Northern Arizona Wind & Sun

What Northern Arizona Wind & Sun does

Northern Arizona Wind & Sun, Inc., operating under the trade name NAZ Solar Electric, is a US solar equipment distributor and design partner founded in 1979 and headquartered at 3695 E. Industrial Drive, Flagstaff, Arizona. The company distributes a comprehensive catalog of photovoltaic and balance-of-system components — solar panels (REC Group, Jinko), hybrid and string inverters (Sol-Ark Limitless 12K–60K series, Victron Energy MultiPlus-II and SmartSolar lines), lithium and lead-acid batteries (Discover Energy Systems HELIOS, PYTES, Fortress Power, Victron), MPPT and PWM charge controllers, EV chargers, mounting hardware, wiring, monitoring equipment, solar water pumps, and pre-bundled system kits priced from $5,212 (Small Off-grid 3.8 kW/16 kWh) to $39,973 (large EV charging kits).

The underlying operation is a specialty e-commerce and wholesale distribution platform built on the Magento/Adobe Commerce-style storefront at solar-electric.com, supplemented by phone/email inside-sales custom quoting, a community forum, and a content knowledge base. Technical differentiation rests on lifetime engineering support from application staff with industry experience dating to the 1970s, plus custom system design for DIY and off-grid customers — capabilities the company explicitly markets as its core value proposition.

Revenue is generated primarily through hardware sales (individual components and bundled kits) across three customer segments: residential homeowners (DIY off-grid, grid-tied, backup, EV charging), commercial and industrial buyers (three-phase inverters, 100 kWh+ battery systems), and professional solar installers served via a dedicated Wholesale/Partner Program with volume-based pricing. Go-to-market combines direct-to-consumer e-commerce with channel sales to installers across the United States; the website terms of use explicitly restrict orders to persons located in the US. Pricing is transactional/pay-as-you-go across all tiers, with bundle-level discounts on pre-configured kits. The company is privately held with no disclosed parent, investors, or funding history.

Name

Northern Arizona Wind & Sun

Legal name

Northern Arizona Wind & Sun, Inc.

Website

https://solar-electric.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Arizona Wind & Sun (NAZ Solar Electric) is a US solar equipment distributor founded in 1979 that supplies panels, inverters, batteries, EV chargers, and complete kits to residential, commercial, and installer customers via e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Solar Equipment Distribution

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ)

Keywords

• Solar equipment distribution
• Off-grid solar systems
• Solar panel kits
• Energy storage products
• Solar inverter supply

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Solar Equipment Distribution: Sale of solar power equipment including panels, inverters, batteries, charge controllers, mounting hardware, wiring, and complete system kits. Revenue is generated through product sales at various price points from individual components to complete packaged systems.
2. Wholesale/Partner Program: Wholesale pricing program for qualifying solar installers and retailers, providing volume-based pricing for professional installation companies.
3. Custom System Design Services: Custom quote services for individual components or complete plug-and-play solar systems tailored to customer specifications and budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Northern Arizona Wind & Sun (dba NAZ Solar Electric) is a solar energy equipment distributor and design partner founded in 1979. The company sells individual solar components—including PV panels, inverters, batteries, charge controllers, EV chargers, mounting hardware, and balance-of-system supplies—plus pre-configured solar system kits for off-grid, grid-tied, hybrid, RV/marine, and commercial applications. It serves end customers through direct e-commerce and professional installers through a dedicated wholesale partner program, supplemented by custom system design services and lifetime technical support.

