What Gorilla Safety does

Gorilla Safety is a Houston-based, privately held SaaS provider of fleet management and electronic logging device (ELD) compliance software for the commercial trucking industry. Founded in 2013 by Mark Walton and Tommy Johnson — both with prior experience in transportation insurance and fleet risk management — the company builds a cloud-based platform accessed through iOS and Android mobile applications, paired with proprietary ELD hardware (Connect ELD at $250, Gear ELD at $150). The product is sold in three subscription tiers: Prime8 ELD (entry-level compliance for owner operators), Fleet Xpress (mid-tier with DVIR, IFTA, and DOT inspection features), and Xtreme (all-inclusive adding patented closed-loop repair/maintenance, accident investigation, and document management). The platform is differentiated by multiple granted and pending patents covering closed-loop inspection workflows, accident scene documentation, texting-while-driving elimination, accident predictability analytics, smart routing post-accident, and paperless trucking operations.

Revenue is generated through tiered monthly software subscriptions, one-time ELD hardware sales, white-label licensing, and a channel partner/reseller program that includes insurance carriers and technology integrators via API/SDK. The company pursues a hybrid go-to-market combining direct enterprise sales, self-serve digital signup, and a multi-tier partner ecosystem. Customers span owner-operators, small and mid-market trucking fleets, large enterprise carriers, insurance carriers seeking real-time risk data, and white-label partners deploying the solution under their own brand. Gorilla Safety positions itself as an early mover in FMCSA-certified ELD technology with third-party compliance validation from KPMG, though its regulatory standing was materially impaired in May 2025 when FMCSA removed eight of its ELD devices from the registered devices list.

Name

Gorilla Safety

Legal name

Gorilla Safety Fleet Management

Website

https://gorillasafety.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Gorilla Safety is a Houston-based SaaS provider of ELD-compliant fleet management software and hardware for commercial trucking fleets, owner operators, and insurance carriers, offering patented compliance, inspection, and telematics modules.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

akta.pro secondary industries

Driver Behavior Scoring & Coaching Platforms (TLAEANAB), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

Keywords

• Fleet management software
• Electronic logging device
• ELD compliance solutions
• Trucking fleet safety
• Commercial vehicle telematics

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Fleet Management Software Subscription: Tiered subscription model with three levels: Prime8 ELD (basic ELD compliance), Fleet Xpress (expanded features including DVIR, DOT inspections, fuel tracking), and Xtreme (all-inclusive with accident reporting, repair/maintenance, and full document management). Recurring monthly/annual subscription revenue.
2. ELD Hardware Sales: Sale of physical ELD devices including Connect ELD ($250), Gear ELD ($150), and associated cables ($25 each). One-time hardware purchase, potentially bundled with software subscription.
3. Apparel and Merchandise: Sale of branded merchandise including hats ($14.99), t-shirts ($17.99), stickers, and roadside inspection guides ($2). Small ancillary revenue stream.
4. White-Label/Licensing: Enterprise licensing of the ELD and fleet management system under partner brands. Companies can white-label the solution and deploy it with their own brand identity.
5. Partner/Reseller Program: Revenue sharing or margin arrangements with resellers who recommend the Gorilla Safety solution to their trucking fleet clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Gorilla Safety provides a cloud-based, mobile-first fleet management and compliance platform for commercial trucking fleets, sold as three subscription tiers (Prime8 ELD, Fleet Xpress, and Xtreme). The platform delivers FMCSA-compliant electronic logging, electronic driver vehicle inspection reports (eDVIR) with patented closed-loop mechanic workflow, accident investigation tools, document management, IFTA fuel-tax reporting, advanced GPS tracking, driver-behavior monitoring, and a dash cam add-on, paired with proprietary ELD hardware (Connect ELD and Gear ELD).

Product overview

Gorilla Safety offers a modular fleet management and compliance platform organized into three subscription tiers: Prime8 ELD (entry-level FMCSA-compliant ELD for owner operators), Fleet Xpress (mid-tier adding DVIR, DOT inspections, fuel tracking, and IFTA reporting), and Xtreme (premium all-inclusive package adding accident reporting, patented closed-loop repair/maintenance, mechanic portal, and custom policy management). The platform integrates with companion hardware (Connect ELD at $250, Gear ELD at $150) and conversion cables. Core capabilities span electronic logging, eDVIR with automated mechanic workflow, accident investigation with scene documentation, document management with expiration alerts, real-time alerts for violations, IFTA mileage reporting, advanced GPS tracking, driver behavior monitoring via the RoadRunner Cam dash cam, and fleet telematics insights. The ecosystem includes a dedicated Mechanic App and Enterprise Bundle for large multi-location fleets. The company emphasizes patented innovations in closed-loop inspection processes, accident investigation, and paperless trucking operations.

