B digital marketing agency founded in 2004 by Lee Jackson and headquartered at 3 Maple Court, Davenport Street, Macclesfield, Cheshire. The firm operates as a HubSpot Partner and Google Partner agency, delivering inbound marketing, SEO, PPC, social media management, marketing automation, and web design services. Its primary customer segments are B2B service providers (primary segment), B2B SaaS companies, and UK charities/non-profits — the latter served through a dedicated Google Ad Grants management offering.

The firm's core technology stack is built around HubSpot's all-in-one inbound marketing platform (CRM, marketing automation, content management), with SharpSpring used for behavioral tracking, Google Analytics for site analytics, and Google Ads as the primary paid media engine. Services are structured as full-funnel campaigns combining content production (2–4 blog posts per month depending on tier), on-site SEO, paid search, social engagement, lead nurturing workflows, and reporting dashboards. Notable proprietary elements include the F.A.R. (Fundraising, Awareness, Recruitment) packaged service for nonprofits and a bespoke live dashboard for campaign performance tracking.

Web Presence generates revenue primarily through monthly subscription retainers: tiered inbound marketing packages range from £2,000/mo (Starting) to £5,000/mo (Booming) with custom enterprise pricing available; charity FAR packages run £250–£450/mo with quarterly/annual prepay discounts. Project-based web design work provides episodic non-recurring revenue. Go-to-market is sales-led via 15-minute director discovery calls booked through HubSpot Meetings, supplemented by inbound content marketing and a podcast ("On The Same Landing Page"). No external funding, parent company, or M&A activity is disclosed; ownership rests with the two founding directors.

Name

Web presence

Legal name

Web Presence Ltd

Website

https://webpresence.digital

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Web Presence is a UK-based HubSpot and Google Partner digital marketing agency founded in 2004, offering inbound marketing, SEO, PPC, and Google Ad Grants management to B2B service firms, SaaS companies, and charities.

Ownership category

akta.pro rank

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Inbound Marketing Retainers: Monthly retainer model for ongoing inbound marketing services with tiered packages (Starting, Growing, Booming, Enterprising)
2. Charity PPC Management (FAR Packages): Monthly, quarterly, and annual pricing for Google Ad Grants management with Far, Further, and Furthest tiers
3. Web Design & Development: One-time project-based web design and development services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Web Presence is a UK digital marketing agency that delivers inbound marketing, SEO, PPC, social media, marketing automation, and web design services to B2B companies, B2B SaaS firms, and charities. Their flagship offering is HubSpot-powered inbound marketing on monthly retainers (£2,000–£5,000+ per month), supported by specialised F.A.R. (Fundraising, Awareness, Recruitment) packages for nonprofits running Google Ad Grants.

Product overview

Web Presence is a B2B digital marketing agency based in Macclesfield, Cheshire, founded in 2004. The company offers a portfolio of digital marketing services including Inbound Marketing Services (their primary offering), SEO, PPC, Social Media Marketing, Marketing Automation, and Web Design & Development. Their inbound marketing services are delivered using HubSpot's platform and include tiered packages (Starting from £2,000/month, Growing at £3,000/month, Booming at £5,000/month, and Enterprising at POA). They also offer specialised F.A.R. (Fundraising, Awareness, Recruitment) packages for charity clients managing Google Ad Grants, ranging from £250-450/month. Content offerings include the 'On The Same Landing Page' podcast and a digital marketing blog covering topics like SaaS marketing strategies, lead generation, and B2B inbound marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing Services Strategic, full-funnel inbound marketing campaigns for B2B clients that combine SEO, PPC, social media, and marketing automation on the HubSpot platform to deliver qualified leads month after month.
• SEO Services Ethical, long-term SEO strategies covering website performance review, technical SEO analysis, structural analysis, backlink audit, competitor and keyword research, on-site optimisation, content analysis, and quality link building to increase organic search visibility.
• PPC Management Pay-per-click advertising management providing immediate search engine visibility via initial review, keyword research, website analysis, competitor review, campaign setup, ongoing monitoring, and monthly reporting.
• Social Media Marketing Brand awareness and lead generation across Facebook, Twitter and Instagram through direct engagement, audience building, and paid social ad campaigns.
• Marketing Automation HubSpot-powered automation of marketing tasks, lead nurturing with personalised content, end-to-end customer journey tracking, campaign tracking, lead scoring, behaviour tracking, and sales notifications.
• Web Design & Development Website design and development services producing social, search-engine-friendly, high-converting websites with strong user experience across desktop and mobile, delivered by an in-house team.
• Charity Google Ad Grants Management (F.A.R. Packages) End-to-end Google Ad Grants management for UK charities, including grant application support (up to £90,000/year of free Google advertising), campaign setup, ad writing, weekly/monthly/quarterly reporting, bespoke live dashboards, support ticket system, uncapped ads, and ongoing hands-on campaign management.

Quantifiable outcome

• 8x higher conversion rates compared to self-managed Google campaigns
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Partner Agency - delivers effective inbound marketing solutions using HubSpot's all-in-one inbound marketing software, CRM system, and growth platform. Provides everything needed to get found online, engage new people, and nurture leads.
• GooglecoreTechnology or IntegrationOfficial Google Partner agency recognized by Google's Ad Grants program. Achieves up to 8x higher conversion rates compared to self-managed campaigns. Held to Google's Ad Grants quality control standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hallam: UK-based digital marketing agency offering SEO, PPC, content, and inbound marketing services with HubSpot partner credentials. Directly comparable in service portfolio, geography, and target B2B/nonprofit audience.
• The SEO Works: UK-based SEO and PPC agency serving B2B and nonprofit clients. Comparable in vertical emphasis on search marketing and similar SMB/mid-market clientele.
• Evoluted: UK digital agency offering SEO, PPC, web design, and inbound marketing. Comparable in mid-market B2B focus and full-service digital offering across the UK market.
• Kumo Digital: UK digital marketing agency offering SEO, PPC, and content marketing services. Comparable in service portfolio and SMB/mid-market positioning.
• Embryo Digital: UK digital marketing agency focused on SEO, PPC, and web design for B2B clients. Comparable in size, service offering, and target customer profile.
• Custard: UK digital marketing agency offering inbound marketing, SEO, and PPC with HubSpot partnership. Closely comparable in service mix and partner-driven GTM.
• Tug: UK digital marketing agency offering SEO, content, paid media, and analytics. Comparable in B2B focus and full-service digital offering.

Others

• HubSpot: The marketing automation platform Web Presence partners with and resells. Comparable as the underlying technology ecosystem and indirect competitor through HubSpot's own agency solutions network.

Regional players

• Whole Whale: US-based digital agency specializing in nonprofit and charity marketing. Comparable in nonprofit vertical focus and Google Ad Grants expertise, though operating in a different geography.

Broad incumbents

• Brainlabs: Large UK-headquartered digital marketing agency with strong paid media/SEO capabilities. Operates as a broader incumbent in the same category, with deeper resources and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCePISsqV-8ZkRBWK4BeVCPA
• Xx.com/webpresenceuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web presence