Name

MOBILL Technologies

Legal name

Mobill Inc.

Website

https://mobill.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Digital Out-of-Home (DOOH) Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

akta.pro secondary industries

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)

Keywords

• Mobile out-of-home advertising
• Digital billboard network
• Geotargeted advertising
• LED display advertising
• Dynamic CPM pricing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Advertising Spot Sales: Revenue generated from selling 15-second ad spot exposures on LED displays mounted in driver vehicles. Dynamic pricing based on location quality, traffic density, time of day, vehicle availability, weather conditions, and display size. Advertisers pay per impression (CPM model) with real-time metrics.
2. Driver Earning Distribution: Drivers earn based on active display time, location, traffic conditions, and other factors. Compensation calculated weekly with minimum $10 threshold. Premium locations earn up to 50% more; peak hours (7-9 AM, 4-7 PM) offer increased rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mobill operates a geolocalized mobile advertising network that transforms everyday vehicles into dynamic digital billboards using proprietary LED window displays. The platform connects advertisers (SMBs and agencies) with a driver fleet that displays 15-second ad spots based on location, traffic density, and time of day. Impression verification is provided through patent-pending TrueCount™ BLE sensors integrated with TomTom real-time traffic data.

Product overview

Mobill Technologies offers a geolocalized mobile advertising network that transforms everyday vehicles into dynamic digital billboards through proprietary LED display technology. The core product consists of the Mobill Advertising Platform, which connects advertisers with a fleet of drivers displaying ads on in-window LED screens. Two hardware display products are offered: the Large Display (80cm × 20cm, 160×32 pixels) for premium campaigns with full creative capabilities including animations, and the Compact Display (60cm × 12cm, 96×16 pixels) for text-focused advertising. Advertisers access the platform through the Campaign Dashboard (for direct advertisers) or Agency Dashboard (for media agencies managing multiple clients), both providing real-time analytics, spot visualization, and budget management. The TrueCount™ technology powers impression verification using BLE sensors and TomTom traffic data. Supporting tools include the Ad Simulator for creative preview and Ad Spots Map for network visualization. Drivers use the Driver App (iOS/Android) for route tracking and automatic ad activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobill Advertising Platform Core advertising platform that enables SMBs, agencies, and national brands to launch geo-targeted campaigns displayed on a fleet of driver-partner vehicles, with real-time dashboards, dynamic CPM pricing, location/traffic/time-of-day targeting, and impression verification via TrueCount™ BLE sensors.
• Large Display Premium 80cm × 20cm high-brightness flexible color LED display (160 × 32 pixels, P5) with full RGB color spectrum supporting images, logos, and animations for premium advertisers requiring maximum visual impact.
• Compact Display Space-efficient 60cm × 12cm LED display (96 × 16 pixels, P6) optimized for text-focused campaigns and simple graphics, low power via USB, visible in direct sunlight.
• Driver App iOS 13+ and Android 8+ mobile application that tracks driver routes, automatically activates ads based on location, and provides real-time earnings data and performance reports for driver-partners earning weekly from displaying ads on their Mobill-enabled vehicle.

Quantifiable outcome

• Estimated 69,735 impressions per $1,000 budget on medium-traffic major roads
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• TomTomcoreTechnology or IntegrationTomTom provides real-time traffic API integration powering Mobill's impression measurement. Traffic data from TomTom's API determines actual vehicles in viewing range based on current congestion levels—when traffic slows, more vehicles accumulate behind displays and more people see ads.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wrapify: Wrapify operates a car-wrap advertising network that pays drivers to wrap their vehicles with branded campaigns. It is the closest direct competitor to Mobill's vehicle-based, driver-funded advertising model, although Wrapify focuses on static wraps rather than dynamic LED displays.
• Carvertise: Carvertise runs a vehicle wrap advertising network targeting SMBs and national brands across U.S. metros. It is comparable to Mobill in serving advertisers who want mobile, location-driven reach via individual drivers, with the same SMB-to-enterprise client mix.
• Smartify Media: Smartify Media deploys digital screens on rideshare and taxi vehicles in major U.S. cities, monetizing impressions via programmatic and direct ad sales. It is a direct peer in vehicle-mounted digital out-of-home inventory with comparable advertiser use cases.
• Driven Media: Driven Media runs a vehicle advertising network offering full and partial wraps to SMBs and brands in select U.S. markets. It is comparable to Mobill as a SMB-focused, vehicle-based advertising network with a similar go-to-market around local business advertisers.

Emerging players

• Tugo: Tugo (formerly Vugo) operates in-vehicle digital advertising screens in rideshare vehicles, monetizing via location-aware ads. It is an emerging peer in the vehicle-mounted digital display segment with comparable location-based targeting, though with a different driver partnership model.
• GeoAds: GeoAds is an emerging geotargeted mobile advertising platform that places ads on vehicles and mobile surfaces based on real-time location. It overlaps with Mobill on the location-based, mobile-billboard value proposition for SMB advertisers.

Broad incumbents

• Place Exchange: Place Exchange is a programmatic DOOH SSP offering standardized, real-time bidding across digital out-of-home networks. It is comparable to Mobill in enabling programmatic monetization of OOH inventory and competes for the same media agency RFPs.
• AdQuick: AdQuick is an OOH advertising marketplace that lets advertisers plan, buy, and measure campaigns across traditional and digital out-of-home inventory. It overlaps with Mobill as a buying platform for SMB and brand OOH campaigns, though it spans static and digital OOH rather than vehicle-specific.
• Hivestack: Hivestack is a programmatic DOOH ad exchange and supply-side platform used by media owners to monetize digital signage networks. It is comparable to Mobill on the supply-side aggregation and programmatic monetization dimension of mobile vehicle inventory.
• Vistar Media: Vistar Media is a leading programmatic DOOH ad platform and SSP, powering buying, measurement, and attribution across thousands of digital signage networks. It is comparable as a channel for monetizing OOH/vehicle inventory programmatically and competes for the same agency budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBILL Technologies