Product overview

NAZ Solar Electric (formerly Northern Arizona Wind & Sun) is a solar equipment distributor and design partner since 1979, offering a comprehensive portfolio of solar energy products and systems. The company provides individual components across the solar value chain including solar panels (from brands like REC Group and Jinko), inverters (Sol-Ark Limitless hybrid series and Victron Energy MultiPlus-II), battery storage systems (Discover Energy HELIOS, Fortress Power, PYTES, Victron LiFePO4), MPPT and PWM charge controllers, EV charging solutions, and complete solar system kits. Their product lineup spans residential, commercial, and industrial applications with solutions for grid-tied, off-grid, and hybrid configurations. The company also offers extensive installation supplies, wiring, monitoring equipment, and specialized products like solar water pumps and off-grid accessories. NAZ serves both end customers and solar installers through their Partner Program, providing custom quotes and design support.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panels Photovoltaic solar panels for residential, commercial, and industrial applications, available in multiple wattages from leading brands such as REC Group and Jinko.
• Residential Inverters DC-to-AC power conversion equipment including grid-tie string inverters, microinverters, all-in-one hybrid inverters, off-grid inverters with battery chargers, and marine/RV specific models for residential and small commercial systems.
• Sol-Ark Limitless Hybrid Inverter Series All-in-one hybrid inverter systems supporting grid-tied, off-grid, and battery backup configurations, available in 12K, 15K, 18K, 30K, and 60K models for residential and commercial applications.
• Victron Energy Power Products Complete range of Victron power conversion and storage products including MultiPlus-II inverter/chargers, SmartSolar MPPT charge controllers, batteries, and monitoring systems for residential, commercial, and mobile power needs.
• Energy Storage System (ESS) Kits Pre-configured energy storage system kits for residential and commercial battery backup and storage applications.
• Solar Batteries and Chargers Various battery chemistries and capacities for solar energy storage including lithium, absorbed glass mat (AGM), flooded lead acid (FLA), gel, and deep cycle batteries, plus dedicated battery chargers.
• MPPT and PWM Solar Charge Controllers Maximum power point tracking (MPPT) and pulse width modulation (PWM) charge controllers for optimizing solar panel charging of battery banks.
• EV Chargers and Solar EV Charging Kits Electric vehicle charging solutions including dedicated EV chargers and complete solar EV charging kit systems for home charging powered by solar.
• Solar System Kits Pre-bundled solar power system packages for various applications including off-grid living, grid-tied systems, RV and marine vessels, backup power, and solar water pumping.
• Commercial and Industrial Solar Systems Three-phase C&I grid-tie inverters, multi-mode inverters with off-grid capability, battery solutions, and grid interactive kits designed for commercial and industrial installations.
• Solar Water Pumping Equipment Solar-powered water pumping solutions including submersible pumps, surface pumps, pump controllers, submersible wiring, pipe, accessories, and complete solar pumping kits for off-grid water applications.
• Mounting Equipment Mounting solutions for solar panels including roof mount, ground mount, pole mount, RV mount, rail mount, tracking mount, and mounting accessories.
• Solar Installation Supplies (BOS) Balance-of-system components including solar array wiring, combiners, PV disconnects, rapid shutdown equipment, breakers, fuses, surge arresters, electrical enclosures, load centers, transfer switches, and bus bars.
• Wiring and Bussing Products Electrical wiring and connection products including solar battery cables, inverter cables, array wiring, crimps, heatshrink, tools, Anderson connectors, and ring terminals.
• System Management and Monitoring Equipment Monitoring and management products including volt and amp meters, system management controllers, battery and DC monitoring, AC energy monitoring, shunts, and accessories.
• Off-Grid Solar System Accessories Accessories for off-grid systems including wind turbines, diversion loads, clippers, generator start equipment, and solar refrigerators and freezers.
• SunDanzer Solar Refrigerators and Freezers Highly efficient solar-powered refrigerators and freezers optimized for off-grid living, featuring low energy consumption, thick insulation, and easy cleaning.
• Wholesale Partner Program Dedicated B2B wholesale program offering volume-based pricing, custom quoting, and dedicated support for qualifying solar installers and retailers installing systems at customer sites.
• Custom System Design and Quote Services Application engineers design custom solar systems—individual components or complete plug-and-play solutions—based on customer needs, specifications, and budget, with lifetime technical support included.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Sol-ArkcoreTechnology or IntegrationSol-Ark is a featured brand and key supplier of hybrid inverters including the 12K, 15K, 18K, 30K, and 60K pre-wired hybrid inverter systems. NAZ offers Sol-Ark products ranging from $3,998 to $28,106 for residential and commercial energy storage solutions.
• Victron EnergycoreTechnology or IntegrationVictron Energy is a featured brand and primary supplier of inverters, battery chargers, MPPT charge controllers, DC-DC converters, and battery monitors. Products include MultiPlus-II inverters, SmartSolar MPPT controllers, Blue Smart chargers, and Orion DC-DC converters ranging from $18 to $2,132.
• REC GroupcoreTechnology or IntegrationREC Group is a featured brand and major supplier of high-performance solar panels including the Alpha Series (450W-640W) for residential and commercial applications. Norwegian manufacturer founded in 1996 with over 40 million panels installed worldwide.
• Discover Energy SystemscoreTechnology or IntegrationFeatured brand supplying energy storage solutions including the HELIOS ESS Battery (16.1 kWh), AES rackmount batteries, and commercial battery cabinets (106-266 kWh). Key partner for C&I energy storage requirements.
• PYTES EnergycoreTechnology or IntegrationPYTES Energy is a featured brand supplying V16 Wall Mount 48V 314 Ah LiFePO4 Battery Packs. Featured as a premium battery storage solution for residential and commercial applications.
• Fortress PowercoreTechnology or IntegrationFeatured brand supplying eBoost 16kWh scalable energy storage systems and Envy 12kW whole home solar storage inverters for residential backup power applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tesla Energy: Vertically integrated solar panel, Powerwall battery, and Solar Roof provider operating at massive scale with direct-to-consumer and installer channels. Represents a broad competitive threat in residential solar, especially where NAZ also sells battery and EV-adjacent systems.
• Home Depot Pro / Home Depot Solar: Big-box retailer that sells solar panels, inverters, and accessories online and in-store, competing on price and convenience. Represents a broad incumbent pressuring NAZ's DIY consumer pricing on commodity solar components.
• CED Greentech (Consolidated Electrical Distributors): Large electrical wholesale distributor with a dedicated solar and renewables division supplying panels, inverters, and BOS to professional installers. Represents a larger, broader-line competitor in the installer channel where NAZ also competes.

