Hennessy Coffee

What Hennessy Coffee does

Hennessy Coffee is an Australian family-owned specialty coffee and beverage retailer operating a direct-to-consumer e-commerce storefront on Shopify (hennessycoffee.com.au) alongside a wholesale program and warehouse pickup. Its proprietary catalog comprises seven roasted coffee blends (Black Diamond, Platinum, Decaffeinated, Classic, Mojo, Grace Clare Reserve, and Freeze Dried Instant), 18+ tea varieties, eight cocktail mixers, drinking chocolate, and complementary items such as raw liquid sugar and coffee shots, with products priced roughly from $15 to $48 per unit.

The company complements its proprietary line by distributing third-party brands including SHOTT syrups, THE REAL MILKSHAKE CO. milkshake syrups, and MILKLAB long-life milk. A second commercial pillar distributes OEM espresso and beverage equipment (Eversys, Victoria Arduino, Nuova Simonelli, Sanremo, Coffetek, Elmeco), professional grinders (Fiorenzato, Mazzer), and the proprietary Hennessy Coffee Station concept targeting gaming venues, hotels, aged care facilities, convenience stores, and corporate events. Underlying technology is largely OEM rather than proprietary; the company's own differentiation rests on carefully sourced green beans, in-house roasting and blending expertise, and a one-stop commercial coffee supply proposition.

Hennessy generates revenue through one-time product sales across its DTC storefront and wholesale channel, plus higher-value commercial equipment sales with multi-year contract cadence (per source pricing notes). Customer segments span retail home consumers, cafes and coffee shops, hospitality (hotels, gaming, function centres), healthcare (aged care), and corporate event clients, all served within Australia. Marketing relies on Instagram, website content/SEO, and the e-commerce platform itself. The company is privately held, bootstrapped, and operates without disclosed investors, parent entities, app, API, or AI capabilities.

Name

Hennessy Coffee

Legal name

Hennessy Coffee

Website

https://hennessycoffee.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hennessy Coffee is an Australian family-owned specialty coffee and beverage retailer selling proprietary roasted coffee blends, teas, cocktail mixers, and syrups via Shopify e-commerce, plus wholesale and commercial espresso equipment distribution (Eversys, Victoria Arduino, Nuova Simonelli, Sanremo) to cafes, hotels, gaming venues, aged care, and corporate clients across Australia.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee retail
• Commercial espresso equipment
• Cocktail mixers
• Tea and beverages
• Wholesale coffee supplies

Headquarters

HQ city

Chipping Norton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Coffee & Tea: Direct sales of freshly roasted coffee beans, teas, and related beverage products through e-commerce platform
2. Cocktail Mixers & Syrups: Premium cocktail mixers, SHOTT syrups, and milkshake syrups sold directly to consumers
3. Commercial Equipment: Sale of commercial espresso machines and equipment including Eversys, Victoria Arduino, Nuova Simonelli, Sanremo brands
4. Wholesale: Bulk wholesale orders for events, offices, and special occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hennessy Coffee is a specialty coffee roaster and beverage retailer that roasts and sells seven proprietary coffee blends, 18+ loose-leaf and pyramid teas, eight cold-dripped cocktail mixers, SHOTT and THE REAL MILKSHAKE CO. syrups (resold), drinking chocolate, spiced chai, and barista supplies. The company also distributes premium commercial espresso and grinder equipment from Eversys, Victoria Arduino, Nuova Simonelli, Sanremo, Coffetek, Elmeco, Fiorenzato, and Mazzer, and deploys a custom-built Hennessy Coffee Station solution for high-traffic venues. Sales occur through a Shopify DTC storefront, warehouse pickup, and a wholesale program for events, offices, cafes, hospitality venues, aged care, and gaming operators.

