Chosen Group

What Chosen Group does

Chosen Group (operating primarily through its wholly-owned subsidiary CHOSEN Digital Co., Ltd., registered in Bangkok, Thailand) is a private technology company founded in 2001 as an IT systems integrator that pivoted in 2018 into EV energy management. Its core offering is the EMSP.com (Energy Modernization System Provider) platform — an AI-powered software stack that aggregates and orchestrates EV chargers across diverse hardware brands and protocols, including the claimed ability to control non-OCPP / non-communication chargers (estimated at ~80% of home chargers in Thailand). The platform is built on a proprietary "Core Engine" layer and supports Load Aggregation, Virtual Power Plant (V2G/V2H), Demand Response, and predictive charging analytics fed by real-time transformer and SCADA data.

The company monetizes across three streams: (1) hardware sales of EV chargers and smart public-phone-booth chargers (manufactured in partnership with SVI under the Boston brand); (2) recurring SaaS subscriptions for the EMSP platform offered to B2B building operators (condos, hotels, commercial buildings), B2C home owners, and B2G utilities; and (3) future transaction-fee revenue from energy trading and VPP services. Its stated customer base includes 150+ buildings in Thailand plus government utility relationships with Thailand's Provincial Electricity Authority (PEA) and Laos's EDL, alongside an enterprise real estate deployment with AP Properties ("AP Smart Charge"). Distribution is sales-led, direct enterprise engagement supplemented by thought-leadership at international forums (UN APFSD, Future Energy Asia, ASEAN Sparks Elevate).

The company has a 12-person core team with backgrounds in EVs, energy systems, and IT, supported by Jack Cheng (former Foxconn EV CEO and NIO co-founder) as honorary chairman. Geographic footprint extends across Thailand, Taiwan, Vietnam, Hong Kong, Laos, Japan, Malaysia, Korea, with active pursuit of opportunities in Qatar. Capital raised to date is a $1M seed round (in progress as of 2025), supplemented by Thai government innovation grants from the National Innovation Agency (NIA). The company is early-commercial-stage with technology partnerships signed with ASTRI (Hong Kong), M Mobility (Taiwan), National Telecom Public Co. Ltd. (NT, Thailand), Acer ITS (Taiwan), and VicOne/Trend Micro (cybersecurity).

Name

Chosen Group

Legal name

CHOSEN Digital Co., Ltd. (โชเซ่น ดิจิตอล จำกัด)

Website

https://chosen.co.th

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Chosen Group, via CHOSEN Digital, develops an AI-powered EV energy management platform (EMSP) that aggregates multi-brand chargers, enables Virtual Power Plant and V2G capabilities, and serves B2B buildings, B2C home owners, and government utilities across Thailand and ASEAN.

Ownership category

akta.pro rank

Product category

EV Energy Management Software

NAICS

Electric Power Transmission, Control, and Distribution (22112), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD), EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD)

Keywords

• EV energy management
• Virtual power plant
• EV charging aggregation
• Load balancing software
• Smart grid management

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EV Charger Hardware Sales: Sale of EV charging hardware including home chargers, smart charging poles, and converted public telephone booths
2. EMSP Software Platform (B2B/B2G): SaaS platform for EV charging management, payment processing, real-time reporting, and energy load management for buildings, condos, hotels, and government utilities
3. EV Charging Management (B2C): Payment and management platform for residential EV charging with smart load balancing
4. Energy Trading / VPP Services: Future revenue from Load Aggregation, Virtual Power Plant, and Demand Response services enabling energy trading

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Chosen Group develops and sells the EMSP.com EV and energy management platform, an AI-powered software system that aggregates and controls EV chargers across brands and protocols (including non-OCPP units) and enables Virtual Power Plant capabilities for grid load balancing. Its core operating subsidiary, CHOSEN Digital Co., Ltd., complements the software with EV charger hardware (home chargers, commercial stations, smart public phone-booth chargers) and white-label deployments such as AP Smart Charge for property developers.