Emerging players

• Renogy: Vertically integrated solar manufacturer and DTC brand focused on off-grid, RV, marine, and portable solar. Overlaps with NAZ in off-grid product categories but competes increasingly through direct sales and Amazon, potentially disintermediating distributors.

Direct peers

• Solar Electric Supply (Solar-Estore): Solar distributor serving residential, commercial, and industrial customers with panels, inverters, racking, and full system design. Comparable product breadth and target customer segments to NAZ Solar Electric.
• Wholesale Solar: Solar equipment distributor focused on DIY and custom off-grid/grid-tied system design with online purchasing and installer pricing. Directly comparable in catalog depth, target customer, and design-support service model.
• AEE Solar (CivicSolar / SunWize): Wholesale solar equipment distributor serving installers and contractors with panels, inverters, batteries, and BOS. Comparable to NAZ's partner/wholesale program channel, though with deeper commercial installer orientation.
• altE Store (Alternative Energy Store): Direct competitor founded in 1999, selling solar panels, inverters, batteries, and balance-of-system components online to DIY and installer customers. Closely comparable product mix and target customer base to NAZ Solar Electric.
• GoGreenSolar: Online solar equipment retailer offering panels, inverters, mounting, and complete kits to DIY homeowners and small installers. Operates in the same direct-to-consumer e-commerce solar distribution channel as NAZ.
• EcoDirect: Online solar equipment distributor selling panels, inverters, batteries, and complete systems to residential and small commercial customers. Directly comparable business model and product breadth to NAZ Solar Electric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nazwindandsun
• YouTubeyoutube.com/@NAZSolarElectric
• Facebookfacebook.com/NAZsolarelectric
• LinkedInlinkedin.com/company/nazsolarelectric
• Instagraminstagram.com/nazsolarelectric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Arizona Wind & Sun