Strategenics

What Strategenics does

Strategenics is an Australian business strategy and digital transformation consultancy founded around 2010 and headquartered in Brisbane, with a secondary presence in Toowoomba. The firm is structured around three pillars: AI and data (strategy, governance, ML accelerators, data science, analytics), Atlassian consulting (optimisation assessments, implementation, managed services), and AWS cloud consulting (public sector, account optimisation, managed services). It holds Atlassian Platinum Solution Partner status (since February 2024) and AWS Advanced Consulting Partner status (since June 2021), and packages its offerings under a StartSuite sub-brand that bundles Atlassian tooling (StratCheck, Cloud Migration, HR Service Management) with a growing AI products portfolio (AI Literacy Assessment, AI Adoption Maturity Assessment, YouWeMake.ai AI Agents, TeachersRocket.ai, Hyperceptor).

Strategenics monetises primarily through professional services - project-based and retainer consulting, implementation fees, and recurring managed services contracts - supplemented by emerging subscription-style revenue from proprietary AI products. It sells directly to enterprise and public-sector customers via discovery sessions, solution architecture, and delivery engagements, supplemented by community-led growth through Brisbane Atlassian User Group events, webinars, white papers, and partner co-marketing. Visible customers span Queensland and Australian state-level government (QLD Government, TAFE QLD, Toowoomba Region), large corporates in resources, energy, and utilities (BHP, Santos, Shell, Stanwell, Downer, Unitywater), and education/healthcare (University of Queensland, AHPRA, Royal Flying Doctor Service QLD).

Strategenics is privately held (Strategenics Pty Ltd, founder-owned with Chris Mills as Managing Director) and operates without disclosed external investment. Its competitive position rests on validated partner-tier credentials, two consecutive Atlassian Customer Success Partner of the Year awards (2023 and 2024-2025), proprietary AI product surface, and a national Australia partnership with NERA for a Hydrogen Capability (HyCapability) platform built on its EconomX product - signalling an active pivot from pure consulting toward recurring, productised revenue.

Name

Strategenics

Legal name

Strategenics Pty Ltd

Website

https://strategenics.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategenics is an Australian consulting firm that delivers AI strategy, Atlassian and AWS implementation, cloud managed services, and proprietary AI products to enterprise and public-sector customers, primarily headquartered in Queensland.

Ownership category

akta.pro rank

Product category

IT and Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• AI consulting services
• Cloud managed services
• Atlassian consulting
• Digital transformation advisory
• AWS consulting partner

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting and Advisory Services: Digital strategy and advisory engagements, operating model redesign, AI strategy and governance consulting. Typically project-based or retainer arrangements for enterprise transformation programs.
2. Implementation Services: Atlassian and AWS implementation services including cloud migration, configuration, customization, and deployment. Implementation fees for enterprise deployments.
3. Managed Services: Ongoing managed services for Atlassian tools and AWS cloud environments. Recurring revenue from support contracts and ongoing optimization.
4. AI Products (StartSuite): Proprietary AI products including YouWeMake.ai, TeachersRocket.ai, and Hyperceptor. Assessment tools for AI literacy and maturity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Strategenics provides strategy, advisory, implementation, and managed services for AI, cloud, and Atlassian platforms to enterprise and public-sector clients in Australia. The firm delivers Atlassian and AWS consulting, AI strategy and governance, cloud migrations, data science, and ongoing managed services, supported by a portfolio of proprietary AI products (YouWeMake.ai, TeachersRocket.ai, Hyperceptor) and Atlassian assessment tools (StratCheck). Engagements are typically project-based or retainer arrangements with multi-year managed services contracts.

Product overview

Strategenics is a consulting and services firm specializing in AI strategy, cloud transformation, and Atlassian solutions. The company offers a portfolio of AI products (AI Literacy Assessment, AI Adoption Maturity Assessment, YouWeMake.ai AI Agents, TeachersRocket.ai, and Hyperceptor) alongside Atlassian consulting and managed services delivered through their StartSuite platform. Their Atlassian solutions include StratCheck assessments, cloud migration services, and HR Service Management modules. Core services encompass AI Strategy & Governance, AI Readiness and Adoption, AI & ML Accelerators, Cloud Managed Services, Atlassian Consulting, and AWS Consulting. The company operates as Atlassian Platinum Solution Partner and AWS Advanced Consulting Partner.

Differentiator

Problem solved

Functional benefit

Brands

• StartSuite: Product suite including Atlassian Solutions (StratCheck, Cloud Migration) and AI Products.
• StratCheck
• YouWeMake.ai
• TeachersRocket.ai
• Hyperceptor

