Clinical Choice

What Clinical Choice does

Clinical Choice LLC is a privately held medical device company founded in 2001 and headquartered in Greensboro, North Carolina. The company researches, develops, manufactures, and distributes products for the complete endoscope care workflow: reprocessor filters compatible with leading AER systems (Olympus, Medivators, Steris, Custom Ultrasonics, J&J/ASP), the patented SafeCap transport and short-term storage system with color-coded sterile liners, the ScopeVault HEPA-filtered positive-pressure storage cabinet (patent-pending modular design), and single-use GI accessories including bite blocks and cleaning brushes. All products are positioned to comply with ANSI/AAMI ST91:2021, SGNA, AORN, and Joint Commission standards, and filters are manufactured under ISO 9000 quality systems. The company serves more than 1,200 hospitals and surgery centers across the United States and operates an international dealer network in Europe, Australia, New Zealand, Canada, South Korea, and Great Britain.

The business model is a hybrid hardware/consumable sales model: compatible filters and SafeCap liners are recurring revenue consumables, while ScopeVault cabinets are higher-value capital equipment placements. Pricing is quote-based and not publicly disclosed, with contracted rates available to HealthTrust and Vizient GPO members and a marketed 30-50% cost advantage versus OEM filter pricing. The go-to-market is sales-led domestically, with dedicated account representatives covering most of the US, supported by GPO contracts and an international dealer network. The company holds a minority/woman-owned business certification through the Carolinas-Virginia Minority Supplier Development Council, which is a notable supplier-diversity asset in US healthcare procurement.

The operating footprint is intentionally lean — 1-10 employees — serving a large but fragmented customer base primarily through channel partners and recurring consumable reorders. The company has no disclosed external funding, no parent company, and no M&A history, indicating organic, founder/owner-operated growth over more than 20 years. Product innovation has accelerated within the last five years with the introduction of SafeCap and ScopeVault, signaling continued investment in expanding the addressable workflow beyond the original filter business.

Name

Clinical Choice

Legal name

Clinical Choice LLC

Website

https://clinicalchoice.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Clinical Choice LLC develops and manufactures endoscope transport (SafeCap), storage cabinets (ScopeVault), compatible AER reprocessor filters, and GI disposable accessories for US hospitals and surgery centers, distributed via direct sales, GPO contracts, and international dealers.

Ownership category

akta.pro rank

Product category

Medical Devices for Endoscope Care

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Reprocessing & Endoscope Infection Prevention (AERs, Drying/Storage, Leak Testing, Brushes) (HLAHANAJ)

akta.pro secondary industry

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

Keywords

• Endoscope transport systems
• Endoscope storage cabinets
• Medical device reprocessing filters
• GI endoscopy accessories
• Healthcare supply chain

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Medical Device and Supply Sales: Clinical Choice generates revenue through the sale of endoscope transport systems (SafeCap), storage cabinets (ScopeVault), compatible reprocessor filters, and GI disposable accessories. Products are sold directly to healthcare facilities and through dealer networks internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clinical Choice designs, manufactures, and sells medical devices for the endoscope care workflow, including the SafeCap transport system, ScopeVault HEPA-filtered storage cabinets, OEM-compatible reprocessor filters for leading AER units, and single-use GI accessories such as biteblocks and cleaning brushes. Products are sold directly to hospitals and surgery centers, through GPO contracts (HealthTrust, Vizient), and via international dealers.

Product overview

Clinical Choice offers a comprehensive portfolio of endoscope management products consisting of four core offerings: SafeCap® (endoscope transport system with trays, lids, color-coded sterile liners, and transport carts), ScopeVault® (HEPA-filtered storage cabinet with positive pressure and Dri-Scope® drying compatibility), Endoscope Reprocessor Filters (compatible replacements for Olympus®, Medivators®, Steris®, Custom Ultrasonics®, and J&J®/ASP® AER units), and GI Accessories (single-use endoscopic biteblocks and cleaning brushes). The product ecosystem addresses the complete endoscope workflow from transport to storage to reprocessing, with all products designed to comply with ANSI/AAMI ST91:2021 guidelines.

Differentiator

Problem solved

Functional benefit

Brands

• SafeCap®: Endoscope transport and short-term storage system with liners compatible with other trays and containers.
• ScopeVault®

Products and services

• SafeCap® Endoscope Transport System Patented endoscope transport and short-term storage system featuring trays, lids, sterile color-coded liners (green/red/clear for clean/biohazardous status), and transport carts in 6/8/10-tray configurations. Meets ANSI/AAMI ST91:2021 guidelines and OSHA requirements for hazardous item transport. Designed for hospitals and surgery centers performing endoscopic procedures.
• ScopeVault® Endoscope Storage Cabinet Modular aluminum/acrylic endoscope storage cabinet with 24/7 HEPA filtration, positive pressure, dual LED lighting, removable drip tray, cam lock security, and Dri-Scope® 10-port and 16-port manifold compatibility. Stores up to 10-16 gastroscopes, colonoscopes, bronchoscopes, and specialty scopes. Designed for hospitals and surgery centers requiring compliant long-term endoscope storage.
• Endoscope Reprocessor Filters Compatible filters for leading endoscope reprocessing units (AERs) including Olympus® OER-PRO, Medivators® Advantage/DSD/SSD/CER/DSD Edge, Steris® SS1/Reliance EPS/System 1E, Custom Ultrasonics®, and J&J®/ASP® systems. Meets or exceeds OEM specifications and ISO 15883-1 & 15883-4 standards with 30-50% cost savings versus OEM pricing. Manufactured under ISO 9000 quality management systems and FDA compliant.
• Endoscopic Biteblocks Single-use disposable mouth protection devices available in adult (60Fr 20x27mm) and pediatric (42Fr 14x22mm) sizes. Latex-free with adjustable straps, flexible design conforming to mouth/face, and dental retention rim to prevent endoscope damage during GI procedures.
• Endoscopic Cleaning Brush Double-ended disposable cleaning brush combining valve/channel combo in one device. Features high bristle count for thorough cleaning, 1.65mm catheter diameter, 230cm catheter length, and 11mm and 5mm bristle diameters. Sold 50 units per box, latex-free.

Quantifiable outcome

• 30-50% cost savings compared to OEM filter pricing
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• HealthTrustcoreChannel Partner/ Reseller/ DistributorClinical Choice is a contracted vendor of HealthTrust, a Group Purchasing Organization. HealthTrust members can submit purchase orders via fax or email and receive contracted pricing on all Clinical Choice products. Shipping terms are based on negotiated agreement terms.
• VizientcoreChannel Partner/ Reseller/ DistributorClinical Choice is a contracted vendor of Vizient, a Group Purchasing Organization. Vizient members receive contracted pricing through the group purchasing contract with payment terms available via the GPO agreement.
• Dri-Scope AidcoreTechnology or IntegrationScopeVault endoscope storage cabinet is compatible with the industry-leading Dri-Scope Aid manifold system, making it fully compliant with ANSI/AAMI ST91:2021 guidelines that focus on channel drying of endoscopes. Available in versions compatible with both Dri-Scope 10-port and 16-port manifolds.
• Water Filter Product ManufacturerscoreOEM/ Whitelabel/ Licensing PartnerClinical Choice works with respected, well-known manufacturers of water filter products to produce their private-labeled medical-grade filters. Suppliers manufacture filters under ISO 9000 or above quality management systems and are FDA Compliant and NSF 42 certified.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ruhof Corporation: Ruhof manufactures enzymatic detergents, cleaning brushes, and endoscope reprocessing consumables. Clinical Choice competes with Ruhof on cleaning brushes and adjacent infection-prevention products, serving the same sterile processing and GI suite end customers.
• Custom Ultrasonics: Custom Ultrasonics manufactures automated endoscope reprocessors and related consumables, with Clinical Choice supplying compatible filters for its systems. It is a focused incumbent in the AER segment with overlapping product categories.
• Healthmark Industries: Healthmark Industries is a leading manufacturer of endoscope reprocessing accessories, storage cabinets, transport systems, and cleaning verification products for sterile processing departments. It is a direct competitor to Clinical Choice across the same endoscope management workflow spanning transport, storage, and reprocessing consumables.
• Dri-Scope Aid (TRICOR Systems): Dri-Scope Aid is the channel-purge drying manifold referenced in Clinical Choice's ScopeVault product copy. It represents an adjacent/partner offering in endoscope drying compliance and serves the same sterile processing workflow.

Broad incumbents

• Belimed (Metall Zug Group): Belimed supplies sterilization, disinfection, and endoscope reprocessing equipment and consumables. It competes broadly in the infection prevention and sterile processing space where Clinical Choice's reprocessing and storage products are sold.
• Advanced Sterilization Products (Johnson & Johnson MedTech): ASP manufactures the Sterrad low-temperature sterilization systems and ASP AER reprocessors used in healthcare. Clinical Choice supplies compatible filters for J&J/ASP systems, making ASP a broad incumbent whose installed base drives part of Clinical Choice's revenue.
• Ambu: Ambu is a major single-use endoscope and anesthesia/accessory manufacturer. While a broader single-use endoscopy play, Ambu's expansion into consumables adjacent to endoscopy workflows makes it a broad incumbent comparable to Clinical Choice's GI accessories.
• STERIS: STERIS is a major manufacturer of Automated Endoscope Reprocessors (AERs) and related consumables. It owns the legacy Medivators line (formerly Cantel) and manufactures System 1E and SS1 reprocessors for which Clinical Choice sells compatible filters, making STERIS both a partner ecosystem and broad incumbent competitor.
• Medline Industries: Medline is a large medical supply manufacturer and distributor with a broad portfolio of GI/endoscopy accessories including bite blocks and single-use devices that overlap with Clinical Choice's GI accessories line.
• Olympus Medical: Olympus is the dominant endoscope manufacturer and a leading AER producer (OER-PRO). Clinical Choice's compatible filter line targets Olympus AERs directly, positioning it as a cost-saving third-party alternative within Olympus' installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clinical-choice-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinical Choice