Differentiator

Problem solved

Functional benefit

Brands

• Prime8 ELD: Entry-level ELD package designed for owner operators and independent contractors. Includes dashboard, logs, GPS tracking, and daily logs with up to 6 months storage.
• Fleet Xpress
• Xtreme Fleet Control
• RoadRunner Cam
• Gorilla Fleet Intelligence

Products and services

• Prime8 ELD Entry-level subscription tier offering FMCSA-compliant Electronic Logging Device functionality, including dashboard features, logs, user and vehicle lists, GPS tracking, daily logs, and up to six months of online storage. Designed for owner-operators and independent contractors needing low-cost ELD compliance.
• Fleet Xpress Mid-tier subscription tier built for most trucking fleets, adding fuel consumption reports, IFTA mileage reporting, company summary, DVIR, DOT inspections, fuel tracker, and remote document delivery on top of all Prime8 ELD features.
• Xtreme All-inclusive premium subscription tier that adds accident reporting, the patented repair and maintenance closed-loop system, mechanic login, custom policies and procedures, ELD supporting documents, telematics, parts inventory, US DOT management, messaging, and flexible permissions on top of Fleet Xpress features.
• RoadRunner Cam Dash camera product providing live viewing of the driver's seat and traffic, driver-behavior insights tracking hard braking, sharp acceleration, and sharp turns, plus 360-degree accident claim protection documentation for fleets.
• Connect ELD Cellular-enabled ELD hardware device priced at $250 that provides FMCSA-compliant electronic logging for OBDII and Volvo/Mack trucks with a 16-pin OBDII-style data port without requiring a cable, and includes theft recovery capability.
• Gear ELD Slim form factor ELD hardware device priced at $150 that plugs directly into trucks with the most common 9-pin data ports, requiring no cable for ELD compliance.
• Compact Conversion Cable $25 conversion cable accessory that enables the Gear (Compact) ELD device to connect to OBDII, 6-pin, and Volvo/Mack vehicles, available in 16-pin and 6-pin variants.
• Connect Conversion Cable $25 conversion cable accessory that enables the Connect ELD device to connect to OBDII, 6-pin, and Volvo/Mack vehicles, available in 6-pin and 9-pin variants.

Quantifiable outcome

• Reduce or eliminate IBNR (Incurred But Not Reported) insurance claims through proper accident documentation
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KPMGcoreStrategic or Co-development PartnerKPMG, one of the Big Four accounting and auditing firms, works with Gorilla Safety's management team building systems and solutions to assure compliance with the FMCSA ELD mandate. This third-party validation is important as any firm can claim to be compliant even if the solution is not complete.
• Insurance Carrier PartnerscoreGTM or Marketing PartnerGorilla Safety offers a special program for insurance carriers looking to increase the safety of fleets they insure. Carriers can use real-time information to assess fleet risk and segment their marketplace, moving beyond rear-view mirror data like CSA scores and CAB reports.
• ResellerscoreChannel Partner/ Reseller/ DistributorResellers who recommend Gorilla Safety to their trucking fleet clients. Partners receive full access to products, training, and staff support. No capital investment required to join the program.
• White-Label PartnersminorOEM/ Whitelabel/ Licensing PartnerEnterprise companies white-labeling Gorilla Safety's ELD and fleet management system under their own brand. Setup available within 1-2 weeks with access to patented repair/maintenance processes, ELD documents solution, and full self-certification support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samsara: Samsara is a leading cloud-based fleet management and IoT platform offering ELD compliance, vehicle telematics, dashcams, and driver safety scoring. It is the most directly comparable competitor to Gorilla Safety, serving the same trucking fleet segments with overlapping product modules.
• Geotab: Geotab is one of the largest fleet telematics and ELD providers globally, offering GPS tracking, driver behavior analytics, and a broad partner ecosystem. It directly competes with Gorilla Safety for trucking fleet customers seeking FMCSA-compliant electronic logging.
• Motive (formerly KeepTruckin): Motive provides an integrated fleet management platform combining ELD compliance, AI dashcams, GPS tracking, and spend management for commercial trucking. It targets the same owner-operator and fleet segments as Gorilla Safety with a comparable feature suite.
• Verizon Connect: Verizon Connect is a major fleet management and ELD provider offering GPS tracking, compliance, vehicle diagnostics, and driver behavior tools. It competes head-on with Gorilla Safety across trucking fleet sizes with deep telematics capabilities.
• Omnitracs: Omnitracs is a long-standing transportation management and fleet technology provider offering ELD, routing, safety, and compliance solutions tailored to commercial trucking. It is a direct competitor in the fleet compliance and telematics space.
• Azuga (Bridgestone): Azuga, owned by Bridgestone, provides GPS fleet tracking, ELD compliance, dashcams, and driver rewards programs for commercial fleets. It is a comparable fleet telematics and safety platform targeting similar SMB and mid-market trucking customers.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and management SaaS platform with vehicle inspection, maintenance scheduling, and fuel management. It overlaps with Gorilla Safety's repair/maintenance, eDVIR, and document management modules but with less emphasis on ELD hardware.
• Netradyne: Netradyne focuses on AI-powered video telematics and driver safety scoring with its Driveri dashcam platform. It competes with Gorilla Safety's RoadRunner Cam and Driver Behaviors modules, with deeper AI capability in the camera/safety niche.

Broad incumbents

• Lytx: Lytx is an established video telematics and fleet safety provider offering AI dashcams, driver coaching, and fleet management solutions. It competes with Gorilla Safety in the dashcam/driver behavior segment as a larger incumbent with broader market reach.
• Trimble Transportation: Trimble offers a broad transportation technology portfolio including fleet management, ELD, mapping, and supply chain solutions. It overlaps with Gorilla Safety in fleet compliance and telematics but serves as a much larger incumbent across multiple transportation verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorilla Safety