What Apollo Reizen, onderdeel van DERTOUR Group does

Apollo Reizen was the Dutch consumer-facing arm of the Apollo charter-tour brand, a Nordic package-holiday operator active for over 40 years and owned by DERTOUR Group, itself part of REWE Group. The Dutch entity has ceased consumer operations: its website redirects visitors to the parent DERTOUR platform, and the residual Amsterdam-based organization of approximately 6 employees is consistent with a wind-down rather than ongoing commercial activity. The underlying Apollo brand, however, continues to operate across Sweden, Denmark, Norway and Finland, chartering flights from 13 Nordic airports and serving roughly one million travelers per year with package holidays, themed sports/skii trips, and own-brand hotel concepts.

Core products and operations comprise bundled charter-flight-and-hotel packages to Mediterranean and long-haul destinations (including Thailand, Cape Verde and the Caribbean), differentiated product lines such as Apollo Sports for ski and themed sports travel, and a curated portfolio of own-brand hotels and resorts. There is no disclosed proprietary technology platform or AI/ML capability in the input; the competitive stack rests on charter-block capacity contracts, hotel allotment agreements, brand, and the scale advantages of REWE Group ownership rather than software differentiation.

The business model is classic B2C package-tour economics: per-package pricing to individual Nordic consumers, revenue captured on booking with delivery across a 12-18 month charter season. Distribution combines direct online booking, retail travel-agent channels, and increasingly the broader DERTOUR Group distribution infrastructure following the Dutch consolidation. Sustainability positioning (Travelife certification, Bioleum SAF partnership) is being used as both a compliance and brand-differentiation lever rather than a near-term revenue driver.

Name

Apollo Reizen, onderdeel van DERTOUR Group

Legal name

DERTOUR Nordic AB nuf, org.nr 556306-1653

Website

https://apolloreizen.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Apollo Reizen was the Dutch consumer arm of Apollo, a Nordic charter-holiday tour operator (part of DERTOUR Group/REWE Group). The Dutch entity has ceased consumer operations, while the broader Apollo brand continues serving ~1 million Nordic travelers annually with package holidays, sports travel, and own-brand hotels.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Inclusive Tour (IT) & Leisure Package Charter Operators (THABADAC)

akta.pro secondary industry

Charter Flight Brokers & Air Charter Ticketing Agents (THAKALAK)

Keywords

• Package holiday tours
• Charter travel services
• Sports training holidays
• Nordic tour operator
• Hotel accommodation booking

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays (Paketresor): Apollo's primary revenue stream consists of packaged charter holidays including flights, accommodation, and transfers to destinations worldwide. The company organizes charter flights from multiple Scandinavian airports to popular sun destinations.
2. Apollo Sports / Training Travel: Sports-focused travel packages including training camps, fitness holidays, and sports hotels. The Playitas Resort in Fuerteventura offers specialized sports facilities for athletes and families.
3. Apollo Sports / Ski Travel: Ski holidays organized as part of Apollo's sports travel division.
4. City Breaks / Weekend Travel: Weekend and city break packages with flexible duration, flights, and hotel combinations.
5. Cruises: Cruise holiday packages offered as part of Apollo's product portfolio.
6. Flight-only Bookings: Separate booking of flights without package holiday, serving customers who prefer to arrange their own accommodation.
7. Hotel-only Bookings: Standalone hotel bookings separate from flight packages.
8. Playitas Resort (Sport Resort): One of Europe's largest sports hotels with accommodation, sports facilities, restaurants, and activities at Playitas Resort in Fuerteventura.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Apollo Reizen is the former Dutch arm of Apollo, a Nordic tour operator that sold packaged charter holidays, sports training trips, weekend breaks, cruises, and standalone flight and hotel bookings to consumers in the Netherlands. The Dutch operations have ceased, and the Nordic parent (Apollo under DERTOUR Group / REWE Group) continues to operate the same charter holiday concept across Sweden, Denmark, Norway, and Finland.

