Clayton Off Road

What Clayton Off Road does

Clayton Off Road, Inc. is a Connecticut-based manufacturer of aftermarket Jeep suspension systems, founded in 2001 by Clayton Walters and headquartered at 5 Industrial Circle, Hamden. The company designs, fabricates, and sells a comprehensive portfolio of suspension and underbody protection products — short-arm and long-arm lift kits, control arms with proprietary GIIRO joint technology, coil springs, performance shocks (Fox, Falcon, Bilstein), modular skid plates, steering systems, driveshafts, track bars, brake lines, bump stops, and axle brackets — covering Jeep platforms from 1984 (XJ Cherokee) through current JL Wrangler and JT Gladiator. All products are 100% made-in-the-USA with robotic welding on 2x2 1/4-wall square tubing and are backed by a lifetime warranty.

The company sells through a direct-to-consumer e-commerce storefront at claytonoffroad.com, supported by an authorized dealer network spanning the US, Canada, and select international markets (including Off Road Express in Poland). Pricing is structured as one-time component purchases ($49-$649 for individual parts) or bundled performance packages ($1,882-$6,752.98), with free shipping on orders over $999. Customer acquisition relies on organic social (Instagram), content marketing (blog, video, customer gallery with 79 featured builds), email campaigns, and SEO — supplemented by dealer-led distribution.

Clayton Off Road operates as a privately held, founder-owned business with 11-50 employees and no disclosed outside funding. Its primary customer segment is individual Jeep enthusiasts ranging from daily-driven trail users to competition rock crawlers, with a secondary segment of legacy-model owners (TJ/XJ/WJ/ZJ, 1984-2006) seeking parts no longer supported by OEMs. The company has sustained operations for 25 years, marked a 25th anniversary in 2026 with promotional campaigns, and maintains 1,000+ verified 5-star Trustpilot reviews and a 4.9-star product rating.

Name

Clayton Off Road

Legal name

Clayton Off Road, Inc.

Website

https://claytonoffroad.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Clayton Off Road, founded in 2001, manufactures and sells 100% USA-made Jeep suspension systems and underbody protection — including lift kits, control arms, and modular skid plates — directly to Jeep enthusiasts via e-commerce and a US/Canada/international dealer network.

Ownership category

akta.pro rank

Product category

Off-road vehicle suspension and drivetrain parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Truck Chassis, Axle, Suspension & Brake Systems Manufacturing (IMACABAL)

Keywords

• Jeep suspension systems
• Lift kits
• Off-road parts
• Skid plates
• Control arms

Headquarters

HQ city

Hamden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Suspension Systems and Parts Sales: Clayton Off Road generates revenue through direct sales of Jeep suspension lift kits, individual components, and accessories via their e-commerce platform and dealer network. Products range from individual parts ($99) to complete performance packages ($6,752.98). The company sells complete lift kit systems as well as individual components for self-installation and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Clayton Off Road manufactures and sells premium Jeep suspension systems and related off-road components, including short arm and long arm lift kits, control arms with proprietary GIIRO joint technology, coil springs, shocks, skid plates, steering systems, driveshafts, and complete performance packages. All products are 100% made in the USA, robotically welded, and backed by a lifetime warranty, covering Jeep models from 1984 to present (XJ, ZJ, WJ, TJ, LJ, JK, JL, JT).

Product overview

Clayton Off Road is a manufacturer of premium Jeep suspension systems founded in 2001, offering a comprehensive portfolio of products centered around lift kits (short arm, long arm, and upgrade kits) for Jeep vehicles spanning models from 1984 to present (XJ, ZJ, WJ, TJ, LJ, JK, JL, JT). The product lineup includes integrated suspension packages combining lift kits with coil springs, control arms featuring proprietary GIIRO joint technology, shock absorbers from Fox, Falcon, and Bilstein, skid plates for underbody protection, complete steering systems from CurrectLync/RPM/TeraFlex, driveshafts, track bars, sway bar components, brake lines, bump stops, and axle brackets. The company also offers performance packages that bundle lift kits with shocks and steering upgrades for complete turnkey solutions. Supporting products include builder components for custom fabricators and branded apparel. All products carry a lifetime warranty and are 100% made in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Arm Lift Kits

Quantifiable outcome

• Lifetime warranty on all products backing quality claims
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Off Road ExpressminorChannel Partner/ Reseller/ DistributorInternational dealer and distributor for Clayton Off Road products, specifically serving customers in Poland and potentially other global markets. Described as providing global Clayton Off Road needs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TeraFlex: TeraFlex is a leading Jeep-specific suspension and chassis manufacturer offering lift kits, control arms, and steering components — directly overlapping Clayton's product range across JK, JL, JT, and legacy Jeeps.
• Rock Krawler: Rock Krawler designs and sells long-arm and short-arm suspension systems for Jeeps targeting rock crawling and overlanding — a direct competitor in Clayton's core lift-kit category.
• Metalcloak: Metalcloak manufactures Jeep lift kits, control arms, and skid plates with in-house engineering (Duroflex joints) — competing head-to-head with Clayton across suspension and underbody protection SKUs.
• Rubicon Express: Rubicon Express is a long-standing Jeep suspension specialist selling lift kits, control arms, and shock packages — overlapping directly with Clayton's short-arm and long-arm offerings.
• Currie Enterprises: Currie builds Jeep axles, suspension systems, and related drivetrain components — a directly comparable specialty manufacturer serving the same Jeep enthusiast customer base.
• BDS Suspension: BDS Suspension manufactures lift kits and suspension systems for Jeep, truck, and SUV platforms — overlapping on Jeep-specific SKUs and competing on complete lift package pricing.
• Zone Offroad: Zone Offroad produces lift kits, control arms, and steering components for Jeep and truck applications — competing with Clayton in the same price-conscious enthusiast segment.

Broad incumbents

• Fox Shocks: Fox is a broad performance shock absorber manufacturer used by Clayton as a third-party supplier. Fox competes indirectly at the integrated system level and is the dominant brand in the shocks category Clayton resells.
• Bilstein: Bilstein is a global shock absorber and suspension manufacturer with broad automotive coverage. It is one of Clayton's shock suppliers and a broader incumbent in the performance suspension space.
• Skyjacker Suspensions: Skyjacker manufactures lift kits and shocks for Jeep, truck, and SUV applications at broader scale than Clayton, providing an incumbent benchmark on distribution and dealer programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/claytonoffroad
• Instagraminstagram.com/claytonoffroad
• Facebookfacebook.com/ClaytonOffroad
• LinkedInlinkedin.com/company/clayton-off-road-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clayton Off Road