What Rosenborg Ballklub does

Rosenborg Ballklub is a Norwegian professional football club founded on 19 May 1917 in Trondheim, operating both a men's team in Eliteserien and a women's team in Toppserien from Lerkendal Stadium. The club is Norway's most successful football club historically and operates as a private sports association with two core commercial subsidiaries — Rosenborg Sport AS for commercial operations and RBK Shop for retail — employing approximately 72 staff across the group at the end of 2024.

The club runs a multi-product sports entertainment and partnership platform. Core revenue streams are: (1) market/commercial revenue from a five-tier partner network of approximately 100 businesses (Hovedsamarbeidspartner, Samarbeidspartner, Gullpartner, Sølvpartner, Bronsepartner), with kit sponsor Slatlem Bil, Hovedsamarbeidspartner SpareBank 1 SMN (since 2015), apparel supplier Adidas (since 1993), jersey-back sponsor Coop Midt-Norge, and main partners Adresseavisen and SalMar; (2) media rights from Eliteserien/Toppserien broadcasting; (3) ticket and season-pass revenue across four VIP tiers (Pepsi Max 16,000 NOK, Coop 7,800/5,400 NOK, Ivers 9,800 NOK, Adressa 7,800/5,400 NOK) plus general admission; (4) player transfer fees evidenced by inbound and outbound moves (e.g., Ulvund loan to Viking, Reeves signing); and (5) merchandise via the Rosenborg Shop (online at shop.rbk.no and at Lerkendal). Ancillary products include the Fantasy Eliteserien platform, the Rosenborg Skolen youth academy, and event hosting at Lerkendal.

The go-to-market is a hybrid: B2B enterprise field sales for corporate partnerships, with four named sales/partner managers (Nicolay Jacobs, Simen Pütz-Fritzøe, Amanda Nordström, Roar Strand) and a VIP-tickets lead (Hanne Ramstad) running direct partner acquisition and account management; and self-serve e-commerce for tickets and merchandise. Marketing runs across owned channels — rbk.no, Facebook, Instagram, YouTube, X/Twitter, Snapchat, and email newsletter — plus partner-co-branded activations (e.g., POWER/Cepter co-branded electronics, Adresseavisen media). Distribution is domestic Norwegian, with the partner network anchored to the Trøndelag/Midt-Norge region via the integrated Scandic Lerkendal hotel and Scandic's five Trondheim/Stjørdal properties.

Name

Rosenborg Ballklub

Legal name

Rosenborg Ballklub

Website

https://rbk.no

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosenborg Ballklub is a Norwegian professional football club founded in 1917 in Trondheim, fielding men's (Eliteserien) and women's (Toppserien) teams at Lerkendal Stadium. It serves fans, corporate partners across a five-tier network of roughly 100 businesses, and regional Trøndelag audiences via ticketing, hospitality, merchandise, and media rights.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Professional football club
• Sports entertainment
• Football sponsorship
• Matchday hospitality
• Football merchandise

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Revenue: Sponsorships, advertising and commercial partnerships including kit sponsorship, stadium advertising, and digital marketing rights.
2. Player Transfers: Revenue from selling players to other clubs.
3. Media Revenue: Television and broadcasting rights income from participation in Norwegian leagues.
4. Ticket Revenue: Matchday income from ticket sales and season passes for both men's and women's teams at Lerkendal Stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rosenborg Ballklub fields professional men's and women's football teams in Norway's top divisions (Eliteserien and Toppserien) at Lerkendal Stadion. It sells individual match tickets and four VIP season-pass tiers (VIP Pepsi Max, VIP Coop, VIP Ivers, VIP Adressa), distributes official merchandise through Rosenborg Shop, and operates a five-tier corporate partner network serving roughly 100 businesses across the Trøndelag region.