Product overview

Apollo is a Nordic travel operator (part of DERTOUR Nordic AB under REWE Group) offering a comprehensive travel platform with multiple product categories. The core offering includes charter travels, Apollo Sports (training trips), weekend travels, combination travels, and flexible package tours with regular flights and hotels. Apollo operates across four Nordic markets: Sweden (apollo.se), Denmark (apollorejser.dk), Norway (apollo.no), and Finland (apollomatkat.fi). The product portfolio includes: (1) Core travel products - charter travels, cruises, group travels, combination travels, ski travels, senior travels, exotic travels, and last-minute deals; (2) Accommodation sub-brands - Apollo Mondo concept hotels including Family, Duo (adults-only), and Local variants, plus Playitas Resort sports hotel in Fuerteventura; (3) Specialty brands - Golf Plaisir and Lime Travel under the same corporate group; (4) Digital products - Mitt Apollo mobile app for booking management and destination exploration; (5) Add-on services - travel insurance (AXA), Apollo Service support. Apollo serves approximately one million travelers annually with over 500 employees, operating charter flights from multiple Nordic airports via partner airlines including SAS, Jet Time, Sunclass Airlines, and Norwegian.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Apollo serves 1 million travelers per year
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• REWE Group / DERTOUR GroupflagshipStrategic or Co-development Partner · 1 January 2015Apollo is owned by the privately held German group REWE Group and operates as part of the DERTOUR Group division. DERTOUR Group is the largest Central European tourism conglomerate, providing Apollo with financial backing, group purchasing power, and strategic direction. Apollo is grouped under DERTOUR Nordic AB together with Golf Plaisir, Lime Travel, and Playitas.
• DERTOUR FoundationcoreStrategic or Co-development PartnerThe DERTOUR Foundation is a non-profit organization founded in 2014 by Apollo's owner DERTOUR. The foundation supports social and environmental projects in tourist regions, improving living conditions, creating future opportunities for young people, strengthening women's positions, promoting animal welfare, and actively protecting nature. Apollo promotes and supports these projects as part of its sustainability work.
• Golf PlaisircoreStrategic or Co-development PartnerGolf Plaisir is a specialist golf tour operator that operates alongside Apollo under the DERTOUR Nordic AB group. It serves as a complementary brand focused on golf holidays.
• Lime TravelcoreStrategic or Co-development PartnerLime Travel is a specialist tour operator operating alongside Apollo under DERTOUR Nordic AB, offering curated travel experiences beyond Apollo's core sun holiday portfolio.
• Playitas ResortcoreStrategic or Co-development PartnerPlayitas Resort in Fuerteventura is one of Europe's largest sports hotels, owned within the Apollo/DERTOUR Group. It offers sports facilities including a gym, cycling center, padel/tennis courts, 50m Olympic pool, 18-hole golf course, and WOD box. Apollo promotes Playitas as its flagship sports destination.
• SOS Barnbyar (SOS Children's Villages)minorStrategic or Co-development PartnerApollo partners with SOS Barnbyar as part of its social responsibility initiatives, supporting children's welfare in communities around Apollo's travel destinations.
• EcpatminorStrategic or Co-development PartnerApollo partners with Ecpat as part of its commitment to combating child exploitation in tourism, a key pillar of the company's sustainability and social responsibility work.
• SOK (Swedish Olympic Committee)minorStrategic or Co-development PartnerApollo partners with the Swedish Olympic Committee as part of its sports travel strategy, supporting elite athletes and Olympic-level training camps at Apollo Sports destinations.
• World Animal ProtectionminorStrategic or Co-development PartnerApollo partners with World Animal Protection to promote animal-friendly tourism, refusing to market activities that exploit captive wild animals. Apollo removed elephant riding and dolphin swimming activities in 2014 and cooperates on elephant-friendly tourism in Thailand.
• Travelife (Sustainability Certification)coreStrategic or Co-development PartnerTravelife is an internationally recognized sustainability certification for travel operators. Apollo has been Travelife certified since 2015 (first in Scandinavia), achieving certification for the 4th time in 2026. The certification covers environmental work, human rights, working conditions, and local anchoring, with over 200 criteria met.
• Green Key (Eco-Label)minorStrategic or Co-development PartnerApollo promotes hotels certified by Green Key eco-label alongside Travelife-certified properties, offering customers sustainable accommodation options. Apollo aims to increase the share of certified hotels by 10% annually.
• SAS (Scandinavian Airlines)coreChannel Partner/ Reseller/ DistributorSAS operates charter flights for Apollo from multiple Nordic airports (including Copenhagen, Stockholm Arlanda, Gothenburg) to destinations in Greece (Crete, Parga/Lefkas, Corfu, Skiathos, Santorini, Samos, Croatia, Cyprus), serving as a key airline partner for Apollo's charter program.
• Jet TimecoreChannel Partner/ Reseller/ DistributorJet Time is a key charter airline partner for Apollo, operating flights from Nordic airports (including Copenhagen, Arlanda, Skellefteå) to destinations including Crete, Fuerteventura, Parga/Lefkas, Zakynthos, Karpathos, and Rhodes.
• Sunclass AirlinescoreChannel Partner/ Reseller/ DistributorSunclass Airlines is a charter airline partner operating flights for Apollo from Nordic airports to destinations including Kos/Kalymnos and Copenhagen.
• Norwegian Air ShuttleminorChannel Partner/ Reseller/ DistributorNorwegian operates charter flights for Apollo to Cyprus, providing additional capacity and route coverage for Apollo's package holiday program.
• Atlantic AirwaysminorChannel Partner/ Reseller/ DistributorAtlantic Airways operates charter flights for Apollo from Copenhagen and Malmö to destinations including Parga/Lefkas, Fuerteventura, and Karpathos.
• Aegean AirlinesminorChannel Partner/ Reseller/ DistributorAegean Airlines operates charter flights for Apollo from Skellefteå and Åre Östersund to Crete, providing seasonal capacity on routes to Greek destinations.
• Air SevenminorChannel Partner/ Reseller/ DistributorAir Seven operates charter flights for Apollo from Luleå, Örebro, and Sundsvall to Parga/Lefkas and Ioannina, providing regional connectivity for Apollo's charter program.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• TUI fly Nordic: TUI fly Nordic is the captive Nordic charter airline for TUI Nordic, providing dedicated charter capacity to Mediterranean sun destinations. Comparable to Apollo's relationship with SAS/Jet Time/Sunclass, illustrating a vertically integrated Nordic package holiday model.
• Sunclass Airlines: Sunclass Airlines is both an Apollo partner (operates charter flights) and a competitive Nordic charter carrier, vertically integrating into package holidays under its own Thomas Cook Airlines legacy. Comparable on charter-flight capacity to Mediterranean tourist routes that anchor Apollo's product.

