Allied Insurance Managers, Inc.

Name

Allied Insurance Managers, Inc.

Legal name

Allied Insurance Managers, Inc.

Website

https://alliedinsmgr.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

251–500 employees

Short description

Allied Insurance Managers is a privately-held independent insurance agency headquartered in Rochester Hills, Michigan, serving 5,000+ individuals and businesses annually with business, personal, employee benefits, and specialty industry coverage across 15+ niche verticals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Standalone Umbrella Liability (FSAJANAE)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits brokerage
• Specialty industry insurance

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Allied Insurance Managers generates revenue through commissions paid by insurance carriers for placing business. As an independent agency, they represent multiple insurance companies and earn a percentage of premiums written.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Allied Insurance Managers is an independent insurance agency that places business, personal, and employee benefits coverage with multiple insurance carriers on behalf of clients. The agency distributes property-casualty, life, disability, and specialty industry insurance programs through dedicated agents, earning commissions from carriers while serving over 5,000 individuals and businesses annually across the United States.

Product overview

Allied Insurance Managers is an independent insurance agency offering a comprehensive portfolio of insurance products and services through multiple categories. The core offerings include Business Insurance products (General Liability, Commercial Property, Workers Compensation, Commercial Auto, Bonding) and Personal Insurance products (Auto, Home, Specialty Auto, Life, Disability). The company also provides Employee Benefits programs (Health, Life, Disability, Additional Benefits). Beyond standard coverage, Allied offers specialty industry programs including Fire Protection Contractors, Bar & Restaurant, Grocery, Golf Course, Michigan Cannabis, Winery/Distillery/Brewery, Haunted Attraction, Lawn Care, Construction, HVAC, Plumbing, Mechanical, Electrical Contractor, Commercial Trucking, and Manufacturing insurance. Additional coverage modules include Cyber Liability, Employment Practices Liability, D&O, Professional Liability/E&O, Inland Marine, Liability Umbrella, and Builder's Risk. Client services include Certificate of Insurance requests, Proof of Insurance, Policy Access Portal, Claim Reporting, Online Bill Payment, and Referral Rewards. The company serves over 5,000 individuals and businesses annually across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• General Liability Insurance Protects businesses from liability exposures including bodily injury, personal and advertising injury, property damage, copyright infringement, and advertising injury claims. Targeted at small to large commercial enterprises.
• Commercial Property Insurance Covers buildings, equipment, inventory, exterior property, and personal property against damage or theft for business owners. Includes coverage for damaged equipment, boilers, machinery, and betterments.
• Workers Compensation Insurance Provides medical and wage benefits to people injured or who become ill at work. Mandated by each state with varying wage and medical benefits for commercial policyholders.
• Commercial Auto Insurance Covers bodily injury liability, property damage liability, combined single limit coverage, personal injury coverage, uninsured motorist coverage, physical damage, and collision for business vehicles.
• Bonding Bonding solutions for managing business risk and protecting against financial losses for commercial clients.
• Cyber Liability Insurance Coverage options to protect businesses from data breaches and cybersecurity issues including extortion, destructive malware, and third-party threats via the cloud.
• Employment Practices Liability Insurance Coverage for employers against claims of discrimination based on sex, race, age or disability, including wrongful termination allegations.
• Directors and Officers (D&O) Liability Insurance Protects personal assets of corporate directors, officers and their spouses from lawsuits by employees, vendors or customers for alleged wrongful acts.
• Professional Liability (E&O) Insurance Protects businesses against claims that advice or services caused customer financial harm due to failure or mistake.
• Inland Marine Insurance Financial protection for business property transported on land, including equipment, products and parts shipped via automobiles, trucks or trains.
• Liability Umbrella Insurance Extra coverage for injuries, property damage, lawsuits and personal liability situations when costs exceed limits of other policies.
• Builder's Risk Insurance Covers buildings and structures under construction from property damage resulting from theft, vandalism, fire, or severe weather.
• Auto Insurance Personal automobile insurance coverage for individuals and families.
• Home Insurance Homeowners insurance coverage protecting personal assets and property for individuals and families.
• Specialty Auto Insurance Specialized coverage for specialty vehicles beyond standard automobiles, including RVs and boats.
• Life Insurance Personal life insurance coverage for individuals and families.
• Disability Insurance Coverage providing income protection for individuals who become disabled, offered as part of personal and employee benefits lines.
• Health Insurance Employee health insurance benefit programs for businesses seeking to offer competitive benefit packages.
• Fire Protection Contractors Insurance Specialized risk management programs customized for the fire protection industry through carrier partnerships.
• Bar & Restaurant Insurance Comprehensive insurance programs for fine dining and fast food restaurants.
• Grocery Store & Supermarket Insurance Customizable specialty programs protecting grocery stores and supermarkets against internal theft, business interruptions, and liabilities.
• Golf Course Insurance Coverage for public golf courses, private country clubs, driving ranges, and miniature golf courses.
• Michigan Cannabis Insurance Insurance products for businesses growing, dispensing, or providing equipment to legal or medical cannabis operations in Michigan.
• Winery, Distillery & Brewery Insurance Comprehensive insurance program for companies in the beverage industry.
• Haunted Attraction Insurance Continuous annual coverage for haunted houses, haunted hayrides, and other attractions including off-season protection.
• Lawn Care Business Insurance Specialty insurance programs for small and self-owned lawn care and landscaping businesses.
• Construction Program Insurance Insurance programs for commercial to residential contractors, from light to heavy construction applications.
• HVAC Contractor Insurance Customized specialty plans for general contractors and HVAC system installers based on unique industry risks.
• Plumbing Contractor Insurance Affordable plumbing contractor insurance policies for small to mid-sized plumbing businesses.
• Mechanical Contractor Insurance Extensive insurance programs for mechanical contractors, pipefitters, and industrial contractors, endorsed by the Michigan Plumbing and Mechanical Contractors Association.
• Electrical Contractor Insurance Comprehensive plans for general electricians, electrical contractors, and electrical power installers, partnered with the National Electrical Contractors Association.
• Commercial Trucking Insurance Commercial transportation insurance with access to more than a dozen insurance companies for competitive pricing and coverage options.
• Manufacturing Insurance Manufacturing industry-focused insurance programs designed for the complex and fast-paced manufacturing sector.

Quantifiable outcome

• 5,000+ individuals and businesses served annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Michigan Plumbing and Mechanical Contractors AssociationcoreStrategic or Co-development PartnerAllied Insurance Managers is officially endorsed by the Michigan Plumbing and Mechanical Contractors Association, positioning them as a trusted insurance partner for members of this trade organization.
• National Electrical Contractors AssociationcoreStrategic or Co-development PartnerAllied Insurance Managers has established a partnership with the National Electrical Contractors Association to provide comprehensive insurance plans for general electricians, electrical contractors, and electrical power installers.
• Fire Protection Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAllied Insurance Managers has developed partnerships with leading fire protection insurance carriers in the United States. These carriers value the detailed, complete submissions and professional relationship the agency brings to the partnership.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Acrisure: One of the largest independent insurance brokerage platforms in the US, formed by consolidating regional agencies. Comparable as an independent agency model placing business with multiple carriers across commercial, personal, and specialty lines, but operates at vastly larger national scale and is PE-backed (Gallagher Capital).
• Brown & Brown, Inc. Public insurance brokerage distributing property-casualty, personal lines, and specialty products across the US through a decentralized agency model. Directly comparable as a multi-carrier independent agency/brokerage, but operates at national scale with deeper specialty practice groups.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep retail brokerage operations across commercial and personal lines. Operates in the same independent brokerage channel with multi-carrier placement, but at materially larger scale and with broader geographic reach.
• Hub International: North American insurance brokerage built through acquisition of regional independents; offers commercial, personal, and employee benefits brokerage. Comparable independent-agency distribution model, but operates at national scale with PE ownership (Hellman & Friedman, Morgan Stanley).
• AssuredPartners: PE-backed acquirer of mid-market independent insurance agencies across commercial, personal, and benefits lines. Direct competitor for producer talent and client accounts in the Midwest, and the most active aggregator pressuring Allied's independence.
• USI Insurance Services: Large national insurance brokerage offering commercial, personal, and employee benefits solutions through a multi-carrier distribution model. Comparable agency/brokerage structure placing business with multiple carriers, but at significantly larger national scale and with deeper specialty practices.
• Marsh McLennan: Global professional services firm with Marsh as the world's largest insurance brokerage; offers commercial risk, personal lines, and benefits consulting. Operates in the same independent brokerage channel placing business with carriers, but at global scale with corporate institutional focus rather than SMB/mid-market.

Direct peers

• Kapnick Insurance Group: Michigan-based independent insurance agency providing commercial, personal, and benefits solutions with multi-carrier placement. Closest direct peer given overlapping Michigan geography, independent ownership, and similar mid-market commercial focus.
• Burns & Wilcox: Specialty insurance wholesale brokerage and managing general agent distributing complex commercial and personal lines through independent retail agents. Comparable specialty distribution focus and trade-association relationships in niche verticals like fire protection contractors.
• Heffernan Insurance Brokers: Privately-held independent insurance brokerage offering commercial, personal, and employee benefits across multiple US markets. Comparable in independent ownership, multi-carrier placement model, and mid-market commercial orientation, though based in California rather than the Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alliedinsmgr
• Facebookfacebook.com/Alliedinsmgr
• LinkedInlinkedin.com/company/allied-insurance-managers-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Insurance Managers, Inc.