Product overview

Hennessy Coffee is a specialty coffee and beverage products retailer offering a diverse portfolio of products. The core offering consists of 7 proprietary coffee blends (Black Diamond, Platinum, Decaffeinated, Classic, Mojo, Grace Clare Reserve, and Freeze Dried Instant), 18+ tea varieties (English Breakfast, Earl Grey, Green Tea Sencha, Chai Marsala, Jasmine Green, Peppermint, Organic Chamomile, Strawberry Patch, Ginger Kiss, and more), and 8 cocktail mixers (Espresso Martini, Margarita, Coco Berry, Tropical Sunset, Passion Punch, Persian Delight, Summer Breeze, Fruits of Paradise). The company also distributes complementary branded products including SHOTT syrups (10+ flavors including Caramel, Chocolate, Vanilla, Mango, Passionfruit, and more) and THE REAL MILKSHAKE CO. syrups (Chocolate, Banana, Vanilla, Strawberry, Caramel). Additional offerings include Premium Drinking Chocolate, Spiced Chai, Natural Raw Liquid Sugar, Natural Raw Coffee Shots, and commercial equipment including Eversys, Victoria Arduino, Nuova Simonelli, Sanremo, Coffetek, and Elmeco machines plus grinders and barista accessories. Hennessy Coffee operates as both a direct-to-consumer e-commerce platform (powered by Shopify) and wholesale supplier for commercial venues.

Differentiator

Problem solved

Functional benefit

Brands

• SHOTT: Range of real fruit and flavoured syrups for enhancing drinks
• THE REAL MILKSHAKE CO.
• Hennessy Coffee Station

Products and services

• Black Diamond Coffee A premium medium roast blend of beans from Costa Rica, New Guinea, and India, featuring caramel sweetness, dark chocolate, and raisin notes with a thick crema; sold at $18 for 250g through the Hennessy Coffee DTC store.
• Platinum Coffee Blend A premium medium roast blend of Costa Rican, New Guinean, and Indian beans with spicy, sweet caramel notes and dense crema; suitable for cappuccinos, lattes, and flat whites.
• Organic Decaffeinated Coffee An organic decaffeinated blend using Mountain Water processing to retain the delicate, sweet fruit flavours of Colombian beans; priced at $20 for the standard size.
• Classic Indonesian Coffee Blend A versatile Indonesian blend ideal for espresso machines, vending setups, and fully automatic coffee applications; priced at $48 for 1kg.
• Mojo Coffee Blend A medium-strength blend with smooth chocolate hints, fruity notes, and delicate acidity topped with dense crema.
• Grace Clare Reserve Coffee A medium-dark roast blend with bold flavours, sweet citrusy notes, floral hints, and a rich caramel and aniseed finish.
• Freeze Dried Coffee (Instant) A smooth and aromatic instant coffee made from 100% Arabica beans sourced from Brazil and freeze-dried to preserve rich flavour.
• Hennessy Tea Collection A 18-variety tea range including Strawberry Patch, Organic Chamomile, Green Tea Sencha, Peppermint, Jasmine Green Tea, English Breakfast, Ginger Kiss, Chai Marsala, and Earl Grey; available as pyramid tea bags (50 count) or loose leaf, with complementary storage tins.
• Hennessy Cocktail Mixer Collection A range of eight cold-dripped premium cocktail mixers (Espresso Martini with hazelnut & white chocolate, Classic Margarita, Coco Berry, Fruits of Paradise, Passion Punch, Persian Delight, Summer Breeze, Tropical Sunset); 750ml bottles serve up to 13 drinks and are priced at $32 each.
• SHOTT Syrups Range Resold range of SHOTT real fruit and flavoured syrups (Black Tea & Peach, Caramel, Chai/Vanilla Notes, Chocolate, Cranberry & Lime, Mango, Passionfruit, Pomegranate/Grenadine, Vanilla, White Chocolate, Salted Caramel, Strawberry, Tahitian Lime) in 1L bottles, made in New Zealand, suitable for coffee, cocktails, smoothies, and desserts.
• THE REAL MILKSHAKE CO. Syrups Range Resold range of THE REAL MILKSHAKE CO. milkshake syrups (Chocolate, Banana, Vanilla, Strawberry, Caramel) in 1.5L bottles, suitable for milkshakes and desserts.
• Premium Drinking Chocolate A rich, creamy chocolate powder for home use, mixable with hot water or milk to create a full-flavoured hot chocolate.
• Spiced Chai A fragrant spiced chai blend for creating cafe-style chai lattes at home.
• Natural Raw Coffee Shots (Espresso) A bold and smooth 1L liquid coffee concentrate made from 100% Arabica beans from Brazil; perfect for iced coffee, cocktails, and desserts.
• Natural Raw Liquid Sugar 100% Australian natural raw sugar in liquid form, packaged in 1.5L bottles with a pump dispenser that serves one teaspoon per pump, designed for baristas or home use; priced at $14.95.
• Hennessy Coffee Station A premium custom-built coffee station featuring an Eversys Cameo espresso machine, designed to bring high-quality barista-level coffee to gaming floors, function areas, event spaces, convenience stores, aged care, corporate events, hotels, and other high-traffic venues.
• Commercial Espresso Equipment Line (Eversys, Victoria Arduino, Nuova Simonelli, Sanremo) Distributed range of commercial espresso machines including Eversys Cameo/Enigma E2/Enigma E4 super-automatic (up to 350 espressos/hour), Victoria Arduino Black Eagle Maverick/Eagle One/Eagle Tempo (T3 Genius Technology, PureBrew, Gravimetric Precision), Nuova Simonelli Appia Life (Soft Infusion System, EasyCream, up to 250 cappuccinos/day), and Sanremo Zoe Compact/Zoe Competition/F18/Café Racer; pricing not publicly disclosed with multi-year contract billing cadence.
• Coffetek Instant Coffee Machines (Vitro S2, Vitro S4, Neo) Instant coffee machines for busy workplaces, hotels, conference venues, and high-traffic environments, with payment solution integration support.
• Elmeco First Class Millennium Slush Machines Advanced slush machines for Italian granita, slushies, frozen margaritas, sorbet, and milk-based products such as frozen yogurt and milkshakes.
• Professional Coffee Grinders (Fiorenzato, Mazzer) Professional-grade coffee grinders including Fiorenzato F64 and F83, and Mazzer Mini, Super Jolly, and Major V models, with touchscreen displays, built-in scales, and electronic cooling systems for precision grinding.
• PUQPress Q2 Automatic Tamper Automatic tamping device providing consistent pressure for perfect espresso extraction every time in commercial barista setups.
• Hennessy Porcelain Cups, Mugs, and Keep Cups Commercial-grade porcelain Italian-style belly-shaped cup, saucer, and mug sets (Cappuccino, Espresso, Matte Black Mug) plus reusable Hennessy Keep Cups in large and small sizes, designed to maintain coffee temperature and aroma.
• Hennessy Tea Storage Tins Black storage tins designed to keep tea fresh, available for Strawberry Patch, Chai Marsala, Ginger Kiss, Peppermint, Jasmine Green Tea, Green Tea Sencha, Organic Chamomile, Earl Grey, and English Breakfast varieties.
• Hennessy Barista Cleaning Accessories Cafetto Espresso Machine Cleaner (500g, NSF-tested protocol P152, non-corrosive, no taint), Rhino Barista Cloth Set (4-pack heavy duty microfibre), and Rhino Stainless Steel Cocoa Shaker with fine mesh lid for commercial or home espresso machines.
• Tea Lovers Pack A curated bundle of tea products for tea enthusiasts.
• Chocolate & Chai Lovers Pack A bundle including the buyer's choice of 1kg Vending Chocolate or Spiced Chai, plus 1L MILKLAB long-life milk (Full Cream, Almond, Soy, or Lactose Free) with a bonus second litre.
• Father's Day Gift Packs A range of Father's Day gift bundles combining Hennessy Handcrafted merchandise (Cooler Bag, Truckers Cap, Truckers Hat, Keep Cup) with 250g–1kg coffee and Hennessy Cocktail Mixers.
• Hennessy Coffee Gift Card Gift cards delivered by email with instructions to redeem at checkout, available in denominations of $40, $80, $120, and $150 AUD.
• Wholesale Program Bulk wholesale ordering for events, offices, cafes, hospitality venues, aged care facilities, gaming venues, and special occasions, supplying coffee, tea, cocktail mixers, syrups, and supporting equipment at commercial volumes.

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EVERYS (Eversys)coreTechnology or IntegrationDistributes Eversys commercial espresso machines including Cameo, Enigma E2, and E4 models. Eversys combines traditional espresso artistry with super-automatic technology.
• Victoria ArduinocoreTechnology or IntegrationOffers Victoria Arduino espresso machines including Black Eagle Maverick, Eagle One, and Eagle Tempo. Known for T3 Genius Technology and energy-efficient design.
• Nuova SimonellicoreTechnology or IntegrationDistributes Nuova Simonelli Appia espresso machines designed for high-volume environments, producing up to 250 cappuccinos daily.
• San RemocoreTechnology or IntegrationOffers Sanremo espresso machines including Zoe Compact, Zoe Competition, F18, and Café Racer models for various coffee environments.
• SHOTT BeveragescoreChannel Partner/ Reseller/ DistributorResells SHOTT range of real fruit and flavoured syrups including caramel, chocolate, chai, vanilla, and fruit flavours. Products made in New Zealand.
• THE REAL MILKSHAKE CO.coreChannel Partner/ Reseller/ DistributorResells THE REAL MILKSHAKE CO. syrups including chocolate, banana, vanilla, strawberry, and caramel flavours in 1.5L bottles.
• MILKLABminorChannel Partner/ Reseller/ DistributorOffers MILKLAB long-life milk products including Full Cream, Almond, Soy, and Lactose Free varieties as part of their Chocolate & Chai Lovers Pack.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vittoria Coffee: One of Australia's largest established coffee companies with broad retail, foodservice, and wholesale distribution. Overlaps with Hennessy's wholesale channel but at a much larger, multi-format scale.

Direct peers

• Industry Beans: Melbourne specialty roaster with DTC, wholesale, and flagship cafe operations. Comparable premium DTC and wholesale roaster competing for the same Australian venue and consumer customers.
• Padre Coffee: Melbourne specialty roaster with DTC, wholesale, and cafe presence. Similar focus on freshly roasted specialty coffee supplied to cafes, offices, and hospitality venues across Australia.
• Market Lane Coffee: Melbourne specialty roaster and cafe operator with wholesale supply. Similar vertically integrated DTC + wholesale + cafe model targeting premium Australian consumers and venues.
• St Ali Coffee Roasters: Melbourne specialty roaster with DTC, wholesale, and hospitality presence. Directly comparable premium DTC roaster competing for the same cafe and wholesale customers.
• Seven Seeds Coffee Roasters: Melbourne specialty roaster operating DTC, wholesale, and a flagship cafe. Comparable blend of coffee roasting, equipment support, and multi-channel distribution in the Australian market.
• Ona Coffee: Canberra-origin specialty roaster with DTC, wholesale, and a flagship cafe/hospitality venue. Directly comparable premium roaster model with strong wholesale channel.
• Code Black Coffee Roasters: Melbourne specialty roaster combining DTC, wholesale, and cafe operations. Comparable premium positioning and B2B/wholesale channel serving cafes and hospitality.
• Campos Coffee: Australian specialty coffee roaster with DTC e-commerce, wholesale supply to cafes, and branded cafes. Directly comparable product range, customer segments (cafes, offices, retail), and business model.
• Single O: Sydney-based specialty roaster with strong DTC and wholesale channels serving cafes, offices, and hospitality venues. Comparable premium DTC positioning and B2B distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hennessycoffee
• Facebookfacebook.com/hennessycoffee
• LinkedInlinkedin.com/company/hennessy-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hennessy Coffee