Product overview

Rosenborg Ballklub operates a multi-product sports entertainment ecosystem consisting of: Rosenborg Shop for official merchandise; match ticket and season ticket products across multiple VIP tiers (Pepsi Max, Coop, Ivers, Adressa) ranging from 5,400-16,000 NOK; Fantasy Eliteserien fantasy football platform; a PartnerNettverk B2B networking program with 5 partnership tiers serving approximately 100 businesses; Rosenborg Skolen youth academy; and Lerkendal Stadion as the central venue for matches and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosenborg Shop Official merchandise store selling Rosenborg football jerseys, apparel, and accessories for men, women, and children; available online and physically at Lerkendal Stadion.
• VIP Season Passes (Sesongkort) Annual season tickets across four VIP tiers at Lerkendal Stadion: VIP Pepsi Max (16,000 NOK) with buffet and open bar; VIP Coop (7,800 NOK adult / 5,400 NOK child) with sushi buffet and family lounge; VIP Ivers (9,800 NOK) with mid-upper long-side seats and lounge access; VIP Adressa (7,800 NOK adult / 5,400 NOK child) with chicken wings, sticks, and tapas.
• Match Tickets (Billetter) Individual match tickets for Eliteserien (men's) and Toppserien (women's) games at Lerkendal Stadion, sold online via billett.rbk.no.
• Partner Network (PartnerNettverk) Five-tier corporate B2B sponsorship program (Hovedsamarbeidspartner, Samarbeidspartner, Gullpartner, Sølvpartner, Bronsepartner) serving approximately 100 businesses, providing brand exposure on kits, stadium digital advertising, training-facility signage, website ads, matchday activations, VIP experiences, and networking events.
• Rosenborg Skolen (RBK Academy) Football academy offering youth development and training programs, delivered in cooperation with main sponsor SpareBank 1 SMN's community dividends program.
• Fantasy Eliteserien Official fantasy football platform for Eliteserien where users create virtual teams and compete, operated in cooperation with the Norwegian top division.
• Lerkendal Stadion (Venue) Home stadium venue hosting Eliteserien and Toppserien matches and providing VIP lounges, event hosting, and corporate hospitality experiences; physically connected to the Scandic Lerkendal hotel (397 rooms).
• 2026 Third Kit (Rosa er tilbake) Limited third kit for the 2026 season in a pink/rosa colorway, available for men, women, junior, and children via Rosenborg Shop.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered minor, major and core.