Broad incumbents

• Booking.com: Booking.com is the dominant Nordic OTA across accommodation, flight, and dynamic-package surfaces, competing with Apollo for Nordic leisure travelers through flexible self-service booking. An incumbent that defines the alternative to Apollo's integrated charter-plus-hotel distribution model.
• FTI Touristik: FTI Touristik is a major German tour operator with package holidays, hotels, and charter flights serving DACH and broader European markets. Larger than Apollo but with overlapping airline partnerships and Mediterranean sun-portfolio - useful as an incumbent comparable for scale and product breadth.

Direct peers

• Ving (Ving Sverige / Ving Norge / Ving Danmark): Ving is a leading Nordic package-tour operator running charter holidays from Nordic airports to Mediterranean and long-haul sun destinations, with its own hotel concepts and airline partnerships. Closely overlaps Apollo on geography, product, and customer base.
• Schauinsland-Reisen: Schauinsland-Reisen is a German family-owned package-tour operator comparable in size and business model to Apollo Nordic, offering charter-based inclusive holidays to Mediterranean destinations with proprietary hotel concepts. Useful comp for tour-operator unit economics and charter-capacity strategy.
• TUI Nordic (Fritidsresor, Star Tour, TUI Suomi): TUI Nordic is Apollo's most direct competitor - a similarly scaled Nordic charter package-tour operator with multi-country brands (Fritidsresor in Sweden, Star Tour in Denmark/Norway, TUI in Finland), captive airline capacity, and comparable sun-destination portfolio. Direct head-to-head for Nordic leisure travelers.
• Neckermann Reisen (ÖGER Gruppe / DERTOUR Group): Neckermann Reisen is a sister brand within Apollo's parent DERTOUR Group, offering package tours across DACH markets. Sister-company relationship with shared Group procurement and supplier leverage, making it the most structurally comparable peer by ownership and operating model.
• DERTOUR (Group / German HQ): DERTOUR is Apollo's parent group and operates parallel package-tour and travel-agency businesses across Central Europe - included as a peer for comparability since Dutch Apollo Reizen customers are now redirected to DERTOUR, reflecting near-identical product mechanics and overlapping supplier relationships.

Regional players

• Meiers Weltreisen: Meiers Weltreisen is a German DACH tour operator offering long-haul and themed package tours with charter flight integration. Comparable business model to Apollo on package-plus-charter construction, though focused on long-haul exotic destinations from Germany rather than the Nordic sun-and-beach core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apollo-reizen

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Apollo Reizen, onderdeel van DERTOUR Group