Products and services

• AI Strategy and Governance Consulting and advisory service helping enterprise leadership design AI strategies and governance frameworks tailored to organisational goals and risk appetite.
• AI Readiness and Adoption Engagement service that assesses organisational AI readiness and supports adoption of AI tools and practices across teams.
• AI and ML Accelerators In-house service using AI, machine learning, and quantum technologies to fast-track advanced technology adoption for enterprise clients.
• Cloud Managed Services Ongoing managed service for digital projects, products, and assets hosted on cloud platforms, allowing client teams to focus on core business.
• Atlassian Consulting Consulting service covering Atlassian platform implementation, configuration, and advisory for enterprise clients.
• Atlassian Managed Services Recurring managed service providing ongoing administration, optimisation, and support for Atlassian tools (Jira, Confluence, JSM).
• AWS Consulting Consulting service helping enterprise clients design, build, and operate secure digital products on the AWS platform.
• AWS Managed Services Recurring managed service providing ongoing operation and optimisation of AWS cloud environments for enterprise clients.
• Digital Strategy and Advisory Strategy and advisory service helping leadership teams build future-ready digital strategies tailored to organisational goals and challenges.
• Modern Ways of Working Operating model redesign and uplift service that helps teams deliver more with less through modern collaboration practices.
• Data Science and Analytics Service building insights and rich data visualisations to support smarter business decision-making for clients.
• YouWeMake.ai AI Agents AI Agents platform enabling autonomous task execution for teams. Helps organisations find information across SaaS applications, learn and iterate on knowledge as they work, and act faster with virtual agents that understand projects and provide proactive solutions.
• TeachersRocket.ai for Teachers AI-powered platform designed for educators to enhance teaching capabilities through AI-driven tools and resources.
• Hyperceptor AI product within the StartSuite AI Products portfolio offered by Strategenics.
• AI Literacy Assessment Assessment tool to evaluate organisational AI literacy and readiness levels.
• AI Adoption Maturity Assessment Assessment tool to evaluate AI adoption maturity across organisations.
• StratCheck Atlassian solution assessment tool within the StartSuite offering, providing evaluation and benchmarking of Atlassian platform implementation.
• Atlassian Cloud Migration Migration service enabling organisations to transition from Atlassian Server or Data Center to Cloud, including ServiceNow to JSM and Cherwell to JSM migrations.
• HR Service Management (HRSM) Atlassian-based HR service management solution enabling organisations to manage HR requests, workflows, and employee services using Jira Service Management capabilities.

Quantifiable outcome

• Organisations adopting Atlassian Cloud saw 90% reduction in ticket volume and 38% reduction in resolution time
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core, flagship, regional and national.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2021AWS Advanced Consulting Partner since 2021. Certified specialists in AWS platform with expertise in designing, building, and operating secure digital products on AWS. Provides cloud infrastructure and managed services.
• AtlassianflagshipImplementation/ SI/ Consulting Partner · 1 January 2019Atlassian Platinum Solution Partner since 2024. Provides Atlassian implementation, migration, optimization, and managed services. Specializations in Jira Software, Confluence, Jira Service Management, and cloud migration. Partner since 2019 with track record of Customer Success awards.
• QLD AI Hub - Toowoomba Darling Downs ChapterregionalStrategic or Co-development PartnerStrategic partnership with QLD AI Hub regional chapter supporting AI adoption and innovation in the Toowoomba and Darling Downs region.
• NERA (National Energy Resources Australia)nationalStrategic or Co-development PartnerPartnership to launch the national Hydrogen Capability (HyCapability) platform built on Strategenics' EconomX product. Launched H2Q Hydrogen Cluster as part of this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adaptavist: UK-headquartered Atlassian Platinum Solution Partner offering consulting, implementation, managed services, and Atlassian Marketplace apps. Closest direct peer to Strategenics given similar Atlassian-centric services-led model with proprietary apps layered on top.
• Praecipio Consulting: Atlassian Platinum Solution Partner (and Enterprise Service Management partner) delivering Atlassian implementation, managed services, and ITSM consulting. Directly comparable services portfolio to Strategenics, with similar Platinum-tier positioning.
• Valiantys: Atlassian Platinum Solution Partner with global Atlassian and AWS consulting practices, including cloud migration and managed services. Directly comparable to Strategenics in tier, partner mix, and target customer profile.
• Modus Create: Atlassian Platinum Solution Partner with global delivery across Atlassian, cloud, and digital product engineering. Comparable to Strategenics in Atlassian-first delivery plus broader cloud/digital transformation services.
• Servian (Thoughtworks Australia): Australian-headquartered cloud, data, and AI consulting firm (now part of Thoughtworks) with deep AWS expertise. Closest Australian peer to Strategenics in AWS-led cloud + AI consulting for enterprise and government.
• K15t: Atlassian Platinum Marketplace vendor (Scroll, Confluence apps) that also provides Atlassian consulting and migrations. Comparable to Strategenics in combining proprietary Atlassian-adjacent products with consulting services.
• Cprime: Atlassian Platinum Solution Partner focused on agile transformation, DevOps, and enterprise Atlassian rollouts. Comparable to Strategenics in Atlassian-first services model and enterprise digital transformation focus.

Emerging players

• Appfire: Atlassian Marketplace app vendor with growing services and platform business. Comparable to Strategenics' StartSuite strategy of layering proprietary products on top of the Atlassian ecosystem.

Regional players

• Versent: Australian AWS Premier Tier Services Partner delivering cloud migration, modernisation, and managed services. Directly comparable to Strategenics' AWS consulting and managed services practice in the same regional market.

Broad incumbents

• Slalom: Global consulting firm with dedicated AWS and Atlassian practices serving enterprise and public-sector clients. Broader incumbent comparable to Strategenics in cloud + Atlassian + digital transformation positioning, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Strategenics
• YouTubeyoutube.com/channel/UCUIgOD3W9Br9mSefIOSObKA
• Facebookfacebook.com/strategenics
• LinkedInlinkedin.com/company/strategenics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategenics