Allied Insurance Managers, Inc.
Allied Insurance Managers is a privately-held independent insurance agency headquartered in Rochester Hills, Michigan, serving 5,000+ individuals and businesses annually with business, personal, employee benefits, and specialty industry coverage across 15+ niche verticals.
- Company typePrivate
- Founded1912
- HeadquartersRochester Hills, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Allied Insurance Managers, Inc. firmographics
Firmographics- Name
- Allied Insurance Managers, Inc.
- Legal name
- Allied Insurance Managers, Inc.
- Website
- https://alliedinsmgr.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Allied Insurance Managers is a privately-held independent insurance agency headquartered in Rochester Hills, Michigan, serving 5,000+ individuals and businesses annually with business, personal, employee benefits, and specialty industry coverage across 15+ niche verticals.
- Ownership category
- akta.pro rank
Allied Insurance Managers, Inc. industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Allied Insurance Managers, Inc. is headquartered
LocationHeadquarters
- HQ city
- Rochester Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Allied Insurance Managers, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Allied Insurance Managers generates revenue through commissions paid by insurance carriers for placing business. As an independent agency, they represent multiple insurance companies and earn a percentage of premiums written.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Allied Insurance Managers, Inc. product offering
Product offeringCore offering
Allied Insurance Managers is an independent insurance agency that places business, personal, and employee benefits coverage with multiple insurance carriers on behalf of clients. The agency distributes property-casualty, life, disability, and specialty industry insurance programs through dedicated agents, earning commissions from carriers while serving over 5,000 individuals and businesses annually across the United States.
Product overview
Allied Insurance Managers is an independent insurance agency offering a comprehensive portfolio of insurance products and services through multiple categories. The core offerings include Business Insurance products (General Liability, Commercial Property, Workers Compensation, Commercial Auto, Bonding) and Personal Insurance products (Auto, Home, Specialty Auto, Life, Disability). The company also provides Employee Benefits programs (Health, Life, Disability, Additional Benefits). Beyond standard coverage, Allied offers specialty industry programs including Fire Protection Contractors, Bar & Restaurant, Grocery, Golf Course, Michigan Cannabis, Winery/Distillery/Brewery, Haunted Attraction, Lawn Care, Construction, HVAC, Plumbing, Mechanical, Electrical Contractor, Commercial Trucking, and Manufacturing insurance. Additional coverage modules include Cyber Liability, Employment Practices Liability, D&O, Professional Liability/E&O, Inland Marine, Liability Umbrella, and Builder's Risk. Client services include Certificate of Insurance requests, Proof of Insurance, Policy Access Portal, Claim Reporting, Online Bill Payment, and Referral Rewards. The company serves over 5,000 individuals and businesses annually across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- General Liability Insurance Protects businesses from liability exposures including bodily injury, personal and advertising injury, property damage, copyright infringement, and advertising injury claims. Targeted at small to large commercial enterprises.
- Commercial Property Insurance Covers buildings, equipment, inventory, exterior property, and personal property against damage or theft for business owners. Includes coverage for damaged equipment, boilers, machinery, and betterments.
- Workers Compensation Insurance Provides medical and wage benefits to people injured or who become ill at work. Mandated by each state with varying wage and medical benefits for commercial policyholders.
- Commercial Auto Insurance Covers bodily injury liability, property damage liability, combined single limit coverage, personal injury coverage, uninsured motorist coverage, physical damage, and collision for business vehicles.
- Bonding Bonding solutions for managing business risk and protecting against financial losses for commercial clients.
- Cyber Liability Insurance Coverage options to protect businesses from data breaches and cybersecurity issues including extortion, destructive malware, and third-party threats via the cloud.
- Employment Practices Liability Insurance Coverage for employers against claims of discrimination based on sex, race, age or disability, including wrongful termination allegations.
- Directors and Officers (D&O) Liability Insurance Protects personal assets of corporate directors, officers and their spouses from lawsuits by employees, vendors or customers for alleged wrongful acts.
- Professional Liability (E&O) Insurance Protects businesses against claims that advice or services caused customer financial harm due to failure or mistake.
- Inland Marine Insurance Financial protection for business property transported on land, including equipment, products and parts shipped via automobiles, trucks or trains.
- Liability Umbrella Insurance Extra coverage for injuries, property damage, lawsuits and personal liability situations when costs exceed limits of other policies.
- Builder's Risk Insurance Covers buildings and structures under construction from property damage resulting from theft, vandalism, fire, or severe weather.
- Auto Insurance Personal automobile insurance coverage for individuals and families.
- Home Insurance Homeowners insurance coverage protecting personal assets and property for individuals and families.
- Specialty Auto Insurance Specialized coverage for specialty vehicles beyond standard automobiles, including RVs and boats.
- Life Insurance Personal life insurance coverage for individuals and families.
- Disability Insurance Coverage providing income protection for individuals who become disabled, offered as part of personal and employee benefits lines.
- Health Insurance Employee health insurance benefit programs for businesses seeking to offer competitive benefit packages.
- Fire Protection Contractors Insurance Specialized risk management programs customized for the fire protection industry through carrier partnerships.
- Bar & Restaurant Insurance Comprehensive insurance programs for fine dining and fast food restaurants.
- Grocery Store & Supermarket Insurance Customizable specialty programs protecting grocery stores and supermarkets against internal theft, business interruptions, and liabilities.
- Golf Course Insurance Coverage for public golf courses, private country clubs, driving ranges, and miniature golf courses.
- Michigan Cannabis Insurance Insurance products for businesses growing, dispensing, or providing equipment to legal or medical cannabis operations in Michigan.
- Winery, Distillery & Brewery Insurance Comprehensive insurance program for companies in the beverage industry.
- Haunted Attraction Insurance Continuous annual coverage for haunted houses, haunted hayrides, and other attractions including off-season protection.
- Lawn Care Business Insurance Specialty insurance programs for small and self-owned lawn care and landscaping businesses.
- Construction Program Insurance Insurance programs for commercial to residential contractors, from light to heavy construction applications.
- HVAC Contractor Insurance Customized specialty plans for general contractors and HVAC system installers based on unique industry risks.
- Plumbing Contractor Insurance Affordable plumbing contractor insurance policies for small to mid-sized plumbing businesses.
- Mechanical Contractor Insurance Extensive insurance programs for mechanical contractors, pipefitters, and industrial contractors, endorsed by the Michigan Plumbing and Mechanical Contractors Association.
- Electrical Contractor Insurance Comprehensive plans for general electricians, electrical contractors, and electrical power installers, partnered with the National Electrical Contractors Association.
- Commercial Trucking Insurance Commercial transportation insurance with access to more than a dozen insurance companies for competitive pricing and coverage options.
- Manufacturing Insurance Manufacturing industry-focused insurance programs designed for the complex and fast-paced manufacturing sector.
Quantifiable outcome
- 5,000+ individuals and businesses served annually
- +2 more outcomes
Companies that use Allied Insurance Managers, Inc.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Allied Insurance Managers, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allied Insurance Managers, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Michigan Plumbing and Mechanical Contractors AssociationcoreAllied Insurance Managers is officially endorsed by the Michigan Plumbing and Mechanical Contractors Association, positioning them as a trusted insurance partner for members of this trade organization.
- National Electrical Contractors AssociationcoreAllied Insurance Managers has established a partnership with the National Electrical Contractors Association to provide comprehensive insurance plans for general electricians, electrical contractors, and electrical power installers.
- Fire Protection Insurance CarrierscoreAllied Insurance Managers has developed partnerships with leading fire protection insurance carriers in the United States. These carriers value the detailed, complete submissions and professional relationship the agency brings to the partnership.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Allied Insurance Managers, Inc. competitors and assessment
Company assessmentBroad incumbents
- Acrisure: One of the largest independent insurance brokerage platforms in the US, formed by consolidating regional agencies. Comparable as an independent agency model placing business with multiple carriers across commercial, personal, and specialty lines, but operates at vastly larger national scale and is PE-backed (Gallagher Capital).
- Brown & Brown, Inc. Public insurance brokerage distributing property-casualty, personal lines, and specialty products across the US through a decentralized agency model. Directly comparable as a multi-carrier independent agency/brokerage, but operates at national scale with deeper specialty practice groups.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep retail brokerage operations across commercial and personal lines. Operates in the same independent brokerage channel with multi-carrier placement, but at materially larger scale and with broader geographic reach.
- Hub International: North American insurance brokerage built through acquisition of regional independents; offers commercial, personal, and employee benefits brokerage. Comparable independent-agency distribution model, but operates at national scale with PE ownership (Hellman & Friedman, Morgan Stanley).
- AssuredPartners: PE-backed acquirer of mid-market independent insurance agencies across commercial, personal, and benefits lines. Direct competitor for producer talent and client accounts in the Midwest, and the most active aggregator pressuring Allied's independence.
- USI Insurance Services: Large national insurance brokerage offering commercial, personal, and employee benefits solutions through a multi-carrier distribution model. Comparable agency/brokerage structure placing business with multiple carriers, but at significantly larger national scale and with deeper specialty practices.
- Marsh McLennan: Global professional services firm with Marsh as the world's largest insurance brokerage; offers commercial risk, personal lines, and benefits consulting. Operates in the same independent brokerage channel placing business with carriers, but at global scale with corporate institutional focus rather than SMB/mid-market.
Direct peers
- Kapnick Insurance Group: Michigan-based independent insurance agency providing commercial, personal, and benefits solutions with multi-carrier placement. Closest direct peer given overlapping Michigan geography, independent ownership, and similar mid-market commercial focus.
- Burns & Wilcox: Specialty insurance wholesale brokerage and managing general agent distributing complex commercial and personal lines through independent retail agents. Comparable specialty distribution focus and trade-association relationships in niche verticals like fire protection contractors.
- Heffernan Insurance Brokers: Privately-held independent insurance brokerage offering commercial, personal, and employee benefits across multiple US markets. Comparable in independent ownership, multi-carrier placement model, and mid-market commercial orientation, though based in California rather than the Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Allied Insurance Managers, Inc. social profiles
Digital presenceAllied Insurance Managers, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Insurance Managers, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Allied Insurance Managers, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Insurance Managers, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Insurance Managers, Inc.
What does Allied Insurance Managers, Inc. do?
Allied Insurance Managers is an independent insurance agency that places business, personal, and employee benefits coverage with multiple insurance carriers on behalf of clients. The agency distributes property-casualty, life, disability, and specialty industry insurance programs through dedicated agents, earning commissions from carriers while serving over 5,000 individuals and businesses annually across the United States.
Is Allied Insurance Managers, Inc. a public or private company?
Allied Insurance Managers, Inc. is a private company. It is classified as management employee owned and is currently operating.
When was Allied Insurance Managers, Inc. founded?
Allied Insurance Managers, Inc. was founded in 1912. It employs 251 to 500 people.
Where is Allied Insurance Managers, Inc. based?
Allied Insurance Managers, Inc. is headquartered in Rochester Hills, United States, in the North America region.
How does Allied Insurance Managers, Inc. make money?
One revenue line is on record: insurance Commissions.
Who are Allied Insurance Managers, Inc.'s main competitors?
Broad incumbents on record are Acrisure, Brown & Brown, Inc., Arthur J. Gallagher & Co., Hub International, AssuredPartners, USI Insurance Services and Marsh McLennan. Direct peers are Kapnick Insurance Group, Burns & Wilcox and Heffernan Insurance Brokers.
Does Allied Insurance Managers, Inc. have an API?
No public API is recorded for Allied Insurance Managers, Inc..
What industry is Allied Insurance Managers, Inc. in?
Allied Insurance Managers, Inc.'s product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 52421 and its SIC code is 6411.