Product overview

CHOSEN Digital offers a unified EV energy management platform combining EMSP.com (Energy Modernization System Provider) as the core software platform with EVen as the EV charging management system, both powered by proprietary Core Engine technology. The platform enables load aggregation and Virtual Power Plant capabilities, connecting diverse EV charger brands across B2C, B2B, and B2G segments. Hardware solutions including EV chargers and smart charging poles complement the software offerings. The ecosystem supports future energy technologies including Demand Response, Load Aggregation, and Virtual Power Plants for energy trading.

Differentiator

Problem solved

Functional benefit

Brands

• EMSP.com: Energy Modernization System Provider — EV and energy management platform that aggregates and controls EV chargers across multiple brands and protocols.
• EVen System

Products and services

• EMSP.com (Energy Modernization System Provider) A software platform that aggregates and controls EV chargers across different brands and protocols (OCPP and non-OCPP) for B2B, B2G, and B2C customers. Provides real-time monitoring, payment processing, energy load balancing, and enables Load Aggregation and Virtual Power Plant capabilities for buildings, condos, hotels, and government utilities.
• EVen (Electric Vehicle Energy Management System) An EV charging management system that enables location owners and charging station operators to monitor electricity usage, charger status, charging duration, and positioning, using OCPP as the universal communication language between chargers and the management system.
• Virtual Power Plant (VPP) An energy management offering that connects EV batteries into a distributed network functioning as a single massive power plant, capable of signaling chargers to reduce consumption or discharge power back to the grid (V2G/V2H) when the grid is stressed.
• Smart Public Phone Booth Charger Public phone booths converted into EV charging stations equipped with intelligent features including EV charging, PM 2.5 air-quality detection, 5G WiFi signals, and solar power capability.
• EV Charger Hardware (Boston brand) Physical EV charging equipment offered as part of complete solutions, including home EV chargers (B2C), commercial charging stations, and smart charging poles; manufactured with SVI to integrate with the EMSP platform.

Quantifiable outcome

• In Thailand, 500,000 transformers need replacement requiring $15 billion USD investment; CHOSEN's solution prevents overload without infrastructure replacement
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• M MobilitycoreStrategic or Co-development Partner · 28 June 2024MOU for EV and new energy technology development to global markets. Led by Mr. Jack Cheng (Chairman), former CEO of Foxconn EV and co-founder of NIO. Strategic partnership for international market expansion.
• ASTRI (Hong Kong Applied Science and Technology Research Institute)coreTechnology or Integration · 12 March 2024Technology collaboration for EV charging technology development. Joint development of charging optimization, smart station design, intelligent charging solutions, and integration of renewable energy sources. ASTRI provides advanced research capabilities; CHOSEN contributes proprietary EV energy aggregation technology. Contract signed March 12, 2024.
• National Telecom Public Co., Ltd. (NT)coreTechnology or Integration · 28 September 2022MOU for technology collaboration on development of electric power control and management system platform. NT provides Government Cloud Server, national security infrastructure, and Internet connectivity for CHOSEN's EV energy platform. Signed September 28, 2022.
• Provincial Electricity Authority (PEA)coreStrategic or Co-development PartnerMOU for EV load control system development under low-voltage transformers. CHOSEN provides AI-powered load management system; PEA provides grid infrastructure data. Pilot project for large-scale EV load control in Thai distribution network.
• KMITL (King Mongkut's Institute of Technology Ladkrabang)minorStrategic or Co-development PartnerAcademic MOU for technology collaboration in engineering and innovation. Joint research and development activities in EV charging and energy management systems with Thailand's top engineering university.
• Chiang Mai UniversityminorStrategic or Co-development PartnerResearch and innovation collaboration. First initiative in Thailand and Asia to study EVs and Grid Modernization comprehensively. Started in 2018.
• Electricity Authority of Laos (EDL)minorStrategic or Co-development PartnerEV NATIONAL GRID system implementation. CHOSEN providing EV charging management system for Lao electricity authority, first of its kind globally.
• Acer ITS (Taiwan)minorStrategic or Co-development PartnerSmart EV charging pilot project in Taiwan. Joint proof of concept for street-side parking and charging with Acer's smart parking poles. Pilot POC underway.
• Hong Kong Science Park (HKSTP)minorStrategic or Co-development PartnerMarket Discovery Program for market expansion to Hong Kong and Mainland China. Selected from global innovations by Hong Kong government.
• Electric Vehicle Association of Thailand (EVAT)minorStrategic or Co-development PartnerEV Charging Consortium member. CHOSEN COO signed consortium agreement for Thailand EV charging infrastructure development under EVAT.
• AP PropertiescoreStrategic or Co-development PartnerSmart EV charging platform development. CHOSEN provides integrated charging management for AP's residential developments, unifying multiple charger brands into single AP Smart Charge platform.
• Global Green Growth Institute (GGGI)minorStrategic or Co-development PartnerSpeaker at Global Green Growth Week 2024 in Seoul. Invited by GGGI under Mr. Ban Ki-moon, former UN Secretary-General, to discuss climate tech investments.