• Miles ASminorGTM or Marketing Partner · 28 May 2026Technology and consulting firm. New bronze partner. Value-driven company focused on people, interaction, and competence.
• RamirentmajorGTM or Marketing Partner · 10 March 2026Equipment rental company. Extended partnership for 25th consecutive year. Part of Loxam since 2019. Logo will appear on women's team kits in 2026.
• POWERmajorGTM or Marketing Partner · 9 March 2026Signed a 3-year contract as new Gullpartner. RBK logo will appear on selected products, particularly from Cepter brand (own tele, data, gaming, audio, and video products).
• EnergimaminorGTM or Marketing Partner · 26 February 2026Energy solutions company. Signed 3-year deal. Delivers ventilation, heating, cooling and energy consulting.
• GKminorGTM or Marketing Partner · 23 February 2026Technical contractor. New bronze partner. Leading Scandinavian technical contractor in ventilation, refrigeration, building automation, electrical and plumbing.
• Mojo EventminorGTM or Marketing Partner · 12 February 2026Event company. New partner. Total supplier with experience from over 150,000 guests since 2012.
• Sponsor InsightmajorStrategic or Co-development Partner · 21 January 2026Strategic 3-year collaboration to strengthen RBK's commercial operations. Will provide sponsorship measurements and data analytics.
• WiersholmminorGTM or Marketing Partner · 13 January 2026Law firm. New bronze partner. Full-service business law firm with office in Trondheim.
• Flow Trøndelag VVS ASminorGTM or Marketing Partner · 25 November 2025Plumbing and HVAC company. New partner. 70 experienced plumbers and specialists in Trøndelag.
• Slatlem BilmajorGTM or Marketing Partner · 11 June 2025Car dealership. New kit sponsor and Gullpartner for 3 seasons on men's team.
• MulticonsultmajorGTM or Marketing Partner · 1 January 2025Engineering consultancy. Expanded agreement in 2026 to include logo on women's team kits. Collaboration focuses on equal opportunities in football.
• Domino's PizzaminorGTM or Marketing Partner · 1 January 2025Pizza chain. Continued partnership from 2025. Has location at Lerkendal Stadium.
• TeliamajorGTM or Marketing Partner · 1 January 2019Telecom provider. Partner since 2019 (8 years). Nordic's largest mobile services provider.
• Söderberg & Partners Midt-NorgeminorGTM or Marketing Partner · 1 January 2018Insurance broker. Partner since 2018. Nordic's leading advisor on risk assessment and consulting.
• KLP EiendommajorGTM or Marketing Partner · 1 January 2016Real estate company. Silver partner since 2016, 10-year anniversary in 2026. Opened Teknostallen in Trondheim, a major new building near Lerkendal.
• SpareBank 1 SMNcoreGTM or Marketing Partner · 1 January 2015Main partner (Hovedsamarbeidspartner) since 2015. SpareBank 1 SMN has been in the region since 1823 and is the largest player in Midt-Norge. They organize football schools together with RBK through their community dividends.
• Coop Midt-NorgecoreGTM or Marketing Partner · 1 January 2015Daily goods retailer whose logo appears on the back of the match jersey. Also gave their name to the family tribune at Lerkendal. Has over 250,000 members. Logo appears on over 15,000 children's jerseys in Trøndelag region.
• SalMarcoreGTM or Marketing Partner · 1 January 2014One of the world's largest salmon producers. Collaborates with RBK on talent development through SalMar Akademiet. Partner since 2014.
• AdidascoreGTM or Marketing Partner · 1 January 1993Equipment supplier since 1993. Delivers all sports apparel and shoes to Rosenborg. Also helps other partners in the sponsor pool with sports equipment.
• AdresseavisencoreGTM or Marketing PartnerMidt-Norge's largest media house. Reaches 248,000 people daily. Rosenborg's most dedicated supporters sit in the upper Adressa tribune.
• RingnesminorGTM or Marketing PartnerNorway's largest brewery with approximately 1,100 employees. Owned by Carlsberg Group.
• Scandic HotelsminorGTM or Marketing PartnerNordic's leading hotel chain with 280 hotels in 6 countries. Represented with 5 hotels in Trondheim/Stjørdal area. Operates Scandic Lerkendal with 397 rooms connected to the stadium.
• Oris DentalmajorGTM or Marketing PartnerDental clinic chain with 11 clinics in Midt-Norge. New Gullpartner sponsoring both men's and women's teams.
• Retura TRV ASmajorGTM or Marketing PartnerWaste management partner. Partner since 2018. Working together with RBK to make Lerkendal a green lighthouse in Norwegian top football.
• MaskemajorGTM or Marketing PartnerTrondheim-based company. Continuing as partner for 41st consecutive year - one of the club's longest continuous partnerships.
• SabruramajorGTM or Marketing PartnerRestaurant chain. Silver partner for 3rd year. Serves parts of VIP areas at Lerkendal, including sushi buffet.
• KreditorforeningenminorGTM or Marketing PartnerCredit association. Renewed for 7th consecutive year.
• Berg-HansenminorGTM or Marketing PartnerTravel agency. New 2-year agreement signed. Coordinates travel for SalMar Akademiet and Rosenborg Women.
• Thorleifs BussreiserminorGTM or Marketing PartnerBus company. Renewed for 2 years. Provides the dedicated Rosenborg bus for team transport.
• PrimaminorGTM or Marketing PartnerWork and inclusion company. Extended and increased agreement for 2 years. Delivers food to VIP areas and participates in RBK Ung i Jobb program.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Viking FK: Stavanger-based Eliteserien club; comparable Norwegian top-flight peer with similar mix of regional sponsorship, matchday revenue, and player trading economics.
• Malmö FF: Sweden's most decorated club and dominant Allsvenskan side; closest Scandinavian peer in terms of historical success, fan base scale, and sponsorship-driven commercial model.
• SK Brann: Bergen-based Eliteserien club with strong regional identity; directly comparable as a Norwegian top-flight club with similar regional sponsorship model and historic brand positioning.
• Lillestrøm SK: Norwegian top-flight club with similar heritage and commercial structure; comparable in size and operating model to Rosenborg in the Norwegian football ecosystem.
• Bodø/Glimt: Current dominant Norwegian Eliteserien side with recent league titles and European competition success; represents the primary competitive threat to Rosenborg's historical dominance in Norwegian football.
• IFK Göteborg: Historic Swedish Allsvenskan club with strong regional identity; directly comparable Scandinavian football peer with similar mix of legacy brand value, regional sponsorship, and matchday revenue.
• AIK Fotboll: Major Stockholm-based Swedish football club; comparable tier-1 Scandinavian football operation with similar mix of regional sponsorship, matchday, and merchandise revenue.
• Vålerenga IF: Oslo-based Eliteserien club; comparable tier-1 Norwegian football operation with similar sponsorship-driven revenue model, large fan base, and competing for national media attention.
• Molde FK: Norwegian Eliteserien rival based in Molde; closest direct competitor in the same top-flight league with similar regional sponsorship model, competing directly with Rosenborg for league titles and corporate partners in Norway.

Broad incumbents

• FC Copenhagen: Largest Scandinavian football club by revenue and brand; broader incumbent with similar sponsorship/partner-driven commercial model, but at meaningfully larger scale and with European competition participation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rbkfotball
• YouTubeyoutube.com/rbkfotball
• Facebookfacebook.com/rosenborg
• Instagraminstagram.com/rosenborgballklub
• LinkedInlinkedin.com/company/rosenborg-ballklub

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenborg Ballklub