Scale indicators4 records

Recent moves1 record

Expansion highlights8 records

Direct peers

• Noodoe: Noodoe operates an EV charging operating system (Noodoe EV OS) that aggregates and manages chargers across brands using OCPP. It is one of the closest direct peers to CHOSEN's EMSP, with overlapping focus on multi-brand charger management and energy management.
• Virta: Virta is a European-headquartered EV charging SaaS and CPO platform with smart-charging, load management, and V2G capabilities. Comparable to CHOSEN for its EV charging software backbone and recurring SaaS model, though with deeper European footprint.
• Hive Power: Hive Power is a Swiss VPP and flexibility management platform that aggregates distributed energy resources (including EV chargers) for grid services. Closely comparable to CHOSEN's VPP and load aggregation vision, though focused on European markets.

Broad incumbents

• ChargePoint: ChargePoint is the largest global EV charging network and software platform, offering CPMS, OCPP-based charger management, and energy management features. Directly comparable technology stack to EMSP, but serves a much broader global footprint.
• Enel X Way: Enel X Way (subsidiary of Enel) operates one of the largest global EV charging networks with integrated software for CPOs, smart charging, and V2G programs. A broader incumbent operating in the same EV charging management software space as CHOSEN.
• EVBox: EVBox (owned by Engie) manufactures EV charging hardware and offers a charging management platform with OCPP interoperability. Comparable business model combining hardware + software, with European utility backing similar to CHOSEN's Thai utility partnerships.
• ABB E-mobility: ABB E-mobility is a global provider of EV charging hardware and software including OCPP-based charger management and grid integration. A broad incumbent whose technology stack overlaps with CHOSEN's EMSP and load management functionality.
• Greenlots (Shell): Greenlots, acquired by Shell, provides EV charging network management software (now Shell Sky) including load management and grid services. Closely comparable CPMS-style offering to CHOSEN's EMSP, with global oil-major backing.
• AutoGrid (Schneider Electric): AutoGrid, acquired by Schneider Electric, is a VPP and distributed energy resource management platform. Highly comparable to CHOSEN's VPP ambitions and EV fleet aggregation roadmap, with the backing of a global energy management incumbent.

Emerging players

• Enode: Enode is an API platform connecting EV chargers, batteries, and energy devices to energy retailers and VPP operators. Comparable to CHOSEN's interoperability mission, but positioned as an enabling layer rather than a full EMSP/CPO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ChosenGroup
• Facebookfacebook.com/CHOSENGROUP
• LinkedInlinkedin.com/in/worapoj-chosen-75130253
• TikToktiktok.com/@chosengroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chosen Group